International E-Z UP, Inc.
International E-Z UP is a privately held US manufacturer (Norco, CA, founded 1982) that invented the pop-up canopy category and sells portable shade structures, custom-printed canopies, and event accessories direct to consumers, businesses, and government/industrial buyers worldwide.
- Company typePrivate
- Founded1982
- HeadquartersNorco, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What International E-Z UP, Inc. does
International E-Z UP, Inc. is a privately held US manufacturer of pop-up canopy tents and portable shade structures, headquartered in Norco, California, and operating since 1982. The company is the self-claimed inventor of the pop-up canopy category and describes itself as the #1 brand of portable shade structures worldwide, with a product portfolio spanning light-, medium-, and heavy-duty canopy tents (Vantage, Express, Eclipse, Endeavor, Ambassador, Patriot Vented, Dome, Pyramid), a premium MAX Collection for harsh conditions (Eclipse MAX, Endeavor MAX), industrial/government models (Embassy ONE-UP, Spectator ONE-UP, DEWALT Work Shelter), and a broad accessory ecosystem including the E-Z Event System (misting fans, heaters, awnings, TV/monitor mounts), sidewalls, roller bags, flags, tables, custom-printed graphics, and camping/outdoor products (Camping Cube, Gearrunner).
E-Z UP's core technology centers on proprietary pop-up frame designs spanning steel, aircraft aluminum, and high-density steel constructions with multiple leg geometries (square 29mm, hexagonal 40mm, square 32mm, octagonal 50mm), reinforced fabric tops (300D commercial, 500D professional), and fire-rated fabric materials meeting CPAI-84, NFPA-701, California State Fire Marshal Title 19, CAN/ULC-S109, DIN 4102-1 B1, and EN 13501-1 standards. The company operates a US-based custom printing and sewing operation that supports personalized branding for both consumer and commercial customers.
The business model is a unit-economics-driven, multi-channel hardware and accessories retailer. Revenue is generated primarily through one-time product sales via direct-to-consumer e-commerce (ezup.com), inside sales phone orders, and a dealer/reseller program, plus custom printing professional services. Customer segments include individual consumers (outdoor events, camping, tailgating), commercial/business users (corporate events, trade shows, brand activations), government and military (with a dedicated People Who Serve discount program offering up to 20% off), and industrial/construction buyers. Enterprise logos such as Ford, US Army, Adidas, Chick-fil-A, Gatorade, In-N-Out, Patagonia, GoPro, Bosch, Lyft, Vans, and Grainger indicate brand-event and distribution-channel presence rather than anchor-account dependency. The company claims worldwide operations with shipping restrictions limited to Alaska, Hawaii, and US territories for certain promotions.
International E-Z UP, Inc. firmographics
Firmographics- Name
- International E-Z UP, Inc.
- Legal name
- International E-Z UP, Inc.
- Website
- https://ezup.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- International E-Z UP is a privately held US manufacturer (Norco, CA, founded 1982) that invented the pop-up canopy category and sells portable shade structures, custom-printed canopies, and event accessories direct to consumers, businesses, and government/industrial buyers worldwide.
- Ownership category
- akta.pro rank
International E-Z UP, Inc. industry classification
Industry- Product category
- Portable Shade Structures
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- akta.pro primary industry
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
- akta.pro secondary industries
- Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
Keywords
Where International E-Z UP, Inc. is headquartered
LocationHeadquarters
- HQ city
- Norco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
International E-Z UP, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time purchase revenue from canopies, shelters, and accessories. Products range from consumer light-duty tents to professional heavy-duty shelters with various customization options.
- Custom Printing Services: Custom graphics and printing services for canopies, flags, sidewalls, table covers, banners, and signage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Light-Duty Canopy Tents |
| Unit Pricing | Pay-as-you-go | Medium Duty Canopy Tents |
| Unit Pricing | Pay-as-you-go | Heavy Duty Canopy Tents |
| Unit Pricing | Pay-as-you-go | Shelter Accessories |
| Unit Pricing | Pay-as-you-go | Custom Printing |
| Unit Pricing | Pay-as-you-go | People Who Serve Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
International E-Z UP, Inc. product offering
Product offeringCore offering
International E-Z UP, Inc. manufactures and sells pop-up canopy tents and portable instant shelters, ranging from light-duty recreational models to heavy-duty professional and government-grade shelters. The company also offers a full ecosystem of compatible accessories, custom graphics/printing services, and the E-Z Event System of event enhancement add-ons (misting fans, heaters, counter tops, awnings, walls, monitor mounts). Sales are made direct through ezup.com, phone sales, and an authorized dealer network.
