High Profile cannabis
High Profile Cannabis is a multi-state retail dispensary brand operated by C3 Industries, running 37+ owned cannabis storefronts across 7 U.S. states and serving adult-use and medical consumers with in-store, online, and drive-thru purchase channels anchored by a 900,000-member loyalty program.
- Company typePrivate
- Founded2018
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What High Profile cannabis does
High Profile Cannabis is a multi-state retail dispensary brand operated by C3 Industries, headquartered in Ann Arbor, Michigan. The company runs 37+ owned dispensaries across 7 U.S. states — Connecticut, Illinois, Kentucky, Massachusetts, Michigan, Missouri, and New Jersey — selling premium cannabis flower, pre-rolls, vaporizers, edibles, concentrates, tinctures, topicals, and accessories under both its own banner and a curated portfolio of third-party brands including Cookies, Stiiizy, Jeeter, Wyld, Cresco, and Verano. Several locations function as "Stateline Stores" positioned to capture cross-border consumer flow.
The underlying technology stack is conventional for the cannabis vertical: a Dutchie-powered e-commerce and point-of-sale platform handles online ordering, menu management, and inventory, supplemented by a native iOS/Android mobile app with Google and Apple single sign-on. Differentiated retail features include drive-thru pickup at the Manchester, CT location, extended hours up to 10pm, and the High Rollers loyalty program with over 900,000 members, tiered point redemption up to $420 off, and a Kingpin tier for high-volume customers.
High Profile makes money almost entirely through direct-to-consumer retail sales at fixed per-unit or per-weight prices, with mix-and-match bulk discounts (10% off for 2+ items, 15% off for 4+) and 10% demographic discounts for students, seniors (60+), veterans, and cannabis industry workers. The customer base is split between adult-use recreational consumers aged 21+ and medical cardholders. No third-party wholesale distribution, B2B revenue, or licensing income is disclosed; the go-to-market motion is exclusively owned-retail plus online pre-order for in-store or drive-thru pickup.
High Profile cannabis firmographics
Firmographics- Name
- High Profile cannabis
- Legal name
- C3 Industries
- Website
- https://highprofilecannabis.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- High Profile Cannabis is a multi-state retail dispensary brand operated by C3 Industries, running 37+ owned cannabis storefronts across 7 U.S. states and serving adult-use and medical consumers with in-store, online, and drive-thru purchase channels anchored by a 900,000-member loyalty program.
- Ownership category
- akta.pro rank
High Profile cannabis industry classification
Industry- Product category
- Cannabis Dispensary Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ)
Keywords
Where High Profile cannabis is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices34 records
Markets served
High Profile cannabis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cannabis Product Retail Sales: Direct retail sales of cannabis products including flower, pre-rolls, vaporizers, edibles, concentrates, tinctures, and topicals. Products are sold at fixed per-unit or per-weight prices at point of sale, with mix-and-match bulk discounts and promotional specials. Revenue is generated entirely through in-store purchases and online pre-orders with in-store/drive-thru pickup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-unit and per-weight retail pricing for cannabis products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
High Profile cannabis product offering
Product offeringCore offering
High Profile Cannabis operates a multi-state retail dispensary chain selling cannabis flower, pre-rolls, vaporizers, edibles, concentrates, tinctures, and topicals through 37+ owned storefronts across Connecticut, Illinois, Kentucky, Massachusetts, Michigan, Missouri, and New Jersey. The retail operation is supported by online ordering with in-store/drive-thru pickup, a Dutchie-powered e-commerce menu, a native iOS/Android mobile app, and the High Rollers loyalty rewards program with 900,000+ members.
Product overview
High Profile Cannabis operates a multi-state dispensary chain with a unified product portfolio centered on recreational and medical cannabis retail. The core offering consists of six primary product categories—Flower, Pre-Rolls, Vaporizers, Edibles, Concentrates, and Accessories—supplemented by Tinctures and Topicals at select locations. The company operates the High Profile Mobile App (iOS/Android) for customer engagement and rewards tracking, powered by the Dutchie e-commerce platform. The High Rollers Rewards Program provides a tiered loyalty system with points redemption and exclusive benefits including Kingpin status for high-volume customers. Drive-thru pickup service is available at select locations. The company carries an extensive portfolio of third-party cannabis brands including 710 Labs, Jeeter, Muha Meds, Wana, Wyld, and 30+ others. Stores operate across seven states: Connecticut, Illinois, Massachusetts, Michigan, Missouri, New Jersey, and Kentucky.
