What Adda52 does

Adda52 is an Indian online poker platform operated by Deltatech Gaming Limited, a wholly owned subsidiary of Delta Corp Limited, headquartered in Goa. The company was originally incorporated in 2011 as Gaussian Networks Private Limited and rebranded to its current legal name while retaining the Adda52 consumer brand. The platform serves poker enthusiasts and professionals across India, offering a mobile-first Texas Hold'em experience with multi-tabling capability, in-app game analytics, interactive tutorials, and avatar customization.

The core product is the Adda52 Poker app, distributed primarily through direct APK download for Android and via the Apple App Store for iOS. Technology differentiation is concentrated in client-side features — simultaneous multi-table play, self-service skill-tracking analytics, and a built-in poker dictionary — rather than backend infrastructure scale or proprietary AI systems. The company operates a single-product, single-market proposition with no disclosed partnerships, integrations, or external API surface.

The business model has undergone a significant shift following Indian regulatory changes that forced the discontinuation of cash games. Adda52 now operates on a freemium basis: the app is free to download and play, with all features accessible at no direct user cost. This removed the historical rake-based monetization mechanic, leaving the platform's revenue mechanics undisclosed in available data. Adda52 is sustained operationally by its parent Delta Corp Limited and employs 101–250 people, with leadership including co-founders Anuj Gupta and Mohit Agarwal, CMO Krishnendu Guha, and Pratik Kumar as Head of Marketing for a Multi-Gaming Platform — the latter title hinting at broader gaming-portfolio ambitions beyond poker.

Name

Adda52

Legal name

Deltatech Gaming Limited

Website

https://adda52.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Adda52 is an Indian mobile poker platform offering free Texas Hold'em gameplay to poker enthusiasts across India, operated by Deltatech Gaming Limited, a wholly owned subsidiary of Delta Corp Limited.

Ownership category

akta.pro rank

Product category

Online Poker Gaming

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD)

akta.pro secondary industries

Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC), Online Poker Operators (Real-Money) (MPAEAEAC)

Keywords

• Online poker platform
• Texas Hold'em gaming
• Mobile poker app
• Skill-based gaming
• Poker tournaments India

Headquarters

HQ city

Goa

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Freemium Poker Gaming: Adda52 offers free poker gameplay with the Texas Hold'em variant. The platform previously offered cash games but due to regulatory changes, cash games are no longer available. Revenue generation model has shifted accordingly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Adda52 is an online poker platform in India that offers free Texas Hold'em poker games to individual players. The platform provides multi-table gameplay, in-game analytics, hand histories, poker tutorials, and a free-roll tournament system accessible via Android, iOS, and web. The service is operated by Deltatech Gaming Limited (formerly Gaussian Networks Private Limited), a wholly owned subsidiary of Delta Corp Limited.

Product overview

Adda52 is an online poker platform in India operated by Deltatech Gaming Limited (formerly Gaussian Networks Private Limited), a wholly owned subsidiary of Delta Corp Limited. The company offers a single unified product — the Adda52 Poker app — which provides free Texas Hold'em poker games with multi-tabling capability, game analytics, avatar customization, and poker tutorials. Due to regulatory changes, cash games are no longer available, and the platform now focuses exclusively on free poker gameplay.

Differentiator

Problem solved

Functional benefit

Products and services

• Adda52 Online Poker Platform Adda52 is an online Texas Hold'em poker platform available on Android, iOS, and web for adult individual players in India. It offers free poker play, multi-tabling, in-game analytics, hand histories, free-roll tournaments, and integrated poker learning tutorials aimed at both casual enthusiasts and competitive players.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PokerStars: The world's largest online poker brand, offering Texas Hold'em and a broad product suite. Comparable to Adda52 as a direct online poker operator serving consumers, though at a vastly larger global scale and with full real-money offering.
• 888poker: Major global online poker operator with real-money and freemium products. Comparable to Adda52 as an online poker platform with similar game formats (Texas Hold'em) and skill-development features, but serving international markets.

Direct peers

• PokerBaazi: India's leading online poker platform and Adda52's closest direct competitor. Targets the same Indian player base with real-money and free poker, multi-tabling, and tournament formats; competes head-to-head for poker share of wallet in India.
• Spartan Poker: India-based online poker operator offering Texas Hold'em and other variants. Direct competitor to Adda52 in the Indian market with comparable product scope and similar regulatory exposure.
• Junglee Poker: Indian online poker platform focused on the Indian market, offering Texas Hold'em and tournament play. Direct competitor to Adda52 with overlapping customer segments and regulatory constraints.

Emerging players

• KhelPlay Rummy: Indian online gaming platform focused on card games, particularly rummy. Comparable as a domestic skill-based card-gaming operator with the same regulatory and customer-base dynamics as Adda52, though in rummy rather than poker.
• Adda52 Rummy / Deltatech Gaming (parent stable): Sibling/parent stable products under Delta Corp / Deltatech Gaming that extend into rummy and other card games, illustrating internal expansion options adjacent to Adda52's poker core.
• MPL (Mobile Premier League): India's leading mobile gaming super-app offering multiple skill-based games including card games. Comparable to Adda52 in customer demographic and skill-game regulatory positioning, though operating as a multi-game aggregator rather than a poker specialist.
• Games24x7: Indian skill-gaming operator with multiple titles including rummy and fantasy. Comparable to Adda52 as an Indian skill-based gaming operator with similar regulatory exposure and consumer base, although portfolio-diversified rather than poker-pure.
• Dream11: India's largest fantasy sports and skill-gaming platform, with similar regulatory positioning (skill-based gaming) and a comparable mass-market Indian consumer demographic, though different game category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adda_52
• Facebookfacebook.com/Adda52
• LinkedInlinkedin.com/company/d52

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adda52