Product overview
International E-Z UP, Inc. is the original manufacturer of pop-up canopy tents, offering a comprehensive portfolio of portable shade structures and accessories. The product line centers on core canopy tent models (Vantage™, Express™, Eclipse™, Endeavor™, Ambassador™, Patriot Vented™, Dome™, Pyramid™) available in multiple sizes (5'x5' to 10'x20') with varying duty levels (light, medium, heavy). The portfolio includes specialized sub-brands: the premium MAX Collection (Eclipse® MAX, Endeavor® MAX) for harsh conditions, industrial/government models (Embassy™ ONE-UP®, Spectator™ ONE-UP®, DEWALT® Work Shelter), and the E-Z Event System™ accessories (misting fan, heater, counter tops, awnings). Add-on products include custom printing/graphics, flags/signage, tables/chairs, camping accessories (Camping Cube™, Gearrunner™), and replacement parts. The company also offers a People Who Serve discount program for military, veterans, teachers, and first responders.
Differentiator
Problem solved
Functional benefit
Brands
- E-Z Event System™: A comprehensive event enhancement system for canopies including misting fans, heaters, counter/bar tops, awnings, marquee banners, stabilizer wall systems, and TV/monitor mounts.
- Instant Shelter®
Products and services
- Vantage™ Steel-frame pop-up canopy tent (50 lbs) with square 29mm leg geometry and 300D reinforced top, designed for work and professional use.
- Express™ Aluminum-frame pop-up canopy tent (44 lbs) with hexagonal 40mm leg geometry, positioned for work and professional use.
- Eclipse™ Heavy-duty professional canopy available in high-density steel (76 lbs) or aircraft aluminum (50 lbs) frames, with square 32mm leg geometry and 500D reinforced top.
- Endeavor™ Premium 6061-T6 aluminum-frame canopy (69 lbs) with octagonal 50mm leg geometry for maximum durability and stability.
- Ambassador™ Light-duty recreational canopy at 33 lbs with 100 square feet of shade coverage and reinforced corners for personal/outdoor use.
- Patriot Vented™ Vented recreational canopy at 36 lbs with a vented top design for improved air circulation and stability.
- Dome™ Compact dome-style canopy at 30 lbs providing 64 square feet of shade coverage for recreational use.
- Pyramid™ Pyramid-style canopy at 48 lbs with a distinctive pyramid peak design for mid-range recreational use.
- Eclipse® MAX Maximum-strength canopy in the MAX Collection designed for the harshest conditions, with industrial-grade materials for professional and government use.
- Endeavor® MAX Premium MAX Collection canopy featuring maximum strength and stability for demanding professional environments.
- Embassy™ ONE-UP® 12'x12' industrial/government canopy designed for professional and government use.
- Spectator™ ONE-UP® 13'x13' industrial/government canopy for professional and spectator/event applications.
- DEWALT® Work Shelter Industrial-grade work shelter co-branded with DEWALT for job site and professional work applications.
- E-Z Event System™ Integrated accessory system for canopies including a misting fan, heater, counter/bar top, awning, marquee banner, stabilizer wall system, and TV/monitor mount to enhance event functionality.
- Custom Canopies Custom printing and graphics services for canopies, allowing personalized branding and design. Sewn in the USA.
- Flags & Signage Promotional flags including rectangle flags, blade flags, teardrop flags, and corner flags for branding and visibility at events.
- Custom Sidewalls Custom-printed sidewalls and railskirts for canopies with personalized branding.
- Indoor Displays Custom indoor display products for trade shows and promotional events.
- Tables & Chairs Outdoor furniture including the Commander Outdoor Chair, Instant Tables, and related seating for events.
- Camping Cube™ Enclosed screen room and camping accessory that attaches to canopies for protected outdoor shelter and camping use.
- Gearrunner™ Outdoor wagon for transporting equipment and supplies at events, campsites, and outdoor activities.
