What Nonna Group Oy does

Nonna Group Oy is a Finnish elderly care services provider operating a portfolio of residential care homes (Nonna-kodit) that combine private rental apartments with shared communal spaces, organized activities, and individualized care and support services. The company's core offering sits between independent living and full nursing care: residents maintain their own studio or two-bedroom apartment (typically 24.5-52 m²) while having access to on-site care staff, restaurant meals, saunas, gyms, libraries, and social programming. The company serves three customer groups: elderly individuals who need daily living support, family caregivers seeking respite and transitional care, and Finnish welfare areas (hyvinvointialue) that purchase care services through service vouchers.

Revenue is generated through three recurring streams: monthly apartment rent (subscription), individualized care and support services billed monthly (subscription), and service-voucher revenue from approved welfare area contracts (subscription). Pricing is not publicly disclosed and varies by apartment size, service package intensity, and welfare-area voucher coverage. The company uses a hybrid direct-to-consumer and B2B go-to-market: individual needs assessments are paired with welfare-area voucher approval for admissions, supplemented by self-referral website inquiries and monthly open-house events at each location.

Nonna Group operates eight established facilities (Helsinki, Turku, Rovaniemi, Kuopio, Oulu, Huittinen, Uusikaupunki, Lieto) with two additional homes under construction (Hämeenlinna and Järvenpää, both opening Spring 2027). Combined with Aurahovi Oy under shared CapMan Special Situations ownership following a May 2025 investment, the platform is positioned as a leading nationwide operator with approximately 500 apartments across nine units. Facility features include fire-safe, sensory and memory-friendly design, safety alarm systems, accessibility adaptations, and city-center locations proximate to public transit and services.

Name

Nonna Group Oy

Legal name

Nonna Group Oy

Website

https://nonnagroup.fi

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Nonna Group Oy operates a nationwide Finnish network of residential care homes that combine private rental apartments with shared communal spaces and individualized care services for elderly residents, funded via rent, care fees, and approved welfare-area service vouchers.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Rent: Rental income from apartments in service housing facilities. Tenants pay monthly rent for their private units.
2. Care and Support Services: Individualized care services including home care, medication management, daily living assistance. Services tailored to individual needs assessment.
3. Service Vouchers: Revenue from welfare area-issued service vouchers. Nonna is an approved service voucher provider for multiple welfare areas in Finland.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Nonna Group Oy operates a network of residential care homes (Nonna-kodit) across Finland that provide communal living services for elderly residents. Each home combines individual rental apartments with shared communal spaces, restaurant meals, organized activities, and personalized on-site care and support services, including home care, medication management, and daily living assistance. The company also operates as an approved service-voucher provider for Finnish welfare areas (hyvinvointialue).

Product overview

Nonna Group Oy is a Finnish elderly care services provider operating a network of residential care homes under the Nonna brand. The company's portfolio consists of individual Nonna homes (Nonna-kodit) located across Finland, offering communal living (yhteisöllinen asuminen) for elderly people. Each Nonna home provides individual rental apartments (studios to two-bedroom units), shared communal spaces, meals, and personalized care and support services. The company operates eight established locations in Helsinki, Turku, Rovaniemi, Kuopio, Oulu, Huittinen, Uusikaupunki, and Lieto, with two additional homes under development in Hämeenlinna and Järvenpää opening in 2027. Services include assistance with daily activities, health monitoring, medication management, home nursing care, and community activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Nonna Naulakallio A residential care home in Helsinki's Mellunkylä district offering 43 private apartments (29.5-44.5 m²) with shared communal spaces including restaurant, library, sauna, and exercise room for elderly residents, supported by around-the-clock care staff.
• Nonna Linna A residential care home in Turku's Linnanfält modern wooden house quarter offering 68 modern apartments (26-52 m²) for elderly residents, known as a 'cultural house' with regular performances and art integrated into daily life, located near Turku Castle and the Aurajoki river.
• Nonna Napapiiri A residential care home in Rovaniemi city center offering 108 apartments across two buildings (24.5-47.5 m²), with fire-safe, sensory and memory-friendly facilities and professional staff support for elderly residents.
• Nonna Kallavesi A residential care home in Kuopio located by Lake Kallavesi, offering 75 apartments across two buildings (25-45.5 m²) that combine communal living with rental homes and diverse services for elderly residents.
• Nonna Lumina A residential care home in central Oulu offering studios and two-bedroom apartments across eight floors (30-44.5 m²), with restaurant, terrace, yard sauna, common lounges, professional care staff, and modern security technology for elderly residents.
• Nonna Myllyhovi A residential care home in Huittinen offering 32 apartments across three floors (32-40 m²) with modern accessible apartment living, communal spaces, restaurant, sauna, gym, and garden area for elderly residents.
• Nonna Majakka A residential care home in Uusikaupunki offering 44 affordable studios and two-room apartments (32-42 m²) for elderly residents in the Ketunkallio area, with restaurant, lounge, outdoor terrace, activity room, sauna, and common living room.
• Nonna Liedonhovi A residential care home in Lieto offering 38 modern apartments (30-42 m²) that provides warm, age-friendly rental homes with individualized care and support services in a peaceful environment, operated as an approved service voucher provider.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mehiläinen: One of Finland's largest private social and healthcare providers, operating assisted living and elderly care homes across the country. Directly comparable as a Finnish operator combining residential real estate with welfare-area-funded care services.
• Esperi Care: Major Finnish private provider of residential elderly care, disability services, and home care. Comparable as a multi-site operator serving Finnish welfare areas with service voucher contracts and similar customer mix.
• Humana: Nordic personal care and elderly housing operator with Finnish operations. Comparable as a residential elderly care provider serving public-sector payers in the Nordic region.
• Attendo: Nordic care provider with significant Finnish operations in assisted living and elderly care. Directly competes for welfare area contracts and operates a similar multi-site residential model in Finland.

Emerging players

• Mainio Group (Mainiokodit): Finnish operator focused on assisted living and disability services with multi-site residential presence. Comparable as a smaller Finnish care operator serving welfare area contracts, though narrower portfolio than Nonna.

Broad incumbents

• Coronaria: Finnish healthcare and rehabilitation services provider with broader service portfolio including elderly care. Comparable as a Finland-based care services platform, though with stronger orientation toward clinical and rehabilitative services.
• Terveystalo: Largest Finnish private healthcare company with growing social care footprint. Comparable as a large incumbent Finnish healthcare provider, though primarily clinical rather than residential elderly housing.

Regional players

• Norlandia Care: Nordic care and education services operator with presence in Finland. Comparable as a multi-site residential services provider, though primary focus remains on childcare and adjacent care services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/Nonna-Lumina-100092985883368

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nonna Group Oy