Via Trading
Via Trading Corporation is a family-owned B2B wholesale liquidation marketplace headquartered in Lynwood, California, sourcing customer returns, overstock, and irregular merchandise from major retailers and reselling to 55,000+ resellers, flea market vendors, online sellers, and international buyers across 129+ countries.
- Company typePrivate
- Founded2006
- HeadquartersLynwood, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Via Trading does
Via Trading Corporation is a family-owned B2B wholesale liquidation marketplace headquartered in Lynwood, California, founded circa 2002 and operationally active since at least 2006. The company sources customer returns, shelf pulls, new overstock, master case items, refurbished goods, and irregulars from major U.S. department stores and manufacturers, then resells these lots to a buyer base composed of resellers, flea market vendors, online marketplace sellers (eBay, Amazon), wholesalers, and international buyers across 129+ countries. Across its operating history, Via Trading has served 55,000+ businesses and individuals through 350,000+ completed transactions representing $8B+ in retail value liquidated, with no minimum order requirements and per-transaction values ranging from $200 to $200,000+.
The core platform is the Load Center on viatrading.com — a real-time inventory database searchable across 17+ product categories, with downloadable manifests, real-time shipping quotes, Buyer Tools calculators (profit, revenue, landing cost), Make An Offer negotiation, and an A-La-Carte cosmetics ordering module with online color swatches. Order intake spans online ordering, phone, fax, email, live chat, in-person cash-and-carry at the Lynwood facility, and monthly bilingual live auctions with 250+ lots per event. The Lynwood warehouse houses 10,000+ pallet positions with ~800 pallets daily throughput, supports walk-in showroom visits, daily pallet raffles, and acts as the FOB origin point for shipping. A wholly-owned subsidiary, LiquidateNow, extends the platform with a dedicated make-an-offer surface.
Revenue mechanics are transactional rather than subscription-based. Pricing takes four forms — percentage of retail, percentage of wholesale, fixed unit pricing, and fixed load pricing — with a 3% fee on credit card and PayPal payments and SoCal flat-rate shipping tiers. Go-to-market is sales-led: each buyer is paired with a dedicated Account Manager, demand is generated through the website, email, social media, NFMA referral network, trade shows (ASD Market Week Las Vegas, Intermoda Expo Guadalajara), and recurring live auctions. The firm holds a BBB A+ rating and NFMA Preferred Supplier status and reports a 98% customs clearance success rate, which together function as trust signals for prepaying international buyers purchasing uninspected goods.
Via Trading firmographics
Firmographics- Name
- Via Trading
- Legal name
- Via Trading Corporation
- Website
- https://viatrading.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Via Trading Corporation is a family-owned B2B wholesale liquidation marketplace headquartered in Lynwood, California, sourcing customer returns, overstock, and irregular merchandise from major retailers and reselling to 55,000+ resellers, flea market vendors, online sellers, and international buyers across 129+ countries.
- Ownership category
- akta.pro rank
Via Trading industry classification
Industry- Product category
- Wholesale Liquidation Distribution
- NAICS
- Merchant Wholesalers, Nondurable Goods (424)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
Keywords
Where Via Trading is headquartered
LocationHeadquarters
- HQ city
- Lynwood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Via Trading business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Liquidation Product Sales: Via Trading generates revenue primarily through the sale of liquidation merchandise including customer returns, shelf pulls, new overstock, defective goods, master case items, refurbished goods, and irregulars. Products are sold at various price points ranging from individual cases to full truckloads, with pricing based on fixed amounts, percentages of retail value, or percentages of wholesale value.
- Auction Sales: Monthly live bilingual auctions featuring over 250 wholesale lots per event with manifested lots now available. Buyers bid competitively on merchandise with buyer's premium fees applied to cover auction operating costs.
- Shipping & Logistics Services: While shipping costs are passed to customers, Via Trading facilitates shipping arrangements through their carrier network, providing quotes and coordinating deliveries internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No Minimum Order Requirement |
| Transaction based/ take rate | Pay-as-you-go | Percentage of Retail/Wholesale Pricing |
| Unit Pricing | Pay-as-you-go | Fixed Price Per Unit |
| Unit Pricing | Pay-as-you-go | Fixed Lot/Load Price |
| Transaction based/ take rate | Pay-as-you-go | Credit Card/PayPal Processing Fee |
| Other | Pay-as-you-go | SoCal Flat Rate Shipping |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Via Trading product offering
Product offeringCore offering
Via Trading operates a B2B wholesale liquidation marketplace that sources customer returns, new overstock, shelf pulls, irregulars, master case items, refurbished goods, and defective merchandise from major department stores and manufacturers, then resells these goods to resellers and businesses in lot sizes ranging from single cases to full truckloads across 17 product categories. The company sells exclusively through B2B channels including its e-commerce platform, monthly live bilingual auctions (250+ lots per event), in-person cash-and-carry at its Lynwood, California facility, and direct sales via phone/email/live chat with dedicated Account Managers. All goods are sold AS-IS with no minimum order requirements, with pricing based on fixed amounts, percentage of retail value, or percentage of wholesale value.
