Power Equipment Company

What Power Equipment Company does

Power Equipment Company (PECO) is a privately held, full-line heavy equipment dealership founded in 1936 by Dean Gillespie in Grand Junction, Colorado, and now headquartered at a new 52,000-square-foot Brighton, Colorado campus on a 20-acre site. The company sells, rents, services, and supplies parts for construction, aggregate, paving/compaction, crane, environmental processing, and road maintenance equipment through 10 owned branch locations across Colorado, Wyoming, New Mexico, Missouri, and Utah, plus a Canadian subsidiary (Machinery Supply) in Airdrie, Alberta. PECO represents premium OEM brands including Volvo Construction Equipment (40-year partnership, 2025 Dealer of the Year), Link-Belt, BOMAG, Liebherr, Terex (Cedarapids/Canica), Superior Industries, Powerscreen, Takeuchi, and several road maintenance lines. Acquired by ML Holdings Company in 1997, the business has expanded through both greenfield branches and the 2022 acquisition of Golden Equipment Company into southwestern Colorado and New Mexico.

The business model combines four revenue streams: one-time new and used equipment sales, usage-based rentals with rent-to-purchase options, recurring parts and service revenue through Customer Support Agreements and 24/7 field support, and equipment financing via in-house credit. The core customer base is comprised of construction, aggregate, mining, paving, agriculture, landscaping, waste/material management, power generation, and municipal contractors served through direct field sales at branch locations. Distribution is purely physical-direct — no significant digital channel or e-commerce sales motion is evident — and PECO relies on website, email newsletter, social media, and ConExpo-Con/Agg trade show participation for top-of-funnel demand generation.

Operational depth comes from factory-trained technicians averaging 20 years of industry experience, a centralized field service dispatch center, 16 mobile service trucks, OEM and aftermarket parts inventory across all represented brands, and customer credit applications administered by an in-house credit team. PECO has begun positioning for the electrification of compact equipment through Volvo's electric line, though its broader technology posture is traditional industrial distribution rather than software-enabled. The company has no publicly disclosed financials, funding rounds, or AI/ML capability signals in the available data.

Name

Power Equipment Company

Legal name

Power Equipment Company

Website

https://power-equip.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Founded in 1936, Power Equipment Company is a multi-brand heavy equipment dealership that sells, rents, services, and supplies parts for construction, aggregate, paving, and crane equipment through 10 branches across Colorado, Wyoming, New Mexico, Missouri, and Utah, representing OEMs including Volvo, Link-Belt, BOMAG, and Liebherr.

Ownership category

akta.pro rank

Product category

Heavy Equipment Dealership

SIC

Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

Keywords

• Heavy equipment sales
• Heavy equipment rentals
• Construction equipment dealer
• Aggregate equipment supply
• Equipment parts service

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: New and used heavy equipment sales across multiple equipment categories including aggregate, construction, cranes, and paving equipment. Equipment available for purchase from premium brands like Volvo, Liebherr, Terex, Link-Belt, and BOMAG.
2. Equipment Rentals: Flexible heavy equipment rental terms (weekly, monthly, or longer) with one of the largest rental fleets in the Rocky Mountain region. Rent-to-Purchase Option allows customers to apply rental payments toward equipment purchase.
3. Parts Sales: OEM and aftermarket parts sales with extensive inventory availability. Parts support for all equipment brands carried plus other makes and models.
4. Service and Maintenance: Shop and field service including preventative maintenance, repairs, inspections, and customized product training. 24/7 after-hours support available. Customer Support Agreements for ongoing maintenance contracts.
5. Equipment Financing: Credit applications and financing solutions for equipment purchases, providing financial services to support equipment sales transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Power Equipment Company is an authorized multi-line heavy equipment dealership that sells, rents, services, and supplies parts for new and used construction, aggregate, paving/compaction, crane, and environmental processing equipment from premium manufacturers including Volvo, Link-Belt, BOMAG, Liebherr, Terex, Superior Industries, Powerscreen, and Takeuchi. The company operates 10 branch locations across Colorado, Wyoming, New Mexico, Missouri, and Utah with a subsidiary in Alberta, Canada, supporting customers with flexible rental terms, rent-to-purchase options, OEM and aftermarket parts, mobile and in-shop service, and equipment financing.

