Insomniac Games
Insomniac Games is a Sony-owned AAA video game developer in Burbank, California, creating PlayStation-exclusive action-adventure franchises including Ratchet & Clank, Marvel's Spider-Man, and the upcoming Marvel's Wolverine for global console gamers and Marvel fans.
- Company typePrivate
- Founded1994
- HeadquartersBurbank, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What Insomniac Games does
Insomniac Games is a privately-held AAA video game developer headquartered in Burbank, California, founded in 1994 by Ted Price and acquired by Sony Interactive Entertainment in 2019, making it a wholly-owned first-party PlayStation studio. The studio employs 251–500 people and is best known for the Ratchet & Clank franchise (originating in 2002) and the Marvel's Spider-Man series, with Marvel's Wolverine scheduled to launch exclusively on PlayStation 5 on September 15, 2026. Insomniac's product surface is concentrated on console action-adventure titles leveraging PS5 hardware capabilities including ultra-fast SSD loading, DualSense controller haptics, and high-fidelity graphics rendering, with combat systems such as Berserker Rage and customizable violence settings as proprietary differentiators.
The studio's revenue model is one-time perpetual licensing at standard AAA price points ($69.99 standard / $79.99 digital deluxe) for physical and digital editions, with select titles (e.g., Spider-Man 2) entering the PlayStation Plus Game Catalogue subscription tier. Distribution flows exclusively through Sony-controlled channels — PlayStation Store for digital and physical retail for disc-based sales — with select PC ports accompanying console releases. Following founder Ted Price's retirement in March 2025, the studio is led by three co-studio heads (Chad Dezern, Ryan Schneider, Jen Huang). A new mobile free-to-play vector was introduced in 2026 via Ratchet and Clank: Ranger Rumble for iOS and Android, co-developed with Oh Bibi, expanding beyond the console single-player model.
Insomniac operates within Sony's broader PlayStation Studios ecosystem, with its IP portfolio anchored by long-running exclusive partnerships with Marvel Games for superhero content. Strategic positioning centers on narrative-driven, character-authentic action-adventure experiences for PlayStation gamers and Marvel/X-Men enthusiasts, with development budgets in the hundreds of millions per flagship title (Marvel's Spider-Man 2 reportedly cost $300 million). Marketing leverages Sony's infrastructure including State of Play showcases, San Diego Comic-Con panels, theatrical trailer placements, and direct social engagement. The studio's primary counterparty risk is Sony as sole publisher and platform gatekeeper, while licensing exposure is concentrated with Marvel Games for superhero-IP titles.
Insomniac Games firmographics
Firmographics- Name
- Insomniac Games
- Legal name
- Insomniac Games
- Website
- https://insomniac.games/
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Insomniac Games is a Sony-owned AAA video game developer in Burbank, California, creating PlayStation-exclusive action-adventure franchises including Ratchet & Clank, Marvel's Spider-Man, and the upcoming Marvel's Wolverine for global console gamers and Marvel fans.
- Ownership category
- akta.pro rank
Insomniac Games industry classification
Industry- Product category
- Console Video Games
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AAA & Premium Game Studios (PC/Console) (MPAFAAAA)
- akta.pro secondary industries
- Handheld Gaming Consoles (HDACANAB), Game Subscription & Membership Services (BPAMAKAD)
Keywords
Where Insomniac Games is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Insomniac Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Video Game Sales: Insomniac generates revenue through development of AAA video game titles sold as one-time purchases at standard ($69.99) and premium ($79.99) price points, with pre-order bonuses and digital deluxe editions driving additional revenue per title
- Cosmetic DLC and Updates: Free cosmetic updates to existing games (e.g., Spider-Man 2 suits) maintain engagement and demonstrate continued support for flagship franchises
- PlayStation Console Exclusivity: Games released exclusively on PlayStation 5, with potential future PC ports depending on Sony's shifting strategy regarding single-player exclusivity
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Edition at $69.99 |
| One time/ perpetual license | Pay-as-you-go | Digital Deluxe Edition at $79.99 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Insomniac Games product offering
Product offeringCore offering
Insomniac Games is a first-party PlayStation studio that develops AAA video games, primarily superhero-themed action-adventure titles. The studio creates console exclusives for PlayStation 5, including the Marvel's Spider-Man series and the upcoming Marvel's Wolverine, and is developing mobile collaborations such as Ratchet and Clank: Ranger Rumble. Revenue is generated through one-time game purchases at standard ($69.99) and digital deluxe ($79.99) price points, supplemented by free cosmetic updates and catalog inclusion via PlayStation Plus.
Product overview
Insomniac Games develops video games as a first-party PlayStation studio, primarily creating superhero games under the Marvel partnership (Marvel's Wolverine, Marvel's Spider-Man series) and original franchises (Ratchet & Clank). The company operates as a single-studio developer producing console games (PS5 exclusives) and mobile collaborations. Marvel's Wolverine (September 2026) and Marvel's Spider-Man 2 (2023) represent their current flagship Marvel titles, with Ratchet and Clank: Ranger Rumble marking their expansion into mobile gaming.
Differentiator
Problem solved
Functional benefit
Products and services
- Marvel's Wolverine A PlayStation 5 exclusive third-person action RPG featuring Wolverine/Logan as the protagonist. Players follow Wolverine on a global mission to rescue kidnapped mutants, with brutal close-range combat using adamantium claws, a healing factor mechanic, and a Berserker Rage combat system.
- Marvel's Spider-Man 2 PlayStation 5 exclusive open-world action-adventure game featuring both Peter Parker and Miles Morales as Spider-Man, with multiple free suit updates including a 'Fresh Start' cinematic costume tied to the Spider-Man: Brand New Day film.
