Microtel by Wyndham
Microtel by Wyndham is an economy hotel brand under Wyndham Hotels & Resorts (NYSE: WH), operating on a franchise model of independently owned properties. It serves budget leisure travelers, road trippers, small/mid-size businesses, and government/military guests with standardized, affordable accommodations.
- Company typePublic
- Founded2018
- HeadquartersParsippany, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Microtel by Wyndham does
Microtel by Wyndham is an economy hotel brand founded in 1989 and operated as a wholly-owned subsidiary brand of Wyndham Hotels & Resorts, Inc. (NYSE: WH), the publicly traded parent spun off from Wyndham Worldwide in 2018 and headquartered at 22 Sylvan Way, Parsippany, New Jersey. The brand targets budget-conscious travelers, road trippers, families, small and mid-size business travelers, and government/military personnel on per diem, offering standardized, interior-corridor economy accommodations positioned within Wyndham's economy tier alongside Days Inn, Super 8, Howard Johnson, and Travelodge. Properties are predominantly independently owned and operated under franchise agreements, while a subset are managed or owned by Wyndham Hotel Management, Inc.
The product surface includes the Microtel by Wyndham hotel brand itself, the Wyndham Hotels & Resorts mobile application (with a Road Trip Planner, mobile check-in/checkout, and direct booking), the Wyndham Rewards loyalty program (multi-tier Blue/Gold/Platinum/Diamond, points earn/redeem, and travel partner currency exchange), the Wyndham Business corporate travel platform, and Wyndham Travel Bundles combining hotel rooms with flights, cruises, car rentals, and activities. Co-branded Wyndham Rewards Earner credit cards with Barclays Bank Delaware and a Caesars Rewards loyalty partnership extend the loyalty ecosystem beyond hotel stays.
Microtel's revenue model is asset-light and franchise-driven: franchise, license, and management fees from independently owned properties form the core, supplemented by room revenue from owned/managed hotels, affiliate commission from co-branded credit cards, and transaction fees from packaged travel bookings. Distribution is primarily direct-to-consumer through wyndhamhotels.com, the mobile app, and phone reservations, with a separate Wyndham Business channel for managed corporate programs. Brand-level revenue and unit count are not separately disclosed by the parent.
Microtel by Wyndham firmographics
Firmographics- Name
- Microtel by Wyndham
- Legal name
- Wyndham Hotels & Resorts, Inc.
- Website
- https://wyndhamhotels.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Microtel by Wyndham is an economy hotel brand under Wyndham Hotels & Resorts (NYSE: WH), operating on a franchise model of independently owned properties. It serves budget leisure travelers, road trippers, small/mid-size businesses, and government/military guests with standardized, affordable accommodations.
- Ownership category
- akta.pro rank
Microtel by Wyndham industry classification
Industry- Product category
- Economy Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Economy Limited-Service Hotels (THAGABAA)
- akta.pro secondary industry
- Franchised/Chain Motels (THAGAFAM)
Keywords
Where Microtel by Wyndham is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Microtel by Wyndham business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Franchise Fees: Revenue from independently owned hotels operating under Microtel by Wyndham brand through franchise, license, or management agreements. Hotels are either franchised by the company or managed by Wyndham Hotel Management, Inc.
- Room Revenue (Owned/Managed Properties): Revenue from hotels managed or owned by Wyndham Hotel Management Inc. or its subsidiaries. Room bookings generate room revenue through nightly rates.
- Wyndham Rewards Financial Incentive Programs: Revenue from Wyndham Rewards Earner credit card partnerships, including Wyndham Rewards Earner Plus Card and Wyndham Rewards Earner Card co-branded with Barclays Bank Delaware
- Travel Packages and Bundles: Bundled travel offerings including hotel + flight packages, all-inclusive vacations, cruises, car rentals, tours and activities, generating commission revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Go Free Award Redemptions: 7,500-30,000 points per free night |
| Hybrid | Pay-as-you-go | Go Fast Discounted Nights: Starting at 750 points plus cash |
| Subscription | Pay-as-you-go | Standard Room Rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Microtel by Wyndham product offering
Product offeringCore offering
Microtel by Wyndham is an economy hotel brand offering affordable interior-corridor accommodations for budget-conscious travelers. The brand operates through a franchise model with independently owned and operated hotels, providing clean, comfortable rooms, free high-speed Wi-Fi at most locations, and standard amenities. It is part of Wyndham Hotels & Resorts' 25-brand portfolio with access to the Wyndham Rewards loyalty program and corporate booking through Wyndham Business.
Product overview
Microtel by Wyndham is an economy hotel brand operating under Wyndham Hotels & Resorts, the world's largest hotel company with 25 brands across 95 countries and over 9,100 hotels. The brand operates within the broader Wyndham ecosystem which includes the Wyndham Rewards loyalty program for point earning and redemption, the Wyndham Hotels & Resorts mobile app for booking and in-stay features, and Wyndham Business for corporate travel management. Microtel positions itself as an affordable accommodation option within Wyndham's economy brand tier alongside Days Inn, Super 8, Howard Johnson, and Travelodge.
Differentiator
Problem solved
Functional benefit
Products and services
- Microtel by Wyndham Hotel Brand An economy hotel brand offering affordable interior-corridor accommodations with standard amenities for budget-conscious travelers, positioned in the economy tier of Wyndham's 25-brand portfolio and accessible via the Wyndham Rewards loyalty program.
- Wyndham Rewards Loyalty Program Award-winning points-based loyalty program sponsored by Wyndham Rewards, Inc. allowing members to earn and redeem points for free nights, discounted stays (Points + Cash), and travel partner currency (airline miles, rail points) at participating Wyndham properties worldwide, with tiered membership levels (Blue, Gold, Platinum, Diamond).