Product overview

Power Equipment Company (PECO) operates as a heavy equipment dealer offering a unified portfolio of sales, rentals, parts, and service solutions. The core offering centers on equipment from multiple manufacturers including Volvo, Liebherr, BOMAG, Link-Belt, Superior, Terex, Powerscreen, and Takeuchi. Product categories span aggregate equipment (conveyors, crushers, screens, feeders, washers), construction equipment (haul trucks, loaders, dozers, excavators), cranes, environmental processing equipment, and paving/compaction equipment. The business model combines new and used equipment sales with flexible rental terms including rent-to-purchase options, supported by OEM parts supply and factory-trained service technicians. Additional services include credit financing, customer support agreements, and electronic invoicing. The company serves construction, aggregate, paving, and related industries across Colorado, Wyoming, New Mexico, Missouri, and Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy Equipment Sales Sale of new and used heavy construction equipment including aggregate, construction, crane, and paving equipment from multiple manufacturers (Volvo, Liebherr, Terex, Link-Belt, BOMAG, Superior, Powerscreen, Takeuchi) for contractors and operators.
• Heavy Equipment Rentals Flexible equipment rental program offering weekly, monthly, or longer terms with rent-to-purchase conversion, supporting contractors who need temporary or scalable equipment access.
• Parts Supply OEM and aftermarket parts inventory distributed through branch counters to keep customer equipment operational, supported by Kardex automated storage at the Brighton headquarters.
• Equipment Service & Maintenance In-shop and mobile equipment service including preventive maintenance, repairs, inspections, customized product training, and 24/7 after-hours emergency support for all equipment brands carried.
• Credit & Financing Equipment financing and credit application solutions operated through an in-house credit team to support customer equipment purchases.
• Customer Support Agreements Customized, recurring service agreements that bundle preventive maintenance to control costs, maximize machine availability, and increase resale value.
• Aggregate Equipment Aggregate processing equipment line including conveyors, feeders, crushers, screens, and washers/classifiers for aggregate production operations.
• Construction Equipment Construction equipment line for earthmoving and material handling, including articulated haul trucks, crawler loaders, dozers, excavators, material handlers, skid steers, compact track loaders, sweepers, and wheel loaders.
• Cranes Link-Belt crane line including all-terrain, hydraulic truck, lattice crawler, lattice truck, rough terrain, telescopic crawler, and truck terrain models with 40 to 200 US ton capacity.
• Environmental Processing Equipment Environmental processing equipment including compost turners, material separation, screening, and shredders for waste recycling and material processing operations.
• Paving & Compaction Equipment BOMAG paving and compaction line including asphalt pavers, recyclers, cold planers, light compact equipment, material transfer equipment, pneumatic rollers, refuse compactors, and vibratory rollers for road construction and maintenance.
• Mobile Aggregate Products Mobile aggregate product line including portable crushing plants, tracked plants, screening plants, and trommel plants for mobile aggregate processing.
• Heavy Equipment Attachments Heavy equipment attachments line including buckets, blades, grapples, and other attachments plus road maintenance equipment.
• Volvo Electric Machines Volvo electric construction machines line offering quiet, zero-emissions electric equipment such as the Volvo L20 Electric compact wheel loader.

Quantifiable outcome

• 35% maintenance cost and time savings with Volvo electric equipment
• +1 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and historical.

