What CyberPhoto does

CyberPhoto AB is a privately held Swedish e-commerce and specialty retailer of photographic equipment, headquartered in Umeå, Sweden. Founded in 1955, the company self-describes as one of Scandinavia's largest and oldest suppliers in its category. Its core offering spans system cameras, compact cameras, action cameras, video cameras, and drones from manufacturers such as Sony, Canon, Nikon, GoPro, DJI, and Insta360, alongside interchangeable lenses, tripods, studio lighting, memory storage, printers, and a broad set of camera accessories. The company has also extended into adjacent verticals — outdoor equipment, smart-home devices, smartphones (Samsung Galaxy S26), headphones, and gaming consoles — broadening the addressable basket beyond traditional photo enthusiasts.

The underlying operating model is a multi-vertical e-commerce storefront integrated with a single physical retail showroom at Gräddvägen 5 in Umeå. The technology stack is a standard e-commerce platform with inventory management, customer service systems, and checkout integrations to PostNord (same-day shipping before 16:30 weekdays), Instabox (parcel lockers), Qliro (12-month installment financing), Swish, and major card networks. An in-house service department of five staff operates as an official Nikon Drop-Off Point, handles warranty and returns, and offers sensor cleaning. Value-added services include 60-day free product insurance (via SOLID Försäkring), a 30-day open-purchase policy (above statutory 14 days), a 6-month warranty on used equipment, and a trade-in (Inbyte) program.

CyberPhoto makes money primarily through one-time retail sales of new and used photographic and adjacent-category products, with recurring-style streams from leasing options (business customers), installment financing (Qliro), and insurance services bundled at checkout. The go-to-market motion is direct-to-consumer e-commerce supplemented by the Umeå store, content marketing (Bloggen, YouTube, Instagram, TikTok, Facebook, email newsletter), and a dedicated corporate sales channel. Target customers include individual hobbyists, professional photographers, business/corporate buyers (with leasing), and outdoor enthusiasts. The company has no disclosed funding rounds, no parent, no subsidiaries, and no public valuation data; it operates as an independent Sweden-domiciled private limited company serving Scandinavia.

Name

CyberPhoto

Legal name

CyberPhoto AB

Website

https://cyberphoto.se

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

CyberPhoto AB is a Swedish e-commerce and specialty retailer of photographic equipment, headquartered in Umeå, serving individual photographers, professionals, businesses, and outdoor enthusiasts across Scandinavia with cameras, lenses, drones, accessories, and adjacent consumer electronics, backed by an in-house service department and a Umeå showroom.

Ownership category

akta.pro rank

Product category

Photography Equipment Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)

akta.pro secondary industries

Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Consumer Drones for Imaging (Camera Drones) (CRACAPAD), Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC), Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ)

Keywords

• Photographic equipment retail
• Camera and lenses
• Drones and accessories
• E-commerce electronics retail
• Used camera equipment

Headquarters

HQ city

Umeå

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Product Sales: Retail sale of new cameras, lenses, accessories, drones, outdoor equipment, and consumer electronics
2. Used/Pre-owned Equipment: Sale of used photography equipment with 6-month warranty
3. Insurance Services: 60-day free insurance on most product categories, provided through SOLID Försäkring
4. Leasing Services: Equipment leasing options for businesses and individuals

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CyberPhoto is a Swedish e-commerce and physical-store retailer of photographic equipment, selling cameras, lenses, drones, studio gear, and accessories from major brands, alongside outdoor equipment and consumer electronics. It also offers used equipment with warranty, trade-in, leasing, installment payments, and after-sales service.