- Wyndham Hotels & Resorts Mobile App Award-winning mobile application for booking stays at thousands of hotels worldwide, featuring Road Trip Planner, mobile check-in/checkout, exclusive Wyndham Rewards member deals, and streamlined reservations across the Wyndham portfolio.
- Wyndham Business Business travel management platform providing tools for managed corporate travel programs, small and mid-size business bookings, group travel, and meeting/event planning with up to 15% corporate discount, dedicated support, and reporting.
- Wyndham Travel Bundles Bundled travel packages combining hotel rooms with flights, all-inclusive vacations, cruises, car rentals, tours and activities, and transfers for seamless end-to-end booking experiences.
- Wyndham Hotels & Resorts Booking Platform The parent company's hotel booking and reservation management platform providing centralized reservations, multilingual support, special-rate programs, and access to 25 brands in 95+ countries with over 9,100 hotels.
Companies that use Microtel by Wyndham
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Microtel by Wyndham technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Microtel by Wyndham partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Caesars Entertainment CorporationcoreWyndham Rewards has partnered with Caesars Rewards loyalty program, allowing members to earn and redeem points at 30+ Caesars Rewards casino destinations including Caesars Palace Las Vegas, Harrah's properties, Horseshoe casinos, and Nobu Hotel Caesars Palace. Microtel guests can access casino hotel properties through this partnership.
- Travel Partner ProgramsminorWyndham Rewards allows members to earn Travel Partner Currency (airline miles, rail points, etc.) in lieu of Wyndham Rewards points for Qualified Stays at Participating Hotels
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Microtel by Wyndham competitors and assessment
Company assessmentDirect peers
- Baymont by Wyndham: Sister Wyndham economy/midscale brand with franchised properties; targets similar value-conscious travelers and operates within the same Wyndham distribution and loyalty ecosystem.
- Quality Inn (Choice Hotels): Choice Hotels' midscale/economy brand with franchised properties; comparable limited-service roadside positioning and customer mix to Microtel.
- Days Inn by Wyndham: Sister Wyndham economy/limited-service brand with similar franchised properties, targeted at budget travelers on highways. Most directly comparable brand within the same parent portfolio.
- Howard Johnson by Wyndham: Sister Wyndham economy/midscale brand with franchised properties along highways; comparable in customer segment and franchise distribution model.
- Super 8 by Wyndham: Sister Wyndham economy brand operating franchised roadside motels; overlapping customer base of budget-conscious road trippers and families.
- Motel 6: Leading independent U.S. economy motel chain offering no-frills, budget-friendly roadside lodging under franchised and corporate-owned properties; direct competitor to Microtel in the same price tier.
- Red Roof Inn: U.S. economy hotel chain operating franchised and company-owned properties along highways; targets similar budget-conscious travelers with a comparable franchise model.
- Travelodge by Wyndham: Sister Wyndham value/economy brand operating franchised properties in the U.S., Canada, and Mexico; serves identical budget traveler segment.
- Comfort Inn & Suites (Choice Hotels): Choice Hotels' economy-to-midscale limited-service brand; competes in the same roadside and suburban budget lodging segment with a franchised footprint.
- Holiday Inn Express (IHG): IHG's limited-service express brand offering franchised roadside economy/midscale lodging with global distribution; comparable in segment and franchise model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Microtel by Wyndham social profiles
Digital presenceMicrotel by Wyndham financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microtel by Wyndham leadership team
Management profileNumber of profiles
Microtel by Wyndham subsidiaries and ownership
Company hierarchySubsidiaries1 record
Microtel by Wyndham funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microtel by Wyndham M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microtel by Wyndham
What does Microtel by Wyndham do?
Microtel by Wyndham is an economy hotel brand offering affordable interior-corridor accommodations for budget-conscious travelers. The brand operates through a franchise model with independently owned and operated hotels, providing clean, comfortable rooms, free high-speed Wi-Fi at most locations, and standard amenities. It is part of Wyndham Hotels & Resorts' 25-brand portfolio with access to the Wyndham Rewards loyalty program and corporate booking through Wyndham Business.
Is Microtel by Wyndham a public or private company?
Microtel by Wyndham is a public company. It is classified as public and is currently operating.
When was Microtel by Wyndham founded?
Microtel by Wyndham was founded in 2018. It employs 5,001 to 10,000 people.
Where is Microtel by Wyndham based?
Microtel by Wyndham is headquartered in Parsippany, United States, in the North America region.
How does Microtel by Wyndham make money?
Four revenue lines are on record. Franchise Fees are the primary driver. The others are room Revenue (Owned/Managed Properties), wyndham Rewards Financial Incentive Programs and travel Packages and Bundles.
Who are Microtel by Wyndham's main competitors?
Direct peers on record are Baymont by Wyndham, Quality Inn (Choice Hotels), Days Inn by Wyndham, Howard Johnson by Wyndham, Super 8 by Wyndham, Motel 6, Red Roof Inn, Travelodge by Wyndham, Comfort Inn & Suites (Choice Hotels) and Holiday Inn Express (IHG).
Does Microtel by Wyndham have an API?
No public API is recorded for Microtel by Wyndham.
What industry is Microtel by Wyndham in?
Microtel by Wyndham's product category is Economy Hotels. Its primary akta.pro industry code is THAGABAA, Economy Limited-Service Hotels, with a secondary code of THAGAFAM, Franchised/Chain Motels. Its NAICS code is 72111 and its SIC code is 7000.