Splash Omnimedia

What Splash Omnimedia does

Splash Omnimedia is a privately held full-service marketing agency headquartered in Lexington, South Carolina, with a regional office opened in Duluth, Georgia in November 2025. The company markets itself as an outsourced marketing department via its Complete Marketing Team (CMT) model, supplying clients with designers, copywriters, videographers, and strategists under multi-year agency-of-record engagements. Its service catalog is organized into six modules—Branding & Design, Digital Marketing, Media Planning, Sales & Marketing Strategy, Video & Photography, and Website Design & Development—sold both as bundled CMT subscriptions and as discrete project work. The company positions the proprietary GPS Framework (Gauge–Pinpoint–Set) as its strategic planning IP and uses it as both an onboarding process and a standalone one-day consulting offering.

The firm's underlying technology stack is a conventional agency toolset spanning digital marketing platforms, web development, video production, and marketing automation, augmented by two proprietary assets: the GPS Framework methodology and accessWidget, an AI/ML-powered website accessibility tool launched in July 2025 that targets WCAG 2.1 AA and ADA compliance through automated scanning and remediation. Pricing is quote-based and not publicly disclosed; the CMT subscription is positioned as a cost-effective alternative to building an internal marketing department, with the company explicitly referencing that a fully staffed internal team could exceed $500k annually.

Splash's go-to-market is sales-led and regionally focused on the Southeast US (South Carolina, North Carolina, Georgia), targeting primarily SMBs in home services (roofing, HVAC, contracting), with adjacent presence in community financial institutions (Mid Carolina Credit Union), trade associations (CRSMCA), restaurants, retail/pharmacy, and small manufacturers. Senior Partner Matt Thompson and Director of CMT Services Logan Richardson lead direct enterprise and inside sales motions, supported by trade-association channel partnerships. Founded in 2005–2007 as Capital Marketing Group and rebranded to Splash Omnimedia, the company operates with 11–50 employees, no disclosed outside funding, and no M&A activity.

Name

Splash Omnimedia

Legal name

Splash Omnimedia

Website

https://splashomnimedia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Splash Omnimedia is a privately held, Southeast US full-service marketing agency that acts as an outsourced marketing department for growth-focused SMBs, primarily in home services, via its Complete Marketing Team subscription model, GPS Framework planning methodology, and accessWidget AI accessibility product.

Ownership category

akta.pro rank

Product category

Full-Service Marketing Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Full-service marketing agency
• Brand strategy services
• Digital marketing services
• Web design development
• Media planning buying

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Complete Marketing Team (CMT) Services: Comprehensive outsourced marketing department services where Splash Omnimedia acts as the client's full marketing team. This includes strategic leadership, creative services, digital marketing execution, and ongoing campaign management. Revenue is generated through recurring service fees, typically structured around multi-year engagements.
2. Project-Based Services: One-time marketing projects including website design and development, video production, branding and design, and brand strategy engagements. These generate upfront fees based on project scope.
3. GPS Framework Consultation: Strategic planning sessions using the proprietary GPS Framework methodology. Sold as a standalone one-day consulting service to help businesses clarify vision, align leadership, and establish priorities for long-term growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Splash Omnimedia is a full-service marketing agency that provides an outsourced Complete Marketing Team (CMT) combining branding and design, digital marketing, media planning, sales and marketing strategy, video and photography, and website design and development. Its proprietary GPS Framework is offered as a standalone one-day strategic planning consult, and it also sells accessWidget, an AI-powered web accessibility tool for ADA/WCAG 2.1 AA compliance. Services are delivered to growth-focused organizations primarily across the Southeastern United States through multi-year agency-of-record engagements and project-based work.

Product overview

Splash Omnimedia is a full-service marketing agency offering an integrated portfolio of marketing services organized around its core Complete Marketing Team (CMT) model. The CMT approach combines six service modules — Branding & Design, Digital Marketing, Media Planning, Sales & Marketing Strategy, Video & Photography, and Website Design & Development — into a unified offering where the agency functions as an extension of the client's team. The agency's strategic differentiation centers on its proprietary GPS Framework for business planning and its AI-powered accessWidget for web accessibility compliance. Services span the full marketing lifecycle from strategy and branding through digital execution, content production, and web development.

