PID Floors
PID Floors is a privately held, founder-owned luxury hardwood flooring company founded in 1989, operating a flagship Manhattan showroom, a Brooklyn custom fabrication facility, and a Trade program serving architects, designers, developers, and homeowners across luxury residential, retail, hospitality, and institutional segments.
- Company typePrivate
- Founded1989
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What PID Floors does
PID Floors is a privately held, founder-owned luxury hardwood flooring company founded in 1989 and headquartered in New York City. The company operates a 7,000 SF flagship showroom in Manhattan's Flatiron Design District in Chelsea and a state-of-the-art custom fabrication facility in Brooklyn, NY, where skilled craftsmen produce bespoke flooring using hand techniques developed more than 300 years ago. Its product portfolio centers on three collections: inLove (fully bespoke, locally fabricated hardwood flooring with full customization of species, grade, construction, and dimensions), Liberty (domestically manufactured hardwood flooring made entirely in the United States from North American White Oak), and Selected (curated, in-stock Oak, Ash, and Walnut Select Grade hardwood for quick delivery), supplemented by Custom Parquet and Plank offerings. PID Floors also offers the 'Imagine It' online room visualization tool (powered by Roomvo), a PID Trade program for architects, designers, contractors, and developers, and AIA/NWFA/USGBC | GBCI approved continuing education courses including Lunch & Learn sessions and the 'Beyond The Surface' video series.
The company makes money primarily through one-time sales of flooring products via its showroom, e-commerce storefront, and Trade program, with secondary recurring revenue from the Trade program relationship and from fee-based professional education services. Pricing is quote-based and not publicly disclosed, reflecting the bespoke nature of the work and the luxury positioning. PID Floors serves a diversified customer base across luxury residential, commercial/retail (e.g., Bloomingdale's NYC flagship renovation, Lacoste, Oscar de la Renta), hospitality (e.g., The Corner Store), multi-family, institutional, and international projects, with the Trade program acting as the primary B2B channel and the showroom functioning as both a sales floor and a community/education hub.
Go-to-market is relationship-led and event-driven, anchored by showroom-hosted design industry events, panel discussions, CEU courses, Lunch & Learn sessions, and partnerships with organizations such as AIANY, NWFA, FIT, Hardwood Federation, and Gensler. Distribution spans the Manhattan flagship, the online storefront, the Trade program, and a dedicated international inquiry process. The company invests meaningfully in earned media and content (NYT, Vogue, Forbes, Dezeen, Dwell, AD, Elle Decor, Wall Street Journal coverage) and uses industry advocacy (Capitol Hill representation via the Hardwood Federation) and sustainability credentials (2025 Flooring Sustainability Summit Project Design Award) as positioning levers rather than direct marketing channels.
PID Floors firmographics
Firmographics- Name
- PID Floors
- Legal name
- PID Floors
- Website
- https://pidfloors.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PID Floors is a privately held, founder-owned luxury hardwood flooring company founded in 1989, operating a flagship Manhattan showroom, a Brooklyn custom fabrication facility, and a Trade program serving architects, designers, developers, and homeowners across luxury residential, retail, hospitality, and institutional segments.
- Ownership category
- akta.pro rank
PID Floors industry classification
Industry- Product category
- Hardwood Flooring
- NAICS
- Floor Covering Retailers (449121), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Hardwood Flooring Retail (CRAIAGAB)
- akta.pro secondary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
Keywords
Where PID Floors is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PID Floors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardwood Flooring Product Sales: Sale of hardwood flooring products including custom bespoke floors, curated collections (inLove, Liberty, Selected), and standard hardwood flooring options. Products are sold through showrooms, trade programs, and e-commerce.
- Trade/Professional Program: Dedicated trade program for architects, designers, contractors, developers, and other design professionals providing specialized access and services.
