What Newson does

Newson is a London-based B2B outbound sales and lead generation platform that combines a multi-channel sales engagement SaaS with human-powered done-for-you services across LinkedIn, Email, SMS, and phone. Founded in 2019 and operated under parent company RemoteCEO, it packages its offering into four tiers — a DIY software platform (£67-£444/month), done-for-you lead generation (£595-£1,995/month), appointment setting (£495-£2,995/month), and full sales closing (£995-£3,495/month) — plus add-on ProfilePartner LinkedIn account rentals. The platform ingests prospect data from LinkedIn Sales Navigator, Apollo, ZoomInfo, and Crunchbase, enriches lists via an internal software development team, and routes outbound campaigns through Slack, Pipedrive, Monday.com, Zapier, and Google Sheets integrations.

The business model blends recurring SaaS and services subscriptions with outcome-based (pay-per-lead, pay-per-appointment, pay-per-close) pricing, and is augmented by a white-label agency fulfillment channel (3000+ agencies across 73 countries at $295-$1,995/month) and an Agency Builder Program that bundles website, branding, and fulfillment for entrepreneurs launching their own lead gen agencies. Core customer segments are SaaS & technology companies, coaches & consultants, financial/wealth services and crypto funds, and marketing/advertising agencies, with secondary exposure to solar/renewable energy, IT/cybersecurity, and logistics/transportation.

Newson generates qualified sales meetings and closed deals on behalf of clients, with company-reported cumulative outcomes of 50,000+ meetings booked and $1.2M+ in client-side closed deals for 3,000+ customers in 73 countries, supported by a 150-person distributed agency services team and 150+ five-star reviews across G2, Capterra, and Trustpilot.

Name

Newson

Legal name

Newson

Website

https://newson.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Newson is a London-based B2B lead generation and sales closing platform combining a multi-channel SaaS with done-for-you human services across LinkedIn, email, SMS, and phone for SMB and mid-market clients worldwide.

Ownership category

akta.pro rank

Product category

B2B Lead Generation & Sales Outsourcing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• B2B lead generation
• Appointment setting services
• Sales closing services
• Outbound sales automation
• Agency white label

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (Software, Leads, Appointments, Close): Recurring monthly, quarterly, or annual subscription plans across four service tiers. Software plans (DIY) range from £67-£444/month; Lead Generation (DWY) from £595-£1995/month; Appointment Setting (DFY) from £495-£2995/month; Sales Closing (DFY) from £995-£3495/month. Includes automatic monthly billing with 30-day notice period for cancellation.
2. Pay Per Lead/Appointment/Close: Outcome-based pricing where clients pay per qualified lead (£50-£200), per meeting booked (£95-£300), or per sales call taken (£200-£400). Includes one-time setup fees.
3. White Label/Agency Fulfillment: Agency membership tiers ($295-$1995/month) where agencies white-label Newson's services for their clients. Includes reseller membership, client onboarding, and retention services.
4. Agency Builder Program: Done-for-you agency setup service with monthly membership plans ranging from £495-£3836/month. Provides website, branding, client acquisition funnel, and fulfillment team.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Newson is a Done-For-You B2B lead generation, appointment setting, and sales closing service combined with a Sales Automation SaaS platform. The company runs multi-channel outbound campaigns via LinkedIn, Email, SMS, and phone calls to deliver qualified hot leads, booked sales meetings, and closed deals on behalf of business clients, with a parallel DIY software tier and a white-label agency fulfillment program.

Product overview

Newson is a premium B2B lead generation and business development platform offering a suite of four core service tiers: (1) Sales Engagement SaaS Platform (Done By You) for DIY campaign management with LinkedIn/Email automation, CRM, and data enrichment; (2) Lead Generation Plans (Done For You) supplying qualified hot leads to the inbox; (3) Appointment Setting Plans (Done For You) booking meetings directly into the client's calendar; and (4) Sales Closing Plans (Done For You) where Newson's closers take sales calls on the client's behalf. Supporting offerings include White Label Agency Fulfillment Service for agencies to resell under their own brand, an Agency Builder Program for starting a lead generation agency, and Agency Growth Services for scaling existing agencies. ProfilePartner provides LinkedIn account rental for automated outreach. The platform is owned by RemoteCEO and integrates with Slack, Monday.com, Pipedrive, Zapier, and Google Sheets.

Differentiator

Problem solved

Functional benefit

Brands

• Newson: Premium B2B lead generation, appointment setting, and sales closing service using LinkedIn, Email, and Calls
• RemoteCEO
• Agency Central
• ProfilePartner

