Salud Para La Gente

What Salud Para La Gente does

Salud Para La Gente (Salud) is a nonprofit, federally qualified health center (FQHC) founded in 1976 in Watsonville, California, providing comprehensive primary medical, dental, vision, behavioral health, and wellness services to underserved populations in the Pájaro Valley. The organization operates five fixed clinic sites in Watsonville and Freedom, six School-Based Health Centers embedded within the Pájaro Valley Unified School District, and three mobile clinics (Pájaro Valley Mobile, Salud Mobile, and South County Mobile) that extend services to farmworker worksites and community locations, collectively serving approximately 28,000–30,000 patients annually across Santa Cruz and North Monterey Counties.

The service portfolio spans family medicine, pediatrics, women's health and pregnancy care, full-service dentistry, optometry, chronic care management, substance use support, and counseling, supplemented by social-determinant services such as insurance enrollment assistance (Medi-Cal, Medicare, Covered California), CalFresh enrollment, bi-monthly food distribution with Second Harvest Food Bank, and legal/referral assistance for immigrant families. The underlying technology stack centers on participation in the Santa Cruz Health Information Organization (SCHIO), a health and community information exchange connecting Salud with hospitals, labs, radiology, mental health, substance use treatment, and community service providers via encrypted, role-based access for whole-person care coordination. No proprietary technology, AI/ML systems, or public-facing APIs are evidenced.

The business model is a hybrid typical of FQHCs: federal grant funding from HRSA under 42 U.S.C. 254B (most recent disclosed award totaling $4,616,103, with the standard 90% non-governmental financing disclosure), patient service revenue billed to Medi-Cal (administered in part through Central California Alliance for Health), Medicare, Covered California, Healthy Kids, and a broad set of private PPO plans (Aetna, Anthem Blue Cross, Blue Shield of CA, Cigna, Health Net, Physicians Medical Group, United Healthcare/Tricare, Western Growers/Pinnacle), supplemented by a sliding fee scale ($20–$80 medical visits, $40–$60 dental visits) for uninsured patients, and tax-deductible charitable donations. The organization holds Federal Tort Claims Act coverage and deemed Public Health Service employee status under 42 U.S.C. 233(g)-(Q), and is led by CEO Donna Young (appointed 2023, succeeding Dori Rose Inda) and Chief Medical Officer Dr. Devon Francis, with a Clinical Director of Women's Health (Dr. Christina Gamboa) and Dental Program Coordinator (Anita Aguirre).

Name

Salud Para La Gente

Legal name

Salud Para La Gente

Website

https://splg.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Salud Para La Gente is a nonprofit federally qualified health center operating 5 clinics, 6 school-based health centers, and 3 mobile units to deliver medical, dental, vision, and behavioral health care to approximately 30,000 underserved patients annually in California's Pájaro Valley.

Ownership category

akta.pro rank

Headquarters

HQ city

Watsonville

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Federal Grant Funding (HRSA): Primary funding from Health Resources and Services Administration (HRSA) under the U.S. Department of Health and Human Services. Award of $4,616,103 with 90% financed with non-governmental sources. This is a federal health center program grant under 42 U.S.C. 254B.
2. Patient Service Revenue: Revenue from patient services billed to insurance (Medi-Cal, Medicare, Covered California, private PPO plans) and sliding fee scale payments from uninsured patients.
3. Donations: Tax-deductible charitable donations from individuals and organizations supporting the nonprofit's mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Salud Para La Gente is a federally qualified nonprofit health center that provides comprehensive primary medical, dental, vision, behavioral health, and pediatric care services to the Pájaro Valley community through five fixed clinics, six School-Based Health Centers, and three mobile clinics. Services are available regardless of insurance status or ability to pay, with a sliding fee scale ($20–$80 medical, $40–$60 dental) and insurance enrollment assistance for uninsured patients.

Product overview

Salud Para La Gente (Salud) is a federally-qualified health center (FQHC) providing comprehensive healthcare services through a multi-site clinic network and school-based health centers in California's Pájaro Valley. The organization operates five clinics, three mobile clinics, and six School-Based Health Centers (SBHCs), offering integrated services under one roof including Family Health Care, Women's Health Care, Pediatric Care, Dental Care, Vision Care, Wellness & Counseling, Chronic Care Management, and Specialty Care. The core service delivery model combines traditional clinic-based care with mobile health units and school-based health centers to reach underserved populations, supported by community health services such as insurance enrollment assistance, food distribution programs, and health education. All services are available regardless of patients' ability to pay, with sliding fee scale options.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Health Care Comprehensive primary care services for patients of all ages, including treatment for acute and chronic conditions, preventive care, and health screenings, delivered at Salud clinics in Watsonville and Freedom.
• Women's Health Care OB/GYN services including prenatal care, pregnancy support, reproductive health services, and women's wellness exams, delivered at Salud at 65 Nielson in Watsonville.
• Pediatric Care Medical care services for children from birth through adolescence, including well-child visits, immunizations, vaccines, and pediatric sick visits, delivered at the 64 Aspen Way clinic and School-Based Health Centers.
• Dental Care Full-service dental care including emergency dental services, preventive care, cleanings, fluoride treatments, sealants, x-rays, and fillings, delivered at the 208 Green Valley dental clinic, mobile dental unit, and School-Based Health Centers on a sliding fee scale of $40–$60 per routine visit.
• Vision Care Eye care services including preventive eye exams, optical department services, and vision screenings for the entire family, delivered at Salud at Valle Verde in Freedom.
• Wellness & Counseling Behavioral health services including substance use support, counseling from bilingual licensed therapists and counselors, and wellness education programs, delivered at the 150 Carnation Drive location in Freedom.
• Chronic Care Management Ongoing management and support for patients with chronic health conditions such as diabetes, including team-based care coordination across providers.
• School-Based Health Centers (SBHCs) Six school-based health centers providing comprehensive healthcare services directly at local Pájaro Valley schools, offering medical, dental, vision, and wellness care for students and their siblings. A seventh SBHC at Pájaro Middle School is scheduled to open on 2025-07-28.
• Mobile Clinics Three mobile clinic units (Pájaro Valley Mobile, Salud Mobile, South County Mobile) providing family practice, dental care, and community outreach services at agricultural worksites and community locations such as Casa de la Cultura Center and PVUSD Wellness Center.
• Insurance Enrollment Assistance Help with health insurance applications including Medi-Cal, Medicare, Covered California, and Healthy Kids, plus CalFresh food assistance enrollment, for uninsured and underinsured patients.
• Senior Dental Care Expansion Expanded dental care services for seniors in Santa Cruz County, delivered through a partnership with Dientes Community Dental Care and supported by Delta Dental Community Care Foundation funding.

