Enfield Shaker Museum

Name

Enfield Shaker Museum

Legal name

Chosen Vale, Inc.

Website

https://shakermuseum.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Enfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Memberships: Annual membership program with multiple tiers from Individual ($50) to Benefactor ($1,000+) providing access benefits, discounts, and event privileges
2. Admissions and Tours: Visitor admissions including group tours of $12 per adult for groups of 10+, with complimentary admission for bus tour drivers and tour leaders
3. Retail Sales: Museum gift shop offering products including gift certificates, donations, memberships, event packages, and special forum programming
4. Facility Rentals and Events: Venue hosting for weddings, retreats, workshops, personalized events, and corporate gatherings with event consultation services
5. Overnight Accommodations: Great Stone Dwelling provides year-round overnight accommodations for visitors
6. Grants and Donations: Fundraising including Save America's Treasures grants ($129,667 matching grant in 2022), major donations ($1,000,000 anonymous gift in 2023), and 'Together Again' capital campaign ($2 million+ raised from 344 donors)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Enfield Shaker Museum is a nonprofit outdoor history museum and historic site that preserves and interprets the largest collection of Enfield Shaker material culture in the nation. The museum sells admissions and guided tours of 14 original Shaker buildings on 60 acres, year-round overnight accommodations in the Great Stone Dwelling, hands-on educational workshops and school programs, facility rentals for weddings and corporate retreats, and operates a gift shop and annual academic forum.

Product overview

Enfield Shaker Museum is an outdoor history museum offering a portfolio of products and services centered on preserving and sharing Shaker heritage. The museum operates as a single unified offering comprising admission and guided tours of historic Shaker buildings (including the Great Stone Dwelling, workshops, barns, and cemeteries), overnight accommodations in the Great Stone Dwelling, educational workshops and programs, facility rentals for events, and an annual academic forum. The museum generates revenue through multiple channels including individual/family/corporate memberships at seven tiers (Individual through Benefactor), gift certificates and gift memberships, donations, event tickets (including the Spring Shaker Forum and concert series), museum gift shop sales, and facility rentals. Key products include the annual Spring Shaker Forum for scholars, the Summer Concert Series featuring the Mary Keane Chapel pipe organ, and group tour services.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Admission and Guided Tours Guided and self-guided tours of restored Shaker buildings including the Great Stone Dwelling, Brethren's Shops, Cow Barn, Laundry/Dairy, and historic village grounds, offered to visitors on-site during the operating season.
• Overnight Accommodations in the Great Stone Dwelling Year-round overnight stays in the Great Stone Dwelling, providing the only overnight lodging available in an authentic Shaker building. Open to individual travelers and forum attendees.
• Workshops and Educational Programs Hands-on workshops, educational programming, and special events including oval box-making, herb garden activities, and school programs for students of all ages.
• Facility Rentals for Events Venue rentals for weddings, retreats, workshops, and personalized events at historic Shaker buildings, with full event consultation services.
• Museum Gift Shop Retail shop offering Shaker-inspired products, books, gifts, and museum merchandise, available both on-site and via the online shop.
• Spring Shaker Forum Annual academic conference featuring lectures by Shaker scholars, special tours, and networking for Shaker enthusiasts, with weekend packages including lodging in the Great Stone Dwelling and meals.
• Summer Concert Series Summer concert series featuring pipe organ performances in the Mary Keane Chapel, including organ and violin recitals, choir performances, and solo organ recitals.
• Village Walking Tour Self-guided and guided tours covering 20 historic sites including the Great Stone Dwelling, Mary Keane Chapel, shops, barns, cemeteries, and Feast Ground on Mount Assurance.
• Museum Membership Program Annual membership program with multiple tiers (Individual through Benefactor at $50 to $1,000+) providing admission benefits, shop discounts, and event privileges for museum supporters.
• Museum Gift Certificate Gift certificates redeemable for museum admission, gift shop products, workshops, memberships, overnight rooms, and facility rentals, with no expiration date.
• Chosen Vale Exhibition at New Hampshire State Library Traveling exhibition 'Chosen Vale: The Shakers of Enfield, New Hampshire' featuring Shaker artifacts from Enfield Shaker Museum, Canterbury Shaker Village, and private collections, presented at the New Hampshire State Library in Concord, NH in August 2024.