Products and services

• Sales Engagement SaaS Platform (Software Plan – DIY) Self-serve B2B lead generation software that automates multi-channel outreach (LinkedIn, Email, SMS) with up to 500 invites per week, inmails, automated likes/follows/endorsements, an inbuilt CRM pipeline funnel, and a data enrichment tool. Targets businesses that want to run their own outbound campaigns with software support.
• Lead Generation Plans (Done For You) Managed B2B lead generation service where Newson designs the outbound campaign, builds the prospect list, and delivers qualified hot leads directly to the client's inbox, including campaign targeting, messaging design, and list building. Targets B2B companies that want a Done-For-You client acquisition service.
• Appointment Setting Plans (Done For You) Managed B2B appointment setting service where Newson engages with generated leads, qualifies them, and books sales meetings directly into the client's calendar, handling lead responses and warm call follow-ups. Targets sales leaders and business owners who want meetings booked on their behalf.
• Sales Closing Plans (Done For You) Full end-to-end sales service where Newson's sales closers take sales calls and Zoom calls on the client's behalf to close deals, including multi-channel outreach (LinkedIn/Email), appointment booking, and dedicated account management. Targets founders and sales leaders who want a fully hands-off client acquisition service.
• White Label Agency Fulfillment Service White-label B2B lead generation, appointment setting, and sales closing service that allows agencies to resell Newson's services under their own brand, with full client fulfillment (reseller software, client onboarding, retention calls) handled by Newson's team. Targets agency owners that want recurring revenue without building fulfillment.
• Agency Builder Program Done-for-you agency program enabling entrepreneurs to start and own a digital marketing agency selling B2B lead generation services, including agency website, branding, client acquisition funnel, and fulfillment team. Targets aspiring agency owners who want a turnkey business setup.
• Agency Growth Services Growth service for existing agencies to generate leads, appointments, and sales using Newson's team of appointment setters and sales closers, available on subscription tiers ($624–$3,144/month) or pay-per-lead/appointment/sale basis. Targets established agencies seeking to scale output.
• ProfilePartner LinkedIn Account Rental LinkedIn account rental service providing AI Sales Reps (alias LinkedIn and email accounts) to automate outreach campaigns for B2B lead generation and appointment setting, integrated with Newson's sales automation SaaS. Targets businesses and agencies needing unlimited LinkedIn sending capacity.

Quantifiable outcome

• 3000+ companies and agencies from 73 countries trust Newson
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• ProfilePartnercoreTechnology or IntegrationProfilePartner provides AI Sales Reps (LinkedIn Profile Bots/Agents) that Newson uses to automate LinkedIn outreach on behalf of clients. Newson integrates ProfilePartner agents into their sales automation platform for multi-channel outreach campaigns. ProfilePartner offers unlimited LinkedIn accounts for rental.
• LinkedIn Sales Navigator DealssupportingTechnology or IntegrationPartnership for discounted LinkedIn Sales Navigator subscriptions provided to Newson customers. Enables enhanced outreach capabilities with more invites and targeted prospect lists.
• ApollosupportingTechnology or IntegrationData enrichment tool used by Newson for building highly verified prospect lists for outbound campaigns.
• ZoomInfosupportingTechnology or IntegrationData enrichment tool used by Newson for prospect data collection and verification.
• CrunchbasesupportingTechnology or IntegrationData source used by Newson for building prospect lists and identifying target companies.
• PipedrivesupportingTechnology or IntegrationCRM integration available for Newson software plans, allowing users to connect their Pipedrive CRM with outreach campaigns.
• ZapiersupportingTechnology or IntegrationIntegration available for Newson software plans, enabling workflow automation across various applications.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belkins: B2B lead generation and appointment-setting agency using LinkedIn and email outreach, with a comparable done-for-you service model targeting similar SMB and mid-market B2B clients.
• CIENCE: Outbound SDR-as-a-service and lead generation provider combining human agents with sales engagement technology; directly overlaps Newson's appointment setting and sales closing offerings.
• SalesBread: B2B lead generation agency focused on LinkedIn outbound and appointment setting, with similar pricing tiers and SMB/mid-market customer segments.
• Martal Group: B2B sales agency offering lead generation, appointment setting and outbound sales services, often on outcome-based pricing similar to Newson's per-meeting and per-deal plans.

Broad incumbents

• Apollo.io: Combined sales intelligence, data and engagement platform used by Newson for prospect data; offers overlapping outreach and lead-generation workflows as part of a broader go-to-market suite.
• Lemlist: Multi-channel sales engagement platform (email, LinkedIn, calls) with done-for-you add-on services; competes with Newson's Sales Automation SaaS on the DIY/DWY side.

Emerging players

• Smartlead.ai: AI-driven cold email and LinkedIn automation platform with deliverability-focused tooling; overlaps Newson's software tier and increasingly competes for SMB outbound budgets.
• Instantly.ai: Cold outreach automation platform with agency-focused features and white-label capabilities, partially overlapping Newson's software and white-label agency offerings.
• 11x.ai: AI-SDR platform that automates prospecting, outreach and meeting booking; an emerging threat to Newson's appointment-setting tier as enterprise buyers evaluate AI-only alternatives.

Others

• ZoomInfo: B2B data and intelligence vendor whose prospect data underpins much of Newson's outbound campaigns; adjacent rather than directly competitive, but a potential upstream or downstream competitor over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NewsonIo
• YouTubeyoutube.com/channel/UC_P_IOFu7OoTsKM-hBvAqSw
• Facebookfacebook.com/Newson.io
• LinkedInlinkedin.com/company/newsonio
• Instagraminstagram.com/newson.io/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newson