Morning Ag Clips

What Morning Ag Clips does

Morning Ag Clips, LLC is a privately held U.S. agricultural media company operating as a state-segmented digital news platform serving the American farming and agribusiness community. The company's core product is a free daily email newsletter that aggregates agricultural news, policy, market, weather, and industry updates and routes them to subscribers by U.S. state and topic category (including dairy, cattle, corn, soybeans, poultry, swine, organic, specialty crops, machinery, education, and conservation). Coverage spans all 50 U.S. states via dedicated category pages and state-filtered editions, with a Typesense-powered keyword search on the website and complementary free utilities including a job board, events calendar, and WeatherTrends page.

The company monetizes through three primary streams: (1) website and e-blast advertising; (2) a tiered paid portal membership with six pricing levels ranging from $50 (The Egg, one-off listing) to $1,500/year (The Farm, agency-tier), offering unlimited press release publishing, job postings, event listings, social media boosting, and advertising discounts; and (3) professional services including custom newsletter production and press release writing. A sister brand, Morning Ag Communications, extends the offering into association management, communications strategy, and event coordination for farming, ranching, forestry, and environmental organizations, sharing leadership with Morning Ag Clips. The product surface also includes sub-brands "The Daily Dirt" (ag blog) and "Just Me, Kate" (personal blog by President Kate Ziehm), a Beef Blueprints featured-content section, and an annual Mac Calendar Photo Contest.

The technology stack is a web-based news aggregation and email newsletter delivery platform with state-specific content routing and topic tagging, using Typesense for search, Facebook and Google OAuth for identity, and ShareThis for social sharing. The company is small (1-10 employees), operates without external institutional investment, and is led by President Kate Ziehm with a lean team handling advertising, design, portal membership, and marketing coordination.

Name

Morning Ag Clips

Legal name

Morning Ag Clips, LLC

Website

https://morningagclips.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Portal Membership Subscriptions: Tiered annual and semi-annual subscription plans (The Egg at $50, The Chick at $200, The Calf at $450, The Barnyard at $550, The Rooster at $750, The Farm at $1500) offering unlimited or limited press release publishing, job board access, event calendar listings, and social media promotional benefits.
2. Website and E-blast Advertising: Display advertising placements on the website and in daily email newsletters (e-blast). Advertisers support the free content delivery model. Contact team for pricing.
3. Press Release Publishing: Press releases can be submitted for publication. Paid portal members receive guaranteed placement within one business day. Non-members can email press releases without placement guarantee.
4. Custom Newsletter Services: Morning Ag Clips team creates and distributes personalized newsletters for organizations, leveraging their design, content creation, and distribution expertise.
5. Press Release Writing Services: Professional writing services including press releases, interviews, newsletter content, and social media copy.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Morning Ag Clips is an agricultural news aggregation and email distribution platform that delivers a free daily newsletter covering farming and agribusiness news across all 50 U.S. states, organized by state and topic. The company also sells tiered portal memberships (The Egg, The Chick, The Calf, The Barnyard, The Rooster, The Farm) that enable agricultural organizations and agencies to publish press releases, post jobs, list events, and amplify content via the platform's audience. The platform is complemented by a free job board, events calendar, weather information, and a sister brand (Morning Ag Communications) offering professional writing, social media, and association management services.

Product overview

Morning Ag Clips operates as America's #1 agricultural news source, offering a free daily email newsletter platform delivering state-specific farming news alongside premium portal membership tiers (The Chick, The Calf, The Barnyard, The Rooster, The Farm) for content publishing and promotional services. The platform integrates complementary offerings including a free Job Board, Events Calendar, WeatherTrends, and Typesense search, all organized by topics (Policy, Dairy, Corn, Cattle, Poultry, Swine, Soybeans, Organic, Specialty Crops, Tractors & Machinery, Education, Conservation, Webinars) and all 50 U.S. states. The company's subsidiary brand, Morning Ag Communications, provides professional services including association management, writing, social media, strategy, and events. A seasonal Photo Contest (Mac Calendar Contest) engages the agricultural community.

