Somerset Hardwood Flooring

What Somerset Hardwood Flooring does

Somerset Hardwood Flooring is a privately held, family-owned manufacturer of solid and engineered hardwood flooring headquartered in Somerset, Kentucky. Founded circa 2005 and operating as a member of the Bauwerk Group family of companies, the company runs a vertically integrated operation that owns and manages its own Appalachian timberland, employs a full-time forestry staff, and controls each subsequent stage — lumber grading, drying, milling, and finishing — at a single U.S. production footprint. It employs 54 people and processes millions of board feet of premium Appalachian hardwood per year, working exclusively in three species: oak, maple, and hickory.

The product portfolio spans ten collections (Hand Crafted, Homestyle, Classic, Color Plank, Color Strip, High Gloss, Character, Wide Plank, Classic Character, and Euro Wide Plank) offered in both traditional solid and proprietary SolidPlus® / SolidPlus XP engineered constructions, with plank widths from 2-1/4" strips to 8.25" ultra-wide euro planks. Core technical differentiators include the SolidPlus engineered platform — a 3mm to 3.5mm dry sawn wear layer on a cross-grained plywood core that yields 4-5 flooring units per traditional solid board — and the Ultimate™ factory-applied UV-cured aluminum oxide/urethane finish with a full face fill process. Standard warranties include 50-year finish wear coverage and lifetime structural warranties.

Somerset sells exclusively through a network of several thousand independent flooring retailers and regional distributors across the United States, supported by the Total Options Display (TOD) and Preferred Options Display (POD) in-showroom merchandising programs, sample boards, and priority website listing. Pricing is set independently by dealers. The company operates a separate online marketplace (market.somersetfloors.com) for floor care products, mop kits, and product samples, but does not sell flooring directly to consumers. Primary customer segments are residential homeowners and the independent flooring retailers/distributors who serve them, with no disclosed commercial/contract channel and no international presence.

Name

Somerset Hardwood Flooring

Legal name

Somerset Hardwood Flooring

Website

https://somersetfloors.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Somerset Hardwood Flooring is a family-owned, vertically integrated U.S. manufacturer of solid and engineered Appalachian hardwood flooring (oak, maple, hickory) sold through several thousand independent retailers nationwide, operating as a member of the Bauwerk Group.

Ownership category

akta.pro rank

Product category

Hardwood Flooring Manufacturing

NAICS

All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)

Keywords

• Hardwood flooring manufacturing
• Engineered wood flooring
• Appalachian hardwood lumber
• Solid wood planks
• Floor care products

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardwood Flooring Products: Somerset Hardwood Flooring generates revenue primarily from the manufacture and sale of solid and engineered hardwood flooring. Products are sold through independent retailers and distributors across the United States. The company offers nine collections (Hand Crafted, Homestyle, Classic, Color Plank, Color Strip, High Gloss, Character, Wide Plank, Classic Character, Euro Wide Plank) in solid and SolidPlus® engineered constructions, across oak, maple, and hickory species, in both pre-finished and unfinished options.
2. Floor Care and Maintenance Products: Somerset sells floor care and maintenance products (cleaners, mop kits) through its online marketplace at market.somersetfloors.com. These ancillary products complement the core flooring offering.
3. Product Samples: The company offers product samples for purchase through its online marketplace, allowing customers to evaluate flooring options before purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Somerset Hardwood Flooring is a vertically integrated U.S. manufacturer of solid and engineered hardwood flooring made exclusively from Appalachian oak, maple, and hickory. The company owns and manages its own timberland and runs in-house lumber grading, drying, milling, and finishing operations. Finished flooring is sold through a network of several thousand independent retailers and distributors across the United States, with proprietary SolidPlus® engineered construction and Ultimate™ UV-cured aluminum oxide/urethane finishes across nine product collections.

Product overview

Somerset Hardwood Flooring offers a comprehensive portfolio of hardwood flooring products organized into nine distinct collections (Hand Crafted, Homestyle, Classic, Color Plank, Color Strip, High Gloss, Character, Wide Plank, and Euro Wide Plank). The company provides two primary construction technologies: traditional Solid flooring (3/4" nominal thickness, homogeneous construction) and SolidPlus/SolidPlus XP engineered flooring (layered construction with 3mm-3.5mm wear layers). All flooring is available in Appalachian hardwood species (oak, maple, hickory) and offered in both pre-finished and unfinished options. The collections range from narrow strip (2-1/4") to ultra-wide euro plank (8.25") widths, catering to diverse residential and commercial design preferences.