Product overview
Via Trading operates a B2B wholesale liquidation marketplace serving resellers and businesses purchasing excess inventory from department stores and manufacturers. The core platform offers fixed-price listings and live auctions with over 250 lots per event. The product portfolio includes the main Via Trading Marketplace for liquidation merchandise, the LiquidateNow make-an-offer platform for opportunistic lots, the Load Center for real-time inventory search and manifest access, Buyer Tools suite of calculators and widgets, A-La-Carte Cosmetics for branded cosmetics purchasing, and monthly event programs including Live Auctions and Daily Raffles. Merchandise spans 17 product categories including Fashion, Electronics & Accessories, Health & Beauty, Home Essentials, Toys & Kids, Furniture, and more, offered in 7 condition types from New Overstock to Defective, in lot sizes ranging from single cases to full truckloads.
Differentiator
Problem solved
Functional benefit
Products and services
- Via Trading B2B Wholesale Liquidation Marketplace
- Live Wholesale Auctions
- LiquidateNow Make-An-Offer Platform
Quantifiable outcome
- $8B+ in retail value liquidated across 350,000+ transactions
- +2 more outcomes
Companies that use Via Trading
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Via Trading technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Via Trading partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ACA (Canadian Import Specialist)minorACA is a Canada-based import, transportation, and customs clearance specialist referred by Via Trading to assist international customers with purchasing from the USA. ACA handles logistics, document preparation, customs clearance, and transportation for truckload purchases. Payments for services are made directly to ACA.
- NFMA (National Flea Market Association)minorVia Trading is recognized as an 'NFMA Preferred Supplier,' indicating a marketing partnership that provides visibility and credibility with flea market and swap meet vendor customers. Via Trading provides value-add merchandise to this vendor community.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Via Trading competitors and assessment
Company assessmentDirect peers
- BoxFox: B2B excess inventory marketplace connecting retailers and brands with resellers — comparable in marketplace model and cross-category general merchandise offering, though smaller in pallet/truckload focus.
- Quicklotz: Wholesale liquidation distributor selling customer returns, overstock, and shelf pulls in pallet and truckload quantities — a direct competitor serving a similar SMB reseller base.
- BULQ: B2B liquidation marketplace offering manifested pallets and truckloads from major retailers to resellers, with a similar buyer experience, condition grading, and category breadth as Via Trading.
- 888 Lots: Wholesale liquidation wholesaler specializing in pallets and truckloads of customer returns and overstock for resellers — directly comparable in pricing model and SMB customer focus.
- B-Stock Solutions: Operates B2B liquidation marketplaces (liquidation.com, bstock.com) connecting retailers' excess inventory with resellers — the closest direct competitor to Via Trading's model across categories and buyer segments.
- Direct Liquidation: B2B liquidation marketplace sourcing from major retailers (Amazon, Walmart, Target) and selling manifested pallets/loads to resellers — comparable in supply relationships and buyer offering.
Emerging players
- Genco (Reverse Logistics Group): Provides reverse logistics, returns processing, and liquidation services to major retailers and manufacturers — an upstream supplier/partner and partial competitor in the B2B liquidation supply chain.
- Optoro: Reverse logistics and returns management platform that helps retailers process, reprice, and route returned and excess inventory — an emerging upstream player that competes for retailer relationships and could disintermediate wholesalers.
Broad incumbents
- Ollie's Bargain Outlet: Large closeout retailer buying similar liquidation and overstock inventory at massive scale — adjacent buyer of the same supply pool, illustrating the buyer-side scale Via Trading's resellers face as competitors.
- TJX Companies: Off-price retail giant (TJ Maxx, Marshalls, HomeGoods) — a major buyer of closeout and overstock inventory that competes with wholesalers like Via Trading for the same upstream supply pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Via Trading social profiles
Digital presenceVia Trading financial estimates
Financial estimateRevenue estimate
Valuation estimate
Via Trading leadership team
Management profileNumber of profiles
Profiles2 records
Via Trading subsidiaries and ownership
Company hierarchySubsidiaries1 record
Via Trading funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Via Trading M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Via Trading
What does Via Trading do?
Via Trading operates a B2B wholesale liquidation marketplace that sources customer returns, new overstock, shelf pulls, irregulars, master case items, refurbished goods, and defective merchandise from major department stores and manufacturers, then resells these goods to resellers and businesses in lot sizes ranging from single cases to full truckloads across 17 product categories. The company sells exclusively through B2B channels including its e-commerce platform, monthly live bilingual auctions (250+ lots per event), in-person cash-and-carry at its Lynwood, California facility, and direct sales via phone/email/live chat with dedicated Account Managers. All goods are sold AS-IS with no minimum order requirements, with pricing based on fixed amounts, percentage of retail value, or percentage of wholesale value.
Is Via Trading a public or private company?
Via Trading is a private company. It is classified as family owned and is currently operating.
When was Via Trading founded?
Via Trading was founded in 2006. It employs 101 to 250 people.
Where is Via Trading based?
Via Trading is headquartered in Lynwood, United States, in the North America region.
How does Via Trading make money?
Three revenue lines are on record. Wholesale Liquidation Product Sales are the primary driver. The others are auction Sales and shipping & Logistics Services.
Who are Via Trading's main competitors?
Direct peers on record are BoxFox, Quicklotz, BULQ, 888 Lots, B-Stock Solutions and Direct Liquidation. Emerging players are Genco (Reverse Logistics Group) and Optoro. Broad incumbents are Ollie's Bargain Outlet and TJX Companies.
Does Via Trading have an API?
No public API is recorded for Via Trading.
What industry is Via Trading in?
Via Trading's product category is Wholesale Liquidation Distribution. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAEAFAG, B2B Liquidation Auctions & Asset Disposition Retail. Its NAICS code is 424 and its SIC code is 5141.