Wine & Design
Wine & Design is a private paint-and-sip franchise operator running 80+ studios across 22 U.S. states, offering guided painting classes under a five-division model covering children's programs, corporate team building, mobile events, DIY crafts, and charity fundraisers.
- Company typePrivate
- Founded2010
- HeadquartersRaleigh, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Wine & Design does
Wine & Design is a privately held paint-and-sip franchise operator headquartered in Raleigh, North Carolina. Founded in 2010 by Harriet Mills, the company sells guided, step-by-step painting experiences conducted in studio settings where participants consume wine and food while an instructor leads the class. The underlying "technology" is a content library of more than 5,000 paintings claimed to be the largest in the paint-and-sip space, delivered through a standardized instructor-led methodology that requires no prior artistic skill from participants.
The company monetizes through a two-layer model. At the franchisor level (Wine & Design Franchise LLC), it collects one-time franchise fees ($25,000) and provides training, brand assets, and ongoing support to franchisees who invest between $69,950 and $221,200 to open a studio. The franchise offering is packaged as a five-division business model sold under a single fee: Art Buzz Kids (children's classes, birthday parties, summer camps), Team Building (corporate events), D.I.Y. (craft classes on wood, glass, and home decor), On Wheels (mobile paint parties at external venues), and Paint It Forward (charity fundraisers). A newer Elevated Experiences division was added in 2025 to serve premium occasions. At the unit level, franchisees generate revenue from class registrations, private events, birthday parties, and corporate bookings, with supplementary take-home paint kits and virtual classes introduced during COVID-19.
Wine & Design operates 80+ franchise studios across 22 U.S. states and supports them from a 4-person corporate office. The brand received national visibility from a 2017 appearance on ABC's Shark Tank, where it secured an investment from Kevin O'Leary (Mr. Wonderful). End customers span adult social groups (date nights, bachelorette parties), families and children (Art Buzz Kids), corporate teams, and private event organizers, with consumer demand distributed across many small local markets rather than concentrated in anchor accounts.
Wine & Design firmographics
Firmographics- Name
- Wine & Design
- Legal name
- Wine & Design Franchise LLC
- Website
- https://wineanddesign.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wine & Design is a private paint-and-sip franchise operator running 80+ studios across 22 U.S. states, offering guided painting classes under a five-division model covering children's programs, corporate team building, mobile events, DIY crafts, and charity fundraisers.
- Ownership category
- akta.pro rank
Where Wine & Design is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wine & Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Franchise Fees: One-time franchise fee for new studio owners to gain access to the brand, training, and business model
- Studio Classes and Events: Revenue from paint and sip classes, private events, birthday parties, group sessions held at franchise studios
- Art Buzz Kids: Children's art classes, birthday parties, summer camps, and after-school programs
- Team Building: Corporate team building events and activities
- On Wheels: Mobile paint events brought to venues, businesses, and locations
- D.I.Y. Do-it-yourself painting classes on various mediums including wood, glass, and home decor
- Paint It Forward: Fundraiser events and community outreach programs
- Paint Kits and Virtual Classes: Take-home paint kits and online/virtual painting classes for at-home entertainment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Franchise startup investment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Wine & Design product offering
Product offeringCore offering
Wine & Design operates a franchised paint and sip concept that delivers guided art experiences at studios and via mobile/on-site events. Its franchisees run studios organized under five branded divisions — Art Buzz Kids, Team Building, D.I.Y., On Wheels, and Paint It Forward — plus an Elevated Experiences tier, supported by a catalog of over 5,000 paintings. Revenue is generated through one-time franchise fees paid by new studio owners and through consumer and corporate class fees collected at the studio level.
Product overview
Wine & Design is a premier paint-and-sip franchise offering guided art experiences. The core offering consists of studio-based painting classes where participants create artwork while enjoying wine. The business operates under a five-division branded model included in one franchise fee: Art Buzz Kids (children's art classes and birthday parties), Team Building (corporate events), D.I.Y. (craft classes on various mediums), On Wheels (mobile art parties), and Paint It Forward (charity fundraisers). Additional offerings include Elevated Experiences (premium events), Private Events (custom celebrations), Virtual Party (online classes), and Take-Home Paint Kits (DIY art supplies). The company has a catalog of over 5,000 different paintings and operates over 80 locations across 22 states.
Differentiator
Problem solved
Functional benefit
Brands
- Art Buzz Kids: Children's art program featuring hands-on classes, birthday parties, summer camps, and after-school programs for kids of all ages.
- On Wheels
- D.I.Y.
- Paint It Forward
- Team Building
- Elevated Experiences
Products and services
- Paint and Sip Classes Guided painting sessions where participants create artwork while enjoying wine and a social studio experience; designed for adults seeking social entertainment with no prior art skill required.
- Art Buzz Kids Children's art program offering hands-on painting classes, birthday parties, summer camps, after-school programs, and toddler art sessions for kids and families.
- Team Building Corporate team building events featuring collaborative painting experiences delivered at studios or on-site at business locations for corporate groups.
