Ethic
Ethic is a Spanish-language humanist journalism magazine founded in 2011 in Madrid, publishing a quarterly print edition and digital platform covering philosophy, society, environment, and culture for an intellectual Spanish-speaking readership.
- Company typePrivate
- Founded2011
- HeadquartersMadrid, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ethic does
Ethic is a Spanish-language humanist journalism magazine founded in 2011 by Pablo Blázquez and headquartered in Madrid, Spain. The publication operates a quarterly print edition (four issues per year) alongside a digital platform (ethic.es), with content spanning philosophy, society, environment, politics, culture, and interviews. It positions itself as a space for free thinking and pluralistic perspectives in a polarized media landscape, and has secured contributions from prominent Spanish intellectuals, journalists, economists, and political figures, including Nobel laureate Guido Imbens, Félix de Azúa, Adela Cortina, and former Prime Minister Felipe González. The 15th anniversary in June 2026 was presided over by Queen Letizia of Spain.
Ethic's product surface extends beyond the core magazine through several sub-brands: EthicLab (a digital content and research platform covering technology and society), EthicSound (a podcast distributed on Apple Podcasts and Spotify with 36+ episodes), La Climatería (a vertical focused on hospitality, food, and sustainability), and an English-language section (ethic.es/english). The technology stack is commodity-grade: a WordPress-based publishing platform with standard advertising (Google Ads, DoubleClick), analytics (Google Analytics, JetPack), and payment processing (Stripe, PayPal) infrastructure. The publication has no APIs, no proprietary software products, and no AI/ML capabilities.
Ethic monetizes through four streams: recurring print subscriptions (minimum €30/year including VAT and domestic shipping), digital advertising sold to major Spanish brands (Mahou-San Miguel, BBVA, Mapfre, Naturgy, Moeve, Randstad, Coca-Cola), print advertising, and e-commerce via its own tienda.ethic.es storefront. The company is privately held with no disclosed funding rounds, institutional investors, or parent company, and appears to be a founder-controlled, reader-supported media business. Recognition includes the Cruz Roja Gold Medal (2023) and the WAS Communication Prize.
Ethic firmographics
Firmographics- Name
- Ethic
- Legal name
- Ethic
- Website
- https://ethic.es
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ethic is a Spanish-language humanist journalism magazine founded in 2011 in Madrid, publishing a quarterly print edition and digital platform covering philosophy, society, environment, and culture for an intellectual Spanish-speaking readership.
- Ownership category
- akta.pro rank
Ethic industry classification
Industry- Product category
- Magazine Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418), Information (51)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)
Keywords
Where Ethic is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Ethic business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Print Magazine Subscriptions: The core revenue stream is print magazine subscriptions. Readers can become members (socios) and receive 4 paper issues per year. The minimum subscription fee is 30 euros including VAT and shipping within Spain.
- Digital Advertising: The website displays advertising from major brands including Mahou-San Miguel, BBVA, Mapfre, Naturgy, Moeve, Randstad, Coca-Cola, and others. The site uses Google Ads, DoubleClick, and Facebook advertising infrastructure.
- Print Advertising: The magazine offers advertising opportunities in the print edition as indicated by the 'PUBLICIDAD' section on the website.
- E-commerce: The Tienda (shop) at tienda.ethic.es sells the magazine subscription and presumably other merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard print subscription - 30 euros/year |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Ethic product offering
Product offeringCore offering
Ethic is a Spanish humanist journalism magazine that publishes four print issues per year alongside a continuously updated digital platform. The publication covers society, environment, philosophy, opinion, politics, and culture, complemented by an audio podcast (EthicSound), a research/digital lab (EthicLab), a sustainability/hospitality vertical (La Climater\u00eda), and an English-language section. Revenue comes primarily from individual subscriptions (starting at 30 euros/year) and display advertising from major Spanish brands.
Product overview
Ethic is a Spanish humanist journalism magazine that publishes four print issues per year alongside a digital platform. The publication operates as a unified editorial brand with several sub-brands: the main magazine (Revista Ethic) covering society, thought, environment, and culture; EthicSound podcast platform distributed on Apple Podcasts and Spotify; EthicLab research laboratory; La Climatería section focused on hospitality and sustainability; and an English-language version (Ethic English). The company does not operate as a technology platform with integrated software products, APIs, or SaaS offerings.
