What Yazle Media does

Yazle Media is a Dubai-headquartered digital ad-tech company founded in 2013 that provides programmatic, video, and data-driven advertising solutions to advertising agencies and globally recognized enterprise brands operating in the GCC and APAC regions. The company has built a portfolio of five products: Gaming (premium in-game and mobile gaming advertising via exclusive partnerships with Activision Blizzard and King), Programmatic DOOH (data-driven digital out-of-home), Navigator Travel Data (vertical-categorized premium publisher whitelists for travel audiences), Kidoz (kid-safe mobile environments), and Green CPM (environmentally-focused digital advertising). Its underlying platform combines proprietary ad-tech capabilities with gated access to elite digital inventory, supporting KPI-led campaign delivery measured by CPM, CPC, CPCV, and CPL pricing mechanics, with publicly claimed performance of 75%+ viewability and 70% video completion rate across 1,000+ campaigns executed since inception.

The company operates a B2B, sales-led go-to-market model, positioning itself as a preferred partner to agencies and brands across more than 10 regional markets. Revenue is generated on a campaign basis through direct enterprise engagement and indirect distribution via agency channel partnerships, with no publicly disclosed pricing tiers or rate cards. Exclusive platform partnerships (Activision Blizzard, King, Waze, DOOH networks, and premium travel publishers) constitute the core distribution advantage, supported by case-study evidence of enterprise campaigns for Mercedes Benz, BMW, Sephora, and RAKBANK. Yazle Media is privately held with no disclosed venture or institutional funding, led by Co-Founder Gaurav Aidasani, and its ownership structure is not publicly disclosed.

Name

Yazle Media

Legal name

Yazle Media

Website

https://yazle.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Yazle Media is a Dubai-headquartered digital ad-tech company founded in 2013 that delivers programmatic, video, gaming, DOOH, and travel-data advertising campaigns to agencies and global brands across more than 10 GCC and APAC markets via exclusive platform partnerships.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)

Keywords

• Programmatic advertising
• Digital ad-tech
• In-game advertising
• Programmatic DOOH
• Data-driven targeting

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising Services: Performance-based digital marketing campaigns including video advertising, programmatic buying, and branded content solutions for agencies and enterprise brands. Revenue is generated through campaign delivery with metrics such as CPM, CPC, CPCV (Cost Per Completed View), CPL (Cost Per Lead), and engagement-based pricing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Yazle Media operates a digital ad-tech platform that delivers programmatic, data-driven advertising campaigns for agencies and global brands across the GCC and APAC regions. Its portfolio includes in-game advertising via exclusive Activision Blizzard and King partnerships, programmatic digital out-of-home (DOOH), travel data targeting (Navigator Travel Data), kid-safe mobile advertising (Kidoz), and environmentally focused advertising (Green CPM). Revenue is generated through campaign delivery billed on CPM, CPC, CPCV, and CPL metrics with KPI-led, bespoke solutions.

Product overview

Yazle Media is a digital ad-tech platform providing a portfolio of advertising solutions. The offering consists of five main products: Gaming (in-app advertising via Activision Blizzard and King partnerships), Programmatic DOOH (digital out-of-home advertising), Navigator Travel Data (travel audience targeting), Kidoz (kid-safe mobile advertising), and Green CPM (sustainable advertising). The platform operates primarily in the GCC and APAC regions, serving agencies and global brands with KPI-led solutions achieving over 75% viewability, 70% VTR, and 1000+ campaigns run since establishment in 2013.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming Gaming advertising solution delivering premium, brand-safe in-app advertising environments through exclusive partnerships with Activision Blizzard and King. Provides high viewability and completion rates across mobile games including Candy Crush Saga, Pet Rescue Saga, Bubble Witch Saga 2, and Paradise Bay.
• Programmatic DOOH

Quantifiable outcome

• Over 75% viewability rate across campaigns
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Activision BlizzardcoreTechnology or IntegrationExclusive partnership providing access to Activision Blizzard's gaming inventory for premium in-game advertising. Activision Blizzard is described as the world's most successful standalone interactive entertainment company providing the most elite and popular gaming apps globally.
• KingcoreTechnology or IntegrationExclusive partnership with King, a leading interactive entertainment company for the mobile world. King has developed more than 200 fun titles including Candy Crush Saga, Pet Rescue Saga, Bubble Witch Saga 2, and Paradise Bay. King's standards for viewability outperform standard in-app standards.
• WazecoreTechnology or IntegrationStrategic advertising partnership with Waze, the world's largest community-based traffic and navigation app. Yazle Media offers Waze campaigns enabling brands to reach users in real-time through Pins and Search ad formats, driving footfalls by getting users to see ads during their daily journeys.
• Premium Publishers (Navigator Travel Data)coreTechnology or IntegrationPartnership with global and regional premium publishers providing pre-filtered premium whitelists categorized by verticals for the Navigator Travel Data product. The platform offers travel data intelligence with categorized publisher lists across multiple verticals including travel, lifestyle, and entertainment.
• Programmatic DOOH NetworkscoreTechnology or IntegrationExclusive access to programmatic digital out of home advertising networks enabling digital billboard and outdoor media buying capabilities across premium inventory locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Adform: Independent programmatic ad-tech platform offering DSP, DMP, and creative tools. Operates across MENA and APAC and offers full-stack capabilities similar to Yazle's platform at comparable scale.
• Eskimi: Programmatic advertising platform operating across emerging markets including MENA and APAC. Offers DSP capabilities and audience targeting comparable to Yazle's programmatic stack, with a venture-backed growth profile.
• MiQ: Global programmatic media partner helping brands and agencies plan and buy media across digital channels. Operates in similar geographies and offers programmatic services directly comparable to Yazle's offerings.
• Aleph Holding: Digital advertising enabler across emerging markets (MENA, LATAM, APAC) that connects global platforms with local advertisers through exclusive partnerships — mirroring Yazle's partnership-driven model and geographic focus.
• Choueiri Group: Largest media representation group in MENA offering digital advertising and programmatic buying services. Most direct competitor to Yazle in the GCC with overlapping agency and brand relationships and similar regional coverage.

Broad incumbents

• Magnite: Independent sell-side advertising platform specializing in CTV and digital video. Relevant as both a partner and competitor given Yazle's video and DOOH focus across MENA and APAC markets.
• The Trade Desk: Global demand-side platform (DSP) for programmatic advertising, vastly larger than Yazle. Provides the underlying buy-side technology that competes with Yazle's programmatic buying layer across MENA/APAC.
• WPP: World's largest advertising company with GroupM agencies active across GCC and APAC. Competes directly for the global brand client base that Yazle serves and offers significantly broader media services.
• Publicis Groupe: Global advertising holding company with strong MENA presence through Publicis Media. Competes for the same enterprise brand budgets and offers end-to-end campaign management at substantially greater scale than Yazle.
• Omnicom Media Group: Global media services division of Omnicom Group with significant MENA and APAC operations through OMD, PHD, and Hearts & Science. Competes for the same agency and brand client relationships as Yazle at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/YazleGlobal
• Facebookfacebook.com/YazleGlobal
• LinkedInlinkedin.com/company/3532234

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yazle Media