What Rose Pest Solutions does

Rose Pest Solutions is a family-owned pest management company headquartered in Madison Heights, Michigan (new headquarters opened October 2024), tracing its origin to 1860 in Cincinnati, Ohio. The company operates 15 district offices serving Michigan, Ohio, Indiana, Kentucky, Pennsylvania, and West Virginia, and positions itself as the nation's oldest continuously family-owned pest management operator, now in its third generation of Ives-family leadership with Russ Ives as president. It employs 251-500 staff and maintains what it characterizes as one of the industry's highest concentrations of Board Certified Entomologists (six on staff as of 2020).

The company's service portfolio is organized around two primary product lines: residential pest control (covering ants, bed bugs, termites, cockroaches, stinging insects, mosquitoes, rodents, and wildlife) and commercial pest control for industries including entertainment and sports venues, food processing and distribution, restaurants, hotels, healthcare, education, and property management. Underlying the core offering is an Integrated Pest Management methodology combining inspection, prevention, and treatment. Differentiated capabilities include 11 NESDCA-certified canine bed bug detection teams (serving 17 districts), heat treatment technology using portable electric heaters, EPA List N commercial disinfection services launched in May 2020 in response to COVID-19, Sentricon© termite colony elimination, specialty Vikane© fumigation, drain line bioremediation, and bird removal using exclusion, netting, and trapping. The Home Service Program packages recurring residential protection into three annual tiers (Basic, Advantage, Premium) with assigned technicians.

Rose generates revenue primarily through subscription or recurring service contracts (Home Service Program for residential and customized commercial programs), supplemented by one-time remediation jobs and specialty treatments (heat, fumigation, disinfection). Distribution is direct-to-consumer via district offices with toll-free numbers and online quote forms, plus dedicated account managers for enterprise commercial relationships. Marketing spans radio media (WJR Detroit, Wood Radio Grand Rapids), the company website and blog, social channels (Facebook, X, Instagram, YouTube, LinkedIn), community education programs, and flagship GTM partnerships with Major League Baseball, Major League Soccer, and Indianapolis Motor Speedway. Distribution and channel partnerships with Copesan (nationwide affiliate network), NESDCA (canine certification), and NPMA (industry association with multiple committee seats) round out the operating model.

Name

Rose Pest Solutions

Legal name

Rose Pest Solutions

Website

https://rosepestsolutions.com

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

251–500 employees

Short description

Rose Pest Solutions is a family-owned pest management company operating across six Midwestern states. It delivers residential and commercial pest control, canine bed bug detection, and EPA List N disinfection services through 15 district offices, serving homeowners, hospitality, healthcare, food service, and entertainment clients.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Pest Control (IMAIAHAC)

akta.pro secondary industries

Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Property Inspection, Monitoring & Prevention Plans (HSAMAEAJ)

Keywords

• Pest control services
• Residential pest management
• Commercial pest control
• Bed bug treatments
• Termite control services

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Residential Pest Control Services: One-time and recurring pest control treatments for homeowners covering ants, bed bugs, termites, cockroaches, stinging insects, wildlife removal, rodents, and mosquitoes. Home Service Program offers annual plans with scheduled visits.
2. Commercial Pest Control Services: Customized commercial pest management programs for industries including entertainment/sports venues, food processing/distribution, restaurants, hotels, healthcare, and education. Services include audits assistance and emergency response.
3. Commercial Disinfection Services: Structural disinfection service for businesses using EPA List N products effective against bacteria, fungi, and viral pathogens including SARS-CoV-2. One-time and recurring treatment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rose Pest Solutions provides residential and commercial pest management services, including general pest control, bed bug detection and treatment (canine inspections and heat treatment), termite control, mosquito control, wildlife removal, bird removal, fumigation, fly management, drain line bioremediation, weed management, and commercial disinfection services. The company sells both one-time treatments and recurring annual coverage through a tiered Home Service Program (Basic, Advantage, Premium), operating from 15 district offices across Michigan, Ohio, Indiana, Kentucky, Pennsylvania, and West Virginia.

