Name

Affordable Pet Labs

Legal name

Affordable Pet Care

Website

https://affordablepetlabs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pet Diagnostic Testing Services

NAICS

Veterinary Services (541940), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Reference Laboratory Testing (Clinical Pathology & Chemistry) (HLAMADAA)

akta.pro secondary industries

Veterinary Parasitology Testing (HLAMADAD), Point-of-Care & In-Clinic Diagnostics (Rapid Tests, Benchtop Analyzers) (HLAMADAI), Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology) (HLAMADAC), Molecular & Genetic Testing (Breed, Hereditary Disease, Oncology) (HLAMADAE)

Keywords

• Pet diagnostic testing
• At-home lab tests
• Veterinary laboratory services
• Pet wellness screening
• Animal health diagnostics

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. At-Home Test Kit Sales: One-time purchase of home collection kits for fecal, urine, and other diagnostic tests. Pet owners collect samples at home and mail to labs.
2. PetWell+ Membership Plans: Subscription-based wellness plans (Bronze, Gold, Platinum tiers) offering year-round veterinary support, regular health checkups, and exclusive benefits. Subscription pricing from $349 to $999.
3. In-Home Blood Collection Services: Professional blood draw services performed by licensed technicians in the customer's home. Tests include Total Health Assessment, Basic Health Check, Desert Dog Panel, and specialty disease trackers.
4. Rescue Organization Discounts: Animal rescue organizations receive 20% lifetime discount on all tests plus additional discounts for self-collected blood samples and specialized rescue panels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Affordable Pet Labs sells at-home pet diagnostic test kits (fecal, urine, allergy, cultures, DNA/breed ID, cancer screening, pregnancy) and provides in-home blood collection services by licensed veterinary technicians across 48+ US cities. Samples are mailed to or collected by partnered veterinary diagnostic laboratories for analysis, with results delivered via email within 48-72 hours.

Product overview

Affordable Pet Labs offers a dual-mode diagnostic testing platform: Easy Home Collection Kits for self-collected samples (fecal, urine, hair, blood) that customers mail to partner laboratories, and Home Visit Diagnostic Tests where licensed technicians collect blood and other samples at the customer's location. The company serves dogs, cats, horses, and exotic animals with over 47 DTC test kits and 45+ home-visit tests. Core test categories include: fecal/intestinal parasite testing (Basic, Total, Premier), urinalysis, blood chemistry panels (Basic Health, Total Health, Senior Health, Desert Dog Panel), allergy testing (hair-based and blood-based), disease-specific trackers (kidney, thyroid, pancreas, diabetes, seizure, cardiac), vaccine titer testing, cancer screening, genetic/DNA testing, and specialty panels (equine, large animal). The PetWell+ membership program provides tiered subscription plans for ongoing wellness monitoring. Results are delivered via email within 48-72 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• At-Home Fecal Diagnostic Test Kits (Basic, Total, Premier, PCR) Self-collect fecal test kits for intestinal parasite and pathogen screening in dogs, cats, and exotic/large animals; samples mailed to partnered labs with results in 48-72 hours.
• At-Home Complete Urinalysis Test Kits Complete urine analysis test kits for dogs and cats including microscopic evaluation of sediment; self-collected and mailed to partner labs.
• At-Home Combo Urinalysis & Fecal Test Kits and Gut Health Tests Combo urine and fecal test kits and comprehensive/basic gut check kits covering digestive health evaluation for dogs and cats.
• At-Home Specialty Diagnostic Tests (Kidney UPC, Ear Culture, Urine/Fecal Culture, Adrenal, Nutrition, Digestion, Inflammation) Specialty at-home diagnostic kits covering kidney disease UPC ratio, ear/urine/fecal cultures, cortisol-creatinine adrenal test, nutrition, digestion/detox, leaky gut, and inflammation panels for dogs and cats.
• At-Home Allergy Test Kits (Hair-based) Hair-based allergy tests detecting environmental and food allergens for dogs and cats; also includes raw food sensitivity test and complete horse health evaluation hair test.
• At-Home Cancer Screening, Pregnancy, and Pet Age Tests Self-collected dog cancer screening test, canine pregnancy test, and Epipaws epigenetic pet age assessment.
• At-Home DNA Breed Identification and Genetic Tests Premium and essential breed identification DNA tests for dogs, plus Wisdom Panel Genetic Test Essentials.
• At-Home Exotic and Large Animal Fecal Tests Fecal parasite test kits for reptiles/amphibians/birds and large farm animals (horse, cow, sheep, goat, pig) with optional Giardia detection.
• In-Home Comprehensive Blood Panels (Total Health, Basic Health, Senior Health, Desert Dog) Licensed veterinary technician visits the customer's home to collect blood samples for comprehensive CBC and chemistry panels for dogs and cats, including the Desert Dog Panel covering Valley Fever, tick-borne disease, CBC/Chem 26, and heartworm.
• In-Home Specialty Disease Trackers (Kidney, Thyroid, Pancreas, Diabetes, Seizure, Cardiac, Valley Fever, Chagas, Pre-anesthetic) Specialty disease tracking panels covering kidney, thyroid, pancreas, fructosamine/diabetes, seizure, cardiac troponin, Valley Fever, Chagas disease, and pre-anesthetic bloodwork collected at the customer's home by a licensed technician.
• In-Home Vaccine Titer Tests (Rabies, Distemper/Parvo, Combo) Vaccine antibody titer tests for dogs (rabies, distemper/parvo, and combined core plus rabies panel) and cats; collected in-home by licensed technician.
• In-Home Combo and Specialty Panels (CBC, Tick/Heartworm, Cardiac Troponin, Early Cancer, Total Health+Allergy, Vitamin D) In-home CBC, tick-borne and heartworm panel, cardiac troponin heart health, early cancer detection, Total Health + Allergy combo, and Vitamin D panel for dogs and cats.
• Mobile Equine Health Panels (Basic, Metabolic, Pregnancy, Canine Pregnancy) Mobile visit panels for horses including basic health (CHEM 24 + CBC), metabolic health bundle, and blood pregnancy test; plus in-home canine pregnancy test.
• Rescue Feline Witness FeLV/FIV Test Kit (Box of 10) Feline leukemia (FeLV) antigen and feline immunodeficiency virus (FIV) antibody test kit sold in boxes of 10 tests for rescue organizations.
• PetWell+ Preventive Care Membership Plans (Bronze, Gold, Platinum) Annual tiered subscription wellness membership offering year-round veterinary support, regular health checkups, and exclusive benefits. Bronze ($349/year), Gold ($679/year), and Platinum ($999/year including Total Health + Allergy).
• Treat, Retest & Rest Easy Program Treatment and follow-up retest program provided after positive parasite test results to confirm resolution.