Differentiator

Problem solved

Functional benefit

Brands

• Morning Ag Communications: A sister brand providing association management, communication, writing, social media, strategy, and events services for agricultural organizations.
• The Daily Dirt
• Just Me, Kate

Products and services

• Daily Email Newsletter Free daily email newsletter delivering state-specific and topic-tagged agricultural news to subscribers, covering farming updates, policy news, weather, commodity markets, and industry events. Users register by email or via Facebook/Google OAuth to receive targeted editions.
• Portal Membership Tiered membership program for agricultural organizations and agencies to publish content on the Morning Ag Clips platform. Tiers include The Egg ($50, one-time single item purchase for one press release, job posting, or event listing), The Chick ($200/6 months, unlimited press releases), The Calf ($450/year, unlimited press releases plus job board and event listings), The Barnyard ($550/6 months, agency-level with 5 press releases per week, required for PR/market research/advertising agencies), The Rooster ($750/year, unlimited event listings plus app notifications, quarterly featured highlighting, sponsorship page listing, and social media boosting), and The Farm ($1,500/year, top-tier agency membership with unlimited press releases, job board access, company logos on the sponsorship page, and 20% advertising discounts). Paid members receive guaranteed press release placement within one business day.
• Job Board Free job posting and search platform connecting employers in the farming and agribusiness sectors with job seekers. Job postings are included with paid portal memberships (The Calf and above).
• Events Calendar Calendar of agricultural events, workshops, webinars, and industry conferences. Includes event listing and iCal-compatible export capabilities. Event listings are included with paid portal memberships (The Calf and above).
• WeatherTrends Weather information service integrated into the Morning Ag Clips platform, providing agricultural weather updates and forecasts for farming operations.
• Mac Calendar Photo Contest Annual photo contest that accepts high-resolution agricultural photos from community members, with winning entries featured in a printed calendar distributed by Morning Ag Clips.
• Morning Ag Communications Sister brand providing professional services to agricultural organizations, including association management, content writing, press release writing, custom newsletter creation and distribution, social media management, strategy consulting, and event coordination for farming, ranching, maple production, forestry, and environmental organizations.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Morning Ag CommunicationscoreStrategic or Co-development PartnerSister company within the Morning Ag Clips ecosystem. Morning Ag Communications provides association management, communication, writing, social media, strategy, and events/meetings services to farming, ranching, maple production, forestry, and environmental organizations. The two companies share leadership (Kate Ziehm, President) and operate collaboratively under the same business umbrella.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• AgFunder News: News site covering agrifoodtech investment, startups, and innovation. Partial overlap with Morning Ag Clips' machinery/tech/policy coverage, but its audience skews to investors and agtech companies rather than working farmers.
• Dairy Herd Management: Dairy-focused industry publication covering dairy production, policy, and markets. Comparable to one slice of Morning Ag Clips' topic taxonomy (dairy is a featured tag) but narrower in vertical scope.

Direct peers

• Brownfield Ag News: An agricultural news network producing daily audio, print, and digital ag news distributed across the US Midwest. Closely comparable business model to Morning Ag Clips in aggregating and distributing ag news to farmers and agribusiness on a daily basis.
• AgDaily: Digital-first agricultural news site publishing daily stories on policy, crops, livestock, and rural life. Closest head-to-head comparable to Morning Ag Clips in being a smaller, digitally native ag-news outlet competing for similar farmer and agribusiness readership.

Regional players

• Hoard's Dairyman: Long-established dairy industry publication serving US and international dairy producers. Overlaps with Morning Ag Clips on dairy news content and farmer audience, but with deeper dairy specialization rather than full-spectrum ag coverage.
• The Fence Post: Regional ag news outlet covering the High Plains and Mountain West states. Comparable in delivering state/region-tagged ag news and policy updates, but with a geographically narrower footprint than Morning Ag Clips' 50-state coverage.

Broad incumbents

• AgWeb (Farm Journal): Farm Journal's flagship digital ag-news destination covering policy, markets, and crop/livestock news with national reach. Overlaps directly with Morning Ag Clips' news-aggregation model but operates at much larger scale and with deeper editorial resources.
• Farm Progress: Long-standing US agricultural media company publishing state and regional farm publications and a national digital news site. Directly comparable in coverage of state-specific agriculture news, policy, and crop/livestock topics.
• DTN / Progressive Farmer: DTN combines digital ag news, market data, and weather with Progressive Farmer's editorial heritage. Comparable to Morning Ag Clips in delivering daily ag news and information to farmers and agribusiness professionals, but with a paid data-services model on top.
• Successful Farming (Agriculture.com): Meredith/Dotdash's Successful Farming brand publishes daily ag news, market updates, and how-to content for farmers. Highly comparable in editorial scope (policy, machinery, crops, livestock) and audience (US farmers and ranchers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/morningagclips
• YouTubeyoutube.com/channel/UCGt9p3gKioqaqajA4_FT7YA?view_as=subscriber
• Facebookfacebook.com/MorningAgClips
• LinkedInlinkedin.com/company/morning-ag-clips-llc
• Instagraminstagram.com/morningagclips
• TikToktiktok.com/@morningagclips

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morning Ag Clips