What Casa Palmera does

Casa Palmera is a for-profit behavioral health treatment facility headquartered in Del Mar, California, founded in 2005 and operating as part of the Discovery Addiction Services family. The company provides residential, partial hospitalization (PHP), intensive outpatient (IOP), and medically supervised detoxification services for adults with substance use disorders, mental health conditions, and co-occurring disorders, and is one of few California facilities licensed to treat both primary mental health and substance use diagnoses. Treatment combines evidence-based clinical therapies — cognitive behavioral therapy, attachment therapy, acceptance and commitment therapy, and trauma exposure therapies — with holistic modalities such as yoga, expressive art therapy, ropes/rock wall challenge course, meditation, and fitness activities, delivered across two physical campuses (a main Del Mar residential/detox site and a nearby PHP/IOP office).

The company's underlying platform is a measurement-based care system that assesses 27 wellness indicators — including depression, anxiety, and substance use screening — at intake, during treatment, and post-treatment. Post-treatment engagement is delivered through the proprietary Discovery365™ AI-powered mobile app (offered free to alumni for one year) and the broader Discovery for Life™ aftercare program, which combines the app with online and in-person support groups, alumni social events, and educational content. Casa Palmera also runs specialized Stars & Stripes (Veterans/First Responders), Aviation & Transportation Professionals, Family, and Alumni programs.

Casa Palmera generates revenue through insurance-reimbursed clinical services at four levels of care, operating as a direct-to-consumer facility with 24/7 phone-based admissions (858-345-6944), website contact forms, embedded insurance verification tools, and SEO/content marketing. It holds in-network contracts with 12+ major payers including Aetna, Anthem BlueCross, Blue Shield of CA, Cigna, Kaiser Permanente, TRICARE, Carelon Health, Magellan, MHN, OPTUM, TriWest/VA, and Sharp Health, and is accredited by the Joint Commission, LegitScript, and CARF. The company employs 101–250 staff and reports having helped 5,500+ patients historically.

Name

Casa Palmera

Legal name

Casa Palmera

Website

https://casapalmera.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Casa Palmera is a Del Mar, California behavioral health facility delivering residential, PHP, IOP, and detox care for substance use, mental health, and co-occurring disorders. Part of Discovery Addiction Services, it serves adult patients, veterans, first responders, and aviation/transportation professionals via insurance reimbursement.

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Addiction treatment services
• Residential behavioral health
• Substance use disorder care
• Mental health rehabilitation
• Outpatient recovery programs

Headquarters

HQ city

Del Mar

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Treatment Services: Casa Palmera generates revenue through providing residential, partial hospitalization (PHP), intensive outpatient (IOP), and detox treatment services. Revenue is primarily collected through insurance reimbursement from partnered insurance carriers including Aetna, Anthem BlueCross, Blue Shield of CA, Cigna, Kaiser Permanente, TRICARE, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Casa Palmera is a behavioral health treatment facility in Del Mar, California that delivers a four-level continuum of care — Residential Treatment, Partial Hospitalization (PHP), Intensive Outpatient (IOP), and Medically Supervised Detox — for adults with substance use disorders, primary mental health conditions, and co-occurring disorders. Treatment combines evidence-based clinical therapies (CBT, attachment therapy, ACT, trauma exposure) with holistic therapies (yoga, expressive art, meditation, adventure activities), and is differentiated by a measurement-based care system that tracks 27 wellness indicators throughout and after treatment, plus the proprietary Discovery365™ AI-powered app and Discovery for Life™ aftercare program.

Product overview

Casa Palmera is a behavioral health treatment facility offering a multi-level continuum of care for substance use disorders, mental health conditions, and co-occurring disorders. The core service architecture consists of four levels of care (Residential, Partial Hospitalization, Intensive Outpatient, and Detox) delivered at two Southern California campuses. Treatment combines Clinical Therapies (CBT, attachment therapy, ACT, trauma exposure therapies) with Holistic Therapies (yoga, art therapy, meditation, adventure activities). Specialized populations are served through the Veterans/First Responders program and Aviation/Transportation Professionals program. The facility also provides Family and Alumni support programs. The Discovery for Life Program, featuring the Discovery365 App with AI technology, extends measurement-based care support into the post-treatment period. Casa Palmera is part of the Discovery Addiction Services family.

Differentiator

Problem solved

Functional benefit

Brands

• Discovery for Life™: Post-treatment support program including support groups, social events for alumni, and educational content through the alumni app
• Discovery365™
• Stars & Stripes: Veterans Program
• Aviation & Transportation Professionals Program
• Family Program
• Alumni Program