- Education and Training Services: AIA, NWFA, USGBC | GBCI continuing education courses as well as PID Floors branded courses available online or in-person. Lunch & Learn sessions hosted at showrooms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based luxury pricing for custom and premium hardwood flooring |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
PID Floors product offering
Product offeringCore offering
PID Floors designs, manufactures, and sells luxury hardwood flooring, including engineered collections (inLove, Liberty, Selected) and fully custom parquet and plank products fabricated at its Brooklyn facility. The company serves the architectural, interior design, developer, and high-end residential markets through a flagship showroom in Manhattan, complemented by design tools, education, and specification resources.
Product overview
PID Floors is a luxury hardwood flooring company operating as a single-product specialty provider focused exclusively on hardwood flooring. The product portfolio centers on three main collections: the inLove Collection (bespoke custom flooring crafted in Brooklyn using traditional hand techniques), the Liberty Collection (domestically manufactured USA-made flooring in North American White Oak), and the Selected Collection (globally sourced Select Grade Oak, Ash, and Walnut kept in stock for quick delivery). Additional offerings include Custom Parquet and Plank options, the Imagine It room visualization tool, PID Education Lunch & Learn courses (AIA/NWFA/USGBC approved), NWFA Floor Care Films, and the PID Resource Lab for sustainability education. The company serves architects, designers, developers, homeowners, and trade professionals across commercial, retail, residential, multi-family, hospitality, and institutional sectors.
Differentiator
Problem solved
Functional benefit
Brands
- inLove Collection: Bespoke custom hardwood flooring collection created locally in Brooklyn, New York, allowing complete customization of species, grade, construction, and dimensions.
- Liberty Collection
- Selected Collection
Products and services
- inLove Collection Engineered hardwood flooring collection from PID Floors, offered as part of the company's stocked lineup for residential and commercial projects.
- Liberty Collection Engineered hardwood flooring collection from PID Floors, sold as part of the company's standard product offering.
- Selected Collection Curated hardwood flooring collection from PID Floors, positioned as part of the company's flagship product offering.
- Custom Parquet and Plank Fully bespoke hardwood flooring service allowing architects, designers, developers, and homeowners to commission custom parquet patterns and plank designs fabricated at PID Floors' Brooklyn manufacturing facility.
- PID Education / Lunch & Learn Continuing education and Lunch & Learn program delivered by PID Floors to architects, designers, and other professionals on hardwood flooring specification, products, and best practices.
- NWFA Floor Care Films National Wood Flooring Association (NWFA)-approved instructional video content on proper hardwood floor care, produced and distributed by PID Floors to support customers and the A&D community.
- Imagine It Visualization Tool Proprietary visualization tool from PID Floors that allows architects, designers, and homeowners to preview flooring options in their space to support specification and purchase decisions.
Quantifiable outcome
- Winner of 2025 Flooring Sustainability Summit Project Design Award for Stone Harbor, New Jersey residential project
Companies that use PID Floors
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
PID Floors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
PID Floors partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Artistic TilecoreCollaboration creating an inspiring world where tiles and wood floors can seamlessly be sourced and discovered together. Located in New York City's Flatiron Design District in Chelsea, the partnership allows customers to access both luxury tile and hardwood flooring in one design destination.
- National Wood Flooring Association (NWFA)corePID Floors collaborates with NWFA on education and industry standards. They produce official NWFA Floor Care Films on YouTube and have featured NWFA President & CEO Stephanie Owen on the Beyond The Surface video series. PID offers NWFA-approved CEU courses.
- KOHLER Store New YorkflagshipStrategic collaboration in Chelsea where luxury baths, sinks, faucets, and wood floors can seamlessly be sourced, discovered, and experienced together in New York City's Flatiron Design District.
- Fashion Institute of Technology (FIT)coreEducational partnership hosting design students from FIT's 'Materials in a Sustainably Built Environment' course at the flagship showroom. Includes Lunch, Learn & Tour sessions for students.
- Baillie Group SawmillminorFeatured in PID Floors' 'Into the Forest' sustainability excursion - behind-the-scenes tours of Baillie Group Sawmill in Owego, New York as part of forest education program.
- AIANY (American Institute of Architects New York Chapter)corePID Floors hosts AIANY member events including cocktail happy hours and educational sessions at their flagship showroom. Partnership supports design community engagement.
