Team ASOBI
Team ASOBI is a Tokyo-based first-party PlayStation Studios developer that creates the Astro platforming franchise exclusively for Sony's PlayStation 5 and PlayStation VR platforms, serving global family and all-ages gaming audiences under Sony Interactive Entertainment.
- Company typePrivate
- Founded2018
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Team ASOBI does
Team ASOBI is a Tokyo-based first-party game development studio operating as an internal team within Sony Interactive Entertainment's PlayStation Studios division. Founded by Nicolas Doucet (Founder and Studio Director) and headquartered in Tokyo, Japan, the studio employs 51-100 people focused exclusively on a single franchise: the Astro platforming universe. The studio's core technology stack is built around PlayStation 5 hardware, with deep integration of DualSense wireless controller features (haptic feedback, adaptive triggers) and prior expertise in PlayStation VR, producing what the studio describes as joyful, polished platforming experiences aimed at family and all-ages audiences.
The studio's product portfolio comprises three major releases: ASTRO BOT: RESCUE MISSION (2018, PSVR exclusive, Best VR/AR Game at The Game Awards 2018), ASTRO's PLAYROOM (2020, free title pre-loaded on every PS5 console to showcase DualSense capabilities), and ASTRO BOT (2024, PS5 exclusive spanning 50+ planets with crossover content featuring iconic PlayStation hero IP, winner of Game of the Year at The Game Awards 2024). All titles are published and distributed exclusively by Sony Interactive Entertainment through the PlayStation Store, physical retail, and PS5 console bundling.
Team ASOBI operates as a wholly-owned subsidiary of Sony Interactive Entertainment Inc., itself a subsidiary of Sony Group Corporation (NYSE: SONY). The studio does not report standalone financials and has no independent ownership or external investors. Its go-to-market motion is product-led: ASTRO's PLAYROOM's universal pre-load on PS5 consoles provides a free, built-in funnel that introduces tens of millions of players to the studio's style and the Astro character, converting awareness into paid sales of ASTRO BOT. Revenue derives from one-time premium license purchases of its paid titles, plus indirect contribution to PlayStation ecosystem engagement and hardware sell-through. Geographic reach is global via PlayStation distribution, with a localized China edition launched in December 2025 representing the studio's most recent market expansion.
Team ASOBI firmographics
Firmographics- Name
- Team ASOBI
- Legal name
- Team ASOBI
- Website
- https://teamasobi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Team ASOBI is a Tokyo-based first-party PlayStation Studios developer that creates the Astro platforming franchise exclusively for Sony's PlayStation 5 and PlayStation VR platforms, serving global family and all-ages gaming audiences under Sony Interactive Entertainment.
- Ownership category
- akta.pro rank
Team ASOBI industry classification
Industry- Product category
- Console Video Games
- akta.pro primary industry
- AAA & Premium Game Studios (PC/Console) (MPAFAAAA)
- akta.pro secondary industry
- Gaming Consoles (Home & Hybrid) (HDACANAA)
Keywords
Where Team ASOBI is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Team ASOBI business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales: Full-price premium game sales for ASTRO BOT (PS5 exclusive) generates revenue through one-time purchase model. Published and distributed by Sony Interactive Entertainment.
- Pre-loaded Free Game: ASTRO's PLAYROOM is pre-loaded and free for all PS5 users, serving as a showcase/demo that drives engagement and brand awareness for the studio and PlayStation ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | ASTRO BOT - Premium full-price title |
| Freemium | Others | ASTRO's PLAYROOM - Free pre-loaded game |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Team ASOBI product offering
Product offeringCore offering
Team ASOBI is a Tokyo-based PlayStation Studio that develops premium platformer video games for Sony's PlayStation consoles, centered on the Astro character. The studio's portfolio includes ASTRO BOT: RESCUE MISSION (2018, PlayStation VR exclusive), ASTRO's PLAYROOM (2020, free PS5 pre-loaded title), and ASTRO BOT (2024, PS5 exclusive platformer featuring 50+ planets and PlayStation crossover characters).
Product overview
Team ASOBI is a Tokyo-based PlayStation Studio that develops a focused portfolio of Astro Bot platforming games. The product line includes: ASTRO BOT: RESCUE MISSION (2018) for PlayStation VR, ASTRO's PLAYROOM (2020) as a free PS5 pre-loaded title showcasing DualSense features, and ASTRO BOT (2024) as the award-winning full platforming adventure for PlayStation 5. The portfolio progresses from VR experiences to PS5 showcase titles, all centered on the character Astro and featuring platform gameplay with PlayStation-themed content.
Differentiator
Problem solved
Functional benefit
Products and services
- ASTRO BOT Award-winning platforming adventure game exclusive to PlayStation 5, featuring over 50 vibrant planets, new powers, and collaborations with iconic PlayStation heroes in a galaxy-spanning journey. Sold as a premium full-priced PS5 title.
