What Evyap does

Evyap is a privately held Turkish industrial conglomerate founded in 1927, headquartered in Tuzla, Istanbul, and operating across three segments: Fast-Moving Consumer Goods (FMCG), Life Chemicals (oleochemicals and specialty chemicals), and Port Services. The FMCG business manufactures and sells personal wash, personal care, and hygiene products under a portfolio of 15 consumer brands including Duru, Activex, Komili, Fax, Arko Men, Arko Nem, Clean&White, and Pet Love, distributed through retail channels to consumers in more than 100 countries. The Life Chemicals segment, established in 2012-2014 through a greenfield plant in Malaysia's Johor region, produces fatty acids, glycerin, soap noodles, and specialty chemicals from renewable plant-based raw materials, supplying more than 500 B2B customers across 70 countries with a current annual capacity of 400,000 tons and a planned 680,000-ton target. The Port Services segment originated in 2003 and was reorganized in 2024 as a joint venture with DP World, operating liquid and container terminal and intermodal logistics under the DP World Evyap brand.

Evyap's operating model is anchored by vertical integration between its upstream oleochemicals production and downstream branded consumer goods, which provides cost control and supply security that pure-play competitors lack. The company is family-controlled, with Mehmed Evyap serving as Chairman of the Executive Board and Ömer Evyap as Board Member and President of the Hygiene Category; no external private equity or public market listing has been disclosed. Manufacturing facilities are located in Turkey, Malaysia, Egypt, and Indonesia, and the group employs more than 3,000 people globally (with one firmographic source indicating a 5,001-10,000 range). An R&D Center, certified in 2014 as the first in Turkey's cosmetics sector under Law No. 5746, supports a portfolio of 50 patents and 230 industrial design registrations, and the group is a partner in the European Union's HORIZON EUROPE programme.

Go-to-market spans two distinct motions: a B2C retail and export channel for branded personal care products across mass-market consumers in Turkey, Russia, Ukraine, Iraq, Iran, Egypt, and Turkic Republics, complemented by country-specific brand e-commerce storefronts and social media presence; and a sales-led B2B channel for oleochemicals and specialty chemicals sold directly to industrial customers in food, fragrances, rubber, plastics, industrial lubricants, and agricultural chemicals. The port services business contributes a third revenue stream through terminal operations and intermodal transportation. Revenue figures are not publicly disclosed.

Name

Evyap

Legal name

EVYAP SABUN YAĞ GLİSERİN SANAYİ VE TİCARET A.Ş.

Website

https://evyap.com.tr

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Evyap is a privately held Turkish conglomerate founded in 1927, operating across FMCG personal care (15 brands), oleochemicals and specialty chemicals manufacturing, and port logistics through its DP World Evyap joint venture, serving consumers and industrial customers in 100+ countries.

Ownership category

akta.pro rank

Product category

Personal Care and Hygiene Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Industrial Organic Chemicals (2860)

akta.pro primary industry

Deodorants & Antiperspirants (CRADANAA)

akta.pro secondary industry

Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA)

Keywords

• Personal care products
• Hygiene products
• Oleochemicals manufacturing
• Bar soap production
• Port logistics services

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fast-Moving Consumer Goods (FMCG): Evyap manufactures and sells personal wash, personal care, and hygiene products under 15 brands including Duru, Activex, Komili, Fax, Arko Men, Arko Nem, and others. Products include bar soaps, liquid soaps, shower gels, shampoos, wet wipes, cologne, and deodorants. Revenue generated through domestic retail and export to over 100 countries.
2. Oleochemicals (Life Chemicals): Evyap produces fatty acids, glycerin, soap noodles, and specialty chemicals from renewable, sustainable, and plant-based raw materials. Supplies more than 500 customers in 70 countries across industries including food, fragrances, rubber, plastics, and industrial applications.
3. Port Services (Evyapport / DP World Evyap): Port and logistics services including liquid terminal, container terminal operations, and intermodal transportation. Strategic partnership with DP World established in 2024 for enhanced port operations and logistics hub services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Evyap manufactures and sells personal wash, personal care, and hygiene consumer products (bar soaps, liquid soaps, shower gels, shampoos, deodorants, wet wipes) under 15 brands including Duru, Activex, Komili, and Fax. The company also produces oleochemicals and specialty chemicals (fatty acids, glycerin, soap noodles) at its Malaysia facility, supplying more than 500 industrial customers across 70 countries, and operates port and logistics services through the DP World Evyap joint venture.

