WCCB, Charlotte's CW

What WCCB, Charlotte's CW does

WCCB, Charlotte's CW is a local broadcast television station serving the Charlotte, North Carolina metropolitan area as the exclusive CW Network affiliate. Founded in 1964 and headquartered at One Television Place in Charlotte, the station is wholly owned by Bahakel Communications, a privately-held Charlotte-based diversified media company. WCCB produces and distributes local news programming including WCCB News Rising (morning, 7-9 AM), WCCB News at 9 (evening), and WCCB News at 10 (late night), along with a daytime lifestyle block called Rising that features segments on local businesses, cooking, pets, and community events. The station also covers Charlotte-area sports including the Carolina Panthers, Charlotte Hornets, Charlotte Knights, Charlotte Independence, and Charlotte Crown, and operates a dedicated weather service branded as WCCB WeatherWise.

WCCB's technology stack combines traditional over-the-air broadcast transmission with multi-platform digital distribution. Content is delivered through cable and satellite carriage agreements, dedicated OTT applications on Apple TV, Roku, Amazon Fire TV, and Google TV/Android TV, mobile apps for iOS and Android, and third-party streaming aggregators Zeam and NewsOn. The station also maintains an SMS-based Text Club engagement platform (powered by Vibes) for weather alerts and contest messaging. Local news content is supplemented by Associated Press wire content under licensing terms. Subchannel partnerships with MeTV, START TV, and Heroes & Icons expand the station's total channel count.

WCCB generates revenue through two primary streams: (1) local television advertising including news sponsorships, commercial spots during programming, and digital advertising across owned digital properties; and (2) recurring carriage fees from cable and satellite providers for channel distribution. Content is free to consumers over-the-air. The station serves a single geographic segment — the Charlotte DMA covering parts of North and South Carolina — making it exposed to local market dynamics, local political advertising cycles, and competitive in-market broadcast and digital alternatives. WCCB operates as a subsidiary within the Bahakel Communications portfolio alongside other broadcast properties, with no public ticker, no venture capital or private equity ownership, and no disclosed funding history.

Name

WCCB, Charlotte's CW

Legal name

WCCB

Website

https://wccbcharlotte.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

WCCB, Charlotte's CW is a local CW-affiliated broadcast television station serving the Charlotte, NC metropolitan area, producing local news, weather, sports, and lifestyle programming distributed via over-the-air broadcast, cable/satellite carriage, and OTT streaming apps.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Other Spectator Sports (711219)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)

Keywords

• Local broadcast television
• Local news coverage
• Weather forecasting
• Sports broadcasting
• Television advertising

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Local television advertising including news sponsorships, commercial spots during programming, and digital advertising on website and streaming platforms
2. Broadcast Carriage Fees: Fees received from cable and satellite providers for channel carriage agreements

Distribution channels8 records

Marketing channels9 records

Core offering

WCCB Charlotte is a CW-affiliated local broadcast television station serving the Charlotte, NC metropolitan area. The station produces and distributes local news (WCCB News Rising morning show, WCCB News at 9, WCCB News at 10), weather coverage with interactive radar and severe weather alerts, local sports programming, and lifestyle content through over-the-air broadcast, cable/satellite carriage, OTT streaming apps, and mobile applications.

Product overview

WCCB Charlotte is a local broadcast television station (CW affiliate) offering news, weather, sports, and lifestyle entertainment programming. The station provides content through linear broadcast channels (WCCB News Rising, WCCB News at 9, WCCB News at 10), a lifestyle programming block called Rising (featuring segments like Rising Cooks, Pet of the Week, and Rising Spotlights), and digital distribution via mobile apps and OTT streaming platforms (Apple TV, Roku, Amazon Fire TV, Google TV). The station also operates a dedicated weather service with the WeatherWise weather app.

Differentiator

Problem solved

Functional benefit

Brands

• WCCB News Rising: Morning news program airing 7-9 AM, Mon-Fri
• WCCB News at 9
• WCCB News at 10
• Rising
• WCCB Weather Wise
• WCCB Charlotte On Demand

