Niji Games
Niji Games is a Jakarta-based Indonesian indie mobile game studio of about 6 people developing and publishing original puzzle games, including Cute Munchies and Umbra, for global distribution on iOS and Android app stores.
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Niji Games does
Niji Games is an Indonesian mobile game development studio headquartered at APL Tower in Jakarta, founded in 2016 by Co-Founders Nikko Soetjoadi (CEO) and Yogie Aditya (CTO). The company operates with a small team of approximately 6 people ("Nijimon") and develops original mobile puzzle games for iOS and Android. Its portfolio comprises three titles: Cute Munchies, a swiping puzzle game featuring user-generated level creation and online sharing; Umbra, a 3D puzzle game in which players manipulate block formations to match cast shadow patterns; and Roll Kitty Roll. The studio is product-led, distributing games globally through the Google Play Store and Apple App Store, and employs a mixed monetization approach combining one-time purchases (Umbra's "pay once & play forever") and freemium mechanics with in-app features (Cute Munchies).
The company achieved notable early traction: Cute Munchies was featured globally on Google Play Store in over 200 countries, won the IN.Game 2016 Most Innovative Game award, was runner-up for the Audience Choice Award, and was the first Indonesian game to receive Editors' Choice recognition. It was also nominated for the 1st International Mobile Gaming Awards Southeast Asia. Beyond these 2016 milestones, the source data does not document subsequent product launches, funding events, partnerships, or headcount growth, leaving the company's current operating rhythm unclear.
The studio's website shows blog activity in 2025–2026 covering unrelated topics — non-GamStop betting sites, casino guides in multiple languages, and sportsbook content — which is inconsistent with the stated mobile game development business. This content pattern suggests the website may have been repurposed, sold, or populated by an external party rather than reflecting a deliberate strategic expansion by the studio.
Niji Games firmographics
Firmographics- Name
- Niji Games
- Legal name
- Niji Games
- Website
- https://nijigames.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Niji Games is a Jakarta-based Indonesian indie mobile game studio of about 6 people developing and publishing original puzzle games, including Cute Munchies and Umbra, for global distribution on iOS and Android app stores.
- Ownership category
- akta.pro rank
Where Niji Games is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Niji Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Mobile Game Sales: Games published on Google Play Store and App Store with 'pay once & play forever' model for premium games like Umbra, and freemium with in-app features for puzzle games like Cute Munchies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Umbra - Pay once & play forever model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Niji Games product offering
Product offeringCore offering
Niji Games is a mobile game development studio that designs, develops, and publishes creative puzzle games for iOS and Android. The studio's portfolio includes Cute Munchies (a swiping puzzle game with level building and online sharing), Umbra (a 3D shadow-matching puzzle), and Roll Kitty Roll, distributed globally through the Google Play Store and Apple App Store under both premium one-time-purchase and freemium models.
Product overview
Niji Games is an Indonesian mobile game development studio offering a portfolio of three puzzle games: Cute Munchies (a swiping puzzle game with level creation features), Umbra (a 3D shadow-matching puzzle game), and Roll Kitty Roll. The company operates from Jakarta and develops games primarily for mobile platforms (Android/iOS). The games are distributed through Google Play Store and App Store.
Differentiator
Problem solved
Functional benefit
Products and services
- Cute Munchies A mobile swiping puzzle game where players guide cute characters to collect scattered foods by finding optimal paths. Features include level building tools, online level sharing, and competitive rewards. Suitable for casual gamers of all ages.
- Umbra A 3D puzzle game where players restore balance between light and darkness by manipulating shadowbox blocks to match cast shadow patterns against provided templates. Features story mode, achievements, and a hint system.
- Roll Kitty Roll Mobile game featured in Niji Games' portfolio; limited product details available.
Quantifiable outcome
- Featured in Google Play Store Indie Corner and globally in 200+ countries
- +1 more outcomes
Companies that use Niji Games
Customer profileSegments1 record
Ideal customer profiles1 record
Niji Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Niji Games partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights2 records
Niji Games competitors and assessment
Company assessmentBroad incumbents
- Playrix: One of the largest casual/mobile puzzle publishers globally (Homescapes, Gardenscapes); comparable as a top-tier mobile puzzle game developer with F2P monetization at scale.
- King (Activision Blizzard): Maker of Candy Crush and the dominant mobile match-3 puzzle franchise; comparable as a large incumbent mobile puzzle publisher competing in the same casual puzzle category Niji targets.
- Rovio Entertainment: Finnish mobile game publisher best known for Angry Birds; comparable as a mobile puzzle game publisher with global app store distribution and strong IP-driven catalog.
- Voodoo: Paris-based mobile hypercasual games publisher with massive scale; comparable as a global mobile games publisher/distributor that indie studios frequently partner with or compete against for UA and featuring.
Regional players
- Agate International: One of Indonesia's largest game developers; comparable as an Indonesian studio developing mobile and cross-platform games for local and global audiences, though considerably larger in headcount.
- Touchten Games: Indonesian mobile game studio publishing casual and puzzle games on Google Play and App Store; directly comparable in product category, geography, and indie studio profile.
- Lemon Sky Studios: Malaysian game art co-development and original-IP studio; comparable as a Southeast Asian indie studio with global app store distribution and creative original-IP focus.
- Toge Productions: Indonesian indie mobile game studio based in Jakarta; directly comparable as a homegrown Indonesian developer publishing mobile games with regional and global distribution, similar scale and target audience.
Emerging players
- Kumobius (Tasharen Entertainment): Small indie mobile game studio; comparable as a small-team indie developer shipping creative mobile titles through global app stores.
- Kurechii: Malaysian indie game studio that shipped 'WitchSpring' and other mobile titles; comparable as a Southeast Asian small-team indie developer building creative mobile games for global app stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Niji Games social profiles
Digital presenceNiji Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Niji Games leadership team
Management profileNumber of profiles
Profiles4 records
Niji Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Niji Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Niji Games
What does Niji Games do?
Niji Games is a mobile game development studio that designs, develops, and publishes creative puzzle games for iOS and Android. The studio's portfolio includes Cute Munchies (a swiping puzzle game with level building and online sharing), Umbra (a 3D shadow-matching puzzle), and Roll Kitty Roll, distributed globally through the Google Play Store and Apple App Store under both premium one-time-purchase and freemium models.
Is Niji Games a public or private company?
Niji Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Niji Games founded?
Niji Games was founded in 2016. It employs 1 to 10 people.
Where is Niji Games based?
Niji Games is headquartered in Jakarta, Indonesia, in the Asia region.
How does Niji Games make money?
One revenue line is on record: mobile Game Sales.
Who are Niji Games's main competitors?
Broad incumbents on record are Playrix, King (Activision Blizzard), Rovio Entertainment and Voodoo. Regional players are Agate International, Touchten Games, Lemon Sky Studios and Toge Productions. Emerging players are Kumobius (Tasharen Entertainment) and Kurechii.
Does Niji Games have an API?
No public API is recorded for Niji Games.