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Pro a Pro

Full company profile

uuid000bn2b

Namestring
Pro a Pro
Legal namestring
Pro à Pro
Websiteurl
proapro.fr
Company typeenum
Private
Founded yearint
2001
Descriptiontext

Pro à Pro is a French B2B food wholesaler headquartered in Montauban, founded in 2001, that distributes grocery, fresh, and frozen food products to more than 42,000 professional clients in the Restauration Hors Domicile (out-of-home dining) channel across metropolitan France and the French overseas departments (DROM). The company operates a sales-led, delivery-driven distribution model from 41 warehouses and platforms, employing more than 2,800 people and executing approximately 1.5 million deliveries per year.

The product offering is structured around three core categories — Epicerie (dry grocery), Frais (fresh), and Surgelé (frozen) — totaling more than 7,700 stock-keeping units. Customers access the catalog through a dedicated B2B e-commerce ordering portal ("Commander en ligne") that supports account-based ordering, complemented by content assets covering recipe advice, menu ideas, and EGALIM (French food law) compliance guidance. The digital storefront functions as both a transactional interface and a top-of-funnel customer-engagement channel, while direct field sales and physical delivery remain the primary fulfillment and relationship motion.

Revenue is generated through one-time transactional wholesale resale of food products to professional caterers — independent restaurateurs (the primary segment), collective catering operators (schools, hospitals, corporate cafeterias), and commercial caterers — with pricing negotiated privately through professional accounts rather than disclosed publicly. The company's stated differentiation rests on nationwide distribution density, the breadth of its 7,700-SKU one-stop assortment, and a commitment to responsible sourcing under French sustainability frameworks (RSE/EGALIM positioning).

Short descriptiontext

Pro à Pro is a French B2B food wholesaler distributing over 7,700 grocery, fresh, and frozen products to more than 42,000 restaurant and catering professionals across metropolitan France and the DROM, via 41 warehouses and a dedicated e-commerce ordering platform.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersMontauban, France
HQ citystring
Montauban
HQ countrystring
France
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
food wholesale distribution, professional catering supply, restaurant food supply, B2B food distribution, foodservice logistics
Product category
Foodservice Distribution
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1B2B Food Product Sales
TypeOne Time License
Description

Wholesale food distribution to professional caterers and restaurants with delivery services across France

proapro.fr
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Pro à Pro is a French B2B food wholesaler that distributes Epicerie (dry grocery), Frais (fresh), and Surgelé (frozen) products to professional out-of-home dining (Restauration Hors Domicile) clients. The company serves over 42,000 restaurants, collective catering operations, and commercial caterers across France with daily deliveries fulfilled from 41 warehouses and platforms, supported by an online professional ordering system.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • 1.5 million annual deliveries across France
+1 more record
Product overview1 text field

Pro a Pro operates as a unified food wholesaler platform for professional caterers (Restauration Hors Domicile) in France. The offering consists of three core product categories — Epicerie (dry grocery), Frais (fresh products), and Surgelé (frozen products) — totaling over 7,700 product references. The company provides a complete supply chain solution including product catalog access, catalogs, recipe advice, and delivery services across mainland France and DROM through their 41 warehouses and platforms.

Product and service3 records
1Epicerie (Grocery)
CategoryFood wholesale - Grocery
2Frais (Fresh Products)
CategoryFood wholesale - Fresh
3Surgelé (Frozen Products)
CategoryFood wholesale - Frozen
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers8 records
1Transgourmet France
TypeDirect peer
Description

French foodservice distribution subsidiary of the Coop Group, delivering multi-category food products to restaurants, collective catering, and commercial caterers — a direct competitor to Pro à Pro in the same French RHD channel.

2Sysco France
TypeDirect peer
Description

French arm of global foodservice distribution leader Sysco, serving restaurants and caterers with broad multi-temperature product ranges, overlapping directly with Pro à Pro's Epicerie, Frais, and Surgelé offering.

3METRO France
TypeDirect peer
Description

French operations of METRO AG, distributing food and non-food supplies to HoReCa professionals, with a comparable B2B foodservice wholesale model and customer base in France.

4Brakes Group
TypeDirect peer
Description

European foodservice distributor (Sysco-owned) operating in France, delivering multi-temperature products to restaurants and caterers with a similar national delivery model.