Product overview

Evyap is a diversified Turkish conglomerate operating across three main segments: Fast-Moving Consumer Goods (FMCG), Life Chemicals, and Port Services. The FMCG segment encompasses 15 brands including Duru, Activex, Komili, Fax, Pet Love, and Clean&White, offering personal wash products (bar soap, liquid soap, shower gel), personal care products (shampoo, conditioner, cologne, wet wipes), and hygiene products. The Life Chemicals segment includes oleochemicals (fatty acids, glycerin, soap noodles) and specialty chemicals for industrial applications. The Port Services segment (DP World Evyap) provides logistics and terminal services. The company operates manufacturing facilities in Turkey (Tuzla), Malaysia (Johor), and Egypt (Alexandria), exporting to over 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Duru: Bar soap, liquid soap, shower gel, cologne, and hair care products created in 1967
• Activex
• Komili
• Fax
• Clean&White
• Arko Men
• Arko Nem
• Emotion
• Ipana
• Evy
• Evercare
• Petlove
• Gibbs
• Blade
• Privacy

Products and services

• Duru Personal wash and care brand offering bar soap, liquid soap, shower gel, cologne, shampoo, hair conditioner, wet wipes, and granular detergent; serves consumers in over 100 countries including Turkey, Russia, Ukraine, Iraq, Iran, Egypt, and Turkic Republics.
• Activex Antibacterial personal hygiene brand offering liquid soap, bar soap, hand sanitizer gel, and shower gel with 99.9% antibacterial effectiveness; market leader in Turkey's personal hygiene liquid soap category.
• Komili
• Fax Hand hygiene brand offering bar and liquid soaps with Mediterranean-inspired scents including Ayvalik olive, Cappadocia lavender, and Mediterranean breeze formulations.
• Pet Love Pet care brand offering cat litter, cleaning wipes, and shampoo products for cats and dogs; emerging brand in the pet care sector.
• Clean&White Cleaning and personal wash brand under Evyap's consumer portfolio.
• Duru Moisture Bomb Shampoo Series New shampoo product line from the Duru brand with advanced moisturizing formulas, launched in collaboration with model Adriana Lima.
• Evyap Oleochemicals (Life Chemicals) Production of fatty acids, glycerin, and soap noodles from renewable, sustainable, plant-based raw materials; serves more than 500 customers in 70 countries for use in food, fragrances, rubber, plastics, and industrial applications.
• Evyap Specialty Chemicals Production of specialty chemicals including esters and other advanced chemical solutions for personal care, food ingredients, industrial lubricants, and agricultural chemicals.
• DP World Evyap Port Services Port and logistics services including liquid terminal operations, container terminal services, and intermodal transportation; operated through DP World Evyap joint venture with a main quay extended to 455 meters.

Quantifiable outcome

• First R&D Center certification in Turkey's cosmetics industry
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DP WorldcoreStrategic or Co-development Partner · 1 January 2024In 2024, Evyap established a strategic partnership with DP World to better serve the needs of regional industry, enhance customer experience, and increase contributions to the Turkish economy. The partnership combined Evyap's commercial strength with DP World's international expertise to create a new logistics hub. Port operations began to be conducted under the name DP World Evyap. The partnership operates through equity participation with Evyap Holding maintaining capital partnership and strong teams.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Unilever: Global FMCG leader with personal care, home care, and foods portfolios including Dove, Lux, Lifebuoy, and Hellmann's. Closely comparable to Evyap across personal wash and personal care categories, though at materially larger scale and with a global brand footprint.
• Colgate-Palmolive: Global personal care and household essentials company with brands including Palmolive, Irish Spring, and Ajax. Overlaps with Evyap's bar soap, liquid soap, and personal wash portfolio; Colgate also operates in oral care, where Evyap has the Ipana brand.
• Reckitt Benckiser: Global leader in hygiene, health, and nutrition with brands like Dettol, Lysol, and Durex. Comparable to Evyap's Activex antibacterial franchise and broader personal hygiene/hard-surface cleaning portfolio.
• Henkel: German multinational with consumer brands (Persil, Fa, Schauma) in laundry and personal care plus an adhesive technologies business. Direct category overlap with Evyap's Duru (laundry), Arko (personal care), and personal wash franchises.

Direct peers

• IOI Corporation: Malaysian integrated palm oil and oleochemicals producer with significant fatty acid, glycerin, and soap noodle capacity. Most direct peer to Evyap's Life Chemicals oleochemicals platform given co-location in Malaysia, similar feedstock, and overlapping B2B customer base.
• KLK OLEO: Oleochemicals arm of Kuala Lumpur Kepong, one of Asia's largest producers of fatty acids, fatty alcohols, glycerin, and soap noodles. Directly comparable to Evyap's Malaysia-based Life Chemicals operation in product mix, scale, and global B2B customer profile.
• Kao Corporation: Japanese consumer products and chemicals company with strong soap, shampoo (Kao, Biore, Merries), and oleochemicals/chemicals businesses. Highly comparable in business model — branded personal care plus specialty chemicals — and similar scale of Asian manufacturing footprint.
• Emery Oleochemicals: Global natural-based specialty oleochemicals manufacturer with production in Malaysia, Germany, and the US. Comparable to Evyap's specialty chemicals pivot, particularly in personal care and industrial lubricant applications.

Emerging players

• Dabur India: Indian Ayurvedic and natural personal care FMCG company with portfolio spanning oral care, hair care, and skin care. Relevant emerging-market peer given its brand-led, plant-based personal care identity similar to Evyap's heritage-driven positioning.
• Godrej Consumer Products: Indian FMCG company with emerging-market-focused personal care, hair care, and household insecticides portfolio (Godrej No.1, Cinthol). Comparable emerging-market mass personal care positioning to Evyap's Duru and Komili brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=hyQRFUrNZhI
• Instagraminstagram.com/duruiraq
• Xx.com/evyapint
• Facebookfacebook.com/arkonem
• LinkedInlinkedin.com/company/34179

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evyap