Davis Vision

What Davis Vision does

Davis Vision is a managed vision care company that designs, underwrites, and administers group and individual vision benefit plans, primarily for U.S. employer clients, labor unions, and individuals. The company operates a network of 200,000+ access points, combining independent eye care professionals with 4 of the top 5 national eyewear retailers, and produces over 1 million pairs of glasses annually in its own laboratories. Its product suite includes routine vision coverage (eye exams, frames, lenses, contact lenses), the Exclusive Collection of frames capped at $40 out-of-pocket, in-network online retail integrations (Warby Parker, 1-800 Contacts, Glasses.com, Visionworks, Target Optical), the Excel Advantage provider program, and adjunct wellness offerings (Fit Fwd, Diabetic Outreach) plus discounted LASIK and hearing aid access through Qualsight and Your Hearing Network.

The company's technology stack includes proprietary claims processing, utilization management, and provider credentialing systems, supported by member portals, a provider resource center, a mobile application (iOS and Android), and digital self-service tools (Estimator Tool, Vision Simulator, Frame Try-on Tool). Integrated ERA/EFT payment processing is delivered through a partnership with InstaMed. The platform is URAC-accredited and HIPAA-compliant, with credentialing integrated into CAQH ProView and OneHealthPort.

Davis Vision is a private company operating as a subsidiary of Versant Health Holdco, Inc., itself a subsidiary of MetLife, following MetLife's 2015 acquisition of Versant Health. Revenue is generated primarily through recurring monthly premiums paid by employer groups and individual subscribers (~$15/month for individual plans via sister brand Superior Vision), supplemented by wholesale frame sales through the Excel Advantage program. The company reports serving 24M+ members across 1,900+ clients, including 20+ Fortune 1000 employers and 3M union members, with a 97% client renewal rate and 98% in-network utilization. Distribution is sales-led, with a direct sales team and broker network segmented by employer group size, supported by digital member acquisition channels.

Name

Davis Vision

Legal name

Davis Vision, Inc.

Website

https://davisvision.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Davis Vision is a U.S. managed vision care company that administers group and individual vision benefit plans through a 200,000+ point provider network, in-house labs, and digital tools, serving 24M+ members across employer groups, labor unions, and individuals as a subsidiary of Versant Health (MetLife).

Ownership category

akta.pro rank

Product category

Managed Vision Care Benefits

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Insurance Agents, Brokers & Service (6411), Services-Health Services (8000), Ophthalmic Goods (3851)

akta.pro primary industry

Commercial Vision Insurance Plans (Employer-Sponsored) (HLAEAJAA)

akta.pro secondary industries

Union / Association / Affinity Vision Plans (HLAEAJAK), Individual & Family Vision Insurance Plans (HLAEAJAB), Vision Discount Plans (Non-Insurance) (HLAEAJAH), Medicare Advantage Vision Benefits (Embedded) (HLAEAJAC), Vision Insurance (FSAIAHAB)

Keywords

• Vision insurance plans
• Managed vision care
• Eye care benefits
• Optical provider network
• Eyewear coverage programs

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vision Insurance Premiums: Davis Vision generates revenue primarily through monthly premiums paid by employer groups and individual subscribers for vision insurance coverage. Plans feature options for fully-covered eyewear, with the Exclusive Collection offering frames at no more than $40 out-of-pocket, often covered-in-full. The news article cites a rate of approximately $15/month for their vision plans.
2. Excel Advantage Frame Sales: Eye care professionals can purchase Exclusive Collection frames at up to 50% off wholesale prices through the Excel Advantage program, then sell frames to non-Davis Vision patients at their own retail prices, generating additional revenue for the company through wholesale frame sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Davis Vision is a managed vision care company that designs, underwrites, and administers vision benefit plans for employer groups, labor unions, health plans, and individuals. Core offerings include comprehensive vision insurance covering annual eye exams, frames, lenses, and contact lenses, delivered through a network of 200,000+ in-network eye care access points and supported by the company's own laboratory production of over 1 million pairs of glasses annually.