Differentiator

Problem solved

Functional benefit

Brands

• SolidPlus: Proprietary engineered hardwood flooring construction that provides dimensional stability while maintaining the appearance of solid hardwood. Features a 3mm wear layer and can be installed on any grade level including basements.
• SolidPlus XP

Products and services

• Character Collection A hardwood flooring collection featuring natural character markings, knots, and distinctive wood grain patterns in oak, maple, and hickory species, sold through independent flooring retailers nationwide.
• Hand Crafted Collection Hand-scraped wood flooring with a distressed, rustic appearance, available exclusively in SolidPlus® engineered construction with a 3mm wear layer, sold through independent flooring retailers nationwide.
• Classic Character Collection A mid-range hardwood flooring collection combining traditional solid hardwood with natural character markings and classic styling in oak, maple, and hickory, sold through independent flooring retailers.
• Homestyle Collection Versatile hardwood flooring collection with a four-sided eased edge profile, available in multiple plank widths and oak, maple, and hickory species, sold through independent flooring retailers.
• Classic Collection Traditional hardwood flooring collection with lightly textured surfaces in 2-1/4" and 3-1/4" plank widths, sold through independent flooring retailers.
• Color Plank Collection Pre-finished hardwood flooring available in a variety of popular stain colors with eased edges, offered in solid and SolidPlus® engineered construction, sold through independent flooring retailers.
• Color Strip Collection Narrow strip hardwood flooring in 2-1/4" to 3-1/4" widths, available in solid construction with square end profile, sold through independent flooring retailers.
• High Gloss Collection High-gloss finish solid hardwood flooring in 2-1/4" and 3-1/4" widths, featuring enhanced durability with a 50-year finish warranty, sold through independent flooring retailers.
• Wide Plank Collection Wide plank hardwood flooring in 6" and 7" widths featuring SolidPlus® engineered construction with 8-ply, 1/2" thickness and 3mm wear layer, sold through independent flooring retailers.
• Euro Wide Plank Collection European-style ultra-wide plank hardwood flooring at 8.25" width, featuring SolidPlus XP® engineered construction with 9/16" thickness, 3.5mm wear layer, and Ultimate™ UV-cured finish, sold through independent flooring retailers.
• Floor Care and Maintenance Products Branded hardwood floor cleaners and mop kits sold directly to consumers through the Somerset online marketplace to complement and maintain installed flooring.
• Product Samples Individual flooring sample boards sold through the Somerset online marketplace so consumers can evaluate color, species, and finish options before purchase.

Quantifiable outcome

• Pre-finished hardwood flooring eliminates the on-site staining and finishing process, allowing homeowners to place furniture immediately upon installation — unlike unfinished flooring which requires multi-day sanding, staining, and finishing after installation.
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bauwerk GroupcoreOthersSomerset Hardwood Flooring is a member of the Bauwerk Group family of companies. As part of this group, Somerset aligns with a larger flooring industry organization committed to doing what is right for customers and the environment.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Shaw Industries: One of the world's largest flooring manufacturers (Berkshire Hathaway subsidiary) with a broad product portfolio spanning carpet, hardwood, tile, and resilient/LVT. Competes with Somerset in hardwood while also dominating adjacent categories Somerset does not serve.
• Mohawk Industries: Largest flooring manufacturer in the world, with extensive hardwood, LVP, laminate, and tile product lines. Overlaps with Somerset in hardwood but operates at vastly greater scale and with a much broader category portfolio.

Direct peers

• Boa-Franc (Mirage): Canadian manufacturer of premium prefinished engineered hardwood flooring under the Mirage brand. Comparable engineered construction technology, premium positioning, and dealer-channel sales model.
• Boen: Norwegian-origin engineered hardwood flooring brand, also a member of the Bauwerk Group family of companies. Sister brand to Somerset within Bauwerk, making it the most structurally comparable peer from an ownership and product perspective.
• Mannington Mills: Family-owned U.S. flooring manufacturer with a significant hardwood flooring business alongside resilient and laminate products. Comparable mid-market positioning with overlapping residential dealer channels.
• Mullican Flooring: U.S.-based hardwood flooring manufacturer producing solid and engineered prefinished flooring in oak, maple, hickory, and walnut. Most directly comparable peer in scale, product mix, and dealer-channel go-to-market strategy.
• Anderson Tuftex: Hardwood flooring brand owned by Shaw Industries focused on premium hard surface products. Directly competes with Somerset's Wide Plank and Character collections in design-forward hardwood segments.
• Kährs: Swedish engineered hardwood flooring pioneer with a multi-layer construction similar in concept to Somerset's SolidPlus. Comparable premium positioning and broad dealer network across multiple geographies.
• AHF Products (Bruce, Hartco, Robbins): Major U.S. hardwood flooring manufacturer producing solid and engineered products under legacy brands including Bruce. Directly competes with Somerset in prefinished solid and engineered hardwood sold through independent retailers and home centers.

Others

• Floor & Decor Holdings: Leading U.S. specialty retailer of hard surface flooring (hardwood, tile, LVP) that stocks Somerset's competitors and represents the consolidating retail channel against which Somerset's independent dealer network must compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/somerset-hardwood-flooring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Somerset Hardwood Flooring