Mitre Studios

What Mitre Studios does

Describes Mitre Studios as a London-based television and digital content producer serving UK broadcasters, streaming platforms, entertainment talent, and consumer brands. Its work includes entertainment-format development and co-production, live and reactive social content, branded campaigns, podcast and video production, archive-based programming, and social-community management. The company is services-led: it sells bespoke production and campaign work through direct relationships with commissioners and brand partners, with talent-linked licensing and royalty opportunities also disclosed.

Underlying capabilities are operational rather than a disclosed software platform. The company repurposes Ant & Dec archive content, distributes across YouTube, Facebook, Instagram, TikTok, and podcast channels, and manages a social community exceeding 20 million; Jungle Club has reached up to 125,000 concurrent viewers. No proprietary software, patents, APIs, or AI models are disclosed. Contract values are not public, so the revenue model cannot be reduced to a standard unit price.

The January 2026 launch of Belta Box adds a multi-platform digital channel product, while the Northern Dough Co. relationship extends the business into content for a consumer brand in which Ant & Dec became co-owners in 2025. The company is privately held and UK-centered, with no disclosed institutional funding, parent company, or public listing. Its principal growth lever is converting Ant & Dec's audience, archive, and broadcaster relationships into additional digital and branded formats, although that strategy also concentrates economic exposure on the founders' continued participation.

Name

Mitre Studios

Legal name

Mitre Studios Limited

Website

https://mitrestudios.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

, Mitre Studios is a London-based television and digital content producer serving UK broadcasters, streaming services, consumer brands, and entertainment talent through commissioned formats, co-productions, social content, and talent-linked brand partnerships.

Ownership category

akta.pro rank

Product category

Television Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Broadcasting and Content Providers (516), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• Television production
• Media production
• Branded content
• Digital content creation
• Broadcast entertainment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Television Production: Creating and developing innovative, entertaining and award-winning television formats for broadcast on major networks including ITV, producing shows like Ant & Dec's Limitless Win, DNA Journey, Saturday Night Takeaway, and In For A Penny.
2. Digital & Branded Content: Managing digital communities and creating branded content for talent (Ant & Dec) and brand partners including TUI, Santander, Shloer, Ring Video Doorbell, and others across social media platforms.
3. Talent Partnership: Co-ownership with Ant & Dec in ventures like Northern Dough Co., creating original content across social and digital platforms.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mitre Studios is a London-based media production company that produces television programming for major broadcasters including ITV, BBC, and Netflix, alongside digital and branded content. The studio was founded in 2011 and manages a social media community of more than 20 million followers across its owned channels.

Product overview

Mitre Studios is a content production company founded in 2011 by Anthony McPartlin and Declan Donnelly (Ant & Dec) that creates innovative, award-winning content across multiple genres and platforms. The company operates two primary divisions: Television productions including Ant & Dec's Limitless Win, DNA Journey, Ant & Dec's Saturday Night Takeaway, In For A Penny, and I'm A Celebrity... South Africa; and Digital & Branded content including the Belta Box digital entertainment channel, the Hanging Out With Ant & Dec podcast, and Taste Mates food series. The company also manages branded content partnerships for clients such as TUI, Santander, Ring, and Northern Dough Co., and operates the award-winning Ant & Dec: Jungle Club social companion show. Mitre Studios manages a social community of over 20 million followers across multiple platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Television Production Production of entertainment television programming for major UK and international broadcasters including ITV, BBC, and Netflix.
• Branded Content Production of brand-sponsored entertainment and advertising-driven content for marketers seeking access to the studio's celebrity talent and 20M+ social community.
• Digital Content Creation of digital-first video and online content distributed through owned social channels and digital platforms reaching over 20 million followers.

