Name

Strawbery Banke Museum

Legal name

Strawbery Banke Museum

Website

https://strawberybanke.org

Company type

Private

Founded year

1965

Operating status

Operating

Ownership category

akta.pro rank

Product category

Heritage Museum Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Historical Sites (712120)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Living history museum
• Historic house tours
• Heritage education programs
• Museum exhibitions
• Seasonal cultural events

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. General Admission: Ticket sales for museum entry, valid for two consecutive days. Pricing varies by age category with discounts for online purchase.
2. Membership Program: Annual membership providing unlimited visits, special access, and exclusive discounts on events and programs.
3. Guided Tours: 90-minute guided tours of four historic homes offered Tuesdays, limited to 15 participants per tour.
4. Garden Tours: Expert-guided tours through historic gardens and landscapes, available as add-on to general admission.
5. Summer Camps: Week-long educational camps for children ages 6-11 covering various historical themes and activities.
6. Special Events: Ticketed events including Feast of Reason, 250th Gala, Candlelight Stroll, Ghosts on the Banke, and seasonal concerts.
7. Donations and Fundraising: Annual fund, planned giving, corporate partnerships, and general donations supporting preservation efforts.
8. Private Event Rentals: Rental of historic venues for private events including weddings, corporate events, and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Strawbery Banke Museum operates a nearly 10-acre outdoor living history museum in Portsmouth, New Hampshire, featuring historic houses on their original sites, heirloom gardens, themed exhibitions, and costumed roleplayer interpretation spanning 350+ years of regional history. The museum sells admissions, guided tours, summer camps, seasonal events, exhibition experiences, and private event rentals, supported by memberships, donations, grants, and corporate sponsorships.

Product overview

Strawbery Banke Museum is a nearly 10-acre living history museum in Portsmouth, New Hampshire, comprising historic houses on their original sites, heirloom gardens, landscapes, and exhibitions throughout the Puddle Dock neighborhood. The museum offers a multi-product portfolio centered on immersive historical experiences: core products include historic house and garden tours, themed exhibitions (Revolutionary Portsmouth, The Cousins Apartment, People of the Dawnland), summer educational camps for children, and signature seasonal events (Tuesdays on the Terrace concerts, Candlelight Stroll, Ghosts on the Banke). The museum also operates the Labrie Family Skate ice rink and offers a membership program. The museum's 2026 programming emphasizes America's 250th anniversary with special exhibitions and the Revolutionary Portsmouth Lecture Series.

Differentiator

Problem solved

Functional benefit

Brands

• Labrie Family Skate: Ice skating facility operated at the museum location

Products and services

• Historic Houses Tours Self-guided and guided tours of more than 40 historic houses preserved on their original Puddle Dock sites, spanning 350+ years of continuous habitation, with costumed roleplayer interpretation for general visitors and families.
• Guided Garden Tours Guided tour of the museum's heirloom and period gardens, offered as a separately ticketed experience for visitors interested in horticulture and historic landscape interpretation.
• Revolutionary Portsmouth Exhibition Themed exhibition interpreting Portsmouth's role in the American Revolution, drawing on the museum's collection and historical narrative programming, paired with a complementary lecture series.
• The Cousins Apartment Exhibition Themed exhibition in the Penhallow House interpreting domestic life and family history in 1915 Puddle Dock, with associated interpretive programming.
• People of the Dawnland Exhibition Themed exhibition exploring the Indigenous Abenaki history of the region, presented in collaboration with the Abenaki community to expand the museum's historical narrative.
• Strawbery Banke Summer Camps Multi-day summer camps for school-age children and youth, using the museum's historic houses and Crafts Center to deliver hands-on living history, traditional crafts, and heritage education programming.
• Tuesdays on the Terrace Seasonal summer concert series held on the Tyler Terrace, offering live music performances as a separately ticketed evening experience for visitors and the local community.
• Candlelight Stroll Annual December evening event offering guided candlelit tours of historic houses, traditional entertainment, and seasonal refreshments for visitors and families.
• Ghosts on the Banke Annual Halloween-season evening event with theatrical interpretation of local folklore and historically themed ghost stories across the museum grounds.
• Labrie Family Skate at Puddle Dock Pond Seasonal outdoor ice skating facility operated from late November through early February on Puddle Dock Pond, with public admission, skate rentals, and group rates.
• Museum Membership Program Annual subscription membership providing year-round free admission, discounts on programs and events, member-only benefits, and supporting the museum's nonprofit funding model.
• Revolutionary Portsmouth Lecture Series Ticketed lecture series of expert speakers presenting on Portsmouth's Revolutionary-era history, accompanying the Revolutionary Portsmouth themed exhibition.

