Sunrise International

Name

Sunrise International

Legal name

Sunrise International Inc.

Website

https://sunriseint.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Management of Companies and Enterprises (55111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industry

Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Hospitality management
• Hotel accommodations
• Tourism services
• Resort properties
• Independent hotels

Headquarters

HQ city

Stony Plain

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Room rentals across 8 INNhotels branded properties in BC and Alberta. Revenue generated from nightly and extended stays for travelers, families, couples, crew workers, and outdoor enthusiasts.
2. On-site Dining: Select hotels feature on-site restaurants offering breakfast, lunch, and dinner services. Dining options provide additional revenue streams and convenience for hotel guests.
3. IT Services (CreativeMITE): CreativeMITE provides technology services including web development, AI, data, and marketing solutions to external clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sunrise International is a family-owned Canadian hospitality company that operates a portfolio of 8 to 10 independent hotel properties across British Columbia and Alberta under the INNhotels brand. The company provides accommodations, on-site dining at select properties, and meeting/event spaces for leisure travelers, families, couples, crew workers, and outdoor enthusiasts. It also offers information technology services through its CreativeMITE subsidiary, including web development, AI, data, and marketing solutions.

Product overview

Sunrise International is a Canadian hospitality and tourism company operating a portfolio of eight to ten independent hotel properties across British Columbia and Alberta under the INNhotels brand. The company offers core hospitality services including accommodations, dining at select properties, and information technology services through its CreativeMITE subsidiary. The product ecosystem includes individual hotel properties (Copper Point Resort, Terracana Ranch & Resort, Jasper Inn & Suites, Canmore Rocky Mountain Inn, Invermere Inn & Suites, Stony Plain Inn & Suites, Best Western Stony Plain, and Grande Cache Inn & Suites), community-focused initiatives (Levasseur Community Trust, ShopINN Local), and sustainability programs (GoINN Green).

Differentiator

Problem solved

Functional benefit

Brands

• INNhotels: A family of independent hotels providing accommodations across BC and Alberta, committed to sustainable management practices.
• CreativeMITE
• GoINN Green
• ShopINN Local
• Levasseur Community Trust

Products and services

• INNhotels Accommodations Family of independent hotels representing 8 to 10 properties across British Columbia and Alberta, offering accommodations, dining, and hospitality services with sustainable management practices. Targeted at leisure travelers, families, couples, crew workers, and outdoor enthusiasts.
• Copper Point Resort A resort property in Invermere, BC in the Columbia Valley between the Rocky and Purcell mountain ranges, offering condo-style suites, two pools and hot tubs, a spa, sports court, and on-site restaurant surrounded by Copper Point Golf. Targeted at families, golfers, couples, and outdoor enthusiasts.
• Terracana Ranch & Resort A 500-acre Rocky Mountain wilderness resort in BC near Mount Robson, offering wilderness getaways, meetings, team-building activities, bachelor/bachelorette parties, romantic or spa weekends, workshops, and cultural/spiritual events.
• Jasper Inn & Suites The original Sunrise property built in 1971, located in Jasper National Park surrounded by the Canadian Rockies near Maligne Lake, offering accommodations for travelers exploring the park.
• Canmore Rocky Mountain Inn A hotel in Canmore, Alberta approximately one hour from Calgary, ideal for seniors, couples, and outdoor enthusiasts seeking a quiet mountain retreat in the Rockies.
• Invermere Inn & Suites A family-friendly hotel located in the heart of Invermere, BC, walking distance to Columbia Valley attractions, ideal for families exploring the Columbia Valley.
• Stony Plain Inn & Suites A hotel property in Stony Plain, AB designed for crew workers and long-term stays, featuring the Power Plant Grill on-site restaurant serving breakfast, lunch, and dinner.
• Best Western Stony Plain A Best Western branded hotel in Stony Plain, AB featuring a pool and water slide, popular for staycations, family travel, romantic evenings, crew workers, and sports teams. Operates under the Best Western franchise providing access to Best Western's global booking network and loyalty program.
• Grande Cache Inn & Suites A hotel in Grande Cache, Alberta nestled in the majestic Rockies, offering comfortable accommodations with wilderness landscapes for travelers seeking a remote mountain experience.
• CreativeMITE IT Services Information technology services including dynamic websites, AI, data, and marketing solutions provided to external clients. Enables business scaling and development through custom web development and technology solutions.