Quantifiable outcome
- 100 square feet of shade coverage from standard 10'x10' models
- +1 more outcomes
Companies that use International E-Z UP, Inc.
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
International E-Z UP, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
International E-Z UP, Inc. partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
International E-Z UP, Inc. competitors and assessment
Company assessmentDirect peers
- ABCCanopy: Online-led direct-to-consumer pop-up canopy brand with a broad range of sizes and accessories. Closely comparable e-commerce GTM motion and value pricing strategy versus E-Z UP.
- MASTERCANOPY: Pop-up canopy and instant shelter specialist competing primarily through e-commerce and dealer channels. Direct overlap in core product category and SMB/commercial customer use cases.
- Quik Shade (revoc, brand): Direct competitor in portable pop-up canopies and instant shelters, sold through mass retail and online. Comparable product line-up focused on portable shade structures for events and outdoor recreation.
- Caravan Canopy Sports: Direct competitor specializing in pop-up canopies, instant shelters, and outdoor canopies for consumer and commercial use. Closest head-to-head match to E-Z UP in product format, distribution, and customer base.
- Impact Canopy: Pop-up canopy and custom-printed shelter specialist competing for the same trade show, event, and promotional customers as E-Z UP. Strong overlap in custom graphics services and B2B event use cases.
Broad incumbents
- Coleman (The Coleman Company): Mass-market outdoor recreation brand under Newell Brands with a broad canopy and shelter line alongside coolers, sleeping bags, and camping gear. Larger incumbent with overlapping canopy products but much wider portfolio.
- Ozark Trail (Walmart private label): Walmart's outdoor recreation private label covering canopies, tents, and camping gear at value price points. A volume-scale competitor that pressures the low end of E-Z UP's consumer range.
Emerging players
- Goutime: Smaller, online-direct competitor offering pop-up canopies and event shelters. A newer brand competing on price and customization with overlapping consumer/event buyer profiles.
- ShelterLogic Group: Manufacturer of portable and instant shelters, canopies, and storage buildings across consumer and commercial segments. Comparable product platform with broader coverage of permanent and semi-permanent structures.
Others
- DEWALT (Stanley Black & Decker): Industrial tool brand that co-brands E-Z UP's DEWALT Work Shelter. Adjacent rather than competing — relevant because it represents E-Z UP's licensing/co-brand strategy for industrial-channel distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
International E-Z UP, Inc. social profiles
Digital presenceInternational E-Z UP, Inc. compliance and trust
Trust signalCompliance7 records
International E-Z UP, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
International E-Z UP, Inc. leadership team
Management profileNumber of profiles
International E-Z UP, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
International E-Z UP, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about International E-Z UP, Inc.
What does International E-Z UP, Inc. do?
International E-Z UP, Inc. manufactures and sells pop-up canopy tents and portable instant shelters, ranging from light-duty recreational models to heavy-duty professional and government-grade shelters. The company also offers a full ecosystem of compatible accessories, custom graphics/printing services, and the E-Z Event System of event enhancement add-ons (misting fans, heaters, counter tops, awnings, walls, monitor mounts). Sales are made direct through ezup.com, phone sales, and an authorized dealer network.
Is International E-Z UP, Inc. a public or private company?
International E-Z UP, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was International E-Z UP, Inc. founded?
International E-Z UP, Inc. was founded in 1982. It employs 101 to 250 people.
Where is International E-Z UP, Inc. based?
International E-Z UP, Inc. is headquartered in Norco, United States, in the North America region.
How does International E-Z UP, Inc. make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are custom Printing Services.
Who are International E-Z UP, Inc.'s main competitors?
Direct peers on record are ABCCanopy, MASTERCANOPY, Quik Shade (revoc, brand), Caravan Canopy Sports and Impact Canopy. Broad incumbents are Coleman (The Coleman Company) and Ozark Trail (Walmart private label). Emerging players are Goutime and ShelterLogic Group. DEWALT (Stanley Black & Decker) is listed as an others.
Does International E-Z UP, Inc. have an API?
No public API is recorded for International E-Z UP, Inc..
What industry is International E-Z UP, Inc. in?
International E-Z UP, Inc.'s product category is Portable Shade Structures. Its primary akta.pro industry code is CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail, with a secondary code of CRAMAMAH, Tents, Shelters & Sleep Systems Retail. Its NAICS code is 541850.