Quantifiable outcome

• Preserved 14 original Shaker buildings on 60 acres for future generations
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Bank of AmericacoreGTM or Marketing Partner · 1 January 2024Corporate partner sponsor for 2024; Bank of America (900 Elm Street, Manchester, NH 03101) provides annual unrestricted gift support as part of museum's corporate partnership program offering visibility in newsletters, events, website, and social media recognition.
• Mascoma BankcoreGTM or Marketing Partner · 1 January 2024Corporate partner and event sponsor for 2024; Mascoma Bank (67 North Park Street, Lebanon, NH 03766) provides financial and marketing support through corporate partnership and event sponsorship programs.
• Banwell ArchitectssupportingGTM or Marketing Partner · 1 January 2024Corporate partner for 2024; Banwell Architects (6 South Park Street #1) supports museum as part of corporate responsibility program with annual unrestricted gift.
• Bar Harbor BankminorGTM or Marketing Partner · 1 January 2023Event sponsor for 2023 Summer Concert Series and other museum events.
• Defiance ElectricminorGTM or Marketing Partner · 1 January 2023Event sponsor for 2023 museum events and programming.
• Gallagher FlynnminorGTM or Marketing Partner · 1 January 2023Event sponsor for 2023 museum events and programming.
• Hypertherm AssociatescoreGTM or Marketing Partner · 1 January 2023Employee volunteer program corporate supporter; employees from Lebanon, NH location contribute volunteer hours to preservation Wednesday projects at the museum.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Plimoth Patuxet Museums: A Plimoth Plantation-style living history complex in Plymouth, MA, combining English colonial and Indigenous Wampanoag historic sites with education programs, food service, and ticketed admissions - comparable operating model to Enfield's outdoor museum + school + events approach.
• Historic Deerfield: A preserved early-American village in Deerfield, MA with period houses, craft demonstrations, school programs, and ticketed tours - directly analogous in outdoor historic-site museum model and New England education market.
• Old Sturbridge Village: A larger New England open-air living history museum (Sturbridge, MA) preserving early 19th-century buildings with costumed interpreters, school programs, and event venues; Enfield's curator previously worked there, indicating overlapping operating model.
• Hancock Shaker Village: A Shaker historic site in Pittsfield, MA, that preserves original Shaker buildings on a working landscape, offers guided tours and demonstrations, and runs education and event programs - directly comparable to Enfield's site model and explicitly referenced by Enfield for member cross-tour visits.
• Canterbury Shaker Village: The other surviving Shaker village in New Hampshire (Canterbury), operating a museum and historic site with guided tours, education programs, and special events on the same Shaker heritage subject matter and serving the same school group and tourist audiences as Enfield.
• Shelburne Museum: A Vermont museum complex of 39 historic buildings and gardens housing American folk and decorative art - a regional outdoor history museum of comparable scale and programming variety to Enfield's recently expanded 14-building campus.
• Sabbathday Lake Shaker Village: The last active Shaker community in the world (New Gloucester, ME), maintaining Shaker buildings open to visitors with tours, a museum shop, and educational programming - a sister Shaker heritage site referenced through Enfield's collaborative exhibition work.
• Strawbery Banke Museum: An outdoor history museum in Portsmouth, NH preserving restored buildings from four centuries of New England life with tours, school programs, weddings, and special events - a same-format, same-state peer to Enfield's outdoor history and event rental model.
• Shaker Museum and Library: Located in Old Chatham, NY, this institution holds a major collection of Shaker material culture and operates programs and exhibitions drawing on the same scholarly and collector audience Enfield targets via its Spring Shaker Forum and Shaker Studies section.

Broad incumbents

• Historic New England: The largest regional preservation organization in the U.S. (Boston, MA), operating more than 40 historic house museums across New England with membership programs and education - a broader incumbent occupying an adjacent preservation and education niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enfieldshaker
• Facebookfacebook.com/EnfieldShakerMuseum
• LinkedInlinkedin.com/company/enfield-shaker-museum

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enfield Shaker Museum