Products and services

• Residential Treatment Full-time inpatient treatment delivered at the Del Mar campus, providing measurement-based clinical and holistic care in a residential setting for adults with SUD, mental health, and co-occurring disorders.
• Partial Hospitalization Program (PHP) Full-day outpatient treatment program allowing patients to return home in the evenings, serving as a step-down from residential or step-up from IOP for adults with SUD, mental health, and co-occurring disorders.
• Intensive Outpatient Program (IOP) Partial-day outpatient treatment available during daytime or evening hours, providing flexible step-down or step-up care for adults in recovery from SUD, mental health, and co-occurring disorders.
• Detox (Medically Supervised Detoxification) Medication-supervised detoxification program delivered at the Del Mar campus, designed to achieve medical stabilization for patients beginning SUD treatment.
• Stars & Stripes: Veterans Program Specialized treatment track for military veterans and first responders addressing SUD, mental health conditions, and community reintegration.
• Aviation & Transportation Professionals Program Specialized treatment program for adults working in aviation and transportation industries, addressing SUD, mental health, and industry-specific stressors such as licensing concerns.
• Family Program Therapeutic program for families of Casa Palmera patients, addressing family dynamics, codependency, and the systemic impact of addiction on family members.
• Alumni Program Post-treatment fellowship program connecting former Casa Palmera patients for ongoing support groups, social events, and peer-based recovery support.
• Discovery for Life Program Post-treatment aftercare program combining the Discovery365 mobile app with online and in-person support groups, alumni social events, and educational content to extend care beyond residential discharge.
• Discovery365 App AI-powered mobile application providing Casa Palmera alumni with continuous post-treatment support and intervention during the first year after discharge.

Quantifiable outcome

• 99% of patients can identify triggers and know when to ask for help
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, supporting and flagship.

• AetnacoreOthersMajor insurance provider with in-network relationship for patient coverage at Casa Palmera treatment facility
• Anthem BlueCrosscoreOthersMajor insurance provider with in-network relationship for patient coverage at Casa Palmera treatment facility
• Blue Shield of CAcoreOthersMajor insurance provider with in-network relationship for patient coverage at Casa Palmera treatment facility
• Cigna (HMO and PPO/Evernorth)coreOthersMajor insurance provider with in-network relationship for patient coverage at Casa Palmera treatment facility
• Kaiser PermanentecoreOthersMajor insurance provider with in-network relationship for patient coverage at Casa Palmera treatment facility
• TRICARE West RegioncoreOthersMilitary health insurance provider with in-network relationship for veteran and military family coverage
• Carelon Health (formerly Beacon Health Options)supportingOthersBehavioral health benefits manager with in-network relationship for patient coverage
• Magellan HealthcaresupportingOthersBehavioral health services provider with carved-out relationship from Blue Shield for patient coverage
• Managed Health Network (MHN)supportingOthersHealthNet company behavioral health network with in-network relationship for patient coverage
• OPTUM (UnitedHealthcare)supportingOthersUnitedHealthcare company with in-network relationship for patient coverage
• TriWest / VA BenefitssupportingOthersVA benefits administrator for veteran healthcare coverage at Casa Palmera
• Sharp HealthsupportingOthersRegional health plan provider with in-network relationship for patient coverage
• Discovery Addiction ServicesflagshipStrategic or Co-development PartnerParent company/family organization. Casa Palmera is part of the Discovery Addiction Services family, providing shared resources, the Discovery for Life™ program, Discovery365™ app technology, and centralized brand infrastructure.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Caron Treatment Centers: Nonprofit operating residential and outpatient SUD treatment with strong measurement-based outcomes reporting and dedicated chronic disease/relapse programs. Comparable to Casa Palmera in emphasizing data-driven outcomes and dual-diagnosis care.
• Cirque Lodge: Luxury residential SUD treatment center in Utah offering clinical and experiential therapies in a high-end setting. Comparable to Casa Palmera in clinical approach and luxury positioning, though operating in a different geography.
• Mountainside Treatment Center: Connecticut-based residential and outpatient SUD provider offering integrated co-occurring disorder treatment with alumni and aftercare programs. Comparable continuum-of-care structure and outcome-oriented positioning to Casa Palmera.
• The Ranch Tennessee: Residential and outpatient SUD/mental health facility emphasizing holistic, adventure, and clinical therapies in a residential setting. Comparable to Casa Palmera's combined clinical + holistic therapy model.
• Promises Treatment Centers: Luxury residential SUD and co-occurring disorder treatment provider based in California with multiple levels of care (residential, PHP, IOP, detox). Closest direct competitor to Casa Palmera in geography, pricing tier, and clinical positioning.
• Beachway Therapy Center: Florida-based residential and outpatient SUD treatment center offering individualized care and multiple levels of care. Comparable service mix to Casa Palmera though operating in a different regional market.

Others

• Discovery Behavioral Health: Parent organization of Casa Palmera, operating additional behavioral health facilities and providing shared brand, technology (Discovery365 app), and admissions infrastructure. Sister-facility relationship rather than direct competitor.

Emerging players

• Eleanor Health: Outpatient SUD and mental health provider using measurement-based care and technology-enabled care delivery across multiple states. Comparable outcomes-measurement approach and dual-diagnosis positioning, but outpatient-only model.

Broad incumbents

• American Addiction Centers (AAC Holdings): Publicly-traded multi-facility SUD treatment operator offering residential, PHP, IOP, and detox across multiple states. Broader scale competitor to Casa Palmera with comparable service architecture.
• Hazelden Betty Ford Foundation: National nonprofit operating residential and outpatient SUD/mental health treatment across multiple U.S. sites with measurement-based care and aftercare programs. Directly comparable to Casa Palmera in clinical model and levels of care, but at significantly larger scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/casapalmerarehab
• Facebookfacebook.com/casapalmera
• LinkedInlinkedin.com/company/casa-palmera
• Xx.com/casapalmera

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Palmera