Quantifiable outcome

• Nearly 30,000 patients served annually across 13 service sites
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Farmworker CaravancoreStrategic or Co-development PartnerOrganizational partner for community outreach events including the annual Farmworker Caravan Taco Tuesday fundraising event. The partnership aims to collect donations and supplies for farmworker families while improving coordination among service providers offering health, vision, and dental screenings.
• Lions ClubminorStrategic or Co-development PartnerCommunity partner supporting the Farmworker Caravan event and vision care services for farmworker families, including donation of eyeglasses.
• Catholic CharitiesminorStrategic or Co-development PartnerPartner organization in the Farmworker Caravan initiative providing health, vision, and dental screening coordination for farmworker families.
• Santa Cruz Health Information Organization (SCHIO)coreTechnology or IntegrationHealth information exchange partnership connecting Salud with hospitals, medical providers, labs, radiology, mental health, substance use treatment, and community service providers. SCHIO provides encrypted, secure, role-based access technology for whole-person care coordination across the community.
• Second Harvest Food Bank Santa Cruz CountycoreStrategic or Co-development PartnerPartnership providing bi-monthly food distribution to patients and community members, addressing food security as a social determinant of health.
• Dientes Community Dental CarecoreStrategic or Co-development PartnerPartner in expanding access to oral health for seniors in Santa Cruz County, working together on a Delta Dental Community Care Foundation funded initiative.
• Central California Alliance for HealthcoreStrategic or Co-development PartnerManaged care organization administering Medi-Cal plans in Monterey and Santa Cruz Counties. Featured Salud's Chief Medical Officer in an article on supporting immigrant families through Child Safety Plans.
• Pájaro Valley CollaborativecoreStrategic or Co-development PartnerMulti-partner collaborative working with Salud's Community Health Services team to help immigrant families through Child Safety Plans and coordinated care initiatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dientes Community Dental Care: Santa Cruz County-based nonprofit community dental care organization. Directly comparable as a mission-driven safety-net provider in the same county and a current strategic partner of Salud on the Delta Dental-funded senior dental expansion.
• Asian Health Services: Oakland-based FQHC providing multilingual, culturally-competent primary care, dental, behavioral health, and community services to underserved immigrant and low-income populations. Highly comparable community-trust, bilingual, and FQHC-driven operating model.
• Santa Cruz Community Health Centers: Federally Qualified Health Center serving Santa Cruz County with a comparable multi-site clinic model, sliding fee scale, and focus on underserved populations. Direct competitor for the same patient base in overlapping service areas.
• Petaluma Health Center: Sonoma County FQHC providing comprehensive primary medical, dental, behavioral health, and pediatric services with sliding fee scale. Comparable in mission, multi-site delivery, and FQHC operating structure serving a similar demographic mix.
• Gardner Health Services: Silicon Valley-based FQHC operating multi-site primary care, dental, behavioral health, and pediatric services with sliding-fee-scale access for underserved populations. Comparable service breadth, school-based programs, and FQHC funding model.
• Tiburcio Vasquez Health Center: Northern California FQHC with multiple clinic sites, mobile services, and a sliding-fee-scale model serving low-income and uninsured populations. Comparable multi-site FQHC structure and mission-aligned care delivery.
• La Clínica de La Raza: Large Bay Area FQHC operating multi-site clinics with sliding-fee-scale primary care, dental, behavioral health, and school-based services for Latino and underserved communities. Closely comparable service mix, demographic focus, and FQHC operating model.
• Neighborhood Healthcare: Southern California FQHC operating multi-site clinics with comprehensive primary care, dental, behavioral health, and pharmacy services for underserved populations. Comparable FQHC structure, sliding-fee-scale model, and service-line breadth.
• Chapa-De Indian Health: Sacramento region FQHC providing comprehensive medical, dental, behavioral health, and pharmacy services to underserved populations including farmworkers and tribal communities. Comparable FQHC operating structure, sliding-fee-scale access, and rural-underserved service mix.
• Clinica de Salud del Valle de Salinas: FQHC serving the Salinas Valley with a farmworker-focused, bilingual, sliding-fee-scale model very similar to Salud's. Comparable in mission, patient demographics, agricultural community outreach, and HRSA-funded operating structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salud Para La Gente