Differentiator
Problem solved
Functional benefit
Brands
- EthicLab: Digital innovation and technology-focused content platform under the Ethic umbrella
- EthicSound
- La Climatería
Products and services
- Revista Ethic (Ethic Magazine) Quarterly Spanish-language print and digital humanist journalism magazine covering society, environment, philosophy, opinion, politics, and culture. Subscription delivers four print issues per year plus digital access; pricing starts at 30 euros/year including VAT and Spain shipping.
- EthicSound Audio journalism podcast platform covering technology, society, culture, philosophy, AI, and current affairs. Distributed on Apple Podcasts and Spotify with 36+ episodes available.
- EthicLab
- La Climater\u00eda
- Ethic English
Quantifiable outcome
- Queen Letizia presided over the 15th anniversary ceremony, indicating high-level institutional recognition
Companies that use Ethic
Customer profileSegments2 records
Ideal customer profiles2 records
Ethic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ethic partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Ethic competitors and assessment
Company assessmentDirect peers
- Letras Libres: Spanish-language intellectual magazine covering politics, culture, philosophy, and ideas — Ethic's closest analog in both editorial positioning and Spanish-language readership.
- CTXT: Spanish digital magazine publishing long-form essays, journalism, and cultural criticism, directly competing for the same intellectually engaged Spanish reader.
- Jot Down: Spanish contemporary culture magazine featuring long-form interviews, essays, and analysis — a peer in format, tone, and target audience of educated Spanish readers.
- El Cultural: Spain's leading cultural supplement attached to El Mundo, covering literature, arts, philosophy, and ideas — competes for the same cultural-intellectual segment.
- Revista de Occidente: Historic Spanish intellectual magazine founded by Ortega y Gasset, publishing philosophical and cultural essays — directly comparable in editorial mission and prestige positioning.
- Le Monde Diplomatique (Edición Española): Spanish edition of the global intellectual magazine covering geopolitics, culture, and environment with a pluralist editorial stance — closely mirrors Ethic's positioning.
- Quimera: Spanish cultural and literary magazine covering literature, ideas, and arts — competes for a similar intellectual readership in the Spanish market.
Broad incumbents
- The New Yorker: Global benchmark for premium thought journalism with long-form essays, interviews, and cultural commentary — the international reference point for Ethic's editorial model.
- The Atlantic: US-based premium publication combining ideas, culture, politics, and technology — a comparable multi-format, subscription-supported thought-leadership brand at significantly larger scale.
- Wired: Multi-platform brand combining print magazine, digital publication, and podcast around technology and culture — illustrates the multi-format strategy Ethic is pursuing at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ethic social profiles
Digital presenceEthic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ethic leadership team
Management profileNumber of profiles
Profiles1 record
Ethic subsidiaries and ownership
Company hierarchySubsidiaries3 records
Ethic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ethic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ethic
What does Ethic do?
Ethic is a Spanish humanist journalism magazine that publishes four print issues per year alongside a continuously updated digital platform. The publication covers society, environment, philosophy, opinion, politics, and culture, complemented by an audio podcast (EthicSound), a research/digital lab (EthicLab), a sustainability/hospitality vertical (La Climater\u00eda), and an English-language section. Revenue comes primarily from individual subscriptions (starting at 30 euros/year) and display advertising from major Spanish brands.
Is Ethic a public or private company?
Ethic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ethic founded?
Ethic was founded in 2011. It employs 11 to 50 people.
Where is Ethic based?
Ethic is headquartered in Madrid, Colombia, in the Latin America region.
How does Ethic make money?
Four revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital Advertising, print Advertising and E-commerce.
Who are Ethic's main competitors?
Direct peers on record are Letras Libres, CTXT, Jot Down, El Cultural, Revista de Occidente, Le Monde Diplomatique (Edición Española) and Quimera. Broad incumbents are The New Yorker, The Atlantic and Wired.
Does Ethic have an API?
No public API is recorded for Ethic.
What industry is Ethic in?
Ethic's product category is Magazine Publishing. Its primary akta.pro industry code is MPAJAHAH, Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age). Its NAICS code is 5131 and its SIC code is 2721.