Puneri Paltan

What Puneri Paltan does

Puneri Paltan is a professional Pro Kabaddi League (PKL) franchise team based in Pune, Maharashtra, India, founded in 2014. The team competes in India's premier professional kabaddi competition and serves kabaddi fans in Pune and Maharashtra through live match attendance, merchandise, and digital content consumption. The franchise also addresses corporate marketing objectives by offering a branded sports sponsorship platform spanning principal, associate, co-partner, wellness, and kit partnership tiers. Day-to-day team operations and the Yuva Paltan youth development program are managed by Insurekot Sports Private Ltd, while digital operations are outsourced to Digital Latte.

The franchise's core product surface is its digital fan engagement ecosystem centered on puneripaltan.com, supplemented by a dedicated YouTube channel (Puneri TV) featuring match highlights and the daily vlog series 'Dainik Paltan', plus social media presence across Facebook, Twitter, and Instagram. Supporting digital products include downloadable wallpapers, bilingual (English and Marathi) match reports, and a merchandise storefront branded as Paltan World. Match ticketing is operationalized through a district.in integration, allowing direct ticket sales without proprietary commerce infrastructure. There is no proprietary technology platform; the technology stack is classified as not applicable for a sports/entertainment franchise.

The revenue model is a direct-to-consumer sports entertainment business with three primary streams: match ticket sales (transaction-fee based through district.in), corporate sponsorship and partnership deals (licensing/royalty model with six disclosed partners), and merchandise sales (direct e-commerce via the Paltan World storefront). Customer segments split between individual kabaddi enthusiasts and sports fans (primary) and corporate sponsors seeking regional brand visibility (secondary). Pricing is not publicly disclosed for any revenue stream. Geographic operations are limited to India (Pune/Maharashtra focus).

Name

Puneri Paltan

Legal name

Puneri Paltan

Website

https://puneripaltan.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Puneri Paltan is a Pro Kabaddi League franchise based in Pune, India, founded in 2014, that competes in India's premier kabaddi competition and serves kabaddi fans and corporate sponsors through ticket sales, sponsorship deals, merchandise, and digital content.

Ownership category

akta.pro rank

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Match Ticket Sales: Revenue generated from selling tickets to Pro Kabaddi League matches. Tickets are sold through the official website via district.in integration.
2. Sponsorship and Partnerships: Corporate sponsorship deals including principal partner (Force Motors), associate partners (STIHL, Navitas Solar), co-partner (Paras Buildtech), wellness partner (Betteralt), and kit partner (Shivnaresh).
3. Merchandise Sales: Sale of team merchandise including jerseys and other branded products, evidenced by the 'Paltan World' store section and contest prizes like Puneri Paltan jerseys.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Puneri Paltan is a professional kabaddi franchise that fields a team in the Pro Kabaddi League (PKL) on behalf of the city of Pune. The franchise sells match tickets, official team merchandise and apparel, and operates a grassroots youth kabaddi development initiative called Yuva Paltan to build a talent pipeline. Supporting these activities, it runs Puneri TV, a digital content channel providing match highlights and fan programming.

Product overview

Puneri Paltan operates as a Pro Kabaddi League franchise team, with its primary digital presence being the official fan engagement website (puneripaltan.com). The website serves as the central hub for team information, offering player profiles, match fixtures, standings, and news updates. Supporting products include Puneri TV (video content with match highlights and vlogs), wallpapers (downloadable fan content), and match ticket sales (via district.in integration). The team also operates Yuva Paltan, a youth development program managed by Insurekot Sports to identify and nurture budding Kabaddi players for future participation in the PKL.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro Kabaddi League (PKL) match tickets Live-match ticketing for Puneri Paltan's home fixtures in the Pro Kabaddi League, purchased by individual fans seeking to attend kabaddi matches in person.
• Official team merchandise and apparel Official team-branded merchandise such as jerseys and fan apparel sold directly to consumers via the official website and other franchise channels.
• Yuva Paltan youth kabaddi development program A structured grassroots kabaddi development initiative through which Puneri Paltan identifies, trains, and develops young Indian players with the goal of feeding talent into its senior Pro Kabaddi League squad.
• Puneri TV digital content channel A franchise-operated digital content channel delivering match highlights, exclusive player features, and fan-focused video programming to support year-round engagement with the Puneri Paltan brand.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered primary, core, secondary and minor.