- D.I.Y. (Do It Yourself) Do-it-yourself craft classes featuring painting on various mediums including wood pallets, door hangers, wine glasses, and home decor items.
- On Wheels Mobile paint party service that brings the Wine & Design art experience to external venues such as restaurants, bars, and private event locations.
- Paint It Forward Charitable fundraising program that enables organizations to host paint events with a portion of proceeds directed to designated charitable causes.
- Elevated Experiences Premium, higher-end art experience offering that extends beyond the standard paint and sip session with exclusive artistic offerings.
- Private Events Custom curated private parties for occasions including birthdays, bachelorette parties, baby showers, and date nights hosted at Wine & Design studios.
- Take-Home Paint Kits DIY paint kits containing the supplies needed to complete a painting at home, available for curbside pickup and online ordering.
- Virtual Party Online paint and sip classes enabling participants to create artwork from home with virtual instructor guidance.
- Wine & Design Franchise Franchise opportunity allowing entrepreneurs to operate a paint and sip studio under the Wine & Design brand, including access to the five-division business model and franchise support.
Companies that use Wine & Design
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Wine & Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wine & Design partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
Wine & Design competitors and assessment
Company assessmentDirect peers
- Pinot's Palette: Pinot's Palette is a national paint-and-sip franchise providing instructor-led painting classes paired with wine, directly comparable to Wine & Design's franchise studio model, content library, and adult group entertainment positioning.
- Muse Paintbar: Muse Paintbar operates company-owned and franchised paint-and-sip studios offering guided group painting sessions with food and beverage service, closely comparable to Wine & Design's premium studio experience and group-event focus.
- Bottle & Bottega: Bottle & Bottega is a paint-and-sip franchise providing guided art and wine experiences for parties and private events, directly comparable to Wine & Design's Private Events, Team Building, and On Wheels divisions.
- Painting with a Twist: Painting with a Twist is a paint-and-sip franchise offering guided group painting classes with BYOB, directly comparable to Wine & Design's core studio model, target demographic (adult social groups), and franchise distribution.
Broad incumbents
- Color Me Mine: Color Me Mine is an established paint-your-own-pottery franchise offering guided art activities across a broad demographic, comparable to Wine & Design's Art Buzz Kids and D.I.Y. divisions as a larger, more diversified art-based entertainment franchisor.
- Lucky Strike Entertainment: Lucky Strike Entertainment is a large multi-concept entertainment venue operator combining bowling, food, and beverage, comparable to Wine & Design as a broader adult group-out-of-home entertainment destination operating physical locations.
- Dave & Buster's Entertainment: Dave & Buster's operates large-format eat-and-play entertainment venues combining food, beverage, and games for adult and family group outings, comparable to Wine & Design as a broader group-out-of-home entertainment operator with overlapping use cases such as corporate events and celebrations.
Emerging players
- As You Wish Pottery: As You Wish is a paint-your-own-pottery studio franchise offering guided art activities for kids and adults, comparable to Wine & Design's Art Buzz Kids division as an adjacent art-based entertainment franchisor targeting similar family and group occasions.
- AR Workshop: AR Workshop is a DIY hands-on workshop franchise offering guided classes on wood signs, home decor, and chunky blankets, comparable to Wine & Design's D.I.Y. and Team Building offerings as a franchised guided creative-workshop brand.
- Board & Brush Creative Studio: Board & Brush is a DIY wood-sign workshop franchise where guests build home decor pieces in a guided class setting, comparable to Wine & Design's D.I.Y. division as an adjacent guided creative-workshop franchise targeting similar group entertainment occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wine & Design social profiles
Digital presenceWine & Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wine & Design leadership team
Management profileNumber of profiles
Profiles4 records
Wine & Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wine & Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wine & Design
What does Wine & Design do?
Wine & Design operates a franchised paint and sip concept that delivers guided art experiences at studios and via mobile/on-site events. Its franchisees run studios organized under five branded divisions — Art Buzz Kids, Team Building, D.I.Y., On Wheels, and Paint It Forward — plus an Elevated Experiences tier, supported by a catalog of over 5,000 paintings. Revenue is generated through one-time franchise fees paid by new studio owners and through consumer and corporate class fees collected at the studio level.
Is Wine & Design a public or private company?
Wine & Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wine & Design founded?
Wine & Design was founded in 2010. It employs 251 to 500 people.
Where is Wine & Design based?
Wine & Design is headquartered in Raleigh, United States, in the North America region.
How does Wine & Design make money?
Eight revenue lines are on record. Franchise Fees are the primary driver. The others are studio Classes and Events, art Buzz Kids, team Building, on Wheels, D.I.Y, paint It Forward and paint Kits and Virtual Classes.
Who are Wine & Design's main competitors?
Direct peers on record are Pinot's Palette, Muse Paintbar, Bottle & Bottega and Painting with a Twist. Broad incumbents are Color Me Mine, Lucky Strike Entertainment and Dave & Buster's Entertainment. Emerging players are As You Wish Pottery, AR Workshop and Board & Brush Creative Studio.
Does Wine & Design have an API?
No public API is recorded for Wine & Design.