Differentiator

Problem solved

Functional benefit

Brands

• accessWidget: An AI-powered web accessibility solution designed to bring websites into compliance with WCAG 2.1 AA standards and the Americans with Disabilities Act (ADA).
• Complete Marketing Team (CMT)
• GPS Framework

Products and services

• Complete Marketing Team (CMT) Flagship outsourced marketing department service in which Splash Omnimedia's designers, copywriters, videographers, and marketing strategists become an extension of the client's team. Sold primarily through recurring, multi-year subscription contracts and positioned as a cost-effective alternative to hiring a full internal marketing team.
• GPS Framework One-Day Strategic Planning Consult Standalone one-day consulting engagement using Splash's proprietary GPS Framework (Gauge Your Current Position, Pinpoint Strengths and Opportunities, Set Your Path) to clarify vision, align leadership, and establish priorities for long-term growth. Also used as a client onboarding tool for CMT engagements.
• accessWidget AI-powered web accessibility solution that automatically scans, analyzes, and remediates accessibility issues in real time (screen reader compatibility, color contrast errors, missing alt text) and provides continuous 24/7 monitoring and maintenance of WCAG 2.1 AA / ADA compliance.
• Branding & Design Brand development services including corporate identity and logos, print materials, tradeshow displays, mascots and jingles, and signage and vehicle wraps. Sold as standalone project-based engagements and bundled within the CMT model.
• Digital Marketing Online marketing services including social media management, search engine marketing, search engine optimization, analytics and reporting, marketplace marketing, marketing automation, and email marketing. Sold as standalone project-based engagements and bundled within the CMT model.
• Media Planning Traditional and digital media buying and planning services including TV, radio, OTT and streaming services, billboards, and publications. Sold as standalone project-based engagements and bundled within the CMT model.
• Sales & Marketing Strategy Strategic consulting services including inbound marketing, CRM implementation, messaging framework development, persona development, and SWOT analysis. Sold as standalone engagements and bundled within the CMT model.
• Video & Photography Visual content production services including testimonial videos, social videos, commercials, explainer videos, corporate videos, training videos, drone and aerial photography, animation, and virtual events. Sold as standalone project-based engagements and bundled within the CMT model.
• Website Design & Development Web development services including landing pages and micro-sites, full website design, e-commerce development, enterprise solutions, and intranet development. Sold as standalone project-based engagements and bundled within the CMT model.