5Davigel
TypeDirect peer
Description

French frozen-food specialist serving the out-of-home dining channel with a Surgelé-focused offering; directly comparable to Pro à Pro's frozen category business and complementary in customer overlap.

6France Frais
TypeDirect peer
Description

French distributor specializing in dairy, fresh, and frozen products for foodservice professionals, with overlapping customer segments and a comparable cold-chain delivery model.

7Bidvest Foodservice
TypeBroad incumbent
Description

International broadline foodservice distributor; while primarily UK-focused, it operates across European markets and competes with the same multi-category B2B catering supply model.

8Promocash
TypeDirect peer
Description

Cash-and-carry and delivery wholesale brand serving restaurants and caterers in France with multi-category food and non-food ranges, addressing overlapping RHD customers.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pro a Pro

Foodservice Distributionproapro.fr

Pro à Pro is a French B2B food wholesaler distributing over 7,700 grocery, fresh, and frozen products to more than 42,000 restaurant and catering professionals across metropolitan France and the DROM, via 41 warehouses and a dedicated e-commerce ordering platform.

What Pro a Pro does

Pro à Pro is a French B2B food wholesaler headquartered in Montauban, founded in 2001, that distributes grocery, fresh, and frozen food products to more than 42,000 professional clients in the Restauration Hors Domicile (out-of-home dining) channel across metropolitan France and the French overseas departments (DROM). The company operates a sales-led, delivery-driven distribution model from 41 warehouses and platforms, employing more than 2,800 people and executing approximately 1.5 million deliveries per year.

The product offering is structured around three core categories — Epicerie (dry grocery), Frais (fresh), and Surgelé (frozen) — totaling more than 7,700 stock-keeping units. Customers access the catalog through a dedicated B2B e-commerce ordering portal ("Commander en ligne") that supports account-based ordering, complemented by content assets covering recipe advice, menu ideas, and EGALIM (French food law) compliance guidance. The digital storefront functions as both a transactional interface and a top-of-funnel customer-engagement channel, while direct field sales and physical delivery remain the primary fulfillment and relationship motion.

Revenue is generated through one-time transactional wholesale resale of food products to professional caterers — independent restaurateurs (the primary segment), collective catering operators (schools, hospitals, corporate cafeterias), and commercial caterers — with pricing negotiated privately through professional accounts rather than disclosed publicly. The company's stated differentiation rests on nationwide distribution density, the breadth of its 7,700-SKU one-stop assortment, and a commitment to responsible sourcing under French sustainability frameworks (RSE/EGALIM positioning).

Pro a Pro firmographics

Firmographics
Name
Pro a Pro
Legal name
Pro à Pro
Website
https://proapro.fr
Company type
Private
Founded year
2001
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Pro à Pro is a French B2B food wholesaler distributing over 7,700 grocery, fresh, and frozen products to more than 42,000 restaurant and catering professionals across metropolitan France and the DROM, via 41 warehouses and a dedicated e-commerce ordering platform.
Ownership category
akta.pro rank

Where Pro a Pro is headquartered

Location

Headquarters

HQ city
Montauban
HQ country
France
HQ region
Europe

Offices1 record

Markets served

Pro a Pro business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

  1. B2B Food Product Sales: Wholesale food distribution to professional caterers and restaurants with delivery services across France

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Pro a Pro product offering

Product offering

Core offering

Pro à Pro is a French B2B food wholesaler that distributes Epicerie (dry grocery), Frais (fresh), and Surgelé (frozen) products to professional out-of-home dining (Restauration Hors Domicile) clients. The company serves over 42,000 restaurants, collective catering operations, and commercial caterers across France with daily deliveries fulfilled from 41 warehouses and platforms, supported by an online professional ordering system.

Product overview

Pro a Pro operates as a unified food wholesaler platform for professional caterers (Restauration Hors Domicile) in France. The offering consists of three core product categories — Epicerie (dry grocery), Frais (fresh products), and Surgelé (frozen products) — totaling over 7,700 product references. The company provides a complete supply chain solution including product catalog access, catalogs, recipe advice, and delivery services across mainland France and DROM through their 41 warehouses and platforms.

