Brownfield Ag News

What Brownfield Ag News does

Brownfield Ag News is a regional agricultural media company headquartered in Jefferson City, Missouri, operating as a subsidiary of Learfield. Founded in 1972 (per firmographic data; one source cites 1974), the company has provided agricultural news, market intelligence, and weather information to Midwestern farmers and ranchers for 50 years. Its core product is multi-platform agricultural news delivered across 10 U.S. states (Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, Ohio, South Dakota, Wisconsin) via hundreds of radio station affiliates, a content-rich website (brownfieldagnews.com), YouTube video programming, podcasts, email newsletters, and live event coverage. Specialized editorial programs include the Weekly Livestock Market Update, Market Minute (daily commodity commentary), Managing for Profit (sponsored content), Brownfield Ag Weather Today, and the newly launched Inside D.C. weekly farm policy program. The company also surfaces real-time and delayed futures market data for grains, livestock, dairy, and softs, sourced from CME Group via Barchart Solutions.

Brownfield's technology stack is a multi-platform content management and distribution system rather than a proprietary software product. Distribution infrastructure spans owned-and-operated radio affiliates, podcast syndication to YouTube and Google Play, social channels (Twitter/X, Facebook), and email; market data is licensed from Barchart Solutions. The platform supports an extensive archive (thousands of articles across crops, livestock, dairy, markets, weather, and policy) and state-specific content verticals. There is no disclosed use of AI, machine learning, or proprietary algorithms in the content pipeline.

The business model is B2B advertising and sponsorship-driven on a free-to-consumer content base. Revenue streams comprise (1) advertising and sponsorship across radio, digital, and podcast inventory, (2) branded content partnerships and sponsored programming with agricultural input companies (Bayer, Corteva, AgroLiquid, BASF), ag-finance institutions (Compeer Financial, FCS Financial), equipment and agronomy firms (AGI, Helena), and commodity associations (Minnesota Pork, Iowa Soybean Association, National Pork Board), and (3) Brownfield Marketing Solutions, a professional-services arm offering public relations, channel marketing, lead generation, branding, content creation, digital/social media management, and market research to ag brands seeking to reach farming audiences. The go-to-market motion is community-led: editorial credibility and audience trust are used to attract enterprise marketers, who are then sold integrated media packages combining on-air, digital, and event touchpoints. Customer concentration risk is distributed across multiple named enterprise advertisers, though the advertiser base is finite given the small universe of major ag-input and ag-finance brands.

Name

Brownfield Ag News

Legal name

Brownfield Ag News

Website

https://brownfieldagnews.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brownfield Ag News is a Jefferson City, Missouri-based agricultural media company and Learfield subsidiary that delivers multi-platform news, market data, and weather coverage to Midwest farmers across 10 states via radio affiliates, digital, podcasts, and events, monetizing through ag-brand advertising, sponsorships, and marketing services.

Ownership category

akta.pro rank

Product category

Agricultural Media & Broadcasting

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

akta.pro secondary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural news
• Farm broadcasting
• Commodity market reports
• Livestock market updates
• Agricultural marketing services

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorship: Marketing solutions services connecting agricultural brands with farmers through advertising, sponsorship, and branded content across Brownfield's digital, radio, and podcast platforms
2. Content Partnerships: Sponsored programming and content partnerships with agricultural brands, seed companies, commodity organizations, and financial services companies
3. Marketing Solutions Services: Comprehensive marketing services including public relations, channel marketing, lead generation, branding, content creation, digital/social media, and market research for agriculture, farming and ranching industries

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Brownfield Ag News is a multi-platform agricultural media network that produces and distributes farm news, commodity market commentary, weather forecasts, and farm policy coverage to farmers and agricultural producers across 10 Midwestern U.S. states via radio affiliates, a website, podcasts, video, and email newsletters. It also operates a Brownfield Marketing Solutions division that sells advertising, sponsored programming, and integrated marketing services (PR, branding, lead generation, content creation, digital/social) to agricultural brands seeking to reach farming audiences.