Product overview

Rose Pest Solutions is a family-owned pest management company offering a comprehensive portfolio of residential and commercial pest control services. The core offerings include Residential Pest Control and Commercial Pest Control, supplemented by specialized services such as Canine Bed Bug Inspections (with 11 NESDCA-certified K-9 teams), Bed Bug Heat Treatment, Termite Services (featuring Sentricon©), Mosquito Control, Wildlife Removal, Commercial Disinfection Services, and Bird Removal. The company also provides a Home Service Program (Basic, Advantage, Premium tiers) for recurring annual protection. Additional specialty services include Fumigation, Drain Line Bioremediation, Fly Management, Weed Management, and Pest Identification resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Pest Control General pest control services for homes protecting families against ants, bed bugs, termites, cockroaches, stinging insects, wildlife, rodents, and mosquitoes. Designed for homeowners in single-family homes, condos, and townhomes across Michigan, Ohio, Indiana, Kentucky, Pennsylvania, and West Virginia.
• Commercial Pest Control Customized commercial pest management programs for industries including entertainment and sports venues, food processing and distribution, restaurants, hotels and motels, healthcare facilities, and educational institutions, including audit assistance and emergency response.
• Home Service Program Annual subscription pest control program with regularly scheduled appointments, assigned technicians, and service reminders, available in three tiers: Basic (ants, centipedes, crickets, earwigs, overwintering pests, spiders, stinging insects), Advantage (adds cockroach coverage), and Premium (adds fleas, mice, and stored product pests).
• Canine Bed Bug Inspections Inspection service using NESDCA-certified K-9 teams trained to detect live bed bugs and viable eggs in 1–2 minutes per room with extreme accuracy, available for hotels, residences, and commercial properties.
• Bed Bug Heat Treatment Environmentally friendly chemical-free treatment using portable electric heaters and fans to raise room temperatures to lethal levels for bed bugs and eggs, typically resolving infestations in as little as one day.
• Termite Services Termite control services featuring the Sentricon© Termite Colony Elimination System for residential and commercial properties.
• Mosquito Control Mosquito and tick control services for both residential homes and commercial businesses to prevent disease transmission.
• Wildlife Removal Removal services for nuisance wildlife including rodents, squirrels, raccoons, and other wild animals from residential and commercial properties.
• Commercial Disinfection Services Structural disinfecting service using EPA List N products effective against bacteria, fungi, and viral pathogens including SARS-CoV-2, Hantavirus, Salmonella, Hepatitis B and C, Influenza A (H1N1), and HIV on hard, non-porous surfaces for commercial businesses.
• Bird Removal Services Nuisance bird removal using Integrated Pest Management strategies including specialized exclusion, netting, trapping, scare tactics, and relocation for pigeons, starlings, sparrows, seagulls, and geese.
• Specialty Fumigation Specialty fumigation services using Sulfuryl Fluoride (Vikane®) treatment for heavy bed bug infestations in large structures.
• Drain Line Bioremediation Commercial drain line cleaning service using bioremediation methods.
• Fly Management Commercial fly management services for restaurants and food processing facilities.
• Weed Management Commercial weed management services for facilities and grounds.

Quantifiable outcome

• Canine inspections complete entire hotel rooms in 2-3 minutes vs 15-20+ minutes for human inspections
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• National Pest Management Association (NPMA)coreStrategic or Co-development Partner · 29 July 2025Rose team members serve in leadership roles: James Ives on P3 Steering Committee, Bill Welsh on Public Policy Committee and Workforce Development Steering Committee, Jeff Ives on NPMA Board of Directors and Business Innovations Committee, Mark VanderWerp on Technical Committee. Rose is an industry leader with 3 generations of NPMA presidents.
• CopesanminorChannel Partner/ Reseller/ DistributorAffiliate partnership allowing Rose to service companies with locations nationwide through Copesan's network of pest management providers.
• NESDCA (National Entomology Scent Detection Canine Association)coreTechnology or IntegrationThird-party certification body for bed bug scent detection dogs. Rose's 11 canine teams are certified through NESDCA with annual recertification requirements.
• Indianapolis Motor SpeedwayflagshipGTM or Marketing PartnerOfficial partner of Indianapolis Motor Speedway - premier motorsports venue partnership providing high-visibility brand presence.
• Major League Baseball (MLB)flagshipGTM or Marketing PartnerOfficial MLB Partner - premier sports league partnership providing brand visibility.
• Major League Soccer (MLS)flagshipGTM or Marketing PartnerOfficial MLS Partner - premier sports league partnership providing brand visibility.
• National Wildlife Control Operators Association (NWCOA)minorStrategic or Co-development PartnerIndustry association membership supporting wildlife management best practices and certifications.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ehrlich Pest Control (Rentokil): Mid-Atlantic and Midwest regional pest control brand owned by Rentokil Initial. Directly competitive commercial pest management program for healthcare, food processing, hospitality, and property management - the same verticals Rose targets.
• Anderson Pest Solutions: Regional pest control operator serving the Chicago/Midwest corridor with comparable residential and commercial pest management, including bed bug treatment. Direct geographic adjacency to Rose's footprint.
• Arrow Exterminators: Large privately-held regional pest control operator in the Southeast US with comparable subscription residential service and commercial pest management offerings. Demonstrates the scale and family/private ownership model Rose aspires to.
• Plunkett's Pest Control: Midwest-based regional pest control company with overlapping service territory in Minnesota/Wisconsin/Iowa. Comparable residential subscription, commercial programs, and family/private ownership profile; Jeff Ives previously worked at Plunkett's.
• Truly Nolen Pest Control: Family-owned (4th generation) pest control company with similar heritage positioning to Rose. Provides comparable residential and commercial services with branded trademark (the 'yellow VW beetle' fleet) and recurring service contracts.
• Massey Services: Privately-held pest control and lawn care operator in the Southeast US. Comparable subscription residential service model (Massey 'Pest Prevention Plan') and commercial pest management program structure.
• HomeTeam Pest Defense (Rollins): Rollins-owned residential pest control brand using a unique tube-based termite and pest defense system. Targets the same homeowner subscription segment Rose addresses via its Home Service Program.
• Western Pest Services (Rentokil): Northeast/Mid-Atlantic pest control brand owned by Rentokil Initial. Offers residential Home Service programs and commercial IPM comparable to Rose's offerings, including bed bug canine detection services.

Broad incumbents

• Terminix (Rentokil Initial): Largest US pest control operator; merged with Rentokil Initial in 2022. Directly comparable residential and commercial pest services across all US geographies, including the Midwest where Rose operates.
• Orkin (Rollins): Operates the Orkin brand plus HomeTeam Pest Defense; one of the two largest national pest control franchises. Offers residential subscription plans and commercial programs directly competitive with Rose's portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rosepest
• YouTubeyoutube.com/channel/UCMp8uGrlFuH-eg9BT5EfcXQ
• Facebookfacebook.com/RosePestSolutions
• LinkedInlinkedin.com/company/rose-pest-solutions
• Instagraminstagram.com/rosepestsolutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Pest Solutions