What Games24x7 does

Games24x7 is an India-headquartered online gaming company founded in 2006 by Bhavin Pandya and Trivikraman Thampy, operating a portfolio of consumer gaming brands including RummyCircle (online rummy), My11Circle (fantasy sports), and — as part of its post-2025 pivot — Wowzy and U Games (casual gaming formats). The company has scaled to 120M+ registered users and over 5.5B games played, with a workforce of 501–1000 employees across offices in Mumbai, Bengaluru, New Delhi, Philadelphia, and Miami.

The platform's core technical stack combines gameplay infrastructure with a proprietary AI/ML layer that includes named frameworks such as EFfECT-RL, t-RELOAD, ComParE, ARGO, CognitionNet, and ScarceGAN, supported by two patents (US20220044579A1, WO2020157777A3) and peer-reviewed research at venues including KDD, CIKM, ICMLA, and ACM. Independent certifications (ISO 27001, iTech Labs RNG, No Bot) and a multi-modal AI Gateway deployed via TrueFoundry round out the technical profile. Around the core product, the company has built supporting ecosystem programs — the TechXpedite accelerator with AWS (up to $500K in cloud credits), the Games24x7 Ventures CVC arm, and the Games24x7 Foundation for CSR.

The business model historically combined free-to-play entry with paid contest participation and rake on real-money skill games (rummy and fantasy sports), monetizing a long-tail of Indian consumers. India's Promotion and Regulation of Online Gaming Act, 2025 banned real-money online games, and the Supreme Court's May 2026 ruling upheld a retrospective 28% GST levy, materially compressing the legacy revenue model and forcing a strategic pivot toward casual and engagement-monetized formats, alongside potential externalization of the AI stack.

Name

Games24x7

Legal name

Play Games24x7 Private Limited

Website

https://games24x7.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Games24x7 is an India-headquartered online gaming company operating RummyCircle, My11Circle, and casual brands (Wowzy, U Games) for 120M+ users, built on a proprietary AI stack (EFfECT-RL, ARGO, CognitionNet). It is currently pivoting away from real-money gaming following India's 2025 online gaming ban.

Ownership category

akta.pro rank

Product category

Online Skill Gaming

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Online Poker Operators (Real-Money) (MPAEAEAC)

akta.pro secondary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online skill gaming
• Fantasy sports platform
• Online rummy games
• Casual mobile gaming
• Ai-powered gaming

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Real-money gaming entry fees and commissions: Primary historical revenue stream from skill-based real-money games (RummyCircle, My11Circle fantasy sports). Players paid entry fees to compete; Games24x7 earned from entry fees/commissions on contests. This was the dominant revenue source, with RummyCircle historically generating most of the company's revenue. Now disrupted by India's August 2025 Online Gaming Act ban on real-money gaming and the subsequent Supreme Court GST ruling.
2. Casual / free-to-play gaming (Wowzy, U Games): Casual gaming platform (Wowzy for Ludo and U Games) with practice/free-to-play formats. Post the real-money gaming ban, the company is pivoting toward casual gaming, content, and tech-driven alternatives to sustain revenue.
3. Advertising and remarketing: Use of Google Analytics and display remarketing (first/third party cookies) to display advertising across the internet; non-personally identifiable information leveraged for ad targeting.
4. Brand sponsorship and title sponsorship revenue: Sponsorship-linked marketing revenue and brand-deal arrangements tied to IPL team title sponsorships (Lucknow IPL Team, Women's T20 Challenge) and brand ambassador contracts (Hrithik Roshan, cricketers).
5. Cross-monetisation and product diversification: Following heavy GST on online gaming and the real-money ban, Games24x7 is investing in product and cross-monetisation strategies, expanding into a broader technology platform (TechXpedite accelerator) and pivoting toward casual gaming, content, and tech-driven alternatives.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Games24x7 develops and operates multi-game online skill-gaming platforms for Indian consumers, primarily RummyCircle (online rummy), My11Circle (fantasy sports, especially cricket), and Wowzy (a 3-dice, 30-move Ludo variant). The company uses proprietary AI/ML frameworks for personalization and responsible gaming, and historically monetized through entry fees and commissions on real-money contests before India's August 2025 ban on real-money online gaming forced a pivot toward casual and free-to-play gaming.

