ProYuga Advanced Technologies

What ProYuga Advanced Technologies does

ProYuga Advanced Technologies Limited is an India-incorporated VR/AR/MR company founded in 2017 and headquartered at Brigade Towers, Financial District, Hyderabad, Telangana. The company develops immersive products across virtual, augmented, and mixed reality, with two commercially available consumer products — iB Cricket (a flagship VR cricket experience) and Programmer VR (a gamified, puzzle-based programming-learning application distributed on the Meta Store). A pipeline of additional products is disclosed: Virtual Classrooms, Virtual Events and Conferences, and Professional Meetings with Mixed Reality, indicating expansion beyond entertainment into enterprise collaboration and education use cases.

The business operates across three revenue streams. First, consumer product sales are conducted as one-time licenses through the Meta Store marketplace, enabling self-serve global distribution. Second, the company provides professional development services to game developers (AR/VR/MR content development and global market expansion assistance) and to businesses (immersive demos, employee training, data visualization, rapid prototyping, and product enhancement). Third, the company runs educational services through a VR/AR/MR Centre of Excellence that offers training in micro-entrepreneurship and immersive technology careers. Pricing is not publicly disclosed; enterprise services appear quote-based while consumer pricing is determined by the Meta Store marketplace.

ProYuga serves three primary customer segments: independent game developers seeking to enter the immersive content market, businesses and organizations across domains seeking AR/VR/MR integration, and global learners pursuing careers in immersive technology. Go-to-market is hybrid: product-led growth through the Meta Store for consumer apps, enterprise field sales via website inquiry forms for B2B services, and community-led engagement via Discord support channels. The company is structured as a public limited company under Indian law (CIN U74999TS2017PLC176097), maintains annual reports from FY 2019-2020 through FY 2024-2025, and has implemented GDPR-compliant data handling.

Name

ProYuga Advanced Technologies

Legal name

ProYuga Advanced Technologies Limited

Website

https://proyuga.tech

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

ProYuga Advanced Technologies is a Hyderabad-based VR/AR/MR company developing consumer products such as iB Cricket and Programmer VR, while providing AR/VR/MR development services to game developers and enterprises, and training programs through its Centre of Excellence.

Ownership category

akta.pro rank

Product category

Immersive Technology Software

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VR/AR Game Publishing & Distribution (MPAFABAK)

akta.pro secondary industries

VR/AR/XR Game Studios (MPAFAAAE), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), AR/VR & Immersive Learning Content Development (EDAGAKAI), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• VR/AR/MR development
• Immersive learning platforms
• Virtual reality applications
• Mixed reality meetings
• VR content creation services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Product Sales (VR Applications): Consumer VR applications distributed through the Meta Store, generating revenue through direct downloads and purchases of products like Programmer VR and iB Cricket.
2. Development Services: Professional services providing assistance to game developers and businesses in developing AR/VR/MR content, integrating immersive technology into existing products/services, and expanding globally.
3. Educational Services and Training: Training programs for building careers in Micro Entrepreneurship and AR/VR/MR through the Centre of Excellence, providing capacity building and skill development.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

ProYuga Advanced Technologies develops and sells its own consumer Virtual Reality (VR) products, including the iB Cricket VR cricket experience and the gamified Programmer VR learning application distributed via the Meta Store. The company also offers professional VR/AR/MR development services to game developers and businesses, and runs an educational Centre of Excellence (CoE) that trains individuals in micro-entrepreneurship and immersive technology careers.

Product overview

ProYuga Advanced Technologies is a VR/AR/MR company that develops transformative products in Virtual, Augmented and Mixed reality. The company operates a portfolio of products and services including: iB Cricket (VR cricket experience), Programmer VR (gamified programming learning on Meta Store), and pipeline products (Virtual Classrooms, Virtual Events and Conferences, Professional Meetings with Mixed Reality). The company also provides development services for game developers and businesses, as well as educational services through a Centre of Excellence for AR/VR/MR training.

Differentiator

Problem solved

Functional benefit

Brands

• iB Cricket: A cricket simulation VR experience featured on Meta Store, the company's flagship product offering.

Products and services

• iB Cricket

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resolution Games: Sweden-based VR game studio publishing titles such as Demeo and Angry Birds VR on the Meta Store. Directly comparable to ProYuga as an independent VR game studio distributing consumer titles through Meta's platform.
• nDreams: UK-based VR game and experience studio (Phantom: Covert Ops, Far Cry VR). Comparable to ProYuga as a mid-sized independent studio shipping consumer VR games and experiences to Meta Store-class platforms.
• Schell Games: US-based independent game studio with a large VR practice (Until You Fall, I Expect You To Die). Directly comparable to ProYuga's mix of consumer VR titles and enterprise/educational VR development work.
• Owlchemy Labs: US-based VR game studio behind Vacation Simulator and Job Simulator, distributed on Meta Store. Comparable to ProYuga as a multi-title consumer VR publisher with simulation/learning-adjacent content.
• Beat Games: Czech VR studio behind Beat Saber, now owned by Meta. Comparable to ProYuga as a consumer VR game developer whose flagship title became a defining experience on the Meta Quest store.

Broad incumbents

• Meta: Owner of the Quest VR platform and Meta Store where ProYuga distributes. Operates first-party VR studios and broader XR initiatives, making Meta both ProYuga's primary distribution channel and its largest competitive threat.

Emerging players

• Talespin: US-based VR/XR training platform focused on enterprise workforce upskilling. Comparable to ProYuga's enterprise services and educational services offerings for VR/AR/MR training use cases.
• STRIVR: US-based enterprise VR training and immersive learning provider. Overlaps with ProYuga's virtual classroom and enterprise VR training positioning.

Regional players

• AjnaLens: India-based XR company building mixed-reality headsets and immersive solutions. Comparable to ProYuga as an India-headquartered XR player, though AjnaLens focuses on hardware/platform while ProYuga is software/content-led.
• SmartVizX: India-based VR/AR solutions company focused on enterprise and real-estate immersive experiences. Comparable to ProYuga as an India-based VR services and content provider targeting enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/proyuga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProYuga Advanced Technologies