What Signtech does

Signtech Electrical Advertising, Inc. is a privately held, family-owned national sign manufacturing and project management company headquartered at 4444 Federal Blvd., San Diego, California, founded in 1984 and operated by the Schauer family (CEO Harold "Corky" Schauer Jr., President David Schauer, CFO Kimra Schauer). The company designs, engineers, fabricates, installs, and maintains custom commercial signage — channel letters, LED-illuminated letters, monument signs, pylons, ADA signage, architectural signage, ATM surrounds, awnings, and the proprietary LoPro LED and Faux Neon product lines — at its San Diego manufacturing plant using SolidWorks 3D CAD, a 10,000 sq/ft digital imaging facility, and Lean Manufacturing / Just-In-Time pull production. Signtech serves Fortune 500 enterprises with multi-location rebrand programs (Chase, JPMorgan, Tesla, SeaWorld, Microsoft Theater, Dignity Health, BareMinerals, Williams-Sonoma, Pottery Barn, Lululemon) through direct enterprise sales, in-house Southern California installation crews, and a coast-to-coast network of prequalified installation subcontractors, supplemented by a proprietary Job Tracker online project management portal for client transparency. The company operates primarily in the United States with projects executed in 30+ countries, and has expanded adjacent offerings into large-format digital printing, point-of-purchase displays, and COVID-era social distancing products.

Name

Signtech

Legal name

Signtech Electrical Advertising, Inc.

Website

https://signtechusa.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Signtech is a family-owned, San Diego-based national sign fabricator founded in 1984 that delivers turnkey design, manufacturing, installation, and maintenance of custom illuminated signage for Fortune 500 enterprises executing multi-location rebrand programs across the US and 30+ countries.

Ownership category

akta.pro rank

Product category

Commercial Signage Manufacturing and Installation

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

SIC

Coating, Engraving & Allied Services (3470), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

akta.pro secondary industries

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Custom sign manufacturing
• National sign installation
• LED illuminated signage
• Rebranding program services
• Large format digital printing

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Sign Fabrication and Manufacturing: Design, engineer, and manufacture custom signage products including channel letters, LED signs, ADA signage, monuments, pylons, and architectural signs. Products are domestically fabricated at San Diego plant using lean manufacturing processes.
2. Sign Installation Services: Professional installation services through in-house crews and nationwide network of prequalified installation subcontractors. Covers single locations to national rebranding programs.
3. Sign Maintenance Services: Full-service maintenance programs with web-accessible Job Tracker for online reporting. Services include lamp replacements, neon tube replacements, ballast/transformer repairs, and emergency call services.
4. Site Surveys and Permitting: Due diligence services including design assistance, code research, permitting, variances, surveys, traffic and feasibility studies.
5. Visual Imaging and Large Format Printing: Large format digital printing services for banners, murals, billboards, POP displays, trade show graphics, and custom visual imaging on various substrates.
6. Social Distancing Products: Health and safety products including sneeze guards, social distancing floor graphics, hand sanitizer stands, and custom signage during COVID-19 pandemic.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Signtech is a national sign company that designs, engineers, fabricates, installs, and maintains custom illuminated and non-illuminated signage for enterprise customers. Core offerings include channel letters, LED signage, ADA-compliant architectural signs, monument/pylon signs, high-rise signage, faux neon, and large-format digital imaging, delivered as turnkey multi-location rebranding programs.

Product overview

Signtech is a national sign manufacturing company offering a comprehensive portfolio of signage products and services. The core offering includes custom fabrication of illuminated and non-illuminated signage (channel letters, monument signs, pylon signs, blade signs, neon signs, ADA signage, LoPro™ LED signage, faux neon) alongside digital imaging and large format printing services. Services span the full project lifecycle including design, engineering, permitting, fabrication, installation, and maintenance. The company operates on a turnkey basis with proprietary online project management tools. Notable specialized offerings include high-rise installation services, nationwide rebranding programs for Fortune 500 companies, custom ADA-compliant wayfinding systems, and COVID-era social distancing products.

