ShelterLogic Group
ShelterLogic Group is a Watertown, CT-based manufacturer and multi-brand operator of outdoor shelters, garages, sheds, canopies, and seasonal products, serving consumers through DTC e-commerce and dealer networks in the US and Canada, with brand licensing partnerships.
- Company typePrivate
- Founded1954
- HeadquartersWatertown, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What ShelterLogic Group does
ShelterLogic Group (legal entity ShelterLogic Corp.) is a Watertown, Connecticut-based manufacturer and multi-brand operator of outdoor and seasonal consumer products, founded in 1954. The company sells across 10+ proprietary brands spanning portable garages, storage sheds, canopies, gazebos, carports, beach gear, and camping equipment, and it extends its product surface through licensing partnerships with Tommy Bahama, Margaritaville, Life is Good, and Scotts Miracle-Gro. Core technical differentiation is delivered through proprietary mechanical assembly technologies (Snap-It, One Push, AccelaFrame) intended to reduce end-customer build time.
The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce storefronts (including US, Canada-English, and Canada-French sites) with an established dealer and retail distribution network. Revenue is generated through unit-level product sales across outdoor shelter and seasonal categories, with pricing set at the SKU level rather than through enterprise contracts. The company is privately held, mid-sized (51-100 employees), and BBB Accredited, with no public revenue disclosure and no disclosed external funding rounds. Strategic posture emphasizes brand-stack expansion, lifestyle co-branding via licenses, and cross-border North American distribution rather than platform-software or AI-driven differentiation.
ShelterLogic Group firmographics
Firmographics- Name
- ShelterLogic Group
- Legal name
- ShelterLogic Corp.
- Website
- https://shelterlogicgroup.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ShelterLogic Group is a Watertown, CT-based manufacturer and multi-brand operator of outdoor shelters, garages, sheds, canopies, and seasonal products, serving consumers through DTC e-commerce and dealer networks in the US and Canada, with brand licensing partnerships.
- Ownership category
- akta.pro rank
ShelterLogic Group industry classification
Industry- Product category
- Outdoor Storage and Shelter Products
- NAICS
- Home Centers (444110)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Tents, Shelters & Sleep Systems Retail (CRAMAMAH)
- akta.pro secondary industry
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
Keywords
Where ShelterLogic Group is headquartered
LocationHeadquarters
- HQ city
- Watertown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShelterLogic Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Sale of physical outdoor products including garages, sheds, canopies, gazebos, carports, beach gear, camping equipment, and outdoor furniture. Revenue generated through direct consumer sales and dealer/retailer distribution.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ShelterLogic Group product offering
Product offeringCore offering
ShelterLogic Group manufactures and sells outdoor shade, shelter, and storage products through a multi-brand portfolio. Core offerings include fabric garages, fabric and steel sheds, gazebos, carports, portable canopies, beach and camping gear, and commercial-grade agricultural and industrial shelter structures. The company sells directly to consumers via shelterlogic.com and through a dealer/retailer wholesale network in the US and Canada, and holds licensing relationships with lifestyle brands such as Tommy Bahama, Margaritaville, Life is Good, and Scotts Miracle-Gro.
Product overview
ShelterLogic Group is a multi-brand outdoor products company operating as a portfolio of distinct sub-brands and licensed brands rather than a unified platform. The core brand is ShelterLogic, which provides fabric garages, sheds, canopies, and greenhouses. Under its umbrella, SOJAG offers premium gazebos and solariums; Arrow Storage Products provides steel storage solutions; and Quik Shade delivers portable shade products. Licensed lifestyle brands include Tommy Bahama, Margaritaville, Life is Good, and Scotts Miracle-Gro. The company also sells CAMP&GO camping gear and RIO Beach leisure products. Notable innovations include Snap-It Assembly Technology (Arrow), One Push Technology (Quik Shade), and AccelaFrame Quick Assembly (ShelterLogic), which differentiate the products through easier consumer assembly. Commercial-grade products include heavy-duty shelters, STEELPEAK carports, truss buildings, and agricultural storage solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Garage-in-a-Box: Fabric garage product line
- AutoShelter
- ShelterCoat
- ShelterTube
- ShelterTech
- STEELPEAK
- CoverIT
- Snap-It
- AccelaFrame
- One Push
- Shirudo Series
Products and services
- ShelterLogic Brand — Fabric Garages, Sheds, and Shade Products Core owned brand offering the full range of portable outdoor shelters, fabric garages, sheds, greenhouses, and accessories for residential and light agricultural use.
