Deseret Digital Media
Deseret Digital Media operates a portfolio of KSL-branded regional digital media and marketplace platforms in Utah and Idaho, including news, classifieds, automotive, real estate, jobs, and the Pinpoint programmatic advertising platform, monetizing through advertising and marketplace listing fees.
- Company typePrivate
- Founded2009
- HeadquartersSalt Lake City, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Deseret Digital Media does
Deseret Digital Media (DDM) is a Salt Lake City-based privately held digital media company and subsidiary of Deseret Management Corporation, operating a portfolio of nine regional brands centered on the KSL franchise in the Intermountain West (Utah and Idaho). The portfolio combines a flagship local news destination (KSL.com) with vertically integrated marketplace platforms covering classifieds, automotive (KSL Cars), real estate (KSL Homes), employment (KSL Jobs), and local services (KSL Local), supported by a Utah travel property (Utah.com), an obituary platform (theMemories), and a proprietary programmatic advertising platform (Pinpoint).
The technical core is a multi-tenant digital media and marketplace stack with logged-in user flows that generate first-party intent data, packaged into Pinpoint — a programmatic platform offering display, digital audio, and OTT/CTV advertising with geofencing, retargeting, and custom reporting. KSL-branded mobile apps extend the audience beyond desktop. Aggregate audience scale is regionally dominant: KSL.com alone is reported at 2.9 billion+ annual page views and 4.8 million+ monthly users, with KSL Cars adding 586 million annual page views and KSL Homes 42.5 million.
DDM monetizes through a hybrid of (i) direct advertising sales to regional enterprise accounts (Toyota, Ford, Ken Garff, RC Willey, Great Clips, Young Automotive Group, etc.) across display, native, video, OTT/CTV, and streaming audio, (ii) self-serve marketplace listing and transaction fees on classifieds, automotive, real estate, and employment verticals, and (iii) programmatic media sales through Pinpoint across integrated audio and OTT partners. Pricing is quote-based for advertising and variable for self-serve listings. The company employs 251-500 staff and operates from its Salt Lake City headquarters under President Nate Hatch, with a leadership bench covering finance (CFO Ryan Jonson), technology (CTO Brady Mortensen), data (CIO/SVP Data Brett Atkinson), and revenue (SVP Revenue Tom Yates).
Deseret Digital Media firmographics
Firmographics- Name
- Deseret Digital Media
- Legal name
- Deseret Digital Media
- Website
- https://deseretdigital.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Deseret Digital Media operates a portfolio of KSL-branded regional digital media and marketplace platforms in Utah and Idaho, including news, classifieds, automotive, real estate, jobs, and the Pinpoint programmatic advertising platform, monetizing through advertising and marketplace listing fees.
- Ownership category
- akta.pro rank
Deseret Digital Media industry classification
Industry- Product category
- Digital Media and Online Marketplaces
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418), Broadcasting and Content Providers (516)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industry
- Digital Publishing Aggregators & Distribution (e-book distribution, news syndication) (MPAJAMAE)
Keywords
Where Deseret Digital Media is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deseret Digital Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Revenue: Digital advertising across KSL.com and subsidiary platforms including display ads, native content, video ads, streaming audio ads, and custom creative production services.
- Marketplace Listing Fees: Revenue from classifieds, automotive, real estate, and employment listings through their KSL platform properties.
- Programmatic Media Solutions: Pinpoint platform provides programmatic advertising solutions with digital audio, OTT/CTV, targeting and retargeting capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom programmatic campaigns tailored to brand and budget |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Deseret Digital Media product offering
Product offeringCore offering
Deseret Digital Media operates a portfolio of digital marketplace and media brands centered on its flagship KSL.com news site and vertical marketplaces including KSL Classifieds, KSL Cars, KSL Homes, KSL Jobs, and KSL Local, serving the Intermountain West region. The company sells digital advertising through direct sales and its Pinpoint programmatic platform spanning digital audio, OTT/CTV, display, native, and video formats to local and national advertisers.
Product overview
Deseret Digital Media operates a portfolio of digital marketplace and media brands centered around its core KSL platform. The flagship KSL.com news site serves as Utah's leading digital news destination with 1 billion annual page views. The company offers multiple vertical marketplace platforms including KSL Classifieds (general marketplace), KSL Cars (automotive), KSL Homes (real estate), and KSL Jobs (employment), each commanding significant traffic in the Utah market. Supporting brands include Pinpoint (programmatic advertising), KSL Local (small business advertising), Utah.com (travel/tourism), and theMemories (obituary services). The portfolio generates substantial scale with over 2 billion combined page views across platforms annually, serving millions of users in the Intermountain West region.
Differentiator
Problem solved
Functional benefit
Products and services
- KSL.com Utah's leading digital news platform and largest local news site, offering breaking news, local coverage, sports, and streaming audio/video content, with over 2.9 billion annual page views and 4.8 million monthly users.
- KSL Classifieds General classifieds marketplace connecting buyers and sellers for everyday goods and specialty categories, with 250,000 listings, 11.9 million annual users, and 116 million monthly page views.
- KSL Cars Automotive marketplace for car shoppers and dealers featuring vehicle listings, search functionality, and dealership inventory, with 586 million annual page views and an average of 79,923 cars listed.