Quantifiable outcome

• 50+ years of successful hospitality operations
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• CreativeMITE Ltd.coreTechnology or IntegrationCreativeMITE provides information technology services including dynamic websites, AI, Data and Marketing solutions. Located at 3001 43 Ave #101A, Stony Plain, AB, T7Z 0H4. CreativeMITE enables the company to improve efficiency within the digital world and its development.
• Sustainable Tourism 2030minorStrategic or Co-development PartnerPartnership with Sustainable Tourism 2030 to develop a sustainability strategy. Goal is to measure and improve practices at each location, reduce carbon footprint, and go greener with development.
• LJL GalleriesminorOthersArt gallery partner located at 3001 43 Ave #101, Stony Plain, AB, T7Z 0H4. Associated with the Rocky Mountain Art Tour initiative.
• Excella KennelsminorOthersPartner located in the Stony Plain area, connected through the ShopINN Local initiative supporting local families, communities and small businesses.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coast Hotels: Canadian-owned hotel chain with strong BC and Alberta presence, offering upper-midscale accommodations. Direct competitor for the same leisure and business traveler base in Western Canada.
• Sandman Hotels, Inns & Suites: British Columbia-based hospitality group operating hotels, inns, and suites across Western Canada. Comparable independent-hotel positioning with crew-worker and leisure mix in similar regional markets.
• Pursuit (Banff Jasper Collection): Operates a portfolio of hotels, attractions, and food & beverage in Banff, Jasper, and other Canadian Rockies destinations. Most direct comp to INNhotels given shared mountain hospitality focus, though Pursuit is larger and private-equity backed (by KSL Capital).
• Pomeroy Hotels & Resorts: Western Canadian hotel group operating full-service and resort properties across BC, Alberta, and Saskatchewan. Comparable family-influenced ownership model and Rocky Mountain regional focus mirror Sunrise's positioning.

Broad incumbents

• Marriott International: Global hotel giant with growing presence in Canadian Rockies through Marriott, Delta, and Westin brands. Represents the scale, loyalty program, and tech stack competitive threat to independent operators like INNhotels.
• Choice Hotels International: Multi-brand hotel franchisor (Comfort, Quality Inn, etc.) operating mid-scale properties across Canada. Competes for the same value-conscious leisure and crew-worker segments in Western Canada.
• Northland Properties: Diversified Western Canadian hospitality and real estate company operating hotels (Sandman, Sutton Place), restaurants (Moxie's), and sports/entertainment. Larger, multi-vertical competitor with overlapping hotel footprint.
• Fairmont Hotels & Resorts: Luxury Canadian hotel brand (owned by Accor) operating iconic mountain properties including Fairmont Banff Springs and Fairmont Jasper Park Lodge. Competes directly for the premium leisure traveler in the same destinations.
• Best Western Hotels & Resorts: Global hotel franchise system. Sunrise still operates Best Western Stony Plain under this brand, and many INNhotels properties were formerly Best Western-flagged—making Best Western both a partner and a competitor for franchise conversion discussions.

Emerging players

• Basecamp Resorts: Calgary-based boutique resort operator with properties in Canmore, Banff, and Revelstoke. Targets the same mountain leisure and outdoor enthusiast segment as INNhotels but with a smaller, design-forward portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/INNhotelsCanada
• LinkedInca.linkedin.com/company/sunrise-international-inc-
• Instagraminstagram.com/INNhotelscanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise International