Service Apotheek

Name

Service Apotheek

Legal name

Mosadex Services B.V.

Website

https://serviceapotheek.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Retail Pharmacy Services

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industry

Injectables & Specialty Medication Support (e.g., insulin, biologics) (HSABALAG)

Keywords

• Pharmacy franchise services
• Prescription medication dispensing
• Medication management
• Pharmaceutical care
• Self-care products

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Prescription Medication Dispensing: Core revenue from dispensing prescription medications to patients, with costs typically covered by Dutch health insurance (zorgverzekering). Patients pay co-payments and own risk deductibles where applicable.
2. Self-care Products (Webshop): Sale of self-care products including supplements, skincare, OTC medications, medical aids, and the Service Apotheek house brand through the e-commerce webshop.
3. Medication Review Services: Medicatiebeoordeling (medication review) services, typically reimbursed once per year by health insurers, involving comprehensive consultation on medication optimization.
4. Care Programs and Consultations: Various pharmaceutical consultation services including pharmaceutical consultations, medication APK checks, and disease management programs for conditions like asthma, COPD, and diabetes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Service Apotheek operates a franchise network of 500+ independent community pharmacies across the Netherlands providing prescription medication dispensing, medication reviews, pharmaceutical consultations, and self-care product retail. The offering combines physical pharmacy visits with digital services (mobile app, webshop, online medication dossier) and clinical programs such as pharmacogenetic DNA testing and hybrid care for asthma, COPD, and diabetes patients. Prescription dispensing and most clinical services are reimbursed via Dutch mandatory health insurance, while self-care products and the Service Apotheek private-label (Huismerk) line are sold directly through the webshop and pharmacies.

Product overview

Service Apotheek is a pharmacy franchise organization operating over 500 independent pharmacies across the Netherlands, supported by a headquarters in Den Bosch. The company offers a multi-channel platform combining physical pharmacy services with digital offerings: the Service Apotheek App for medication management and personalized health advice, the Service Apotheek Webshop for self-care products, and various clinical services such as medication reviews (Medicijn-APK), medication rolls (Dé Medicatierol), DNA medication testing, and hybrid care programs for chronic conditions. Core pharmacy services include prescription dispensing, home delivery, 24/7 pickup lockers, and repeat prescription management. The portfolio includes the Service Apotheek Huismerk private label brand and the digital Service Apotheek Magazine and Knowledge Bank for patient education.

Differentiator

Problem solved

Functional benefit

Brands

• Service Apotheek Huismerk: Private label brand of self-care products sold through Service Apotheek pharmacies and webshop
• Leefit
• SARA (now Persoonlijk Advies)

Products and services

• Service Apotheek App Mobile application that lets patients register at their local Service Apotheek, manage repeat prescriptions, view their medication dossier with photos, set medication reminders, order medications online, authorize caregivers via DigiD, and access personalized health advice and hybrid care programs.
• Service Apotheek Webshop E-commerce storefront selling self-care products including supplements, vitamins, minerals, skincare, OTC medications, medical devices, and the Service Apotheek private-label Huismerk line, with home delivery and payment via iDEAL, Mastercard, and Visa.
• Medicijn-APK (Medication Review) Structured pharmacist-led medication review service where pharmacists assess effectiveness, necessity, interactions, and side effects of a patient's medication regimen, typically reimbursed once per year by Dutch health insurers and aimed at elderly or polypharmacy patients.
• Dé Medicatierol (Medication Roll) Weekly pre-sorted medication organizer that packages a patient's pills by date and time of administration to support adherence, primarily used by patients taking multiple chronic medications.
• Herhaalservice (Repeat Prescription Service) Automated prescription renewal service that proactively reminds patients when chronic medications are running low and processes repeat prescriptions with the prescriber without requiring phone calls or pharmacy visits.
• Afhaalkluis (24/7 Pickup Locker) Self-service pickup locker installed at participating pharmacies that allows patients to collect dispensed medications any time of day, including outside regular pharmacy opening hours.
• Bezorgservice (Home Delivery) Home delivery service for prescription medications, medical aids, and self-care products ordered through the pharmacy, webshop, or app for patients unable to visit the pharmacy in person.
• Service Apotheek Huismerk (Private Label Brand) Private-label product line of self-care items including supplements, basic creams, and health essentials offered at competitive prices and carrying the FNA quality designation, sold through Service Apotheek pharmacies and the webshop (Leefit is a sub-line of this brand).
• Medicijn DNA-onderzoek
• Hybride Zorg Programma
• Apotheekbuddy

