The Storytellers
The Storytellers is a London-based creative management consultancy (founded 2003, now part of Accenture) that designs story-driven activation programmes to help Fortune 500 and FTSE 250 leaders align workforces, accelerate transformation, and drive cultural change through bespoke multi-year engagements.
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What The Storytellers does
The Storytellers is a London-based creative management consultancy founded in 2003 by Chris Spencer and Alison Esse, and since October 2023 a subsidiary of Accenture. The firm designs and delivers story-driven activation programmes for large complex enterprises — primarily Fortune 500 and FTSE 250 organisations — to help leaders align workforces, accelerate change, and unlock performance. Core offerings include strategy activation, business transformation, employee value proposition, leadership development (the Expert Storyteller Leadership Programme), sales transformation, culture change, operational improvement, post-merger integration, and customer experience. These services are delivered through bespoke, multi-year engagements combining consulting, executive facilitation, leadership development workshops, creative campaigns, films, and live or virtual events.
Underlying intellectual property centres on the proprietary Story-Driven Activation methodology (integrating narrative theory with change management), the Motivate-Means-Momentum three-level framework, and the Nine Drivers research framework. Complementary tools include the StoryLive immersive event platform and the Activation Healthcheck diagnostic. Go-to-market is enterprise field sales directly to C-suite executives and senior leadership teams, supported by thought-leadership content, webinars, summits, case studies, and partner referrals. Pricing is fully bespoke with no public disclosure, and engagements are typically multi-year. Notable clients include SAP, Baloise Group, Phoenix Group, Parcelforce, HSBC, Barclays, BP, Pfizer, Hilton, BT, Eli Lilly, Marks & Spencer, and Deloitte.
The Storytellers firmographics
Firmographics- Name
- The Storytellers
- Legal name
- The Storytellers Ltd
- Website
- https://thestorytellers.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Storytellers is a London-based creative management consultancy (founded 2003, now part of Accenture) that designs story-driven activation programmes to help Fortune 500 and FTSE 250 leaders align workforces, accelerate transformation, and drive cultural change through bespoke multi-year engagements.
- Ownership category
- akta.pro rank
The Storytellers industry classification
Industry- Product category
- Management Consulting Services
- NAICS
- Independent Artists, Writers, and Performers (711510)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK)
- akta.pro secondary industry
- Conflict Resolution, Negotiation & Stakeholder Management Coaching (EDABANAK)
Keywords
Where The Storytellers is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Storytellers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategic Consulting Services: Bespoke consulting engagements including strategy activation, business transformation, leadership development, and culture change programmes. Engagements are tailored to client needs and typically involve interdisciplinary programmes integrating story-driven events, leadership development, learning solutions and creative campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements priced based on scope, duration, and team requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
The Storytellers product offering
Product offeringCore offering
The Storytellers is a creative management consultancy that helps large complex organisations activate their people to execute strategy and accelerate change. They co-create emotionally compelling narratives with senior leadership teams to align workforces behind transformation initiatives, combining strategic consultancy with creative campaigns, immersive events, films, and leadership development programmes. Engagements span strategy activation, business transformation, culture change, post-merger integration, sales transformation, EVP development, operational improvement, and customer experience.
Product overview
The Storytellers is a creative management consultancy, part of Accenture, that offers a portfolio of story-driven consulting services designed to help organisations activate people and accelerate change. Their core methodology combines the art and science of storytelling to unlock extraordinary performance. The portfolio includes: Strategy Activation, Business Transformation, Employee Value Proposition, Expert Storyteller Leadership Programme, Sales Transformation, Culture Change, Operational Improvement, Post-Merger Integration, and Customer Experience services. Additional offerings include StoryLive (immersive event experiences), the Activation Healthcheck assessment tool, and the Nine Drivers Framework for strategy acceleration. These services are delivered through consulting engagements, workshops, masterclasses, events, and digital toolkits, rather than a software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Activation A consulting solution that helps organisations execute strategy and turn vision into action by inspiring, aligning and equipping their people through storytelling methodologies.
- Business Transformation Helps organisations transform by creating the emotional conditions people need to embrace transformational change through narrative-driven approaches.
- Employee Value Proposition (EVP) Assists organisations to attract, engage and motivate employees with a standout EVP that people believe in, using storytelling to create authentic employer brands.
- Expert Storyteller Leadership Programme A leadership development programme designed to equip leaders with storytelling capability to inspire, align and activate their teams, enabling accelerated change and transformed performance.
- Sales Transformation Partners with c-suite sales and revenue executives to transform sales organisations to innovate constantly and have outcomes-based customer conversations through narrative methodologies.
- Culture Change Helps organisations create strong cultures that tap into discretionary effort and unlock potential by uniting people behind shared values, goals, mindsets and behaviours through storytelling.
- Operational Improvement Helps organisations improve productivity, safety and operational standards through a culture of continuous incremental improvement using story-driven methodologies.