Products and services

• WCCB News Rising WCCB's morning news program airing 7-9 AM, Monday through Friday, covering local Charlotte news, weather, and lifestyle features. Targeted at Charlotte metro area viewers starting their day.
• WCCB News at 9 Evening local news program airing 9-10 PM, Monday through Friday, delivering Charlotte-area news coverage to metro viewers.
• WCCB News at 10 Late night local news program airing 10-11 PM, Monday through Friday, providing end-of-day Charlotte-area news and weather updates.
• WCCB Weather Service Weather forecasting service providing daily forecasts, interactive radar, and severe weather alerts for the Charlotte region and surrounding communities.
• WCCB Charlotte On Demand (OTT Apps) Over-the-top streaming applications allowing viewers to watch WCCB live and on-demand content on smart TVs and streaming devices including Apple TV, Roku, Amazon Fire TV, and Google TV.
• WCCB Charlotte Mobile App
• WCCB WeatherWise Weather App Dedicated weather application providing localized forecasts, interactive radar imagery, and severe weather notifications for the Charlotte region.
• Rising Lifestyle Programming Block Daytime lifestyle programming block featuring segments including Rising Cooks (cooking), Pet of the Week (animal adoption), Morning Brew, Talk Truth Tea, Tasty Tuesday, Up 'n Adam, Weekend Warrior, and What The Tech, targeted at Charlotte-area daytime viewers.
• Rising Spotlights Featured segments showcasing local Charlotte-area businesses, nonprofits, and community organizations to regional viewers.
• WCCB Sports & Entertainment Programming

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bahakel CommunicationscoreOthersBahakel Communications is the parent company and owner of WCCB. WCCB is described as 'a Bahakel station.' Bahakel Communications is a broadcasting company based in Charlotte that owns multiple TV and radio stations.
• The CW NetworkcoreChannel Partner/ Reseller/ DistributorWCCB is the CW affiliate for Charlotte, airing The CW network programming including primetime shows, sports, and entertainment content. The station is branded as 'Charlotte's CW.'
• Bahakel Sports & EntertainmentcoreStrategic or Co-development PartnerBahakel Sports & Entertainment produces local sports content including Charlotte Crown basketball, Talkin' Sports With My Dad, and other sports programming that airs on WCCB Charlotte. Also produces content for Bahakel Sports website.
• MeTV (Memorial Entertainment)minorChannel Partner/ Reseller/ DistributorMeTV (MeTelevision) is a classic TV network carried on WCCB's digital subchannel. WCCB's About page includes MeTV branding and links to MeTV programming information.
• START TVminorChannel Partner/ Reseller/ DistributorSTART TV is a crime drama network carried on WCCB's digital subchannel. Mentioned in the More WCCB TV section of the website.
• Heroes and IconsminorChannel Partner/ Reseller/ DistributorHeroes and Icons (H&I) network is carried on WCCB's digital subchannel, providing classic TV content.
• ZeamminorChannel Partner/ Reseller/ DistributorWCCB Charlotte live and on-demand streaming available through Zeam platform at zeam.com/publishers/497/wccb
• NewsOnminorChannel Partner/ Reseller/ DistributorWCCB Charlotte live streaming available through NewsOn platform at newson.us/stationDetails/463

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Gray Television: U.S. broadcaster of network-affiliated local stations with portfolio expansion focused on mid-sized and larger DMAs; highly comparable business model of local ad + carriage + digital.
• TEGNA: Large U.S. broadcaster of local network-affiliated stations with strong digital and streaming extensions; comparable operational model and revenue mix to WCCB at greater scale.
• Nexstar Media Group: Largest U.S. owner of local TV stations and now owner of The CW Network itself; operates numerous network-affiliated stations in similar mid-to-large DMAs with the same advertising-and-carriage revenue model.
• Sinclair Broadcast Group: Major U.S. local TV station group operating network affiliates and CW/independent stations in comparable markets; uses the same ad sales + carriage fee revenue model and similar OTT streaming distribution strategies.
• Hearst Television: Operates NBC and ABC affiliates in large U.S. markets including Charlotte-adjacent markets; comparable large-market local news, weather, and sports operations with similar digital/OTT strategy.

Others

• Bahakel Communications: Parent company of WCCB and operator of other TV/radio stations; directly comparable operating profile as a private broadcasting group owner and the entity through which any acquisition or investment in WCCB would flow.

Direct peers

• WCNC Charlotte: NBC-affiliated local television station serving the same Charlotte DMA; the most direct local competitor for news viewership, advertising budgets, and carriage fees.
• WSOC-TV Charlotte: ABC-affiliated local television station in Charlotte; competes head-to-head with WCCB for local news audience share and advertiser spend in the same DMA.
• WJZY Charlotte: FOX-affiliated local television station in the Charlotte DMA; competes for the same household eyeballs, sports rights, and local political and retail ad budgets.
• WBTV Charlotte: CBS-affiliated local television station in Charlotte; direct competitor in the same market for news, weather, sports coverage and network ad inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wccbcharlotte
• YouTubeyoutube.com/user/wccbcharlotte
• Facebookfacebook.com/wccbcharlotte
• Instagraminstagram.com/wccbcharlotte
• LinkedInlinkedin.com/company/wccb---tv-fox-charlotte

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WCCB, Charlotte's CW