Product overview

Brownfield Ag News is a comprehensive agricultural media company offering a multi-platform news and information service. The core product delivers farm policy news, market data, and weather information across 10 U.S. states through radio broadcasts, digital platforms, video content (Brownfield TV), and podcasts. The portfolio includes the main news service supplemented by specialized programs such as the Weekly Livestock Market Update, Market Minute commentary, and Managing for Profit sponsored segments. Additional offerings include Brownfield Ag Weather Today forecasting and market data services powered by Barchart Solutions. The company recently launched the 'Inside D.C.' weekly farm policy program in December 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Brownfield Ag News Network Service Primary agricultural news service providing coverage of farm policy, markets, crops, livestock, dairy, weather, and trade news distributed across 10 U.S. states via radio affiliates, website, podcasts, and social media.
• Brownfield TV Video platform featuring agricultural news clips, market updates, weather reports, and industry event coverage with content displayed in a video gallery format and on YouTube.
• Weekly Livestock Market Update Weekly program hosted by Meghan Grebner featuring market analysts who provide a comprehensive review of livestock markets and factors influencing farmer and rancher profitability.
• Market Minute Daily market commentary program hosted by Commodity Market Reporter John Perkins, analyzing factors impacting commodity market trends including trade news, weather, global politics, and statistical projections.
• Brownfield Ag Weather Today Daily agricultural weather forecasting and news service providing weather updates specific to farming operations and agricultural conditions, distributed via radio and digital platforms.
• Managing for Profit Sponsored content program featuring agriculture company segments on topics such as crop nutrition, crop protection, weed control, herbicides, and soy checkoff programs; distributed as a branded sponsored program for agricultural advertisers.
• Brownfield Marketing Solutions B2B marketing services division offering public relations, channel marketing, lead generation, branding, content creation, digital/social media services, and agricultural market research to ag brands, farming, and ranching clients.
• Inside D.C. Weekly farm policy broadcast program covering farm bills, regulations, and producer concerns; helps farmers understand how Washington policy decisions affect their operations.
• Market Data Services Real-time and delayed futures market data for grains (corn, soybeans, wheat), livestock (cattle, hogs), dairy, softs, energies, and financial indices distributed via the Brownfield markets platform; data provided by Barchart Solutions and sourced from CME Group.
• Special Events Coverage Editorial coverage of major agricultural industry events including Commodity Classic, National Ethanol Conference, World Pork Expo, NCBA Cattle Industry Convention, Farm Bureau Annual Meeting, and Clean Fuels Conference.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Minnesota PorkcoreGTM or Marketing Partner · 10 February 2026Minnesota Porkcast podcast series covering pork industry news, animal health initiatives, advocacy programs, and market updates for Minnesota pork producers.
• Carah HartcoreStrategic or Co-development Partner · 1 December 2025Missouri-based anchor hosting Inside D.C. weekly farm policy program covering farm bills, regulations, and producer issues for Brownfield.
• Helena Agri-EnterprisessupportingGTM or Marketing Partner · 7 April 2025On the Road with FieldLink video series showcasing Helena products and agronomy solutions across different farming regions.
• Compeer FinancialcoreGTM or Marketing Partner · 3 April 2025Content partnership producing Compeer Economic Minute podcast and videos covering agricultural economics, market trends, and farm financial strategies. Compeer serves 144 counties in Illinois, Minnesota and Wisconsin with farm credit services.
• Iowa Soybean AssociationcoreGTM or Marketing Partner · 3 March 2025The Soybean Bulletin podcast covering research, trade missions, food and family projects, renewable fuels, and Iowa soybean industry news.
• AgroLiquidsupportingGTM or Marketing Partner · 12 February 2025Managing for Profit sponsored programming featuring AgroLiquid content on crop nutrition and agricultural productivity topics.
• Corteva AgrisciencecoreGTM or Marketing Partner · 11 February 2025Managing for Profit sponsored programming covering Enlist herbicides, crop protection, tar spot management, and weed control solutions.
• BayercoreGTM or Marketing Partner · 4 February 2025Managing for Profit sponsored programming covering Bayer crop protection products, disease management, and yield improvement strategies.
• AGI (Ag Growth International)supportingGTM or Marketing Partner · 1 February 2025AGI's Power of Partnerships video series featuring farmer interviews about benefits of AGI partnerships and 2026 opportunities.
• FCS FinancialcoreGTM or Marketing Partner · 15 January 2025FCS Financial Field Notes podcast covering farm financial topics, interest rates, crop insurance, and agricultural seminars for farmers.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Farm Progress: Farm Progress is a leading US agricultural media company operating 20+ state-specific farm publications and digital properties. Directly comparable to Brownfield in state-by-state ag news coverage, farmer audience focus, and multi-platform ag advertising model.
• Agri-Pulse: Agri-Pulse is a US agricultural policy and agribusiness news outlet with a paid subscription model, focused on Washington, DC farm and food policy. Comparable to Brownfield in ag news delivery, with stronger overlap in policy coverage following Brownfield's 'Inside D.C.' launch.
• RFD-TV: RFD-TV is a US television network dedicated to rural and agricultural programming, including news, market reports, and agribusiness content. Comparable to Brownfield in targeting farmers and rural audiences through broadcast media, with multi-platform distribution.
• Farm Journal Media / AgWeb: Farm Journal is one of the largest US agricultural media companies, with AgWeb as its digital flagship. Directly competes with Brownfield for farmer audiences and ag advertiser spend across print, digital, broadcast, and events channels.
• DTN / Progressive Farmer: DTN provides market data, weather, and ag news to farmers and agribusinesses, with Progressive Farmer as a flagship ag media brand. Directly comparable to Brownfield in target audience (US farmers), content categories (markets, weather, policy), and B2B advertising/sponsorship revenue model.
• Successful Farming (Meredith/-dotdash): Successful Farming, now part of Agriculture.com (dotdash meredith), is a long-standing US agricultural media brand serving farmers with news, markets, and production content. Directly comparable to Brownfield in farmer-targeted editorial content and ag advertising revenue model.
• AgriTalk (Farm Journal): AgriTalk is a nationally syndicated daily radio program serving US farmers with agricultural news, markets, and policy coverage. The closest direct radio-format peer to Brownfield Ag News, competing for the same farmer listener base and ag advertising dollars.

Emerging players

• AgDaily: AgDaily is a digital-first agricultural news and lifestyle media brand targeting younger farmers and rural audiences. Represents the digital-native, social-media-driven competitive threat to traditional ag broadcasters like Brownfield.

Others

• NAFB (National Association of Farm Broadcasting): NAFB is the US trade association for farm broadcasting, of which Brownfield is a member. While not a direct competitor, NAFB represents the broader farm broadcasting industry ecosystem in which Brownfield operates and competes for ad dollars.

Broad incumbents

• Learfield (Parent Company): Learfield is Brownfield's parent company and a major US collegiate and sports media and marketing company. As the parent, Learfield provides operational infrastructure and capital to Brownfield while also representing the broader media holding context for the asset.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brownfield
• YouTubeyoutube.com/channel/UCBR7KnDynZ0hw7xF23dE94A
• Facebookfacebook.com/BrownfieldAgNews

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brownfield Ag News