- ASTRO's PLAYROOM Free action platformer pre-loaded on PlayStation 5, designed as an introduction to PS5 features and DualSense controller capabilities for gamers and families.
- ASTRO BOT: RESCUE MISSION VR Action platformer exclusive to PlayStation VR, featuring epic rescue missions across exotic worlds with huge boss battles, awarded Best VR/AR Game at The Game Awards 2018.
Quantifiable outcome
- Game of the Year winner at 2024 Game Awards
- +1 more outcomes
Companies that use Team ASOBI
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Team ASOBI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Team ASOBI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sony Interactive EntertainmentcoreSony Interactive Entertainment is the parent company and publisher of Team ASOBI's games. As a PlayStation Studios studio, Team ASOBI operates under SIE's umbrella, with SIE handling publishing, distribution, and marketing of their titles globally.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Team ASOBI competitors and assessment
Company assessmentDirect peers
- Guerrilla Games: PlayStation first-party studio behind Horizon. Comparable as a Sony-owned premium console developer with similar integration to PlayStation hardware features and ecosystem marketing.
- Naughty Dog: PlayStation first-party AAA studio behind Uncharted, The Last of Us, and Intergalactic. Comparable as a Sony-owned premium console developer with exclusive platform distribution and similar single-studio economics inside PlayStation Studios.
- Housemarque: PlayStation first-party studio acquired by Sony in 2021 (Returnal). Closely comparable as a smaller Sony-owned premium console studio with similar headcount range and exclusive PS5 positioning.
- Sucker Punch Productions: PlayStation first-party studio behind Ghost of Tsushima. Comparable as a Sony-owned premium console developer with similar publishing model and platform exclusivity.
- Insomniac Games: PlayStation first-party AAA studio behind Spider-Man and Ratchet & Clank. Strongly comparable as a Sony-owned premium console developer; Ratchet & Clank also overlaps with Team ASOBI's family-friendly platformer niche.
- Media Molecule: PlayStation first-party studio behind LittleBigPlanet and Dreams. Comparable as a Sony-owned family-friendly console developer with a strong hardware-feature showcase role similar to ASTRO's PLAYROOM.
- Santa Monica Studio: PlayStation first-party studio behind God of War. Comparable premium console developer operating under SIE's first-party umbrella with similar publishing, marketing, and platform exclusivity dynamics.
- Polyphony Digital: PlayStation first-party studio behind Gran Turismo. Comparable as a Japan-based Sony-owned premium console developer with similar Tokyo footprint and exclusive platform distribution.
Emerging players
- Moon Studios: Independent developer of Ori and the Blind Forest / Will of the Wisps, premium fantasy platformers. Closely comparable as a premium platformer-focused studio targeting console audiences, though not exclusively tied to a single first-party platform.
- Double Fine Productions: Developer of Psychonauts and other premium narrative platformers (now under Xbox Game Studios). Comparable as a premium, character-driven console/PC developer with similar team size and platform-tied release cadence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Team ASOBI social profiles
Digital presenceTeam ASOBI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team ASOBI leadership team
Management profileNumber of profiles
Profiles1 record
Team ASOBI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team ASOBI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team ASOBI
What does Team ASOBI do?
Team ASOBI is a Tokyo-based PlayStation Studio that develops premium platformer video games for Sony's PlayStation consoles, centered on the Astro character. The studio's portfolio includes ASTRO BOT: RESCUE MISSION (2018, PlayStation VR exclusive), ASTRO's PLAYROOM (2020, free PS5 pre-loaded title), and ASTRO BOT (2024, PS5 exclusive platformer featuring 50+ planets and PlayStation crossover characters).
Is Team ASOBI a public or private company?
Team ASOBI is a private company. It is classified as corporate owned and is currently operating.
When was Team ASOBI founded?
Team ASOBI was founded in 2018. It employs 51 to 100 people.
Where is Team ASOBI based?
Team ASOBI is headquartered in Tokyo, Japan, in the Asia region.
How does Team ASOBI make money?
Two revenue lines are on record. Game Sales are the primary driver. The others are pre-loaded Free Game.
Who are Team ASOBI's main competitors?
Direct peers on record are Guerrilla Games, Naughty Dog, Housemarque, Sucker Punch Productions, Insomniac Games, Media Molecule, Santa Monica Studio and Polyphony Digital. Emerging players are Moon Studios and Double Fine Productions.
Does Team ASOBI have an API?
No public API is recorded for Team ASOBI.
What industry is Team ASOBI in?
Team ASOBI's product category is Console Video Games. Its primary akta.pro industry code is MPAFAAAA, AAA & Premium Game Studios (PC/Console), with a secondary code of HDACANAA, Gaming Consoles (Home & Hybrid).