Differentiator

Problem solved

Functional benefit

Products and services

• LoPro LED Signage Low-profile illuminated LED letters and signage offered in depths from 1/2" to 2" with Lumihaze, face, halo, and edge illumination options and customizable finishes for enterprise customers.
• Custom ADA Signage ADA-compliant architectural and wayfinding signage systems with high-end finishes and custom designs matching building architecture and brand for healthcare and commercial facilities.
• Channel Letters Internally illuminated channel letters available in various styles for storefront and high-rise applications, custom fabricated to specifications.
• Monument Signs Freestanding exterior signage for buildings and properties, custom designed and fabricated to specifications for commercial and healthcare properties.
• Pylon Signs Tall freestanding pole-mounted signage for high-visibility commercial applications.
• Projecting Blade Signs Wall-mounted perpendicular signage that projects from building facades for retail and commercial applications.
• Neon Signs Traditional neon illuminated signage and LED-based faux neon signage for energy efficiency and reduced maintenance.
• Faux Neon Illuminated Letters LED-based faux neon signage providing the aesthetic of traditional neon with lower maintenance costs, energy efficiency, and greater durability.
• Digital Imaging / Large Format Printing Wide format digital printing services for banners, posters, billboards, retail displays, and visual graphics up to 104 inches wide, delivered through a 10,000 sq/ft digital imaging facility.
• Point-of-Purchase Displays Retail display solutions including exhibit graphics, banner stands, poster graphics, wallpaper applications, and seasonal displays for retail customers.
• Architectural Signs Custom architectural signage including directional, wayfinding, lobby logos, and building identification systems for commercial and healthcare facilities.
• Social Distancing Products Health and safety products including custom sneeze guards, social distancing floor graphics, hand sanitizer stands, and A-frame signs for COVID-19 compliance, signed by the supplied.
• Awnings and Canopies Custom fabric awnings and canopy systems for building facades and storefronts.
• ATM Surrounds Custom signage and enclosures for ATM machines with brand-specific designs for banking and financial customers.
• Cabinets and Routed Signs Illuminated and non-illuminated cabinet signage with routed letters and push-through graphics.
• High Rise Signage Specialized installation and fabrication of large-scale signage for high-rise buildings in major metropolitan areas.
• Rebranding Programs Comprehensive nationwide rebranding services including site surveys, permit acquisition, manufacturing, and installation for multi-location programs.
• Sign Maintenance Services Full-service maintenance programs with web-accessible Job Tracker for online reporting, including lamp replacements, neon tube replacements, ballast/transformer repairs, and emergency call services.
• Site Surveys and Permitting Due diligence services including design assistance, code research, permitting, variances, surveys, traffic and feasibility studies for signage projects across jurisdictions.

Quantifiable outcome

• 70% savings on electrical costs achieved for Wedbush LED upgrade over previous neon system
• +4 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered strategic supplier, core partner, supplier, preferred fabricator, project partner and minor.