- SOJAG — Premium Gazebos, Solariums, and Hard-Top Shelters Premium line of hard-top and soft-top gazebos, solariums, pergolas, carports, and outdoor seating for residential backyard use.
- Arrow Storage Products — Steel Storage and Outdoor Solutions Steel-based outdoor storage and shelter products including steel sheds, steel garages, carports, deck boxes, and garden beds for residential use.
- Quik Shade — Portable Shade and Seating Solutions Portable pop-up canopies and portable chairs for events, outdoor gatherings, and recreational use.
- CAMP&GO — Camping and Sports Accessories Camping chairs, camping tables, camping cots, and camping coolers for outdoor recreation.
- RIO Beach — Outdoor Beach and Leisure Products Beach chairs, beach carts, beach shelters, beach umbrellas, beach coolers, beach tables, and beach accessories for outdoor leisure.
- Tommy Bahama Licensed Outdoor Products Premium licensed beach and outdoor relaxation products including chairs, umbrellas, cabanas, and coolers under the Tommy Bahama brand.
- Margaritaville Licensed Outdoor Products Licensed outdoor lifestyle products including chairs and umbrellas under the Margaritaville brand.
- Life is Good Licensed Outdoor Products Licensed lifestyle outdoor products including beach chairs, quad chairs, beach umbrellas, pet shade, tables, and hammocks under the Life is Good brand.
- Scotts Miracle-Gro Licensed Gardening and Storage Products Licensed gardening essentials and garden storage products including fabric sheds, metal sheds, greenhouses, and raised garden beds under the Scotts Miracle-Gro brand.
- Garage-in-a-Box Portable Fabric Garage Portable fabric garage for vehicle and equipment protection with quick-assembly design.
- AutoShelter Fabric Garage Shelter Fabric garage shelter specifically designed for automobile and vehicle protection.
- ShelterCoat Durable Fabric Garage Durable fabric garage solution designed for long-term storage applications.
- ShelterTube Tubular Frame Fabric Garage Tubular frame fabric garage for industrial and commercial storage needs.
- ShelterTech Advanced Fabric Garage Advanced fabric garage with improved durability and weather resistance for demanding outdoor conditions.
- STEELPEAK Heavy-Duty Steel Carport Heavy-duty steel carport with enhanced structural strength for vehicle and equipment protection.
- CoverIT Steel Frame Carport Steel frame carport providing reliable vehicle coverage at an accessible price point.
- Commercial Grade Products — Heavy-Duty Industrial and Agricultural Shelters Heavy-duty industrial shelters including truss buildings, farming storage and shade structures, and athletic field tarps for commercial and agricultural applications.
- Spacemaker Storage Solutions Outdoor storage solutions offered under the Spacemaker brand within the Arrow Storage Products portfolio.
Companies that use ShelterLogic Group
Customer profileSegments2 records
Ideal customer profiles3 records
ShelterLogic Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ShelterLogic Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Tommy BahamacoreLicensed brand partnership for premium outdoor relaxation and backyard entertaining products including chairs, umbrellas, cabanas, and coolers bearing the Tommy Bahama brand name
- MargaritavillecoreLicensed brand partnership for outdoor comfort and convenience products including beach chairs and umbrellas featuring the Margaritaville brand
- Life is GoodcoreLicensed brand partnership for positivity-themed outdoor products including beach chairs, quad chairs, umbrellas, pet shade, tables, and hammocks
- Scotts Miracle-GrocoreLicensed brand partnership for gardening-related outdoor products including fabric sheds, metal sheds, greenhouses, and raised garden beds bearing the Scotts Miracle-Gro brand
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ShelterLogic Group competitors and assessment
Company assessmentDirect peers
- Palram Applications: Direct peer manufacturing polycarbonate and metal outdoor structures, including gazebos, sheds, carports, and greenhouses. Strongly comparable to ShelterLogic's SOJAG carports, shelters, and greenhouse category.
