The Golfer's Journal
The Golfer's Journal is a member-supported premium golf media company founded in 2017, publishing a quarterly print journal alongside digital content and operating the Broken Tee Society (BTS) merchandise and apparel brand for dedicated golf enthusiasts.
- Company typePrivate
- Founded2017
- HeadquartersSan Clemente, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Golfer's Journal does
The Golfer's Journal (TGJ) is a privately held, member-supported premium golf media company founded in 2017 and headquartered in San Clemente, California, operating as The Golfer's Journal, LLC. The company publishes a quarterly print journal featuring artful, editorial storytelling about golf culture, and distributes supplementary content — films, podcasts, newsletters, and digital articles — through its website and social channels (Facebook, X, Instagram, YouTube). TGJ monetizes primarily through three annual membership tiers: Premium at $275/year (including exclusive events, annual member gift, and 20% merchandise discount), Subscription at $90/year (quarterly print delivery, event access, 10% discount), and Digital at $60/year (online access with discounts). The company's editorial positioning is explicitly "commercially quiet, editorially pure," differentiating it from advertising-driven golf media.
Beyond the publication, TGJ operates the Broken Tee Society (BTS) merchandise sub-brand as a substantial DTC e-commerce business. The product catalog spans branded apparel (polos, cardigans, sweaters, t-shirts, hats, outerwear), golf accessories (headcovers, rangefinder pouches, shoe bags, gloves), and lifestyle goods (drinkware, rocks glasses, duffel bags), frequently released through co-branded collaborations with premium partners including Titleist, FootJoy, YETI, Zero Restriction, Links & Kings, Smathers & Branson, American Needle, and Holderness & Bourne. Pricing ranges from $24 for socks to $470 for the BTS × Titleist LINKSLEGEND Members Bag. The company uses standard e-commerce and content management systems rather than proprietary technology platforms.
TGJ's revenue mechanics combine recurring annual subscription revenue, one-time merchandise sales, and sponsorship support from major golf and lifestyle brands (Scotty Cameron, Titleist, FootJoy, Omega, BMW, Charles Schwab, Club Glove, Foresight Sports). Distribution is direct-to-consumer via golfersjournal.com with global shipping. The go-to-market motion is community-led, with acquisition driven primarily by content quality, member word-of-mouth, referral, and sponsorship co-marketing rather than paid advertising. The customer base consists of dedicated, premium-positioned golf enthusiasts who value thoughtful storytelling and community belonging; a private Discord-based BTS community and exclusive member events deepen engagement beyond the transactional subscription.
The Golfer's Journal firmographics
Firmographics- Name
- The Golfer's Journal
- Legal name
- The Golfer's Journal, LLC.
- Website
- https://golfersjournal.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Golfer's Journal is a member-supported premium golf media company founded in 2017, publishing a quarterly print journal alongside digital content and operating the Broken Tee Society (BTS) merchandise and apparel brand for dedicated golf enthusiasts.
- Ownership category
- akta.pro rank
The Golfer's Journal industry classification
Industry- Product category
- Golf Publishing
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industries
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)
Keywords
Where The Golfer's Journal is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Golfer's Journal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Subscription Revenue: Quarterly print magazine subscription delivered to members, with tiered membership levels (Premium, Subscription, Digital) providing recurring revenue. Subscriptions include physical journal delivery, digital access, event access, and merchandise discounts.
- Merchandise Sales: Direct-to-consumer sales of apparel, gear, and limited-edition merchandise through the online shop. Products include BTS-branded clothing, golf accessories, and co-branded items with partners. E-commerce transactions are processed directly through the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium membership at $275 annually |
| Subscription | Annual | Standard subscription at $90 annually |
| Subscription | Annual | Digital access at $60 annually |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
The Golfer's Journal product offering
Product offeringCore offering
The Golfer's Journal is a member-supported premium golf media brand that publishes a quarterly print journal featuring artful storytelling about golf culture, courses, and the golfing community. It sells tiered memberships (Premium at $275/year, Subscription at $90/year, Digital at $60/year) that include print delivery, digital content access, exclusive events, and merchandise discounts. The company operates the Broken Tee Society (BTS) sub-brand, selling branded apparel, golf accessories, drinkware, and leather goods through its own e-commerce storefront, and runs exclusive member events.
Product overview
The Golfer's Journal is a premium golf media company offering a quarterly print publication alongside digital subscriptions and a comprehensive e-commerce platform. The core product is The Golfer's Journal itself, a quarterly print magazine featuring artful golf storytelling. Membership tiers include Premium ($275/year with exclusive events and gifts), Subscription ($90/year with print delivery and discounts), and Digital ($60/year for online access). The company operates the Broken Tee Society (BTS) as its branded merchandise division, selling apparel including cardigans, sweaters, polos, t-shirts, hats, and outerwear through the TGJ Shop. Gear and accessories include bags, headcovers, gloves, rangefinder pouches, shoe bags, drinkware (YETI collaborations), leather goods (Links & Kings), and golf-specific accessories. The product portfolio includes collaborative items with Titleist, FootJoy, Zero Restriction, YETI, Smathers & Branson, and Links & Kings. The company is headquartered in San Clemente, California.
Differentiator
Problem solved
Functional benefit
Brands
- Broken Tee Society: The apparel and merchandise sub-brand of The Golfer's Journal, offering purpose-built clothing and gear for golfers.