- NY11+ Design CommunitycorePID Floors hosted the NY11+ Reception & Panel Discussion: 'Paths to Professionalism in Interior Design' at their flagship showroom. Ongoing partnership with design community organization.
- GenslerminorMiami team visit to Gensler's Miami offices for welcome breakfast, demonstrating relationship with major international architecture and design firm.
- Hardwood FederationcorePID Floors represents the hardwood flooring industry on Washington D.C.'s Capitol Hill on behalf of the Hardwood Federation, advocating for industry interests.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
PID Floors competitors and assessment
Company assessmentBroad incumbents
- Shaw Industries: Major flooring manufacturer and distributor offering hardwood and other flooring categories through retail, builder, and commercial channels; provides competitive pressure on PID at multiple price points.
- Mohawk Industries: Largest US flooring manufacturer with hardwood brands (e.g., Karastan, Mohawk Hardwood) serving residential and commercial markets; competes with PID through specifier channels but at mass-market scale.
- Mannington Mills: Major US flooring manufacturer offering hardwood alongside resilient, laminate, and commercial flooring at scale; competes for commercial and residential specification but spans broader price tiers than PID's luxury focus.
Direct peers
- Viking Hardwood Flooring: Premium engineered hardwood flooring manufacturer offering designer collections for high-end residential and commercial projects, comparable to PID's product positioning and target customers.
- Hallmark Floors: Premium hardwood flooring manufacturer offering curated collections for residential and commercial spaces with strong designer/specifier relationships, similar to PID's specialty positioning.
- Somerset Hardwood Flooring: US-based hardwood flooring manufacturer producing solid and engineered wood floors for residential and light commercial use, overlapping with PID's domestic manufacturing and product categories.
- Mirage Floors (Boa-Franc): Canadian premium hardwood flooring manufacturer serving high-end residential and commercial projects with designer collections, comparable to PID's craftsmanship and quality positioning.
- Provenza Floors: Luxury hardwood and waterproof flooring brand targeting designers and architects through a dedicated trade program, directly comparable to PID's trade-focused GTM and premium product portfolio.
- DuChateau Floors: Premium hardwood flooring brand offering designer-grade and customizable wood floors for high-end residential and commercial projects, closely overlapping PID's luxury positioning and trade channel.
Regional players
- Galleher Corporation: West Coast-focused hardwood flooring distributor serving contractors and dealers with premium wood products, comparable to PID's trade distribution model but operating primarily outside PID's Northeast footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PID Floors social profiles
Digital presencePID Floors financial estimates
Financial estimateRevenue estimate
Valuation estimate
PID Floors leadership team
Management profileNumber of profiles
Profiles1 record
PID Floors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PID Floors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PID Floors
What does PID Floors do?
PID Floors designs, manufactures, and sells luxury hardwood flooring, including engineered collections (inLove, Liberty, Selected) and fully custom parquet and plank products fabricated at its Brooklyn facility. The company serves the architectural, interior design, developer, and high-end residential markets through a flagship showroom in Manhattan, complemented by design tools, education, and specification resources.
Is PID Floors a public or private company?
PID Floors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PID Floors founded?
PID Floors was founded in 1989. It employs 11 to 50 people.
Where is PID Floors based?
PID Floors is headquartered in Brooklyn, United States, in the North America region.
How does PID Floors make money?
Three revenue lines are on record. Hardwood Flooring Product Sales are the primary driver. The others are trade/Professional Program and education and Training Services.
Who are PID Floors's main competitors?
Broad incumbents on record are Shaw Industries, Mohawk Industries and Mannington Mills. Direct peers are Viking Hardwood Flooring, Hallmark Floors, Somerset Hardwood Flooring, Mirage Floors (Boa-Franc), Provenza Floors and DuChateau Floors. Galleher Corporation is listed as a regional player.
Does PID Floors have an API?
No public API is recorded for PID Floors.
What industry is PID Floors in?
PID Floors's product category is Hardwood Flooring. Its primary akta.pro industry code is CRAIAGAB, Hardwood Flooring Retail, with a secondary code of CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution. Its NAICS code is 449121 and its SIC code is 5200.