Reveal
Reveal is the embedded analytics product line of Infragistics, Inc., offering AI-native dashboards, reporting, and conversational analytics that SaaS companies and software vendors embed directly inside their applications via SDK.
- Company typePrivate
- Founded1992
- HeadquartersCranbury, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Reveal does
Reveal is the embedded analytics product line of Infragistics, Inc., a privately-held software company founded in 1992 and headquartered in Cranbury, New Jersey. The platform enables SaaS companies, independent software vendors, and enterprise software teams to embed dashboards, reporting, and conversational AI analytics directly inside their own applications through an SDK-based architecture — without iFrames or redirects — supporting Angular, React, Blazor, Vue, .NET Core, Java, and NodeJS. The product suite comprises the core Reveal Embedded Analytics Platform, the Reveal AI module for natural-language Q&A, anomaly detection, and recommended actions, and modular add-ons for data source connectivity (Snowflake, Google BigQuery, AWS, Azure, SQL Server, PostgreSQL, Oracle, MySQL, REST APIs), white-label customization, enterprise security (role-based access, auditability, token limits, SOC 2 Type 2, GDPR), and on-premises or air-gapped deployment.
Reveal operates a dual go-to-market motion combining product-led growth (free SDK trial downloads, self-serve onboarding) with enterprise field sales (personalized demos, custom quotes) and a formal Reseller Program for channel partners. Pricing is flat-rate per application with unlimited end users and multi-year contract terms, positioning revenue as predictable subscription recurring income rather than usage-metered. The customer base spans roughly 14 named logos across at least nine industries — including Nikon, SnapFulfil, DefenseStorm, Gambit Financial Solutions, Searchmetrics, Datacom, and Adrenalin — alongside SMB accounts such as Scriptly and Commodity Centre, with no external venture capital raised to date.
The company has invested heavily in third-party validation through 2026, winning the AI Breakthrough Award for Data Visualization Solution of the Year and multiple G2 awards spanning High Performer, Fastest Implementation, Easiest Setup, Best Estimated ROI, and Best Results across SMB, mid-market, enterprise, and Americas segments. The broader embedded analytics market is projected to expand from USD 23.41 billion in 2025 to USD 100.98 billion by 2035 at a 15.74% CAGR, providing tailwinds for Reveal's land-and-expand motion.
Reveal firmographics
Firmographics- Name
- Reveal
- Legal name
- Infragistics, Inc.
- Website
- https://revealbi.io
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reveal is the embedded analytics product line of Infragistics, Inc., offering AI-native dashboards, reporting, and conversational analytics that SaaS companies and software vendors embed directly inside their applications via SDK.
- Ownership category
- akta.pro rank
Reveal industry classification
Industry- Product category
- Embedded Business Intelligence Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Discovery, Metadata Enrichment & EPG/Guide Services (MPAHAJAJ)
- akta.pro secondary industry
- Data Discovery, Classification & Labeling (HDADAFAF)
Keywords
Where Reveal is headquartered
LocationHeadquarters
- HQ city
- Cranbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reveal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Flat-Rate Licensing: Reveal uses a simple, flat-rate pricing model designed for growing SaaS products. Pricing is based per application, not per-user or usage metrics, offering unlimited end users and predictable cost control. This model supports land-and-expand dynamics as customers grow their user base without cost penalties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Flat Rate - Unlimited Scale |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Reveal product offering
Product offeringCore offering
Reveal is an AI-native embedded analytics platform that enables SaaS companies and software vendors to embed dashboards, reporting, and conversational AI analytics directly inside their applications via SDK-based integration. The platform offers full white-label customization, multi-framework support (React, Angular, Blazor, Vue plus .NET Core, Java, NodeJS server SDKs), enterprise governance with role-based access and AI query auditability, and flexible deployment across cloud, private cloud, on-premises, and air-gapped environments. Pricing is offered as flat-rate per-application subscriptions with unlimited end users.
Product overview
Reveal is an AI-native embedded analytics platform from Infragistics designed for SaaS applications and software products. The platform comprises the core Reveal Embedded Analytics Platform, augmented by the Reveal AI module for conversational and augmented analytics. The product architecture includes data connectivity modules (Data Sources), white-label customization capabilities (White Label Analytics), enterprise security features (Security), and on-premises deployment options (On-Prem Analytics). Additional components include Chart Types for visualization and a comprehensive Features module. The platform provides SDK-based integration with modern JavaScript frameworks (React, Angular, Blazor, Vue) and server packages (.NET Core, Java, NodeJS), enabling software companies to embed dashboards, AI analytics, and reporting directly into their applications while maintaining governance, security, and full brand control.
Differentiator
Problem solved
Functional benefit
Products and services
- Reveal Embedded Analytics Platform The core Reveal platform that lets SaaS companies and software vendors embed dashboards, reporting, and analytics directly into their applications via SDKs. Supports white-labeling, multi-framework embedding, multi-tenant governance, deployment to cloud, private cloud, on-premises, or air-gapped environments, and connects to major data sources including SQL Server, PostgreSQL, Oracle, MySQL, Snowflake, Google BigQuery, Azure, AWS, and REST APIs.