Products and services
- The Golfer's Journal Quarterly Print Publication A premium quarterly print golf publication featuring artful storytelling and editorial content about golf culture, courses, and the golfing community, delivered to members in a collectible physical format.
- Premium Membership Highest-tier annual membership at $275/year including quarterly print journal delivery, exclusive access to premium events, annual member gift, 20% off apparel and merchandise, access to the private Broken Tee Society community, and weekly digital content delivery.
- Standard Subscription Membership Annual membership at $90/year providing quarterly print journal delivery, access to member events, 10% off apparel and merchandise, and access to the private online community.
- Digital Subscription Online-only annual membership at $60/year providing digital access to all TGJ content on any device, 10% merchandise discount, and access to the private online community.
- BTS Apparel (Broken Tee Society) Branded apparel line of purpose-built clothing for golfers including cardigans, sweaters, polos, t-shirts, neckties, hats, performance hoodies, and outerwear sold through the TGJ online shop.
- BTS Gear and Accessories Limited-edition golf merchandise including rangefinder pouches, shoe bags, valuables bags, shag bags, headcovers, drinkware (YETI collaborations), leather goods (Links & Kings and Smathers & Branson collaborations), travel duffels, caddie pouches, and stationery.
- TGJ Member Events Exclusive golf events organized for members of The Golfer's Journal, including premium events accessible to Premium tier members and general member events for standard subscribers.
Companies that use The Golfer's Journal
Customer profileSegments1 record
Ideal customer profiles1 record
The Golfer's Journal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Golfer's Journal partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and supporting.
- TitleistcoreTitleist is a primary sponsor of The Golfer's Journal. The partnership includes member discount offers ($100 off BTS × Titleist LINKSLEGEND Member Bag) and co-branded merchandise. Titleist's logo appears on the site as a supporting sponsor.
- Scotty Cameron PutterscoreScotty Cameron is described as going back to TGJ's inception, with the concept taking root in the design room at Scotty's Putter Gallery in Encinitas, California. Scotty backed the concept from the beginning and is a supporting sponsor.
- FootJoymajorFootJoy is a supporting sponsor with member discounts and co-branded products including the BTS × FJ Hydroknit Jacket ($250) and BTS x FJ Women's Short Sleeve Polo.
- OmegasupportingOmega is listed as a supporting sponsor of The Golfer's Journal.
- BMWsupportingBMW is listed as a supporting sponsor of The Golfer's Journal.
- Holderness & BournesupportingHolderness & Bourne is a supporting sponsor with co-branded merchandise opportunities.
- Charles SchwabsupportingCharles Schwab is listed as a supporting sponsor of The Golfer's Journal.
- YETImajorCo-branded YETI products including Rambler Bottles ($45-$55) and Tumbler Cups ($45), featuring TGJ branding on YETI's drinkware products.
- Links & KingscorePremium leather goods partner producing putter covers, glove keepers, and scorecard holders with custom BTS branding. Products include Blade Putter Cover ($75), Glove Keeper ($120), and Scorecard Holder ($80).
- Zero RestrictionmajorPremium golf outerwear partner producing BTS × Zero Restriction Z700 Full Zip Vest ($178) and Power Torque Full Zip Jacket ($350). Both are best-sellers with waterproof and wind-resistant features.
- Club GlovemajorClub Glove is a partner with significant member discounts including $100 off Tour collection, $75 off Pro collection, and $50 off Club collection.
- Foresight SportssupportingForesight Sports is listed as a partner with member discount offerings.
- American NeedlemajorOfficial headwear partner producing BTS-branded hats including the 2025 BTS Solo Tee Dad Hat and various帽子 styles. Products feature premium washed twill construction and custom BTS embroidery.
- Smathers & BransonmajorLeather goods partner producing co-branded belts including BTS × Smathers & Branson Belt ($195) and 2026 Tour Belt ($195).
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Golfer's Journal competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Golfer's Journal social profiles
Digital presenceThe Golfer's Journal financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Golfer's Journal leadership team
Management profileNumber of profiles
Profiles2 records
The Golfer's Journal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Golfer's Journal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Golfer's Journal
What does The Golfer's Journal do?
The Golfer's Journal is a member-supported premium golf media brand that publishes a quarterly print journal featuring artful storytelling about golf culture, courses, and the golfing community. It sells tiered memberships (Premium at $275/year, Subscription at $90/year, Digital at $60/year) that include print delivery, digital content access, exclusive events, and merchandise discounts. The company operates the Broken Tee Society (BTS) sub-brand, selling branded apparel, golf accessories, drinkware, and leather goods through its own e-commerce storefront, and runs exclusive member events.
Is The Golfer's Journal a public or private company?
The Golfer's Journal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Golfer's Journal founded?
The Golfer's Journal was founded in 2017. It employs 11 to 50 people.
Where is The Golfer's Journal based?
The Golfer's Journal is headquartered in San Clemente, United States, in the North America region.
How does The Golfer's Journal make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are merchandise Sales.
Does The Golfer's Journal have an API?
No public API is recorded for The Golfer's Journal.
What industry is The Golfer's Journal in?
The Golfer's Journal's product category is Golf Publishing. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth). Its NAICS code is 45911 and its SIC code is 2721.