Product overview

CyberPhoto is a Scandinavian e-commerce retailer operating as a comprehensive photography and outdoor equipment marketplace. The core offering consists of cameras (system cameras, compact cameras, action cameras, video cameras, and drones), interchangeable lenses from major manufacturers (Sigma, Tamron, Canon, Nikon), and extensive camera accessories including tripods, bags, studio lighting, memory storage, and printers. The business also operates adjacent verticals including outdoor equipment (flashlights, GPS devices, hunting gear, binoculars), consumer electronics (headphones, smartphones, smart home devices), and gaming products. Additional services include a used/secondhand equipment section with warranty, outlet/discounted products, installment payment via Qliro, and equipment trade-in programs. The company maintains physical retail presence in Umeå, Sweden, and operates primarily as an e-commerce platform with no public API offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Systemkameror (System Cameras) Interchangeable lens cameras from major brands including Sony, Canon, and Nikon, featuring AI autofocus, high-speed continuous shooting, and 4K/8K video recording, for consumers and professionals.
• Kompaktkameror (Compact Cameras) Point-and-shoot cameras including Kodak Pixpro and Panasonic Lumix models offering Full HD video, smart autofocus, and LEICA optics in portable form factors.
• Actionkameror (Action Cameras) Rugged cameras from GoPro and DJI designed for extreme sports and outdoor activities, featuring waterproofing, image stabilization, and high-resolution video capture.
• Objektiv (Camera Lenses) Interchangeable camera lenses from Sigma, Tamron, Canon, Nikon, Viltrox, and other manufacturers across macro, telephoto, wide-angle, and superzoom categories.
• Drönare (Drones) Flying drones from DJI for aerial photography and videography with obstacle avoidance, long flight times, and 4K HDR video capabilities.
• Videokameror (Video Cameras) Handheld and stabilized video cameras including the DJI Osmo Pocket 3 combining camera and gimbal stabilization, with 1-inch CMOS sensors and 4K/120fps recording.
• Begagnat (Used Equipment) Pre-owned photographic equipment including cameras and lenses, all with a 6-month warranty, plus trade-in services.
• Studio Equipment Professional studio lighting equipment including studio flashes, LED panels, softboxes, reflectors, and light meters from various manufacturers.
• Stativ (Tripods) Camera supports including photo tripods, video tripods, monopods, and studio stands from Manfrotto, Lowepro, and other brands.
• Väskor & Bärsystem (Camera Bags & Carrying Systems) Camera bags, backpacks, shoulder bags, and straps from Lowepro, Peak Design, Wandrd, and Dörr.
• Lagring & Minnen (Storage & Memory) Memory cards (SD, CFexpress, XQD, CompactFlash), card readers, external hard drives, and SSDs for photographic storage.
• Skrivare & Skannrar (Printers & Scanners) Photo printers (inkjet and laser), film scanners, flatbed scanners, and photo paper for professional and home printing.
• Mikrofoner & Ljudinspelning (Microphones & Audio) Professional microphones for video production including shotgun, lavalier, and wireless systems, plus audio recorders and mixers.
• Belysning (Lighting) Video and photo lighting including LED panels, LED tubes, LED spotlights, ring lights, and continuous lighting kits.
• Analog fotografering (Analog Photography) Film cameras, black & white film, color negative film, slide film, instant film, darkroom equipment, and light boxes.
• Outdoor & Friluftsliv Outdoor equipment including flashlights, headlamps, knives, camping stoves, water bottles with filters, GPS navigation, hunting equipment, binoculars, and sports watches.
• Hörlurar & Ljud (Headphones & Audio) Consumer and professional headphones including in-ear, over-ear, and wireless models, plus audio accessories.
• Mobiltelefoner (Mobile Phones) Smartphones from Samsung including the Galaxy S26 series with mobile photography features and accessories.
• Smarta Hem (Smart Home) Smart home devices including robot vacuum cleaners, multimedia projectors, and home automation accessories.
• Gaming Gaming consoles, video games, and gaming accessories.
• Qliro Delbetalning Installment payment option allowing customers to pay for purchases over 12 months with flexible payment plans.
• Inbyte/Take-Back Service Trade-in service allowing customers to exchange their used equipment for credit toward new purchases.
• Leasing Services Equipment leasing options for business customers and individuals.

Quantifiable outcome

• Same-day shipping for orders placed before 16:30 on weekdays
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core.

• SOLID FörsäkringcoreOthersInsurance provider for the 60-day free insurance offered on most product categories. The insurance is automatic but can be declined at checkout.
• PostNordcoreOthersPrimary shipping partner for nationwide delivery. Same-day shipping available for orders placed before 16:30 on weekdays.
• QlirocoreOthersPayment service provider enabling invoice, installment, and card payments through their checkout system.
• NikoncoreStrategic or Co-development PartnerOfficial Nikon Drop Off Point - authorized service point for Nikon products at their Umeå store location.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Scandinavian Photo: Direct Nordic competitor operating an identical specialty photo/video/drone retail model online plus physical stores. Targets the same hobbyist, professional and outdoor enthusiast customer base with comparable brand portfolios and service offerings.
• Foto Erlandsson: Swedish specialty photography retailer with strong regional store footprint and online presence, selling the same major brand cameras, lenses and accessories to enthusiast and professional segments.
• Foto Kina: Swedish online photo equipment specialist competing head-to-head on price and selection for cameras, lenses and video gear across the same Scandinavian customer base.

Broad incumbents

• Adorama: Established US photo/video/electronics retailer with strong used-gear, rental and education verticals. Comparable breadth in cameras, drones and production gear, and a benchmark for how specialty retailers diversify beyond pure retail.
• NetOnNet: Swedish online-first consumer electronics retailer with broad assortment across photo, audio, drones and home electronics. Competes on price and delivery speed rather than specialist service.
• Elgiganten: Pan-Nordic big-box consumer electronics retailer; overlaps with CyberPhoto on cameras, drones, smartphones, headphones and smart home, competing primarily on price, scale and same-day availability.
• B&H Photo Video: Much larger US-headquartered photo/video/imaging specialist with global e-commerce reach. Comparable assortment across cameras, drones, audio and lighting, serving both consumer and professional buyers with deep content and service infrastructure.
• Komplett: Nordic e-commerce electronics platform carrying cameras, drones, gaming and PC hardware. Overlaps with CyberPhoto's expanding electronics and gaming categories though it does not specialize in photography.

Regional players

• Kameraexpress: Benelux specialty photo/video retailer with both online and physical stores selling cameras, lenses, drones and accessories. Highly comparable business model to CyberPhoto but operating in a different European geography.
• Calumet Photographic: European photo specialist with retail stores and e-commerce focusing on professional and enthusiast photographers. Similar service-and-expertise-led positioning to CyberPhoto, with comparable assortment in cameras, lighting and studio gear.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cyberphoto
• Facebookfacebook.com/cyberphoto
• Instagraminstagram.com/cyberphoto_se
• TikToktiktok.com/@cyberphoto
• Xx.com/CyberPhotoAB
• LinkedInlinkedin.com/company/cyberphoto-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CyberPhoto