What Havas Middle East does

Havas Middle East is the regional operating entity of France-based global communications group Havas Group (ultimately owned by Vivendi), delivering integrated creative, media, public relations, customer experience, design, healthcare communications, and strategic advisory services to enterprise clients across the Middle East. It operates under the Havas Village model, which co-locates 11-12 specialized agency brands under a single regional structure led by CEO Dany Naaman and a divisional leadership team; brands include Havas Creative, Havas Media, Red Havas, H/Advisors, Havas CX, Havas Life, Conran Design, Liquid Havas, plus dedicated country entities for Saudi Arabia, Egypt and Oman. The regional operation employs more than 200 professionals across wholly-owned offices in Dubai (regional HQ), Riyadh, Muscat and Cairo, with the Egyptian office established in 2018 as the youngest agency in the network.

Underlying the offering are two proprietary intellectual assets: the Meaningful Brands research framework, which annually surveys 161,000+ people across 30 markets, 47 industries and 2,200+ brands and underpins all strategic planning, and the Mx (Media Experience) system used by Havas Media to connect brands with target audiences through consumer-intelligence-driven media planning. The Havas CX network contributes 1,800+ customer experience specialists supporting journey mapping, experience design, digital transformation and bespoke software development, while H/Advisors provides corporate communications, crisis management, public affairs and ESG advisory.

Havas Middle East monetizes through professional services and managed services engagements (creative and media services, public relations, media investment and programmatic buying), priced on a quote-based, tailored basis rather than standardized retainers, with enterprise clients spanning banking (FAB), tourism (Dubai Tourism), apparel (adidas, FILA), luxury (CH Carolina Herrera), consumer goods (Durex), media (National Geographic Abu Dhabi), toys (LEGO), automotive (Nissan), energy (Total), apps (Kwai), healthcare (Bupa), pharmacy (Al Dawaa) and F&B (Pizza Hut, Kiri, Abu Kass). Distribution is direct enterprise sales via agency leadership rather than digital or retail channels; revenue, ARR and unit economics are not publicly disclosed.

Name

Havas Middle East

Legal name

Havas Middle East

Website

https://me.havas.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Havas Middle East is the regional arm of Havas Group, operating 11-12 integrated agency brands under the Havas Village model to deliver creative, media, PR, CX, healthcare and advisory services to enterprise clients across the UAE, Saudi Arabia, Oman and Egypt.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and Media Services: Integrated agency services including brand strategy, advertising, content creation, social media, digital marketing, and media planning/buying for enterprise clients.
2. Public Relations and Communications: Corporate communications, crisis management, public affairs, and reputation management services through H/Advisors and Havas Red.
3. Media Investment and Buying: Media strategy, investment planning, programmatic buying, and performance marketing services with measurable KPI alignment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Havas Middle East is an integrated advertising and communications agency network providing creative advertising, media planning and buying, public relations, customer experience design, healthcare communications, and strategic advisory services to enterprise clients across the Middle East region (UAE, Saudi Arabia, Oman, Egypt). It operates through 11 specialized agencies under the Havas Village model, enabling clients to access creative, media, and PR capabilities through a single integrated provider rather than multiple fragmented agency relationships.

Product overview

Havas Middle East operates as a network of integrated agencies under the Havas Village model, combining creative, media, PR, and advisory services under one roof. The portfolio includes 12 distinct agency brands: Havas Creative (full-service creative), Havas Media (media investment using proprietary Mx System), Red Havas (PR), H/Advisors (communications advisory), Havas CX (customer experience with 1,800+ specialists), Havas Saudi Arabia, Havas Egypt, Havas Oman (regional offices), Liquid Havas, Havas Life, and Conran Design. These agencies share the proprietary Meaningful Brands research framework as common strategic foundation, connecting brand strategy to Media Experiences (Mx) across markets. The organization employs 200+ professionals across UAE, Saudi Arabia, Oman, and Egypt.