Product overview

Games24x7 operates a multi-game platform-plus-modules architecture for skill-based and casual gaming in India. Its three flagship consumer gaming brands — RummyCircle (online rummy, the largest rummy platform in India with 5+ billion games played in 2023), My11Circle (fantasy sports platform since 2019 with 500+ million fantasy teams created in 2023), and Wowzy (a strategic 3-dice, 30-move Ludo variant) — together with the broader U Games casual portfolio, form the core multi-game platform. On top of this core, Games24x7 layers three corporate modules: TechXpedite (a startup accelerator program running since at least 2024 with AWS as partner), Games24x7 Ventures (corporate venture arm launched November 2022 to invest in interactive entertainment startups), and Games24x7 Foundation (CSR arm running 'Wheels of Change' and child-welfare initiatives). The platform serves 120 million+ users and has powered 5.5 billion+ games to date, applying behavioral science, data science, and proprietary AI/ML frameworks across all products.

Differentiator

Problem solved

Functional benefit

Brands

• RummyCircle: India's largest online rummy platform, powered by cutting-edge technology. RummyCircle offers India's Best Rummy Experience with over 5 billion games played in 2023 alone.
• My11Circle
• Wowzy
• U Games
• TechXpedite by Games24x7
• Games24x7 Ventures

Products and services

• RummyCircle India's largest online rummy platform operated by Games24x7, offering India's Best Rummy Experience(TM) with over 5 billion games played in 2023 alone. Targeted at Indian skill-gaming players aged 18+, historically monetized through real-money entry fees and commissions, now offered as free practice games post the 2025 real-money ban.
• My11Circle Fantasy sports platform launched in 2019 by Games24x7, primarily focused on cricket (IPL, T20 World Cup). Over 500 million fantasy teams were created in 2023, rewarding players for sports knowledge. Real-money fantasy contests have been suspended post the 2025 Online Gaming Act.
• Wowzy Casual Ludo game with a unique 3-dice and 30-move format operated by Games24x7, giving players greater control over gameplay and equal opportunity to play and win. Offered as a free-to-play casual game.
• TechXpedite by Games24x7 Games24x7's 60-day accelerator program for startups developing solutions in gaming, AI, and inclusive technology, with AWS as a cloud partner. Offers mentorship, funding, and AWS credits valued at $500,000, culminating in a pitch event. Targeted at early-stage startup founders.

Quantifiable outcome

• 99% reduction in Cassandra write latency (avg 2.209ms -> 26 µs; max 2.800ms -> 43 µs)
• +9 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability12 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• TrueFoundrycoreTechnology or Integration · 1 January 2026Games24x7 uses TrueFoundry's AI Gateway (alongside Nvidia, Adopt AI, and Whatfix) for multi-model failover, multi-region resilience, degradation-aware routing, and strategic caching that processes 10+ billion requests per month.
• Amazon Web Services (AWS)flagshipTechnology or Integration · 1 October 2024AWS is the cloud partner for the TechXpedite startup accelerator; TechXpedite offers AWS credits valued at $500,000 as part of the 60-day program supporting startups in gaming, AI, and inclusive technology.
• Rinku Singh & Yashasvi JaiswalcoreGTM or Marketing Partner · 1 March 2024Cricketers welcomed to the My11Circle brand ambassador family in March 2024 ahead of IPL 2024 fan engagement campaigns.
• Government of KarnatakacoreStrategic or Co-development Partner · 1 December 2023Games24x7 joined forces with the Karnataka Government for the GameTech Accelerate Programme in December 2023 to support gaming startups in the state ecosystem.
• Arshdeep SinghcoreGTM or Marketing Partner · 1 March 2023Fast bowler onboarded as My11Circle's latest brand ambassador for IPL 2023, joining Sourav Ganguly, Shubman Gill, Mohammed Siraj and Ruturaj Gaikwad in the platform's cricket ambassador portfolio.
• Games24x7 Ventures (in-house accelerator)flagshipStrategic or Co-development Partner · 1 November 2022Games24x7 Ventures was launched in November 2022 to invest in interactive entertainment startups; the program later ran as the TechXpedite accelerator (first and second editions).
• Hemkunt FoundationcoreOthers · 1 September 2022CSR partnership for COVID-19 livelihood support (e-rickshaws, sewing machines, food carts) and a Skill Development Resource Center in Khandwa, Madhya Pradesh with capacity to train over 1,000 students; co-founder Bhavin Pandya joined Hemkunt Foundation's Advisory Board in September 2022.
• Kailash Satyarthi Children's Foundation (KSCF)coreOthers · 1 August 2022CSR partnership supporting the community-level 'Bal Mitra Mandal' programme in Pune announced August 2022; jointly produced a report on child trafficking in India in August 2023.
• Women's T20 Challenge 2022coreGTM or Marketing Partner · 1 May 2022My11Circle partnered as the official Title Sponsor of the Women's T20 Challenge 2022 in May 2022.
• Shubman Gill & Ruturaj GaikwadcoreGTM or Marketing Partner · 1 March 2022Cricketers onboarded as brand ambassadors for My11Circle in March 2022, joining the platform's broader cricket ambassador portfolio.
• Hrithik RoshanflagshipGTM or Marketing Partner · 1 January 2022Brand ambassador for RummyCircle since January 2022, featured across the 'Raho Ek Kadam Aage' campaign series (editions 3.0, 4.0) and the 'Bas Ek Game' campaign, including TV, digital and outdoor advertising.
• Lucknow IPL TeamflagshipGTM or Marketing Partner · 1 January 2022My11Circle partnered as the official Title Sponsor of the Lucknow IPL team starting in January 2022, anchoring IPL-tied marketing.
• Akshaya Patra FoundationcoreOthers · 1 December 2021CSR partnership: Games24x7 donated 10,000 'Happiness Kits' to beneficiaries of the Mid-Day Meal Scheme in Kalyan and Bhiwandi districts of Maharashtra in December 2021.
• Christel House IndiaminorOthersCSR partnership providing IT Club learning visits for students and 900+ hot-cooked meals through India Foodbanking Network (IFBN) partnership.
• India Foodbanking Network (IFBN)minorOthersCSR partnership eliminating classroom hunger by providing hot, freshly cooked meals and take-home kits to students at Christel House Bangalore.
• CanSupportminorOthersCSR partnership providing outpatient palliative care and psychosocial support for underprivileged cancer patients and their caregivers, serving 450 individuals.
• Bharat Ed-Tech InitiativeminorOthersCSR partnership working in Delhi and Kolkata to impact 1,200+ students from low-income communities through Ed-Tech solutions and personalized learning.
• iTech LabscoreOthersIndependent 3rd-party RNG/fairness auditor engaged by Games24x7 to certify that gaming software complies with relevant global standards (RNG Certificate and No Bot Certificate).