Product overview

Davis Vision is a comprehensive managed vision care company offering a unified platform of vision care benefits through multiple integrated products and services. The core Davis Vision product provides routine eye exams, corrective eyewear (frames, lenses, contact lenses), and access to over 200,000 eye care professionals nationwide. Key modules include the Exclusive Collection of frames (covered up to $40 out-of-pocket), the Estimator Tool for cost planning, Vision Simulator, and Frame Try-on Tool. Supporting services include LASIK discounts through Qualsight, Hearing Health Care through Your Hearing Network, Fit Fwd wellness program, and Diabetic Outreach. For providers, Excel Advantage enables frame purchasing and revenue generation. The company also offers individual/family plans through its sister brand Superior Vision. All services are complemented by mobile apps, online retail integrations, and integrated payment solutions via InstaMed.

Differentiator

Problem solved

Functional benefit

Brands

• Exclusive Collection: A selection of stylish frames available to Davis Vision members for no more than $40 out-of-pocket, often covered-in-full. Includes hundreds of fashion-forward frames with free one-year breakage warranty available at thousands of independent provider offices.

Products and services

• Davis Vision Core Vision Care Plans Comprehensive managed vision care benefits for employer groups, labor unions, health plans, and individuals, covering annual eye exams, frames, lenses, and contact lenses. Plans offer access to 200,000+ in-network eye care access points and Exclusive Collection frames covered up to $40 out-of-pocket.
• Employer Care and Coverage Plans Employer-sponsored vision care plans offering low-cost coverage with multiple plan design options, routine eye exams, corrective eyewear (frames, lenses, contact lenses), and dedicated broker and client support. Minimum 10 enrollees; plans effective on the first of the month with 30-day advance notice.
• Plans for Individuals and Families Direct-to-consumer individual and family vision coverage for those without employer-sponsored benefits, self-employed individuals, and those not currently working. Delivered via sister product Superior Vision with access to the same provider network and Exclusive Collection.
• Routine Vision Programs for Health Plans Annual eye exams and corrective eyewear coverage (frames, lenses, contact lenses) for health plan members, designed to promote early detection and treatment of chronic conditions and improve HEDIS/Stars scores.
• Medical Claims Review Claims review process for health plans based on nationally recognized guidelines that identifies and mitigates incorrect CPT coding, eliminates reimbursement for unnecessary or duplicative diagnostic procedures, and reduces medical spend.
• Utilization Management Utilization management program delivering quality vision care while driving cost savings and ensuring regulatory compliance, including evidence-based medicine protocols, board-certified ophthalmologist and optometrist review, and retrospective data analytics.
• Davis Vision Mobile App Standalone iOS and Android application enabling Davis Vision members to find eye care professionals, check eligibility, request ID cards, review claims, submit out-of-network claims with receipt photos, and access calculators and frame try-on tools.
• Broker Sales and Proposal Services Sales support and proposal services for brokers selling Davis Vision products, including quote requests for groups under 500 and groups of 500+ employees, with proposal turnaround times of 3-5 business days.
• Excel Advantage Provider Program Revenue-generating program for in-network eye care professionals offering Exclusive Collection frames at up to 50% off wholesale prices, with the ability to sell frames to non-members at their own prices. Includes a 222-frame collection on a rotating fixture, free shipping, and no minimum orders.

