Americans for Prosperity

Name

Americans for Prosperity

Legal name

Americans for Prosperity

Website

https://americansforprosperity.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Political Advocacy Services

NAICS

Political Organizations (813940), Other Social Advocacy Organizations (813319), Social Advocacy Organizations (81331)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Governance, Democracy & Rule of Law (BPAGABAI)

Keywords

• Conservative advocacy
• Policy advocacy
• Grassroots organizing
• Political mobilization
• Social welfare

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donor Contributions: Americans for Prosperity is a 501(c)(4) social welfare organization that operates primarily through member contributions and donations. Donors can give via cash (check, wire, ACH), appreciated assets (stocks, bonds, real estate), bequests and estate gifts, and beneficiary designations. The organization is prohibited from providing political campaign contributions but may engage in issue advocacy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Americans for Prosperity is a 501(c)(4) social welfare organization that mobilizes a network of citizens to advocate for free-market and limited-government policies. It operates state chapters in all 50 states and delivers advocacy services through grassroots organizing tools (National Scorecard, Key Vote Alerts), training programs (Grassroots Leadership Academy), and policy campaigns focused on tax cuts, healthcare affordability, education freedom, criminal justice, free speech, and immigration.

Product overview

Americans for Prosperity is a conservative advocacy organization that operates as a community of millions of concerned citizens advocating for solutions based on proven principles. Rather than a unified software platform, AFP's 'products' consist of advocacy programs, grassroots organizing tools, and policy initiatives. The core offerings include the National Scorecard (legislative tracking system), Key Vote Alerts (legislative communication alerts), and the Reignite the American Dream initiative (grassroots organizing campaign). AFP also runs the Grassroots Leadership Academy (training program), maintains State Chapters in all 50 states, and partners on the Affordability Agenda policy roadmap. The organization conducts nationwide campaigns on policy priorities including tax cuts, energy affordability, education freedom, and healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• National Scorecard A legislative tracking tool that scores lawmakers' votes on key policy issues, allowing citizens to hold politicians accountable based on their voting records on AFP's priority issues.
• Key Vote Alerts Legislative alerts that inform supporters about upcoming congressional votes on key policy issues, enabling grassroots advocacy on priority legislation.
• Grassroots Leadership Academy A training program that equips activists with communication strategies, storytelling techniques, and grassroots engagement tactics to navigate policy pursuits and advocate for change in their communities.
• State Chapters Network AFP's network of state-level chapters operating in all 50 states, enabling localized advocacy, grassroots organizing, and policy engagement at the state level.

Quantifiable outcome

• Helped pass the Working Families Tax Cut (extension of 2017 tax cuts) on July 4, 2025
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• The LIBRE InitiativecoreStrategic or Co-development Partner · 5 March 2026The LIBRE Initiative partnered with Americans for Prosperity and Concerned Veterans for America to launch a seven-figure nationwide grassroots and advertising campaign promoting their 'Affordability Agenda' policy roadmap aimed at lowering costs across energy, housing, healthcare, and groceries. The partnership combines AFP's grassroots network with LIBRE's outreach to the Hispanic community.
• Concerned Veterans for AmericacoreStrategic or Co-development Partner · 5 March 2026Concerned Veterans for America joined AFP and The LIBRE Initiative in launching a seven-figure nationwide affordability campaign. The partnership leverages CVA's veteran-focused advocacy network to expand reach across the conservative coalition.
• American Experiment North DakotaminorGTM or Marketing Partner · 13 January 2026American Experiment North Dakota co-hosted a School Choice Week event at the North Dakota Capitol with Americans for Prosperity North Dakota and EdChoice, celebrating educational options available to families.
• EdChoiceminorGTM or Marketing Partner · 13 January 2026EdChoice co-hosted School Choice Week events with AFP at the Florida and North Dakota state capitols, highlighting the importance of parental choice in education and celebrating scholarship programs.
• National School Choice Awareness FoundationminorGTM or Marketing Partner · 12 June 2024AFP Foundation Florida partnered with National School Choice Awareness Foundation for National School Choice Week celebrations, with over 800 students, parents, and teachers rallying at the Florida Capitol.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heritage Foundation: Heritage Foundation is one of the largest conservative public policy think tanks and advocacy organizations in the U.S., operating a similar model of policy research, grassroots mobilization, and donor-funded campaigns on issues overlapping with AFP's economic, education, and healthcare priorities.
• Americans for Tax Reform: Americans for Tax Reform is a conservative advocacy organization founded by Grover Norquist that lobbies for lower taxes, limited government, and free markets — the same core issue set AFP organizes around. Both operate as 501(c)(4)s with national grassroots and lobbying capacity.
• Club for Growth: Club for Growth is a 501(c)(4) advocacy organization that promotes free-market economic policies, lower taxes, and limited government through grassroots campaigns, primary election spending, and lobbying — directly overlapping AFP's policy agenda and donor base.
• American Legislative Exchange Council (ALEC): ALEC is a membership organization of state legislators that drafts and promotes model conservative legislation on taxes, education, and regulation — highly comparable to AFP's state-level advocacy infrastructure and Koch-network alignment.
• Turning Point USA: Turning Point USA is a conservative youth-oriented advocacy organization with grassroots chapters on college campuses and nationwide — a comparable 501(c)(3)/c(4) grassroots mobilization model targeting conservative voters, with overlapping donor base.
• Cato Institute: Cato Institute is a libertarian public policy research organization founded by Charles Koch that produces policy research on limited government, free markets, and individual liberty — directly comparable issue focus to AFP and overlapping Koch-network funding.
• Concerned Veterans for America: Concerned Veterans for America is a conservative veteran-focused advocacy organization that is an active AFP coalition partner on the Affordability Agenda, sharing similar 501(c)(4) structure, Koch-network ties, and grassroots mobilization model.
• The LIBRE Initiative: The LIBRE Initiative is a Koch-network-funded conservative advocacy organization focused on Hispanic community outreach on free-market issues, partnering with AFP on the Affordability Agenda — directly comparable 501(c)(4) structure and policy focus.
• Tea Party Patriots: Tea Party Patriots is a national conservative grassroots advocacy organization with state-level chapters and a focus on fiscal responsibility, limited government, and free markets — directly comparable to AFP's grassroots-driven policy advocacy model.
• National Right to Life Committee: National Right to Life is one of the oldest U.S. advocacy organizations operating as a 501(c)(4) with national grassroots, lobbying, and donor-funded campaigns — a comparable operating model to AFP, though focused on a different (social) policy vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/americansforprosperity
• Facebookfacebook.com/fightback
• LinkedInlinkedin.com/company/americans-for-prosperity
• Xx.com/AFPhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Americans for Prosperity