• Allanson Transformersstrategic supplierTechnology or IntegrationLeading provider of power to sign lighting industry. Combines best-in-class technology with proven engineering, design, and distribution services to provide customized integrated solutions for Signtech's electrical signage.
• General Electric Lightingstrategic supplierTechnology or IntegrationGE Lighting provides LED and lighting components for Signtech's illuminated signage. Lighting Components offers Signtech a five-year warranty on all signage requiring ballasts.
• SloanLEDstrategic supplierTechnology or IntegrationLeader in LED development and application. Provides commercial and industrial LED solutions with ISO 9001 quality recognition, strong warranties, superior technical assistance.
• 3Mcore partnerTechnology or Integration3M provides electrical products and materials for Signtech's signage manufacturing. Strategic partner for materials including Scotchprint-Vutek Grand Format printing for billboards, barricades, and floor graphics.
• ArlonsupplierTechnology or IntegrationManufactures full range of cut graphic films including cast opaque, translucent, reflective and specialty films for banners, vehicle decals, fascia signs, displays, and window graphics.
• Nova Polymerspreferred fabricatorTechnology or IntegrationLargest manufacturer and distributor of photopolymer sign products. Signtech is a Nova Polymers Preferred Fabricator partner for ADA signage and architectural sign products.
• SigncompsupplierTechnology or IntegrationProvides framing, cabinet and raceway extrusion solutions. Founded in 1986 with history dating back to 1948 sign fabrication.
• Matthews PaintsupplierTechnology or IntegrationLeading manufacturer of acrylic polyurethane sign paint for architectural signage industry. Formulated for extreme demands of commercial and outdoor applications over 75 years.
• Principal LED (PLED)supplierTechnology or IntegrationAdvanced LED manufacturing using proprietary Fusion direct mount process providing industry's longest lasting LEDs.
• Mack Studiosproject partnerStrategic or Co-development PartnerDesign and manufacturing partner for custom display kiosks. Collaborated with Signtech on Tesla Time Warner Center project.
• Genslerproject partnerStrategic or Co-development PartnerArchitecture and design firm that designed signage for Microsoft Theater and Microsoft Square rebrand. Signtech engineered and fabricated signage based on Gensler's designs.
• Jones Lang LaSalleproject partnerStrategic or Co-development PartnerCommercial real estate services firm that managed the Microsoft Theater rebrand at L.A. Live. Signtech provided turnkey installation services.
• VeriSignminorOthersCredit card processing partner for online purchases. Signtech shares key billing information with VeriSign for credit card authorization purposes.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• YESCO: YESCO is a long-established sign and lighting manufacturer with national capabilities in custom fabrication, installation, and maintenance of illuminated signage, monument, and architectural signs — directly comparable to Signtech's core F500 rebrand and high-rise business.
• Lamar Advertising: Lamar Advertising is a major outdoor advertising operator with national billboard and digital display infrastructure — adjacent to Signtech in commercial signage deployment and enterprise brand execution.
• Daktronics: Daktronics is a large-scale manufacturer of LED video displays, scoreboards, and dynamic signage for sports and commercial applications — comparable to Signtech's LED-illuminated signage and large-format digital imaging capabilities.

Direct peers

• Federal Heath: Federal Heath provides turnkey signage solutions including design, manufacturing, installation, and maintenance for national brands across retail, banking, and petroleum — overlapping directly with Signtech's multi-location rebrand programs.
• Icon Identity Solutions: Icon Identity Solutions is a national brand implementation company delivering signage, fixtures, and graphics for multi-location retail and restaurant programs — closely comparable to Signtech's national rebrand offering.
• Sign Zone / SkySign: Sign Zone produces branded signage, vehicle graphics, and visual merchandising for franchise and retail networks — overlapping with Signtech's turnkey branded signage and multi-location programs.
• Poblocki Sign Company: Poblocki is a national sign manufacturer specializing in design, fabrication, and installation of custom commercial signage for retail, banking, healthcare, and corporate customers — a closely comparable enterprise-focused custom sign fabricator.
• Heath & Lineback Engineers / Heath Sign: Heath & Lineback delivers engineered sign and facade solutions for national brands, including custom fabrication and installation of channel letters and architectural signage — comparable in customer base and product mix.
• Best Sign Systems: Best Sign Systems manufactures custom architectural signage, ADA wayfinding, and interior/exterior sign systems for corporate, healthcare, and institutional customers — comparable in product line and enterprise customer mix.

Others

• 3M (Commercial Solutions Division): 3M supplies graphic films, reflective materials, and large-format print substrates used by Signtech and the broader commercial sign industry — an ecosystem partner and indirect competitor in branded visual solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/signtechusa
• LinkedInlinkedin.com/company/signtech_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signtech