• Volvo Construction EquipmentflagshipChannel Partner/ Reseller/ Distributor · 8 April 2026Power Equipment Company is an authorized Volvo CE dealer with a 40-year partnership. The company was named Volvo CE's 2025 Dealer of the Year at ConExpo-Con/Agg. They offer Volvo excavators, wheel loaders, haul trucks, compact equipment, and electric machines with full sales, rental, parts, and service support.
• Link-Belt Construction Equipment CompanycoreChannel Partner/ Reseller/ DistributorAuthorized dealership for Link-Belt cranes covering Colorado, Wyoming, and New Mexico. Products include hydraulic truck cranes, lattice crawler cranes, rough terrain cranes, telescopic crawler cranes, and truck terrain cranes ranging from 40 to 200 US ton capacity.
• BOMAGcoreChannel Partner/ Reseller/ DistributorDesignated dealer for BOMAG paving and compaction equipment in Colorado, Wyoming, and New Mexico. Products include asphalt pavers, cold planers, vibratory rollers, soil compactors, pneumatic rollers, and refuse compactors.
• LiebherrcoreChannel Partner/ Reseller/ DistributorEquipment dealer offering Liebherr crawler loaders, dozers, excavators, material handlers, and wheel loaders. Products span from compact to large mining-class equipment with various emission ratings.
• Terex (Cedarapids, Canica)coreChannel Partner/ Reseller/ DistributorDealer for Terex equipment including Cedarapids cone crushers, jaw crushers, horizontal shaft impactors, and vibrating equipment, plus Canica vertical shaft impact crushers. Products include the full TC Series cone crusher lineup.
• Superior IndustriescoreChannel Partner/ Reseller/ DistributorAuthorized Superior dealer offering conveyors, stackers, crushers, screens, washers, and other aggregate processing equipment. Products include Pinnacle conveyors, Telestacker conveyors, and Valor VSI crushers.
• PowerscreencoreChannel Partner/ Reseller/ DistributorDealer for Powerscreen crushing, screening, and conveying equipment including Trakpactor impact crushers, Maxtrak cone crushers, Premiertrak jaw crushers, and Phoenix trommel screens.
• TakeuchicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Takeuchi compact excavators, compact track loaders, and compact wheel loaders. Products include TB Series compact excavators and TL Series compact track loaders with Tier 4 Final emission ratings.
• Allis-Chalmers Construction Equipment CompanyhistoricalChannel Partner/ Reseller/ DistributorOriginal equipment line from founding in 1936 when Dean Gillespie opened the first Power Equipment Company branch as the Allis-Chalmers dealership.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• RDO Equipment Co. Multi-brand heavy equipment dealer (John Deere, Vermeer, Topcon) operating a comparable sales-rentals-parts-service model with branches across the western US. Closest peer in scale, OEM portfolio breadth, and integrated branch model.
• Wheeler Machinery Co. Caterpillar dealer serving Utah and parts of Nevada and Wyoming. Direct territorial competitor to PECO in adjacent Rocky Mountain markets with a similar full-line construction and power generation franchise.
• 4 Rivers Equipment: John Deere construction and forestry equipment dealer with branches across Colorado, Texas, and New Mexico. Direct competitor in PECO's core Colorado and New Mexico territory with overlapping construction customer base.
• Empire Southwest: Caterpillar dealer serving Arizona, southeastern California, and parts of Nevada. Comparable in scale, branch coverage, and integrated rental-sales-service model; competes for the same Southwest aggregate and construction accounts.
• Kirby-Smith Machinery: Heavy equipment dealer (Komatsu, BOMAG, Wirtgen, Manitowoc) serving Oklahoma, Texas, Kansas, Missouri, and Arkansas. Operates an equivalent multi-brand dealership model with branches in territories that overlap PECO's Missouri presence.
• Komatsu Equipment Company: Komatsu's direct dealer organization with branches across multiple US states. Mirrors PECO's branch-distributed sales-rentals-parts-service structure and competes for similar construction and aggregate customers.
• Tractor & Equipment Co. Multi-line heavy equipment dealer (Komatsu, BOMAG, Link-Belt, Takeuchi) serving the Southeastern US. Comparable multi-brand strategy and Link-Belt crane franchise overlap make it a useful analog for PECO's go-to-market.

Broad incumbents

• H&E Equipment Services: National heavy equipment rental and sales company with a public listing and significantly broader branch footprint. Competes in the same product categories (cranes, aerial, earthmoving) as PECO's rental fleet across overlapping US geographies.
• United Rentals: Largest equipment rental company in North America with hundreds of branches. Competes directly in PECO's rental segment and increasingly in aerial and specialty equipment where PECO holds premium franchise rights.
• Sunbelt Rentals: Major national full-service equipment rental provider with deep branch density. Adjacent competitor to PECO's rental business and a growing presence in industrial and commercial construction rental markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PowerEquipmentCompany
• LinkedInlinkedin.com/company/power-equipment-company---peco
• Xx.com/powerequipmentc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Equipment Company