Quantifiable outcome

• 97% member satisfaction and customer retention rate
• +9 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• InstaMedcoreTechnology or IntegrationDavis Vision partnered with InstaMed, the industry-leading healthcare payments network, to deliver Integrated ERA/EFT solution. This provides direct electronic deposits into provider bank accounts and enables electronic remittances. The solution is free to Davis Vision providers and eliminates paper checks and EOPs. InstaMed is independently certified as a Payment Card Industry Level One Service Provider and SSAE16 Type II compliant.
• Warby ParkercoreChannel Partner/ Reseller/ DistributorWarby Parker is an in-network online retailer for Davis Vision members. Members can shop for glasses online using their vision benefits at Warby Parker locations.
• 1-800 ContactscoreChannel Partner/ Reseller/ Distributor1-800 Contacts is an in-network online retailer for Davis Vision members. Members can order contact lenses online using their vision benefits.
• Glasses.comcoreChannel Partner/ Reseller/ DistributorGlasses.com is an in-network online retailer for Davis Vision members. Members can shop for glasses online using their vision benefits.
• VisionworkscoreChannel Partner/ Reseller/ DistributorVisionworks is an in-network online retailer for Davis Vision members. Members can shop for glasses online using their vision benefits.
• Target OpticalcoreChannel Partner/ Reseller/ DistributorTarget Optical is an in-network online retailer for Davis Vision members (certain employers only). Members can shop for glasses and contacts online using their vision benefits.
• Qualsight LASIK NetworkminorStrategic or Co-development PartnerDavis Vision members have access to the Qualsight network of LASIK eye care professionals. Depending on benefit coverage, a LASIK discount or allowance may be included. Members receive some of the lowest prices on LASIK procedures (under $1,000/eye for conventional LASIK vs typical $1,677/eye) and are eligible for a free LASIK consultation.
• Your Hearing NetworkminorStrategic or Co-development PartnerDavis Vision members have access to Your Hearing Network for savings of up to 40% off national average selling prices for brand name hearing aids.
• Transitions OpticalTechnology or IntegrationDavis Vision covers the FULL portfolio of authentic Transitions Light Intelligent Lenses that continuously adapt to changing light conditions, while blocking UV and protecting from harmful blue light, both indoors and out. Also offers new Transitions GEN S lens options.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VSP Vision Care: VSP is the largest vision insurance and eyecare benefits company in the U.S., directly competing with Davis Vision in employer-sponsored vision plans, provider networks, and frame/lens programs. VSP also operates its own eyewear brands and clinics, making it the most direct comparable.
• EyeMed Vision Care: EyeMed is a major U.S. vision benefits provider owned by Aetna (CVS Health), competing head-to-head with Davis Vision in employer-sponsored vision plans and direct-to-consumer individual plans. It uses a similar network-and-discount model across independent providers and major retailers.
• UnitedHealthcare Vision (Spectera): UnitedHealthcare Vision (operating under the Spectera brand) offers employer-sponsored vision benefits to large group customers as part of UnitedHealth Group's benefits portfolio. Directly comparable to Davis Vision in targeting Fortune 1000 employers with bundled benefits.
• Humana Vision: Humana offers vision insurance plans, including Medicare Advantage vision benefits, that compete with Davis Vision in both employer group and individual markets, particularly for senior and Medicare-aligned customers.
• Anthem Blue Cross Blue Shield Vision: Anthem offers vision benefits as a rider on its medical plans, competing with Davis Vision for large employer accounts where vision is sold alongside medical and dental. Often embedded in full benefits packages.
• Cigna Vision: Cigna offers vision benefits as part of its broader supplemental health portfolio, directly competing with Davis Vision for employer-sponsored vision benefits, especially in mid-to-large employer segments.

Broad incumbents

• Superior Vision: Superior Vision is Davis Vision's sister brand under Versant Health, focused on individual and family vision plans. Operates the same parent and overlapping provider network, but addresses a different customer segment (individuals/self-employed) rather than employer groups.
• Versant Health: Versant Health is the parent company of both Davis Vision and Superior Vision and a subsidiary of MetLife. It operates as the broader managed vision care platform, including utilization management and medical claims review services.
• MetLife: MetLife is the ultimate parent of Davis Vision through Versant Health. As a global insurer, MetLife provides the capital, regulatory infrastructure, and employer distribution that supports Davis Vision's growth in group benefits.

Emerging players

• Warby Parker: Warby Parker is a direct-to-consumer eyewear retailer that is in-network with Davis Vision. While not a direct vision insurance competitor, it represents the DTC channel disruption that pressures both optical retail pricing and managed care unit economics over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/davisvisioninc
• Facebookfacebook.com/davisvisioninc
• LinkedInlinkedin.com/company/davis-vision

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davis Vision