What Dokteronline does

Dokteronline, operated by eMedvertise N.V. and headquartered in Willemstad, Curaçao, is a European direct-to-consumer digital healthcare platform founded in 2003–2004. It connects patients in the Netherlands, Sweden, Romania, Poland, Portugal, and the United Kingdom with a network of approximately 11 EU-registered independent doctors who evaluate health needs through structured online medical questionnaires and, where appropriate, issue prescriptions. Medications are fulfilled through Blueclinic Ltd. and a network of independent EU-registered partner pharmacies, with home delivery via DHL, UPS, and local postal services.

The core technology stack consists of a country-localized web platform and iOS/Android mobile applications supporting 19 treatment categories including erectile dysfunction, contraception, menopause, weight loss (Ozempic, Mounjaro, Wegovy, Saxenda), cardiovascular, sleep, pain, skin, STIs, and smoking cessation. Platform features include a Medical Advisory Board-reviewed questionnaire system, third-party biometric identity verification (document, selfie, liveness, facial comparison), SSL 2048-bit encrypted data transmission, and integration with the Partnerize affiliate network. The platform is supported by approximately 20 Curaçao-based corporate staff plus contracted EU doctors operating independently.

Dokteronline's business model is transactional: patients pay a per-consultation service fee (€29 in the Netherlands), medication costs, shipping, and a Dokteronline service fee, with the company capturing margin on both the consultation facilitation and prescription fulfillment steps. Customer acquisition is multi-channel, including SEO, paid media across Meta, Google, and Microsoft, email/newsletter with discount offers, and an affiliate program paying up to 21% commission on order value via Partnerize. Brand trust is supported by Trustpilot ratings of 3.8–4.8/5 across markets, with the highest scores in Sweden and Poland.

Name

Dokteronline

Legal name

eMedvertise N.V.

Website

https://dokteronline.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Dokteronline is a European direct-to-consumer digital healthcare platform that connects patients in six countries with EU-registered independent doctors for online medical consultations, with prescriptions fulfilled and delivered through partner pharmacies.

Ownership category

akta.pro rank

Product category

Online Healthcare Services

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

akta.pro secondary industry

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

Keywords

• Online medical consultations
• Telemedicine platform
• Prescription delivery
• Digital healthcare services
• Online doctor consultations

Headquarters

HQ city

Willemstad

HQ country

Curaçao

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Consultation Fees: Dokteronline charges a service fee for facilitating online medical consultations between patients and EU-registered doctors. The total cost for an order includes costs for the consultation, medication costs from the pharmacy, Dokteronline's service fee, and shipping costs if applicable.
2. Prescription Medication Sales: Partner pharmacies sell and deliver prescription medications to patients. Dokteronline facilitates this process and includes these costs in the overall service pricing.
3. Affiliate Program: Affiliates earn commissions (up to 21% of order value) for directing customers to the platform through the Partnerize affiliate network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dokteronline operates a digital healthcare platform that connects patients with EU-registered independent doctors for online medical consultations via structured medical questionnaires. When a doctor approves a treatment, prescriptions are forwarded to Blueclinic Ltd. and EU-registered partner pharmacies that dispense and deliver medications discreetly to patients' homes, with the patient paying a bundled fee covering consultation, medication, service charge, and shipping.

Product overview

Dokteronline is a European digital healthcare platform operated by eMedvertise N.V. (Curaçao) that connects patients with EU-registered doctors for online consultations and facilitates prescription delivery from partner pharmacies. The core offering consists of the Dokteronline App (iOS/Android), an online medical consultation service with EU-licensed physicians, and Blueclinic Ltd. for prescription forwarding and home delivery. The platform organizes consultations across 19 treatment categories including men's health (erectile dysfunction, premature ejaculation), women's health (contraception, menopause, PCOS/PMOS), weight loss (Ozempic, Mounjaro, Wegovy, Saxenda), cardiovascular health, sleep disorders, skin care, pain management, STIs, and smoking cessation (Decigatan). Supplementary offerings include a Knowledge Bank with information on active pharmaceutical ingredients, and an Affiliate Program via Partnerize for traffic partners. The Medical Advisory Board provides independent oversight of content and physician services.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Medical Consultation Service Core service that facilitates online consultations between patients and EU-registered independent doctors. Patients complete a medical questionnaire; doctors evaluate health needs and, if appropriate, issue prescriptions that are forwarded to partner pharmacies for delivery.
• Dokteronline Mobile App Mobile application for iOS and Android that lets patients browse treatments, complete medical questionnaires, request consultations, and track prescription delivery from their phone.
• Blueclinic Ltd. Prescription Delivery Service Service operated by Blueclinic Ltd. that receives prescriptions from Dokteronline's partner doctors and coordinates with EU-registered independent pharmacies to dispense and deliver medications to patients.
• Weight Loss Treatments Consultation and prescription service for weight management, including access to GLP-1 medications such as Ozempic, Mounjaro, Wegovy, and Saxenda, with suitability determined by an EU-registered doctor based on health, BMI, and medical history.
• Erectile Dysfunction Treatments Online consultation and prescription service for erectile dysfunction medications, provided by EU-registered doctors following a medical questionnaire.
• Contraception Treatments Online consultation and prescription service for hormonal and other contraceptive medications, issued by EU-registered doctors following a medical questionnaire.
• Cardiovascular Health (High Blood Pressure) Treatments Online consultation and prescription service for medications used to manage high blood pressure and other cardiovascular conditions, prescribed after medical assessment.
• Premature Ejaculation Treatments Online consultation and prescription service for premature ejaculation treatments, including behavioral guidance and SSRIs such as Priligy (dapoxetine), prescribed based on medical evaluation.
• Decigatan (Smoking Cessation) Treatment Online consultation and prescription service for Decigatan, a 25-day smoking cessation medication that binds to nicotine receptors with mild activation to relieve withdrawal symptoms and support quitting nicotine products.
• Sleep Disorder Treatments Online consultation and prescription service for medications used to address sleep difficulties and insomnia, offered through EU-registered doctors.
• Skin Care Treatments Online consultation and prescription service for dermatological treatments and skincare medications.
• Pain Management Treatments Online consultation and prescription service for pain relief medications following a medical assessment.
• Sexually Transmitted Infection (STI) Treatments Online consultation service providing diagnosis support and prescription treatments for sexually transmitted infections.
• Menopause Treatments Online consultation and prescription service for hormonal and symptomatic treatments of menopause.
• Dokteronline Affiliate Program Partner program managed via Partnerize allowing affiliates and content creators to earn up to 21% commission on order value with a 60-day tracking cookie for referrals that book online consultations.