• Force MotorsprimaryGTM or Marketing PartnerForce Motors is the Principal Partner of Puneri Paltan. The automotive manufacturer's logo appears prominently on team branding materials and official website as the primary sponsor.
• STIHLcoreGTM or Marketing PartnerSTIHL is an Associate-Partner of Puneri Paltan, providing branding exposure through the partnership and appearing in the partners section of the official website.
• Navitas SolarcoreGTM or Marketing PartnerNavitas Solar is an Associate-Partner of Puneri Paltan, representing the renewable energy sector in the team's sponsorship portfolio.
• Paras BuildtechsecondaryGTM or Marketing PartnerParas Buildtech is a Co-Partner of Puneri Paltan, representing the real estate/construction sector in the sponsorship ecosystem.
• BetteraltminorGTM or Marketing PartnerBetteralt is the Wellness Partner of Puneri Paltan, contributing to the team's health and wellness positioning.
• ShivnareshcoreGTM or Marketing PartnerShivnaresh is the Kit Partner of Puneri Paltan, responsible for supplying team uniforms and apparel.
• Insurekot Sports Private LtdprimaryStrategic or Co-development PartnerInsurekot Sports Private Ltd manages Puneri Paltan and operates the Yuva Paltan youth development program. The company has a proven track record of discovering and developing kabaddi talent for the Pro Kabaddi League.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dabang Delhi KC: Delhi-based PKL franchise that defeated Puneri Paltan in the Season 12 Final (31-28). Directly comparable as a city-based PKL franchise competing for the same sponsors, fans, and championship.
• Bengaluru Bulls: PKL franchise representing Bengaluru with multiple title wins. Direct competitor in the same league for sponsorships, player auctions, and viewership share.
• Patna Pirates: Three-time PKL champion franchise based in Patna. Direct peer as a top-tier PKL franchise with established sponsorship portfolio and fan following comparable in scale to Puneri Paltan.
• Jaipur Pink Panthers: Season 1 PKL champion and consistently competitive franchise. Operates with the same Pro Kabaddi League business model, sponsorship tiers, and franchise economics as Puneri Paltan.
• Bengal Warriors: Kolkata-based PKL franchise with a Season 7 championship. Directly comparable league competitor with multi-tier sponsorship structure and similar operational footprint.
• U.P. Yoddhas: Lucknow-based PKL franchise representing Uttar Pradesh. Direct peer competing in the same auction pool and sponsor marketplace as Puneri Paltan.
• Tamil Thalaivas: Chennai-based PKL franchise with a regional Tamil Nadu fan base. Operates under the same PKL franchise economics, sponsorship model, and digital fan engagement approach.
• U Mumba: Mumbai-based PKL franchise with a Season 2 championship. Directly comparable city-franchise model with similar sponsorship tiers, ticket sales channels, and merchandise operations.
• Telugu Titans: Hyderabad-based PKL franchise with regional Andhra Pradesh/Telangana fan following. Competes in the same league for player auctions, sponsorship deals, and league-wide viewership.
• Haryana Steelers: Haryana-based PKL franchise. Direct competitor in the same league, drawing from a state with deep kabaddi talent pools — relevant to Puneri Paltan's Yuva Paltan talent development strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PuneriPaltan
• Facebookfacebook.com/puneripaltan
• Instagraminstagram.com/puneripaltanofficial
• LinkedInlinkedin.com/company/insurekot-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puneri Paltan