Solid Forsakrings
Solid Försäkring is a Nordic non-life insurance company founded in 1993 and listed on Nasdaq Stockholm, providing niche retail-tied insurance (bicycle, roadside assistance, deductible, accident, travel, income) to private consumers across Sweden, Finland, Norway, and Switzerland via B2B2C partnerships.
- Company typePublic
- Founded1993
- HeadquartersHelsingborg, Sweden
- Headcount—
- GTM typeB2C
- OfferingServices
Solid Forsakrings firmographics
Firmographics- Name
- Solid Forsakrings
- Legal name
- Solid Försäkringsaktiebolag (publ)
- Website
- http://www.solidab.se/
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Short description
- Solid Försäkring is a Nordic non-life insurance company founded in 1993 and listed on Nasdaq Stockholm, providing niche retail-tied insurance (bicycle, roadside assistance, deductible, accident, travel, income) to private consumers across Sweden, Finland, Norway, and Switzerland via B2B2C partnerships.
- Ownership category
- akta.pro rank
Solid Forsakrings industry classification
Industry- Product category
- Non-life insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- High-Limit / High-Income Disability Insurance (FSAIAIAE)
- akta.pro secondary industry
- Key Person Disability Insurance (FSAIAIAK)
Keywords
Where Solid Forsakrings is headquartered
LocationHeadquarters
- HQ city
- Helsingborg
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Solid Forsakrings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Insurance Premiums: The primary revenue stream comes from gross written premiums collected from policyholders across property, personal safety, and assistance insurance products. Premiums are calculated based on individual risk profiles and coverage needs. For Q1 2026, gross written premiums were KSEK 238,547.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Individual risk-based pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels4 records
Solid Forsakrings product offering
Product offeringCore offering
Solid Försäkring is a Nordic non-life insurer providing niche retail and consumer insurance products across three segments: Product (bicycle, electronics, personal property insurance), Personal Safety (accident and income insurance), and Assistance (vehicle roadside assistance and warranty). Products are distributed primarily through partnerships with retail chains, banks, travel agencies, car dealerships, and repair shops, alongside direct online sales, supported by an API-enabled intermediary platform and automated claims processing.
Product overview
Solid Försäkring is a non-life insurance company founded in 1993, focused on niche insurance with the Nordic region as its core market. The non-life insurance operations are divided into three segments: Product, Personal Safety, and Assistance. The company offers a portfolio of insurance products including Vägassistansförsäkring (roadside assistance for vehicles), Självriskförsäkring (deductible insurance), Cykelförsäkring (bicycle insurance), Olycksfallsförsäkring (accident insurance), Reseförsäkring (travel insurance), and Inkomstförsäkring (income insurance). Products are primarily distributed through partnerships with retail chains, banks, travel agencies, car dealerships, and car repair shops.
Differentiator
Problem solved
Functional benefit
Products and services
- Vägassistansförsäkring (Roadside Assistance Insurance) 24/7 roadside assistance insurance covering help in Sweden and large parts of Europe for the insured vehicle regardless of who is driving, with no deductible for road assistance.
- Självriskförsäkring (Deductible Insurance) Insurance that covers or reduces the policyholder's deductible in case of a claim, available for vehicles and home contents.
- Cykelförsäkring (Bicycle Insurance) Bicycle insurance covering new and used bicycles, including a free 3-month coverage when purchasing a new bicycle from a partner retailer.
- Olycksfallsförsäkring (Accident Insurance) Accident insurance providing coverage in case of personal accidents for individuals.
- Reseförsäkring (Travel Insurance) Travel insurance covering trips including Reseförsäkring Plus, annual travel insurance, car holiday insurance, baggage insurance, and trip cancellation protection.
- Inkomstförsäkring (Income Insurance) Income protection insurance providing coverage for loss of income, typically linked to accident-related work inability.
Companies that use Solid Forsakrings
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Solid Forsakrings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature2 records
Solid Forsakrings partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights5 records
Solid Forsakrings competitors and assessment
Company assessmentEmerging players
- Wakam: European B2B2C embedded insurance infrastructure provider enabling brands and platforms to offer niche insurance products. Comparable partnership-first distribution philosophy in consumer non-life niches.