Quantifiable outcome

• Trustpilot rating of 4.8/5 based on 2056 reviews (Sweden)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Blueclinic Ltd.coreTechnology or IntegrationBlueclinic Ltd. processes prescriptions and coordinates with EU pharmacies for medication delivery. Dokteronline forwards prescriptions to Blueclinic, which arranges safe, fast, and discreet delivery of products from controlled independent EU pharmacies. This is a key part of the service fulfillment chain.
• EU-Registered Independent PharmaciescoreOthersNetwork of independent pharmacies registered in the European Union that fulfill prescriptions and deliver medications. These pharmacies are selected, controlled, and verified. They sell and deliver products directly to patients. Dokteronline facilitates the connection but pharmacies operate independently.
• EU-Registered Independent DoctorscoreStrategic or Co-development PartnerNetwork of EU-registered doctors (approximately 11 currently active) providing online medical consultations. Doctors are independent, selected, and verified by the Medical Advisory Board. They include specialists in general medicine, emergency medicine, internal medicine, family medicine, and physical medicine/rehabilitation. Doctors operate completely independently from Dokteronline.
• PartnerizeminorChannel Partner/ Reseller/ DistributorAffiliate marketing platform (Partnerize) used for the Dokteronline affiliate program. Affiliates earn up to 21% commission on order value with a 60-day tracking cookie. The platform provides real-time tracking and monthly payments.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Doctoralia (Docplanner Group): Doctoralia operates a pan-European doctor booking and telehealth platform serving patients in multiple markets. While more focused on practitioner discovery, it has been expanding into online consultation and prescription services, partially overlapping with Dokteronline.

Direct peers

• Zava (formerly DrEd): Zava is one of Dokteronline's closest direct competitors, operating a similar European DTC telehealth model that connects patients with doctors for online consultations and prescription delivery across the UK, Germany, France, and other EU markets.
• EuroClinix: EuroClinix is a long-established European online clinic offering prescription medications across multiple therapeutic categories with online doctor consultations, directly competing with Dokteronline in markets like the Netherlands, UK, and Germany.
• Superdrug Online Doctor: Superdrug's online doctor platform provides UK patients with confidential consultations and prescriptions for similar condition categories (ED, contraception, weight loss, hair loss), competing head-to-head with Dokteronline.
• Lloyds Pharmacy Online Doctor: UK-based online doctor service owned by Lloyds Pharmacy, offering consultations and prescriptions across men's health, women's health, weight loss, and other categories with home delivery, overlapping directly with Dokteronline's UK offering.
• Treated.com: Treated.com is a UK-headquartered online clinic offering consultations and prescription medications across men's health, women's health, and general health categories, with a pan-European delivery footprint comparable to Dokteronline.

Broad incumbents

• Kry/Livi: Kry (branded Livi outside the Nordics) is a major European telehealth provider with deep Nordic and UK presence. While its core focus is video GP consultations, it increasingly overlaps with Dokteronline in prescription-driven categories.
• Push Doctor: UK-based digital health platform offering online GP consultations and prescriptions via NHS and private pathways, with overlapping treatment categories and a similar DTC telehealth value proposition to Dokteronline.
• MedExpress / Pharmacy2U: Pharmacy2U is the UK's largest online pharmacy with online doctor services, providing consultations and prescription delivery. It competes with Dokteronline in the UK across prescription-driven categories with established NHS-aligned infrastructure.

Regional players

• Hims & Hers Health: US-focused DTC telehealth and prescription platform with a comparable category mix (ED, weight loss, hair loss, mental health). While not competing in Europe, Hims & Hers' model is the benchmark for Dokteronline's strategic trajectory and US expansion potential.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dokteronline_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dokteronline