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dream11 (Dream Sports): India's largest fantasy sports platform and Games24x7's closest direct competitor in fantasy cricket. Both were unicorns that lost valuation after the August 2025 PROGA ban and both pivoted away from real-money gaming.
• Mobile Premier League (MPL): Multi-game real-money and casual gaming platform operating fantasy sports, rummy, and casual titles in India. Competes head-to-head with Games24x7 across skill gaming categories and similarly lost unicorn status after PROGA 2025.
• Gameskraft: Indian online rummy and skill gaming operator with flagship product RummyCulture. Direct competitor to RummyCircle in the online rummy category; also lost unicorn status after the real-money gaming ban.
• WinZO: India-based social gaming and esports platform offering 100+ skill-based games. Competes with Games24x7 across casual and skill gaming and was also caught up in the PROGA ban and GST exposure.
• Junglee Games: India-focused online skill gaming operator with products in rummy, poker, and fantasy sports. Direct competitor to Games24x7 in real-money rummy (Howzat, Junglee Rummy) and fantasy cricket.
• Adda52: One of India's largest online poker and rummy operators, owned by Playtech. Competes with Games24x7 in real-money card-based skill gaming and faces the same PROGA ban and GST exposure.
• Octro: Indian real-money gaming operator behind popular rummy and teen-patti apps. Direct competitor to RummyCircle in online rummy and similarly impacted by the PROGA ban.

Broad incumbents

• Nazara Technologies: Listed Indian gaming and sports media company with a portfolio spanning skill gaming, eSports, ad-tech, and kids' gaming. Comparable as a publicly traded Indian gaming operator and broader-portfolio incumbent in the same regulatory environment.
• Zynga: Global casual and social mobile gaming leader (owned by Take-Two). Comparable to Games24x7's pivot direction toward casual gaming, advertising monetization, and free-to-play mobile games.

Others

• TrueFoundry: Enterprise AI infrastructure platform whose AI Gateway technology Games24x7 uses in production to process 10B+ monthly requests. Comparable as a technology partner whose multi-model failover pattern Games24x7 has publicly documented and could extend as a managed service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/games24x7
• LinkedInlinkedin.com/company/games24x7-private-limited
• Instagraminstagram.com/lifeatgames24x7/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Games24x7