Quantifiable outcome

• Named among nation's best open-air museums by USA Today
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Portsmouth Historical SocietycoreStrategic or Co-development PartnerCo-development partnership for the Revolutionary Portsmouth Lecture Series exploring the city's role in the American Revolution. Features joint programming, shared venue use (Portsmouth Historical Society at 10 Middle Street), and collaborative exhibition development for America's 250th celebration.
• Thomas Jefferson Foundation (Monticello)flagshipStrategic or Co-development PartnerCollaboration for the Feast of Reason program featuring Monticello educators Steve Light (VP of Education & Guest Experience) and Brandon Dillard (Director of Interpretation & Audience Engagement). Joint lecture and dinner event exploring civic engagement themes from Thomas Jefferson's philosophy.
• Gundalow CompanycoreGTM or Marketing PartnerPartnership for Piscataqua Riverfest celebration of maritime heritage. Gundalow Company organizes the festival with Strawbery Banke as a venue partner, offering free museum entry during the event and promoting maritime education.
• CultivateminorGTM or Marketing PartnerHost venue partnership for the sixth annual New England BIPOC Festival organized by Cultivate, a 501(c)(3) nonprofit focused on equity and social justice conversations.
• U.S. Citizenship and Immigration Services (USCIS)coreStrategic or Co-development PartnerAnnual partnership hosting U.S. Naturalization Ceremony on Independence Day, welcoming new citizens at the museum with free public entry to explore historic houses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plimoth Patuxet Museums: A living-history museum in Plymouth, MA centered on original-site historic structures and costumed roleplayers depicting early American life. Highly comparable in product format, audience (school field trips, families), and nonprofit operating model.
• Conner Prairie: An Indiana-based living-history museum with costumed roleplayers, historic houses, and seasonal events. Comparable in product format, programmatic emphasis on roleplayers, and family/event-driven revenue model.
• Colonial Williamsburg: The largest living-history museum in the U.S. directly comparable to Strawbery Banke as a multi-acre open-air museum with costumed interpreters, restored historic houses, and an immersive educational experience, though it operates at a much larger scale.
• Old Salem Museums & Gardens: A preserved Moravian settlement in North Carolina with original buildings, costumed interpreters, heirloom gardens, and traditional craft workshops. Highly comparable in original-site preservation, garden programming, and crafts programming.
• Mystic Seaport Museum: A 19-acre maritime living-history museum with original-period buildings, working craftsmen, and costumed interpreters. Comparable as a regional specialty living-history museum with a strong New England family/tourist audience.
• Old Sturbridge Village: A New England living-history museum showcasing early 19th-century rural life through costumed interpreters, historic buildings, and demonstration farms. Closely comparable in scale, geography, and educational programming mix.
• Historic Deerfield: A preserved early-American New England village with historic houses, costumed guides, and craft demonstrations. Directly comparable in original-site preservation, decorative-arts collections, and educational programming.
• The Farmers' Museum: A Cooperstown, NY living-history museum with historic village buildings, costumed interpreters, and craft/livestock demonstrations. Comparable in scale, product mix, and seasonal family/event-driven revenue model.

Broad incumbents

• Winterthur Museum, Garden & Library: A larger Delaware-based museum and garden estate with American decorative-arts collections and historic-house tours. Comparable in heritage-house and heirloom-garden programming, but with a broader decorative-arts focus and larger institutional scale.
• Historic New England: A regional heritage organization operating multiple historic house museums across New England. Comparable in original-site preservation and collection stewardship, but is a multi-site portfolio operator rather than a single-campus living-history destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/strawbery-banke-museum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strawbery Banke Museum