Quantifiable outcome

• Save 30-60% compared to traditional vet visits
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Top Veterinary Diagnostic CompaniescoreTechnology or IntegrationPartnership with top veterinary diagnostic companies to ensure accurate test results. These partnerships enable the company to leverage established lab infrastructure while maintaining quality standards comparable to traditional veterinary clinics.
• Animal Rescue OrganizationscoreGTM or Marketing PartnerPartnership program offering animal rescue organizations and foster groups 20% lifetime discounts on all tests, additional discounts for self-collected blood samples, and specialized rescue test panels. Includes on-site and in-home testing services for pre-adoption health screening.
• Veterinary ProfessionalssecondaryChannel Partner/ Reseller/ DistributorPartnering with Practitioners (PWP) Program allowing veterinarians and veterinary clinics to refer clients for at-home testing services. Provides veterinary request forms and professional coordination.
• AmazonsecondaryChannel Partner/ Reseller/ DistributorRetail distribution partnership through Amazon marketplace, allowing pet owners to purchase test kits through Amazon's e-commerce platform.
• Zoetis Reference LaboratoriescoreTechnology or IntegrationDiagnostic partner providing reference laboratory services for accurate pet health diagnostics. Part of diagnostic partner network shown on partners page.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wisdom Panel: Market-leading canine and feline genetic/DNA testing brand selling at-home DNA kits. Comparable to Affordable Pet Labs as a DTC pet diagnostic test brand; APL even resells Wisdom Panel tests, indicating direct overlap in the at-home pet testing category.
• Embark Veterinary: At-home dog DNA and genetic health screening company selling mailbox-friendly kits. Closely comparable DTC pet diagnostic model with similarly positioned products and target customer (cost-conscious, convenience-seeking pet parents).
• PetDx: Veterinary liquid biopsy company offering blood-based cancer screening for dogs. Comparable in the disease-specific early-detection test category, where APL also offers canine cancer screening tests.
• Basepaws (Zoetis): Cat DNA and dental health testing brand (acquired by Zoetis). Comparable as a DTC at-home pet diagnostic brand; Zoetis ownership also makes it a sibling entity to APL's reference lab partner.
• Orivet Genetic Pet Care: At-home genetic and health screening kits for dogs and cats. Comparable offering portfolio and DTC go-to-market, with overlap in genetic testing and wellness screening.

Emerging players

• 5Strands: Direct-to-consumer pet (and human) food and environmental intolerance testing via hair samples. Comparable in at-home pet allergy/intolerance testing, a category APL also serves with hair-based allergy kits.
• Paw Print Genetics: Veterinary genetic testing laboratory offering breed and disease DNA tests for dogs and cats. Comparable in the canine/feline genetic testing category adjacent to APL's breed ID and genetic health kits.

Broad incumbents

• IDEXX Laboratories: Global leader in veterinary diagnostics and reference laboratory services. Comparable as a vet diagnostics provider, but operates at vastly larger scale across in-clinic and lab channels; APL is partly a downstream consumer of IDEXX's lab ecosystem.
• Zoetis Reference Laboratories: Veterinary reference laboratory network owned by Zoetis. Comparable as a provider of pet diagnostic testing, and a current APL partner — overlapping capability but delivered through professional vet channels rather than direct-to-consumer.
• Antech Diagnostics (Mars Petcare): Veterinary reference laboratory network owned by Mars Petcare. Comparable as a large-scale veterinary diagnostic provider serving clinics; relevant to APL as a potential partner or competitor depending on how DTC at-home testing evolves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCo2JzQqCVMmtLEoQsrFwPSg
• Facebookfacebook.com/affordablepetlabs
• Instagraminstagram.com/affordablepetlabsandservices
• TikToktiktok.com/@affordablepetlabz?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affordable Pet Labs