Motel 6

What Motel 6 does

Motel 6 is a U.S. economy lodging brand operating more than 1,400 properties nationwide, founded in 1962 in Santa Barbara, California, and headquartered in Dallas, Texas. It is owned by Wyndham Hotels & Resorts (NYSE: WH) following Wyndham's 2018 acquisition of G6 Hospitality, the holding company that runs the brand. The chain serves price-sensitive road-trippers, families, contractors, long-haul travelers and small-business bookers through an ultra-budget model anchored on standardized rooms, free Wi-Fi, a pet-friendly policy (pets stay free) and free stays for children under 17.

The business operates a franchise- and managed-property model under two consumer brands — Motel 6 for nightly stays and Studio 6 for extended-stay demand — supplemented by the My6 loyalty program, the Corporate Plus small-business channel, and direct booking via the Motel 6 mobile app and website. Revenue is generated through nightly room sales at franchised/managed properties, franchise fees, brand and loyalty programs, and ancillary guest spend, with the chain positioned as the price-leader segment within Wyndham's broader brand portfolio.

Over its 60+ year history, Motel 6 has changed institutional ownership multiple times — acquired by Accor in 2007, sold to Blackstone in 2012, and sold to Wyndham in 2018 — while continuing to grow its U.S. footprint and to invest incrementally in direct-channel technology (loyalty, mobile app) to defend unit economics in a commoditized budget segment.

Name

Motel 6

Legal name

Motel 6

Website

https://motel6.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Motel 6 is a U.S. economy motel chain operating 1,400+ properties nationwide under Wyndham Hotels & Resorts, serving budget road-trippers, families, contractors and small-business travelers through its Motel 6 and Studio 6 brands.

Ownership category

akta.pro rank

Product category

Budget Lodging

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Franchised/Chain Motels (THAGAFAM)

Keywords

• Budget motel lodging
• Economy hotel chain
• Extended stay hotels
• Hotel franchise network
• Corporate travel lodging

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Nightly Room Rentals: Primary revenue from nightly motel room rentals at budget-friendly price points. Standard check-in after 3 PM, check-out by 11 AM. Rooms include free WiFi, pet-friendly accommodations, and basic amenities.
2. Extended Stay (Studio 6): Studio 6 brand offers extended stay accommodations with kitchenettes, full kitchens, coin laundry facilities, and weekly/monthly rates for longer visits.
3. Corporate and Group Bookings: Corporate Plus program for business travelers and group reservations for organizations, teams, and events with volume pricing.
4. Loyalty Program (My6): My6 membership program generates repeat bookings through points earning on stays, with members receiving exclusive promotional rates and faster booking access.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Motel 6 operates a franchised network of more than 1,400 budget motel properties across the United States, providing economical overnight accommodations under the Motel 6 brand and the Studio 6 extended-stay brand. The company sells lodging stays directly to consumers through its website, mobile app, and on-property front desks, and to corporate accounts through the Corporate Plus program. The offering is complemented by the My6 loyalty program, which rewards repeat guests with rate discounts and perks.

Product overview

Motel 6 operates as a budget motel chain with over 1,400 locations nationwide. The portfolio consists of two primary brands: Motel 6 (core economy motel product) offering standard rooms with free WiFi, pet-friendly policies, free parking, and pools at select locations; and Studio 6 (extended-stay sub-brand) featuring kitchenettes, full kitchens, coin laundry, and weekly/monthly rates for longer visits. The My6 membership program provides loyalty rewards and exclusive discounts, while Corporate Plus serves business travelers with volume pricing options. The company also offers group reservations for travelers booking multiple rooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Motel 6 (overnight lodging) Economy overnight motel accommodations at more than 1,400 franchised locations across the United States, targeted at cost-conscious individual travelers.
• Studio 6 (extended-stay lodging) Extended-stay lodging with room amenities for longer-duration guests, including workers on assignment, relocation, and value-conscious long-stay travelers, franchised and managed under G6 Hospitality.
• My6 Loyalty Program Free-to-join loyalty program that rewards frequent Motel 6 and Studio 6 guests with member rates, discounts, and repeat-stay perks.
• Corporate Plus Program Corporate travel account program that provides business travelers with negotiated rates and direct-billing accounts at Motel 6 and Studio 6 properties.

Quantifiable outcome

• App store rating of 4.8 based on 17k+ reviews
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Days Inn by Wyndham: Wyndham-owned economy lodging brand competing head-to-head with Motel 6 in the budget segment. Similar value proposition, room-only rate structure, and roadside/highway location strategy targeting families and business travelers on tight budgets.
• Red Roof Inn: Independent US budget motel chain with 600+ properties offering comparable ultra-budget pricing and pet-friendly policies. Direct competitor in same customer segment with similar franchise structure and amenity profile.
• Travelodge by Wyndham: Wyndham's roadside economy brand positioned similarly to Motel 6 with budget rates and basic amenities. Operates under the same parent, creating internal brand competition for the same guest and corporate accounts.
• Super 8 by Wyndham: Budget motel brand under the same Wyndham Hotels & Resorts parent as Motel 6, targeting price-sensitive travelers with similar roadside locations and basic amenities. Directly comparable in price point, customer segment, and franchise model.
• Econo Lodge (Choice Hotels): Choice Hotels' budget brand offering basic motel accommodations at similar price points. Competes directly with Motel 6 for the same budget-conscious travelers, road trippers, and value-seeking families across highway and suburban locations.
• Rodeway Inn (Choice Hotels): Choice Hotels' budget motel brand offering basic accommodations at economy price points. Directly comparable to Motel 6 in customer segment, property type, and franchise-based operating model.
• Knights Inn (Choice Hotels): Choice Hotels' ultra-budget brand competing directly with Motel 6 in the lower-price tier. Targets the most price-sensitive travelers with stripped-down amenities and comparable room-only pricing.

Broad incumbents

• Microtel by Wyndham: Wyndham's all-suite budget brand competing in the same value tier as Motel 6 with consistent new-build construction standards. Targets business and leisure travelers seeking budget accommodations with predictable quality.
• Howard Johnson by Wyndham: Legacy Wyndham brand with broader mid-scale/economy positioning than Motel 6. Overlaps in budget customer base and highway locations but offers more amenities, positioning it as a slight step-up competitor.

Emerging players

• OYO Rooms: Tech-enabled budget lodging aggregator operating in the US, including managing some Motel 6 properties. Competes in the ultra-budget segment through aggressive pricing and digital-first booking, posing a tech-driven threat to traditional motel chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/motel6
• Facebookfacebook.com/motel6
• LinkedInlinkedin.com/company/motel-6

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motel 6