- Keter: Direct peer in resin outdoor storage sheds, deck boxes, and outdoor furniture. Closely comparable to ShelterLogic's Arrow Storage Products and deck-box category, with overlapping big-box retail distribution.
- Yardistry: Direct peer offering premium wood and metal gazebos, pergolas, pavilions, and outdoor structures. Overlaps with ShelterLogic's SOJAG hardtop gazebos and pergolas on premium outdoor-living positioning.
- Lifetime Products: Direct peer manufacturing outdoor storage sheds, outdoor furniture, and folding tables. Comparable to Arrow Storage and ShelterLogic on consumer outdoor storage and adjacent categories.
- Gale Pacific (Coolaroo): Direct peer in outdoor shade fabric products, including shade sails, umbrellas, and outdoor screens. Comparable to ShelterLogic's Quik Shade pop-up canopies and outdoor shade product line.
- Suncast Corporation: Direct peer producing resin outdoor storage sheds, deck boxes, and outdoor furniture. Direct overlap with ShelterLogic's Arrow Storage and Spacemaker product lines and similar home-center distribution.
- Sunjoy Group: Direct peer manufacturing and retailing gazebos, pergolas, outdoor furniture, and shade structures through DTC and major retailers. Highly comparable product mix to ShelterLogic's SOJAG and Quik Shade lines and similar big-box distribution model.
Broad incumbents
- YETI Holdings: Broad incumbent in premium outdoor lifestyle goods (coolers, chairs, drinkware). Useful benchmark for premium-priced outdoor lifestyle brand monetization and DTC-led growth relevant to ShelterLogic's branded beach/camping lines.
- Newell Brands: Broad incumbent consumer-goods conglomerate owning Coleman and other outdoor lifestyle brands. Provides a benchmark for a multi-brand outdoor portfolio at scale and represents the type of strategic acquirer/competitor ShelterLogic could face.
Regional players
- Greentown USA / Shelter Works: Adjacent peer in fabric and steel outdoor structures including commercial shelters, fabric buildings, and storage. Comparable commercial/industrial product set to ShelterLogic's commercial-grade truss buildings and farm/equine shelters.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ShelterLogic Group social profiles
Digital presenceShelterLogic Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShelterLogic Group leadership team
Management profileNumber of profiles
ShelterLogic Group subsidiaries and ownership
Company hierarchySubsidiaries11 records
ShelterLogic Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShelterLogic Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShelterLogic Group
What does ShelterLogic Group do?
ShelterLogic Group manufactures and sells outdoor shade, shelter, and storage products through a multi-brand portfolio. Core offerings include fabric garages, fabric and steel sheds, gazebos, carports, portable canopies, beach and camping gear, and commercial-grade agricultural and industrial shelter structures. The company sells directly to consumers via shelterlogic.com and through a dealer/retailer wholesale network in the US and Canada, and holds licensing relationships with lifestyle brands such as Tommy Bahama, Margaritaville, Life is Good, and Scotts Miracle-Gro.
Is ShelterLogic Group a public or private company?
ShelterLogic Group is a private company. It is classified as unknown and is currently operating.
When was ShelterLogic Group founded?
ShelterLogic Group was founded in 1954. It employs 51 to 100 people.
Where is ShelterLogic Group based?
ShelterLogic Group is headquartered in Watertown, United States, in the North America region.
How does ShelterLogic Group make money?
One revenue line is on record: hardware Product Sales.
Who are ShelterLogic Group's main competitors?
Direct peers on record are Palram Applications, Keter, Yardistry, Lifetime Products, Gale Pacific (Coolaroo), Suncast Corporation and Sunjoy Group. Broad incumbents are YETI Holdings and Newell Brands. Greentown USA / Shelter Works is listed as a regional player.
Does ShelterLogic Group have an API?
No public API is recorded for ShelterLogic Group.
What industry is ShelterLogic Group in?
ShelterLogic Group's product category is Outdoor Storage and Shelter Products. Its primary akta.pro industry code is CRAMAMAH, Tents, Shelters & Sleep Systems Retail, with a secondary code of CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail. Its NAICS code is 444110 and its SIC code is 5712.