- Post-Merger Integration Helps organisations come through mergers and acquisitions successfully by helping people embrace a new story of integration.
- Customer Experience Helps organisations create customer loyalty and competitive advantage by empowering people to create extraordinary customer experiences through narrative frameworks.
- Activation Healthcheck A diagnostic tool that assesses organisational readiness to accelerate strategy, evaluating nine key drivers of successful activation.
Quantifiable outcome
- 70% of change programmes fail without proper activation; The Storytellers' approach makes transformations over 6x more likely to succeed (McKinsey, 2017)
- +9 more outcomes
Companies that use The Storytellers
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles1 record
The Storytellers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Storytellers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AccenturecoreThe Storytellers was acquired by and became part of Accenture in October 2023, after 20 years as an independent company pioneering story-driven change. This acquisition integrates The Storytellers' unique storytelling methodology with Accenture's broader consulting and transformation capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Storytellers competitors and assessment
Company assessmentDirect peers
- Lane4: UK-based performance and leadership consultancy that blends applied psychology with storytelling to help senior teams perform under pressure. Directly comparable to The Storytellers in size, methodology, and FTSE/enterprise client focus.
- Wolff Olins: Global brand consultancy with a strong narrative and identity focus, now part of Accenture Song alongside The Storytellers. Both firms use storytelling as a strategic lever, though Wolff Olins centres on brand strategy and The Storytellers on organisational activation.
- Interbrand: Global brand consultancy known for strategic narrative, brand valuation, and organisational identity work. Overlaps with The Storytellers' culture change, EVP, and customer experience offerings from a brand-led rather than change-led starting point.
- Landor & Fitch: Global brand and design consultancy combining Landor's brand strategy with Fitch's experience design. Comparable to The Storytellers in using creative narrative to drive enterprise transformation and culture change for Fortune 500 clients.
- Moving Brands: Independent creative brand consultancy with strong storytelling and brand strategy capabilities. Comparable in size and in using narrative as a lever for enterprise transformation, EVP, and culture programmes.
- SomeOne: London-based creative brand and strategy studio working with FTSE and global brands on identity, narrative, and experience. Comparable to The Storytellers in size, geography, and storytelling-led approach to enterprise engagement.
Broad incumbents
- Edelman: Global communications and PR firm with a substantial brand storytelling and organisational narrative practice. Overlaps with The Storytellers on culture change, leadership storytelling, and corporate narrative work, but at much greater scale and broader service portfolio.
- Pentagram: Largest independent design consultancy with strong narrative and storytelling orientation across brand identity work. Comparable storytelling craft, but Pentagram focuses on visual identity and design whereas The Storytellers focuses on organisational activation.
- Korn Ferry: Global organisational consulting firm with deep leadership development, culture, and talent practices. Overlaps with The Storytellers on culture change, leadership development, and EVP work but delivers at much greater scale and with broader HR services.
- Heidrick & Struggles: Global leadership advisory and executive search firm, with a culture and organisational consulting practice (formerly Senn Delaney). Comparable to The Storytellers on culture transformation and senior leadership storytelling but at materially larger scale and broader executive services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Storytellers social profiles
Digital presenceThe Storytellers financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Storytellers leadership team
Management profileNumber of profiles
Profiles8 records
The Storytellers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Storytellers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Storytellers
What does The Storytellers do?
The Storytellers is a creative management consultancy that helps large complex organisations activate their people to execute strategy and accelerate change. They co-create emotionally compelling narratives with senior leadership teams to align workforces behind transformation initiatives, combining strategic consultancy with creative campaigns, immersive events, films, and leadership development programmes. Engagements span strategy activation, business transformation, culture change, post-merger integration, sales transformation, EVP development, operational improvement, and customer experience.
Is The Storytellers a public or private company?
The Storytellers is a private company. It is classified as corporate owned and is currently operating.
When was The Storytellers founded?
The Storytellers was founded in 2003. It employs 101 to 250 people.
Where is The Storytellers based?
The Storytellers is headquartered in London, United Kingdom, in the Europe region.
How does The Storytellers make money?
One revenue line is on record: strategic Consulting Services.
Who are The Storytellers's main competitors?
Direct peers on record are Lane4, Wolff Olins, Interbrand, Landor & Fitch, Moving Brands and SomeOne. Broad incumbents are Edelman, Pentagram, Korn Ferry and Heidrick & Struggles.
Does The Storytellers have an API?
No public API is recorded for The Storytellers.
What industry is The Storytellers in?
The Storytellers's product category is Management Consulting Services. Its primary akta.pro industry code is MPAAAFAK, Content & Messaging Strategy (Positioning, Narrative), with a secondary code of EDABANAK, Conflict Resolution, Negotiation & Stakeholder Management Coaching. Its NAICS code is 711510 and its SIC code is 8742.