Differentiator

Problem solved

Functional benefit

Products and services

  • Epicerie (Grocery)
  • Frais (Fresh Products)
  • Surgelé (Frozen Products)

Quantifiable outcome

  • 1.5 million annual deliveries across France
  • +1 more outcomes

Companies that use Pro a Pro

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Pro a Pro technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Pro a Pro partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Pro a Pro competitors and assessment

Company assessment

Direct peers

  • Transgourmet France: French foodservice distribution subsidiary of the Coop Group, delivering multi-category food products to restaurants, collective catering, and commercial caterers — a direct competitor to Pro à Pro in the same French RHD channel.
  • Sysco France: French arm of global foodservice distribution leader Sysco, serving restaurants and caterers with broad multi-temperature product ranges, overlapping directly with Pro à Pro's Epicerie, Frais, and Surgelé offering.
  • METRO France: French operations of METRO AG, distributing food and non-food supplies to HoReCa professionals, with a comparable B2B foodservice wholesale model and customer base in France.
  • Brakes Group: European foodservice distributor (Sysco-owned) operating in France, delivering multi-temperature products to restaurants and caterers with a similar national delivery model.
  • Davigel: French frozen-food specialist serving the out-of-home dining channel with a Surgelé-focused offering; directly comparable to Pro à Pro's frozen category business and complementary in customer overlap.
  • France Frais: French distributor specializing in dairy, fresh, and frozen products for foodservice professionals, with overlapping customer segments and a comparable cold-chain delivery model.
  • Promocash: Cash-and-carry and delivery wholesale brand serving restaurants and caterers in France with multi-category food and non-food ranges, addressing overlapping RHD customers.

Broad incumbents

  • Bidvest Foodservice: International broadline foodservice distributor; while primarily UK-focused, it operates across European markets and competes with the same multi-category B2B catering supply model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Pro a Pro social profiles

Digital presence

Pro a Pro financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pro a Pro leadership team

Management profile

Number of profiles

Pro a Pro funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pro a Pro M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro a Pro

What does Pro a Pro do?

Pro à Pro is a French B2B food wholesaler that distributes Epicerie (dry grocery), Frais (fresh), and Surgelé (frozen) products to professional out-of-home dining (Restauration Hors Domicile) clients. The company serves over 42,000 restaurants, collective catering operations, and commercial caterers across France with daily deliveries fulfilled from 41 warehouses and platforms, supported by an online professional ordering system.

Is Pro a Pro a public or private company?

Pro a Pro is a private company. It is classified as unknown and is currently operating.

When was Pro a Pro founded?

Pro a Pro was founded in 2001. It employs 1,001 to 5,000 people.

Where is Pro a Pro based?

Pro a Pro is headquartered in Montauban, France, in the Europe region.

How does Pro a Pro make money?

One revenue line is on record: B2B Food Product Sales.

Who are Pro a Pro's main competitors?

Direct peers on record are Transgourmet France, Sysco France, METRO France, Brakes Group, Davigel, France Frais and Promocash. Bidvest Foodservice is listed as a broad incumbent.

Does Pro a Pro have an API?

No public API is recorded for Pro a Pro.

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Live signals
PR NewswireEl distribuidor francés de servicios alimentarios Pro a Pro implementa la plataforma Sales IQ de ZilliantPro a Pro, a French food services distributor and subsidiary of the German wholesale group METRO, has implemented Zilliant's Sales IQ platform to enable data-driven sales guidance for its workforce. The platform will initially roll out across the HORECA channel (hotels, restaurants, and catering) before expanding to the rest of the company in September, with plans to later incorporate Zilliant's pricing solutions to support cross-selling of frozen foods. This marks the third METRO group company to deploy Zilliant's AI-powered software, signaling an expansion of the existing partnership between the two companies.PR NewswireFranzösischer Food Service Distributor Pro a Pro nutzt ab sofort Zilliant Sales IQFrench food service distributor Pro a Pro has implemented Zilliant's Sales IQ platform, marking the third company within the METRO Group to adopt this AI-powered pricing and sales technology. The platform will provide sales teams with data-driven insights to enhance customer relationships and identify cross-selling opportunities, particularly for expanding into frozen food products. Pro a Pro generates 80% of its revenue from public institutions such as hospitals and universities, with the remaining 20% from the HoReCa sector, and plans to extend the platform beyond its initial HoReCa rollout in September.PR NewswireFrench Food Service Distributor Pro a Pro Deploys Zilliant Sales IQZilliant announced that French food service distributor Pro a Pro has deployed its Sales IQ platform to enhance sales guidance and cross-selling capabilities. This deployment marks the third implementation of Zilliant software within METRO Group, strengthening the partnership between Zilliant and METRO.