- Reveal AI An AI module of the Reveal platform that brings conversational and augmented analytics into embedded dashboards. Users interact with data in natural language, get auto-generated dashboards, drill into results, and save insights. Includes AI-powered KPI summaries, anomaly detection surfaced inside widgets, and recommended actions, with built-in governance and cost guardrails for AI consumption.
Quantifiable outcome
- Reduces development effort by up to 75%
- +4 more outcomes
Companies that use Reveal
Customer profileNamed customers14 records
Segments15 records
Ideal customer profiles3 records
Reveal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature7 records
Reveal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InfragisticscoreReveal is a product from Infragistics, a software development components and analytics company. Infragistics provides the corporate backing, development infrastructure, and brand for Reveal embedded analytics platform. Reveal operates as a product line under the Infragistics umbrella.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Reveal competitors and assessment
Company assessmentDirect peers
- Toucan Toco: Toucan Toco provides embedded data storytelling and analytics for SaaS products, and is explicitly referenced in Reveal's own competitive comparison pages. Strong overlap in target buyer (product/SaaS teams) and embedded dashboard positioning.
- Yellowfin: Yellowfin is an embedded BI and analytics vendor offering dashboards, reporting, and AI-driven insights to ISVs and enterprise software vendors. It overlaps with Reveal across embedded use cases, white-labeling, and OEM-style distribution.
- Domo: Domo is a cloud BI and embedded analytics platform with dashboarding, AI insights, and app integration capabilities. While it serves a broader BI market, it competes with Reveal where SaaS vendors and ISVs want embedded analytics experiences.
- Sisense: Sisense is a leading embedded BI and analytics platform targeting SaaS and enterprise software vendors. It competes head-to-head with Reveal in SDK-based embedded analytics, white-labeling, and multi-tenant deployments.
- GoodData: GoodData is an embedded analytics platform offering white-label dashboards, AI-driven insights, and multi-tenant SaaS deployments. It targets the same SaaS/ISV customer profile with comparable governance, customization, and per-application pricing models.
- Logi Analytics: Logi Analytics (now part of insightsoftware) is a long-standing embedded analytics platform purpose-built for ISVs and SaaS companies. It overlaps with Reveal's SDK-based embedded BI use case, white-labeling, and OEM-style deployments.
Broad incumbents
- Looker (Google Cloud): Looker is a Google Cloud-owned BI and embedded analytics platform built on its LookML modeling layer. It overlaps with Reveal in embedded dashboarding but is positioned within a much broader Google Cloud data stack.
- Power BI Embedded (Microsoft): Microsoft Power BI Embedded offers analytics-as-a-service for ISVs inside the Azure ecosystem. It is a broad incumbent with deep enterprise reach, bundled pricing advantages, and a much larger distribution footprint than Reveal.
- Tableau Embedded Analytics (Salesforce): Tableau, now part of Salesforce, offers embedded analytics capabilities as part of its broader BI suite. It competes with Reveal where large enterprises and Salesforce-aligned ISVs evaluate embedded BI, but its scale and brand outweigh Reveal's.
Emerging players
- ThoughtSpot: ThoughtSpot is an AI-native analytics platform with natural language search and embedded offerings. Its AI-first positioning directly overlaps Reveal's conversational analytics narrative, though its scale and use cases remain broader.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reveal social profiles
Digital presenceReveal compliance and trust
Trust signalCompliance2 records
Reveal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reveal leadership team
Management profileNumber of profiles
Reveal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reveal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reveal
What does Reveal do?
Reveal is an AI-native embedded analytics platform that enables SaaS companies and software vendors to embed dashboards, reporting, and conversational AI analytics directly inside their applications via SDK-based integration. The platform offers full white-label customization, multi-framework support (React, Angular, Blazor, Vue plus .NET Core, Java, NodeJS server SDKs), enterprise governance with role-based access and AI query auditability, and flexible deployment across cloud, private cloud, on-premises, and air-gapped environments. Pricing is offered as flat-rate per-application subscriptions with unlimited end users.
Is Reveal a public or private company?
Reveal is a private company. It is classified as corporate owned and is currently operating.
When was Reveal founded?
Reveal was founded in 1992. It employs 101 to 250 people.
Where is Reveal based?
Reveal is headquartered in Cranbury, United States, in the North America region.
How does Reveal make money?
One revenue line is on record: subscription - Flat-Rate Licensing.
Who are Reveal's main competitors?
Direct peers on record are Toucan Toco, Yellowfin, Domo, Sisense, GoodData and Logi Analytics. Broad incumbents are Looker (Google Cloud), Power BI Embedded (Microsoft) and Tableau Embedded Analytics (Salesforce). ThoughtSpot is listed as an emerging player.
Does Reveal have an API?
Yes. Reveal provides an analytics engine, dashboards, and APIs that developers integrate directly into their product. The platform offers SDKs for modern frameworks and supports flexible deployment models, including cloud and on-prem analytics environments. Developer documentation is available at https://help.revealbi.io. Developer documentation is at help.revealbi.io.
What industry is Reveal in?
Reveal's product category is Embedded Business Intelligence Software. Its primary akta.pro industry code is MPAHAJAJ, Content Discovery, Metadata Enrichment & EPG/Guide Services, with a secondary code of HDADAFAF, Data Discovery, Classification & Labeling. Its NAICS code is 5132 and its SIC code is 7372.