- KSL Homes Real estate marketplace for finding and listing homes for sale and rent, with 42.5 million annual page views, 194,547 monthly users, and average of 2,491 for-sale and 3,020 for-rent listings.
- KSL Jobs Employment marketplace connecting job seekers with employers in Utah and surrounding regions, with 2.8 million monthly page views, 1.1 million annual users, and 329,121 applications processed.
- KSL Local Local services advertising platform connecting small businesses with consumers in Utah and Idaho, serving approximately 600,000 small businesses in the Mountain West region.
- Pinpoint Programmatic advertising platform offering digital audio, OTT/CTV, and targeted display advertising solutions with proprietary targeting technology, multi-publisher approach, geofencing, retargeting, and custom reporting, delivering 165M+ monthly impressions in Utah.
- Utah.com Utah's most popular tourism website offering travel information, destination guides, and advertising for local businesses, with 12.7 million page views in 2020, 217,703 active email subscribers, and 898,430 total leads generated.
- theMemories Affordable obituary and life story platform enabling families to create comprehensive memorials with unlimited words, photo galleries, guestbooks, timelines, and charitable donation options.
Quantifiable outcome
- 2.9B+ annual pageviews and 4.8M+ monthly users for KSL.com
- +2 more outcomes
Companies that use Deseret Digital Media
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles3 records
Deseret Digital Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature1 record
Deseret Digital Media partnerships and signals
Strategic signalScale indicators23 records
Recent moves7 records
Expansion highlights6 records
Deseret Digital Media competitors and assessment
Company assessmentDirect peers
- Advance Local: Advance Local operates a network of hyper-local digital news and marketplace properties across the U.S., closely paralleling DDM's model of combining trusted local news (KSL.com) with vertical classifieds and programmatic advertising.
- Cars.com: Cars.com is a national automotive marketplace connecting car buyers and sellers — directly comparable to KSL Cars, which serves the same use case in the Utah/Idaho region.
- Zillow Group: Zillow operates the dominant U.S. residential real estate marketplace, directly comparable to KSL Homes for both listing inventory and advertiser relationships in the Utah market.
- AutoTrader: AutoTrader is a national automotive marketplace serving both consumers and dealers. DDM's SVP of Revenue Tom Yates was previously a District Sales Manager at AutoTrader.com, underscoring the direct competitive overlap with KSL Cars.
- Indeed: Indeed is the leading global jobs marketplace — comparable to KSL Jobs, which serves the same employer/candidate matching use case regionally in Utah and surrounding states.
Broad incumbents
- Gannett: Gannett (USA Today Network) is the largest U.S. local news publisher operating hundreds of local sites and digital marketplaces. It competes with KSL.com for digital news and classifieds audiences at national scale.
- Lee Enterprises: Lee Enterprises operates a large portfolio of local daily newspapers and affiliated digital platforms across the U.S., providing a comparable model of community-rooted news plus digital advertising and marketplace monetization.
- Sinclair Broadcast Group: Sinclair is a major local broadcast and digital media company with local news, sports, and advertising operations. It competes for local advertiser dollars in markets where DDM's Pinpoint OTT/CTV platform also sells.
Others
- TownNews (Bloomerang): TownNews provides the technology platform powering many local U.S. news publishers; comparable to DDM as infrastructure enabling local digital news and classifieds, though TownNews is a B2B vendor rather than a direct competitor.
Regional players
- BH Media Group / Ogden Newspapers: Ogden Newspapers operates community newspapers and digital properties across the Mountain West and Midwest. Regional overlap with DDM's Utah/Idaho footprint makes it a comparable local-market digital publisher.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Deseret Digital Media social profiles
Digital presenceDeseret Digital Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deseret Digital Media leadership team
Management profileNumber of profiles
Profiles9 records
Deseret Digital Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deseret Digital Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deseret Digital Media
What does Deseret Digital Media do?
Deseret Digital Media operates a portfolio of digital marketplace and media brands centered on its flagship KSL.com news site and vertical marketplaces including KSL Classifieds, KSL Cars, KSL Homes, KSL Jobs, and KSL Local, serving the Intermountain West region. The company sells digital advertising through direct sales and its Pinpoint programmatic platform spanning digital audio, OTT/CTV, display, native, and video formats to local and national advertisers.
Is Deseret Digital Media a public or private company?
Deseret Digital Media is a private company. It is classified as corporate owned and is currently operating.
When was Deseret Digital Media founded?
Deseret Digital Media was founded in 2009. It employs 251 to 500 people.
Where is Deseret Digital Media based?
Deseret Digital Media is headquartered in Salt Lake City, United States, in the North America region.
How does Deseret Digital Media make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are marketplace Listing Fees and programmatic Media Solutions.
Who are Deseret Digital Media's main competitors?
Direct peers on record are Advance Local, Cars.com, Zillow Group, AutoTrader and Indeed. Broad incumbents are Gannett, Lee Enterprises and Sinclair Broadcast Group. TownNews (Bloomerang) is listed as an others. BH Media Group / Ogden Newspapers is listed as a regional player.
Does Deseret Digital Media have an API?
No public API is recorded for Deseret Digital Media.
What industry is Deseret Digital Media in?
Deseret Digital Media's product category is Digital Media and Online Marketplaces. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPAJAMAE, Digital Publishing Aggregators & Distribution (e-book distribution, news syndication). Its NAICS code is 516210 and its SIC code is 2721.