Quantifiable outcome

• 8.7 out of 10 customer satisfaction rating across all Service Apotheken
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• MosadexcoreOthersService Apotheek is an organizational component of Mosadex, a total supplier in the pharmaceutical care and retail market. Mosadex supports Service Apotheek with centralized services, technology platforms, and organizational infrastructure. Together with more than 800 pharmacies, 250 care institutions, and 300+ drugstores, the organization serves 11+ million healthcare consumers.
• Holland Pharma Exploitatie B.V.supportingImplementation/ SI/ Consulting PartnerLogistics partner for the Service Apotheek webshop, handling order fulfillment and delivery of products purchased through the e-commerce platform.
• MultiSafepay B.V.supportingTechnology or IntegrationOnline payment system provider for the Service Apotheek webshop, enabling secure payment processing including iDEAL, Mastercard, and Visa.
• Laboratories (for DNA Research)supportingTechnology or IntegrationCollaboration with laboratories for pharmacogenetic (DNA) research to understand how patients' genetic profiles affect medication metabolism, enabling personalized dosing recommendations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BENU Apotheek: BENU is one of the largest pharmacy chains in the Netherlands (~300+ locations), operating community pharmacies with dispensing, self-care, and digital services. Direct overlap with Service Apotheek on franchise/chain pharmacy model, customer base, and Dutch regulatory environment.
• Alphega apotheek: Alphega is a pharmacy franchise network in the Netherlands (backed by Alliance Healthcare / Walgreens Boots Alliance). Direct franchise competitor to Service Apotheek, targeting independent pharmacists with centralized services and branding.
• Boots Apotheek: Boots Apotheek operates community pharmacies in the Netherlands under the Boots brand, offering dispensing, self-care, and health advice. Comparable scale and format, with shared positioning around trusted pharmacy advice and digital services.

Emerging players

• DocMorris: DocMorris is a leading European online pharmacy with a strong Dutch presence, offering mail-order prescriptions and self-care. Overlaps with Service Apotheek's webshop and app-based prescription fulfillment, but operates an asset-light digital model rather than a physical franchise network.
• Shop Apotheke Europe: Shop Apotheke is one of Europe's largest online pharmacies, active in the Netherlands and other EU markets. Competes on prescription mail-order and OTC e-commerce, pressuring community pharmacy economics on digital channels where Service Apotheek is also investing.
• Dokteronline: Dokteronline is a Dutch-based DTC telehealth and online pharmacy platform offering ePrescriptions and medication delivery. Overlaps with Service Apotheek on digital prescription fulfillment and consumer-direct pharmacy services, but competes with an asset-light, fully digital model.

Broad incumbents

• Phoenix Group: Phoenix Group is one of Europe's largest pharmaceutical wholesalers and pharmacy operators, active across 27 countries with thousands of retail pharmacies. Overlaps with Service Apotheek on wholesale supply (Mosadex competes in this space) and pharmacy retail, but at far broader geographic and operational scale.
• Celesio / McKesson Europe: Celesio (McKesson) operates Lloyds Apotheek and other European pharmacy chains and wholesale businesses. Comparable as a broad incumbent in pharmacy retail/wholesale, but with pan-European scale and a much wider product portfolio than Service Apotheek's NL-focused franchise.

Regional players

• Etos: Etos is a Dutch drugstore chain owned by Ahold Delhaize, selling self-care products, OTC medications, and basic health items. Adjacent competition to Service Apotheek's webshop and Huismerk private label, but operates a non-pharmacy drugstore format without prescription dispensing.
• DA Drogisterij: DA is a Dutch drugstore franchise network selling self-care, OTC, and personal care products. Competes with Service Apotheek on self-care assortment and physical retail presence in Dutch neighborhoods, but lacks prescription dispensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SA_ned
• YouTubeyoutube.com/serviceapotheek
• Facebookfacebook.com/ServiceApotheek
• LinkedInlinkedin.com/company/service-apotheek
• Instagraminstagram.com/serviceapotheek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Apotheek