- Ratchet and Clank: Ranger Rumble A free-to-play multiplayer hero shooter for iOS and Android mobile platforms, developed in collaboration with Insomniac Games and developer Oh Bibi. Features 12 playable heroes including newly created Lombaxes, robots, and aliens, with six game modes.
- Marvel Tōkon: Fighting Souls An upcoming Marvel-themed fighting game featuring Marvel's Wolverine as a playable fighter alongside other studio collaborations.
Quantifiable outcome
- Marvel's Spider-Man 2 reportedly cost $300 million to develop
Companies that use Insomniac Games
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Insomniac Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Insomniac Games partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Oh BibiminorCollaboration with developer Oh Bibi on Ratchet and Clank: Ranger Rumble, a free-to-play multiplayer hero shooter for iOS and Android. Insomniac Games contributed to the project while Oh Bibi handles development and publishing.
- Marvel Tōkon: Fighting SoulsminorMarvel's Wolverine characters will appear as playable fighters in Marvel Tōkon: Fighting Souls, another Marvel-themed game featuring Insomniac's Wolverine alongside other studio collaborations.
- Marvel GamescoreMarvel Games collaborates with Insomniac Games on Marvel's Wolverine and other superhero titles, providing character licensing and creative guidance to ensure authentic representation of Marvel properties. The partnership has produced the acclaimed Spider-Man franchise and expanded into the X-Men universe.
- Sony Interactive EntertainmentcoreSony Interactive Entertainment serves as publisher for Insomniac Games' titles and parent company since the 2019 acquisition. SIE handles distribution, marketing, and platform strategy for all Insomniac-developed games including Marvel's Wolverine.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Insomniac Games competitors and assessment
Company assessmentDirect peers
- Naughty Dog: Sony's flagship first-party studio (The Last of Us, Uncharted) producing narrative-driven AAA exclusives. Closest comparable in scope, parent alignment, and single-player premium console focus.
- Santa Monica Studio: Sony first-party AAA studio behind God of War. Shares the same PlayStation exclusive, single-player action-adventure, mythic-IP-driven model as Insomniac.
- Guerrilla Games: Sony first-party studio developing Horizon Zero Dawn / Forbidden West. Comparable AAA PlayStation exclusive action-RPG scope and first-party development resources.
- Sucker Punch Productions: Sony first-party studio behind Ghost of Tsushima. Same first-party exclusivity structure, narrative-action focus, and AAA budget tier as Insomniac.
- Crystal Dynamics: Developer of Marvel's Avengers and Tomb Raider, with deep Marvel Games collaboration experience. Directly comparable on the Marvel licensed-IP AAA angle.
- NetherRealm Studios: Developer of Mortal Kombat and Injustice, also working with Marvel on fighting titles. Shares Insomniac's brutal, character-licensed combat pedigree.
- CD Projekt Red: Polish AAA studio behind The Witcher and Cyberpunk 2077. Comparable narrative-driven, mature-themed single-player premium titles at similar budget scale.
Broad incumbents
- Rockstar Games: Larger AAA incumbent (GTA, Red Dead Redemption) operating across multiple franchises. Overlaps Insomniac in open-world narrative AAA budget tier, but broader portfolio.
- Square Enix: AAA publisher with Marvel licensing history (Marvel's Avengers) and narrative JRPG/RPG franchises. Comparable in Marvel games licensing and premium console publishing.
- Bethesda Game Studios: AAA RPG developer (Elder Scrolls, Fallout, Starfield) under Microsoft. Comparable in narrative-driven open-world AAA scope, though multi-platform rather than exclusive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Insomniac Games social profiles
Digital presenceInsomniac Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insomniac Games leadership team
Management profileNumber of profiles
Profiles6 records
Insomniac Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insomniac Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insomniac Games
What does Insomniac Games do?
Insomniac Games is a first-party PlayStation studio that develops AAA video games, primarily superhero-themed action-adventure titles. The studio creates console exclusives for PlayStation 5, including the Marvel's Spider-Man series and the upcoming Marvel's Wolverine, and is developing mobile collaborations such as Ratchet and Clank: Ranger Rumble. Revenue is generated through one-time game purchases at standard ($69.99) and digital deluxe ($79.99) price points, supplemented by free cosmetic updates and catalog inclusion via PlayStation Plus.
Is Insomniac Games a public or private company?
Insomniac Games is a private company. It is classified as corporate owned and is currently operating.
When was Insomniac Games founded?
Insomniac Games was founded in 1994. It employs 501 to 1,000 people.
Where is Insomniac Games based?
Insomniac Games is headquartered in Burbank, United States, in the North America region.
How does Insomniac Games make money?
Three revenue lines are on record. Video Game Sales are the primary driver. The others are cosmetic DLC and Updates and playStation Console Exclusivity.
Who are Insomniac Games's main competitors?
Direct peers on record are Naughty Dog, Santa Monica Studio, Guerrilla Games, Sucker Punch Productions, Crystal Dynamics, NetherRealm Studios and CD Projekt Red. Broad incumbents are Rockstar Games, Square Enix and Bethesda Game Studios.
Does Insomniac Games have an API?
No public API is recorded for Insomniac Games.
What industry is Insomniac Games in?
Insomniac Games's product category is Console Video Games. Its primary akta.pro industry code is MPAFAAAA, AAA & Premium Game Studios (PC/Console), with a secondary code of HDACANAB, Handheld Gaming Consoles. Its NAICS code is 513210 and its SIC code is 7372.