- Lemonade: Tech-first consumer insurance carrier using AI for underwriting and claims, distributed digitally and through partners. Comparable technology orientation and digital customer experience, though materially larger and US-focused.
Broad incumbents
- Folksam: Swedish mutual insurance group providing personal P&C, life, and pension products. Comparable on Swedish consumer non-life (accident, vehicle, travel) but with much larger scale and broader product portfolio.
- Gjensidige: Large Norwegian general insurer with presence across the Nordics, offering a broad P&C portfolio. Comparable on Nordic non-life product categories but at significantly larger scale.
- If Skadeförsäkring: Leading Nordic P&C insurer (part of Sampo Group) offering broad personal and commercial lines across the Nordics. Overlaps with Solid on accident, travel, and vehicle insurance, but at much larger scale and broader scope.
- Tryg: Major Scandinavian general insurer offering personal and commercial P&C products across the Nordics. Overlaps with Solid on consumer non-life products but operates at far greater scale and product breadth.
Direct peers
- Bought By Many (now Many Pets): UK-originated specialty insurer focused on niche pet and other consumer insurance lines, sold through partnership and direct channels. Comparable business model (niche specialization, partnership-led distribution, consumer non-life).
- Hedvig: Swedish digital-first non-life insurer offering mobile-native home, accident, and travel insurance directly to consumers. Most comparable peer on geography and product mix (consumer non-life), though Solid's B2B2C partnership model and niche specialization differ from Hedvig's D2C focus.
- Laka: UK-based bicycle insurance specialist operating on a mutuality model with embedded partnerships through bike retailers and manufacturers. Highly comparable to Solid's bicycle-insurance leadership position and retail-channel distribution.
Regional players
- Länsförsäkringar: Swedish regional insurance group offering non-life, life, and banking products through 23 regional mutuals. Comparable on Swedish consumer non-life but with regional mutual ownership structure and broader financial-services footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Solid Forsakrings social profiles
Digital presenceSolid Forsakrings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solid Forsakrings leadership team
Management profileNumber of profiles
Profiles4 records
Solid Forsakrings subsidiaries and ownership
Company hierarchySubsidiaries2 records
Solid Forsakrings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solid Forsakrings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solid Forsakrings
What does Solid Forsakrings do?
Solid Försäkring is a Nordic non-life insurer providing niche retail and consumer insurance products across three segments: Product (bicycle, electronics, personal property insurance), Personal Safety (accident and income insurance), and Assistance (vehicle roadside assistance and warranty). Products are distributed primarily through partnerships with retail chains, banks, travel agencies, car dealerships, and repair shops, alongside direct online sales, supported by an API-enabled intermediary platform and automated claims processing.
Is Solid Forsakrings a public or private company?
Solid Forsakrings is a public company. It is classified as public and is currently operating.
When was Solid Forsakrings founded?
Solid Forsakrings was founded in 1993.
Where is Solid Forsakrings based?
Solid Forsakrings is headquartered in Helsingborg, Sweden, in the Europe region.
How does Solid Forsakrings make money?
One revenue line is on record: insurance Premiums.
Who are Solid Forsakrings's main competitors?
Emerging players on record are Wakam and Lemonade. Broad incumbents are Folksam, Gjensidige, If Skadeförsäkring and Tryg. Direct peers are Bought By Many (now Many Pets), Hedvig and Laka. Länsförsäkringar is listed as a regional player.
Does Solid Forsakrings have an API?
Yes. Solid Försäkring offers an API for receiving insurance applications via automated file ingestion and API calls from intermediaries (försäkringsförmedlare). The API enables partners to submit insurance applications, customer data (name, address, personal number, phone number, email, product information, and registration numbers), and receive policy documentation programmatically. Data retention for customers processed but not converted is 3 months.
What industry is Solid Forsakrings in?
Solid Forsakrings's product category is Non-life insurance. Its primary akta.pro industry code is FSAIAIAE, High-Limit / High-Income Disability Insurance, with a secondary code of FSAIAIAK, Key Person Disability Insurance. Its NAICS code is 524126 and its SIC code is 6321.