Differentiator

Problem solved

Functional benefit

Products and services

• Havas Creative Full-service creative agency offering brand strategy, communications strategy, brand design, advertising, content creation, social media, website and app development, digital marketing, content studio, community management, and OOH and experiential marketing for enterprise clients in the Middle East.
• Havas Media Media investment and planning agency using the proprietary Mx (Media Experience) System to connect enterprise clients with target audiences through meaningful media experiences, offering consumer intelligence, media strategy, programmatic buying, and KPI-aligned planning.
• Red Havas Public relations and communications agency operating under the Havas network, providing corporate communications, media relations, crisis communications, and reputation management services.
• Havas Saudi Arabia Full-service creative, media, and PR agency for the Saudi Arabia market, connecting clients with target audiences through Meaningful Ideas (MBi) and Media Experiences (Mx).
• Havas Egypt Public relations, communications, and media services agency established in 2018, providing communication solutions for the Egyptian market.
• Havas Oman Multidisciplinary creative collective offering media strategy, investment planning and buying, data and KPI planning, programmatic, digital marketing, influencer campaigns, corporate communications, and event management in Oman.
• Liquid Havas Agency brand under the Havas Middle East network focused on creative and media services.
• Havas Life Middle East Health and wellness communications agency under the Havas network providing healthcare and life sciences communications services in the Middle East.
• Conran Design Brand design and experience design agency under the Havas network operating in the Middle East.
• Havas CX Middle East Customer experience agency bringing together 1,800+ CX specialists offering analytics, audience data and insights, customer journey mapping, digital transformation, experience design, product development, and bespoke software development for Middle East clients.
• H/Advisors Middle East Advisory services for businesses, governments, and organisations across the Middle East, offering corporate communications, public affairs and policy advisory, crisis and reputation management, sustainability and ESG, and investor relations and financial communications.

Quantifiable outcome

• Up to 90% less water usage demonstrated for dishwasher vs handwashing messaging in Saudi Arabia
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• MullenLowe MENA: IPG-affiliated creative network with significant MENA operations, particularly in the UAE and Egypt. Competes with Havas ME on regional brand-building campaigns and shares the multi-country operating footprint.
• Hill+Knowlton Strategies (Middle East): Global communications consultancy operating in the Middle East, comparable to H/Advisors (a Havas ME subsidiary) on corporate communications, public affairs, and crisis management. Adjacent competitor within Havas ME's own advisory portfolio.
• Leo Burnett Middle East: Long-established Publicis-owned creative agency with deep Middle East roots (offices in Dubai, Cairo, Beirut historically). Comparable on creative services scale and blue-chip client base, though typically narrower than a full Village offering.

Direct peers

• Publicis Groupe Middle East: One of the global 'Big Four' advertising holding companies with a substantial Middle East presence spanning creative (Leo Burnett, Saatchi & Saatchi), media (Starcom, Zenith), and digital hubs across the UAE, KSA, and Egypt. Directly comparable to Havas ME on integrated Village-style structure and enterprise client base.
• IPG Mediabrands / McCann Worldgroup (FP7): Interpublic Group's regional presence via Mediabrands (media) and McCann Worldgroup (creative), with FP7 being a long-standing creative leader in the Middle East. Direct competitor on enterprise creative and media buying, with established KSA and UAE operations.
• Omnicom Group Middle East: Holding company operating BBDO, DDB, TBWA, and media brands (OMD, PHD, Hearts & Science) across the Middle East. Closely comparable to Havas ME on the integrated network model and on competing for the same global brand mandates with regional execution.
• Impact BBDO: Omnicom's flagship Middle East creative network headquartered in Beirut with strong Lebanon, UAE, and Egypt presence. Direct creative-services competitor to Havas Creative with a similar enterprise client profile.
• Dentsu Middle East: Japanese-headquartered holding company with Dentsu Creative, Dentsu Media, and Merkle brands operating in the Middle East. Competes with Havas ME on integrated enterprise accounts, particularly in digital transformation and CX-heavy mandates.
• WPP Middle East: World's largest advertising holding company with deep Middle East operations including Ogilvy, VMLY&R, GroupM (MediaCom, Mindshare, Wavemaker), and PR brands. Competes head-to-head with Havas ME on the same enterprise RFPs across UAE, KSA, and Egypt, with meaningfully larger regional headcount.

Emerging players

• Serviceplan Group Middle East: Europe's largest independent agency group with growing Middle East presence, often pitching against holding-company networks on integrated mandates. Comparable as a competitor offering full creative-media-digital under one roof, with a different ownership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/havasmiddleeast
• Facebookfacebook.com/HavasMiddleEast
• LinkedInlinkedin.com/company/havasmiddleeast
• Instagraminstagram.com/havasmiddleeast

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Middle East