Differentiator
Problem solved
Functional benefit
Brands
- High Rollers: Rewards and loyalty program offering points per dollar spent, personalized promotions, exclusive access, and tiered rewards including Kingpin status for high-spending members.
- High Vibes Blog
Products and services
- Flower
Quantifiable outcome
- Drive-thru service positions High Profile as Connecticut's most convenient cannabis destination on the I-384 commuter corridor
Companies that use High Profile cannabis
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
High Profile cannabis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
High Profile cannabis partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
High Profile cannabis competitors and assessment
Company assessmentDirect peers
- Green Thumb Industries: Multi-state cannabis operator running the RISE dispensary chain across multiple U.S. states. Directly comparable to High Profile in scale, retail-first model, and footprint strategy in the Midwest and Northeast.
- Cresco Labs: Vertically integrated multi-state operator with significant retail presence and a wholesale brand portfolio carried at High Profile. Comparable as a Midwest-anchored MSO with similar state mix.
- Verano Holdings: Multi-state cannabis operator with retail stores and a brand portfolio that is actually carried at High Profile dispensaries. Comparable in geographic mix, premium positioning, and vertical strategy.
- Planet 13 Holdings: Cannabis retail operator focused on large-format destination dispensaries with strong branding and loyalty-driven customer engagement. Comparable in retail-first strategy and experience-driven differentiation.
- Ayr Wellness: Multi-state cannabis operator with dispensary footprint in the Northeast, Midwest, and Southeast — overlapping with several High Profile states (MA, NJ, MI-adjacent).
Broad incumbents
- Curaleaf Holdings: Largest U.S. multi-state cannabis operator by retail footprint. Competes in many of the same states as High Profile (CT, MA, NJ, IL) with deeper capital and broader cultivation operations.
- Trulieve Cannabis Corp: Large multi-state operator with a retail-heavy model comparable to High Profile. Operates dispensaries across the Northeast and Midwest and competes directly in select overlapping states.
- Columbia Care: Multi-state cannabis operator (now part of Cresco Labs) with retail and wholesale operations across multiple U.S. states including several overlapping with High Profile.
Emerging players
- Cookies: Premium cannabis brand with vertically integrated retail stores and a brand carried at High Profile. Comparable as a brand-led retail concept targeting the same premium consumer segment.
- Stiiizy: Premium cannabis brand with growing retail presence, also carried at High Profile. Comparable as a brand-led retail operator targeting the same premium adult-use consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
High Profile cannabis social profiles
Digital presenceHigh Profile cannabis financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Profile cannabis leadership team
Management profileNumber of profiles
High Profile cannabis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Profile cannabis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Profile cannabis
What does High Profile cannabis do?
High Profile Cannabis operates a multi-state retail dispensary chain selling cannabis flower, pre-rolls, vaporizers, edibles, concentrates, tinctures, and topicals through 37+ owned storefronts across Connecticut, Illinois, Kentucky, Massachusetts, Michigan, Missouri, and New Jersey. The retail operation is supported by online ordering with in-store/drive-thru pickup, a Dutchie-powered e-commerce menu, a native iOS/Android mobile app, and the High Rollers loyalty rewards program with 900,000+ members.
Is High Profile cannabis a public or private company?
High Profile cannabis is a private company. It is classified as corporate owned and is currently operating.
When was High Profile cannabis founded?
High Profile cannabis was founded in 2018. It employs 11 to 50 people.
Where is High Profile cannabis based?
High Profile cannabis is headquartered in Ann Arbor, United States, in the North America region.
How does High Profile cannabis make money?
One revenue line is on record: cannabis Product Retail Sales.
Who are High Profile cannabis's main competitors?
Direct peers on record are Green Thumb Industries, Cresco Labs, Verano Holdings, Planet 13 Holdings and Ayr Wellness. Broad incumbents are Curaleaf Holdings, Trulieve Cannabis Corp and Columbia Care. Emerging players are Cookies and Stiiizy.
Does High Profile cannabis have an API?
No public API is recorded for High Profile cannabis.
What industry is High Profile cannabis in?
High Profile cannabis's product category is Cannabis Dispensary Retail. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise). Its NAICS code is 459991 and its SIC code is 5912.