Quantifiable outcome

• Manage social community exceeding 20 million followers
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Northern Dough Co.majorStrategic or Co-development Partner · 1 January 2025In 2025, Ant & Dec became co-owners of The Northern Dough Co., a family-run business bringing restaurant-quality dough to homes across the UK. Mitre Studios creates original content for the brand across social and digital platforms.
• Hello DollycoreStrategic or Co-development PartnerCo-production partner with Mitre Studios for Ant & Dec's Limitless Win on ITV, a ground-breaking format featuring the world's first unlimited jackpot.
• Lifted Entertainment ProductioncoreStrategic or Co-development PartnerCo-production partner for Ant & Dec's Saturday Night Takeaway (20 series of award-winning live entertainment), In For A Penny, and I'm A Celebrity South Africa.
• Voltage TVcoreStrategic or Co-development PartnerCo-production partner for DNA Journey, the celebrity DNA genealogy show featuring celebrity duos discovering hidden stories of their lineage.
• TUImajorGTM or Marketing PartnerBrand partner for Ant & Dec's Happiness Ambassadors series, highlighting TUI's commitment to helping customers Live Happy. Second year partnership included visit to Majorca resort.
• ShloerminorGTM or Marketing PartnerBrand partnership for Taste Mates food series created by Ant & Dec, adding brand integration to the popular food content format.
• SantanderminorGTM or Marketing PartnerPartnership for The Numbers Game branded content, with Ant & Dec visiting a South London primary school to celebrate the one-year anniversary of Santander's Financial Education Recognition Scheme.
• Ring Video DoorbellminorGTM or Marketing PartnerAnt & Dec became the voices of Ring Video Doorbell with Quick Replies developed and produced by Mitre Studios, along with accompanying social content on Meta, TikTok and YouTube.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Twofour: ITV Studios-owned UK indie producing entertainment, reality, and factual formats for UK broadcasters and global streamers. Comparable scale, talent-led format production, and broadcaster dependency profile to Mitre Studios.
• Shine TV: Endemol Shine UK arm producing MasterChef, The Island, and other major entertainment formats. Direct comparable in producing returning primetime entertainment for the same UK broadcasters as Mitre Studios.
• Hello Dolly: UK production company co-producing Ant & Dec's Limitless Win with Mitre Studios for ITV. Direct format co-production peer operating in the same primetime entertainment slot with comparable broadcaster relationships.
• Wall to Wall Media: Warner Bros Discovery-owned UK producer of long-running entertainment and factual formats including Who Do You Think You Are?. Comparable in producing returning, talent-led primetime entertainment for UK broadcasters.
• Voltage TV: UK factual entertainment and format production company co-producing DNA Journey with Mitre Studios for ITV and Netflix. Direct co-production peer creating talent-led entertainment formats for the same platforms.
• Potato: UK production company producing entertainment, comedy, and branded content including The Russell Howard Hour and streaming originals. Comparable in producing presenter-led entertainment for UK broadcasters plus branded and digital extensions.
• Studio Lambert: All3Media-owned UK production company behind formats like Gogglebox, The Circle, and Race Across The World. Comparable indie peer producing returning entertainment formats for UK broadcasters and global streamers.
• Tiger Aspect Productions: Endemol Shine-owned UK production company producing entertainment and factual formats for BBC, ITV, and Channel 4. Closely comparable indie peer producing primetime entertainment and branded content for the same UK broadcasters as Mitre.
• Fabrik Entertainment: UK-based indie producer of talent-led entertainment and branded content formats. Closely comparable to Mitre in producing presenter-fronted entertainment for UK broadcasters and brand partners.
• Lifted Entertainment Production: ITV Studios-owned UK entertainment production company that co-produces Saturday Night Takeaway, In For A Penny, and I'm A Celebrity South Africa with Mitre Studios. Direct co-production peer producing comparable primetime entertainment for the same UK broadcasters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mitrestudios
• Instagraminstagram.com/mitrestudios
• TikToktiktok.com/@mitrestudios
• LinkedInlinkedin.com/company/mitre-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitre Studios