Quantifiable outcome

• 39% revenue growth for client Premiere Roofing year-over-year
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• L.A. Barrier & Son Inc.coreStrategic or Co-development Partner · 8 April 2026Family-owned hauling and logistics company headquartered in Lexington, South Carolina, appointed Splash Omnimedia as its marketing agency of record following participation in Splash's GPS Framework strategic planning process. The partnership helps align leadership around a five-year vision and strengthens brand presence in Southeast service markets.
• Absolute Roofing SolutionscoreStrategic or Co-development Partner · 6 April 2026Roofing company based in Leesville, South Carolina, partnered with Splash Omnimedia to launch a new website reflecting the company's focus on trust, honesty, and building relationships. The project was driven by founder Adam Smithey's personal mission and story.
• Spann RoofingflagshipStrategic or Co-development Partner · 6 April 2026Family-owned roofing company with over 62 years of experience appointed Splash Omnimedia as agency of record and Complete Marketing Team partner for a five-year marketing plan. Collaboration began with GPS Framework consultation to define goals and messaging strategy, with focus on Myrtle Beach market expansion.
• Carolinas Roofing & Sheet Metal Contractors Association (CRSMCA)coreStrategic or Co-development Partner · 12 March 2026Industry trade association partnered with Splash Omnimedia for strategic planning using the GPS Framework to clarify vision, align leadership, and establish priorities for long-term growth. Splash will continue supporting association's strategic initiatives including rebranding and website development.
• Lyn-Rich ContractingcoreStrategic or Co-development Partner · 27 September 2025Commercial contracting business with over 40 years of experience collaborated with Splash Omnimedia to create a custom website and brand video highlighting craftsmanship and relationship-first approach to business.
• Lee Transport EquipmentcoreStrategic or Co-development Partner · 28 May 2025Family-owned commercial vehicle upfitting company partnered with Splash Omnimedia for website redesign. The enhanced digital platform reflects the company's commitment to innovation and customer service with modern design and streamlined navigation.
• Elgin PharmacycoreStrategic or Co-development Partner · 21 May 2025Locally owned pharmacy in Elgin, SC collaborated with Splash Omnimedia on website development, video content production, and branded print materials to enhance digital presence and community engagement.
• ATD RoofingflagshipStrategic or Co-development Partner · 24 April 2025Roofing company serving the Carolinas and Southeast partnered with Splash Omnimedia as agency of record to lead branding and marketing initiatives. Focus on enhancing brand presence through targeted digital campaigns, website optimization, and community engagement.
• Mediterranean CafécoreStrategic or Co-development Partner · 24 April 2025Lexington restaurant (serving community for over 20 years) partnered with Splash Omnimedia to design and develop a new user-friendly website with intuitive layout, high-quality images, and integrated social media links.
• Down East Heating & Air ConditioningflagshipStrategic or Co-development Partner · 1 January 2025Leading HVAC provider (top Bryant dealer in NC and SC since 1986) appointed Splash Omnimedia as agency of record to support market expansion across the Carolinas and bring HVAC services to broader communities.
• Mid Carolina Credit UnionflagshipStrategic or Co-development Partner · 15 November 2024Credit union serving Kershaw and Richland counties partnered with Splash Omnimedia as agency of record to support and grow its member-focused mission. Partnership leverages Splash's strategic insights and innovative marketing solutions to elevate visibility and engagement.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Tombras Group: Knoxville, TN-based independent, full-service advertising and marketing agency of similar size offering strategy, creative, media, and digital under one roof. Closely comparable as a privately held, mid-size regional full-service agency built around long-term client partnerships.
• Rawle Murdy: Charleston, SC-based full-service marketing and advertising agency serving regional and national clients across branding, media, digital, and creative. Highly comparable because it is an SC-headquartered independent agency of similar scale and service breadth.
• The Brandon Agency: Pawleys Island, SC-based full-service marketing agency providing advertising, public relations, digital, and branding services to regional clients. Comparable as another SC-headquartered independent agency targeting growth-focused organizations with a similar mix of digital and traditional services.
• accessiBe: Tel Aviv/New York-headquartered AI-powered web accessibility platform that automates WCAG/ADA remediation. Most direct competitor to Splash's accessWidget product, competing on the same AI-driven accessibility scanning and remediation value proposition.
• UserWay: Publicly traded AI-powered web accessibility and compliance widget provider. Direct competitor to accessWidget across the same WCAG/ADA compliance use case, validating the market for Splash's AI accessibility product.

Broad incumbents

• Ogilvy: Global full-service advertising and marketing agency network offering strategy, creative, media, PR, and digital at scale. Comparable as the broad incumbent against which Splash competes for mid-market and enterprise clients seeking full-service capabilities.
• VMLY&R: WPP-owned global creative and brand experience agency offering advertising, commerce, and digital transformation services. Comparable as a larger-scope incumbent competing for similar full-service marketing engagements across the same customer profiles.
• Publicis Groupe: Global advertising and communications holding company (Leo Burnett, Saatchi, Digitas, etc.) offering end-to-end marketing services. Relevant as a broad incumbent whose agencies compete with Splash for full-service engagements and media planning at the upper end of the SMB/mid-market.
• WPP: World's largest advertising holding company, parent of Ogilvy, VMLY&R, GroupM, and others. Comparable as a broad incumbent whose regional and network agencies compete for shared clients and talent.
• Interpublic Group: Global advertising and marketing services holding company (McCann, MullenLowe, FCB, etc.) offering integrated marketing at scale. Comparable as a broad incumbent providing the same full-service capabilities Splash offers but at greater geographic and capital scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/splashomnimedia
• Facebookfacebook.com/splashomnimedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Omnimedia