Bean Group
Bean Group is a residential real estate brokerage team founded in 2003 and headquartered in Portsmouth, NH, serving home buyers and sellers across New Hampshire, Maine, Massachusetts, Vermont, and Florida through 156+ agents operating under the eXp Realty umbrella, with integrated home valuation, mobile apps, and tiered agent partnership plans.
- Company typePrivate
- Founded2003
- HeadquartersPortsmouth, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Bean Group does
Bean Group is a privately held residential real estate brokerage team founded in 2003 by Michael Bean and headquartered in Portsmouth, New Hampshire. Operating as a regional mega-group under the eXp Realty brokerage umbrella, the company serves home buyers and sellers across five U.S. states — New Hampshire, Maine, Massachusetts, Vermont, and Florida — via 156 listed agents and five physical offices. Cumulative platform metrics include $16B+ in sales volume and 46K+ transactions across its 20+ year history, with annual New Hampshire sales volume exceeding $500MM.
The firm's product surface combines a consumer-facing home search experience with a Home Valuation Dashboard powered by Fello that aggregates Automated Valuation Models from Cotality, ATTOM, and Quantarium, supported by native iOS and Android mobile apps, a CRM and lead generation stack, and marketing automation tooling. Agent recruitment is a parallel growth motion delivered via tiered partnership plans (Associate through Executive Partner, plus eXp Solo, Managing Partner, and Growth Partner) with commission splits ranging from 50/50 to 95/5 and annual caps of $4K or $16K paid to eXp Realty.
Bean Group earns revenue primarily as a percentage of closed transaction value through agent-brokerage commission splits, augmented by cap payments from capped agents flowing to eXp Realty and referral economics from specialty divisions (eXp Luxury, eXp New Homes, eXp Commercial, eXp Land & Ranch, eXp Sports & Entertainment). Customer segments span residential buyers and sellers, recruited licensed agents, and higher-end specialty real estate clients. The technology backbone, brokerage license, and cap structure are provided by parent eXp Realty, creating meaningful operational dependence on that single parent platform.
Bean Group firmographics
Firmographics- Name
- Bean Group
- Legal name
- Bean Group
- Website
- https://beangroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bean Group is a residential real estate brokerage team founded in 2003 and headquartered in Portsmouth, NH, serving home buyers and sellers across New Hampshire, Maine, Massachusetts, Vermont, and Florida through 156+ agents operating under the eXp Realty umbrella, with integrated home valuation, mobile apps, and tiered agent partnership plans.
- Ownership category
- akta.pro rank
Bean Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industries
- Office Tenant Representation (BPAJALAA), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Bean Group is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Bean Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Brokerage Commissions: Primary revenue stream earned as a percentage of transaction value on completed home sales and purchases; commission split negotiated between agent and brokerage per tier (Associate through Executive Partner). Transaction-based revenue model tied to closed deal volume across 5 states.
- Agent Cap Payments to eXp Realty: Agents reaching their annual commission cap pay the cap amount to eXp Realty as brokerage dues ($4K or $16K depending on tier). Residual commission income continues for agents after cap is reached, with a portion flowing back to sponsoring agents.
- Specialty Division Referrals: Referral and co-brokered transaction revenue from specialty eXp divisions including eXp Luxury, eXp New Homes, eXp Sports & Entertainment, eXp Commercial, and eXp Land & Ranch
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Executive Partner — highest tier commission split |
| Transaction based/ take rate | Annual | Senior Partner commission split |
| Transaction based/ take rate | Annual | Partner commission split |
| Transaction based/ take rate | Annual | Associate progressive commission split |
| Transaction based/ take rate | Annual | eXp Solo commission split |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Bean Group product offering
Product offeringCore offering
Bean Group is a residential real estate brokerage that helps home buyers and sellers complete transactions across five U.S. states (New Hampshire, Maine, Massachusetts, Vermont, Florida) under the eXp Realty umbrella. The firm recruits licensed real estate agents through tiered commission-split Partnership Plans and supports them with cloud-based CRM, lead generation, multi-AVM home valuation, mobile apps, and a regional office network. Its primary output is closed residential real estate transactions and the agent-affiliation services that enable them.
Differentiator
Problem solved
Functional benefit
Brands
- Team Honkonen: A team brand within Bean Group led by Anne Honkonen (Team Lead).
- Petrone Group
- Integrity Home Team
- Team Syrene
- The Damon Home Team
- Jon & Kathie Carr Team
Products and services
- Bean Group Home Search Consumer-facing property search experience for browsing active, coming soon, and open house residential listings across Bean Group's five-state service area (NH, ME, MA, VT, FL), used by home buyers to identify properties and request agent representation.
- Bean Group Home Valuation Dashboard
Quantifiable outcome
- $16B+ cumulative sales volume
- +3 more outcomes
Companies that use Bean Group
Customer profileSegments4 records
Ideal customer profiles3 records
Bean Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Bean Group partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights5 records
Bean Group competitors and assessment
Company assessmentDirect peers
- The Real Brokerage: Public, cloud-based real estate brokerage with an agent-friendly revenue-share model and rapid agent growth. Most direct peer to Bean Group's cloud-brokerage economics and agent-recruitment-led motion.
- Compass: Large national, tech-forward residential brokerage with a strong agent attraction focus and proprietary technology platform. Comparable to Bean Group as a large, multi-state, tech-enabled residential brokerage competing for high-producing agents.
- Redfin: Public, tech-enabled residential brokerage combining an agent network with a direct consumer portal. Comparable to Bean Group as a multi-state residential brokerage using technology to drive consumer and agent engagement.
- HomeSmart: Large independent residential brokerage with a tech-forward platform and agent-friendly economics. Comparable to Bean Group as a multi-state, technology-enabled independent brokerage competing on commission splits and agent tools.
- Howard Hanna Real Estate Services: Large privately held regional brokerage with strong Northeast and Mid-Atlantic footprint. Comparable to Bean Group on regional multi-state scale and Northeast market concentration.
Broad incumbents
- eXp Realty: Parent brokerage that provides Bean Group's license, cloud platform, and commission cap structure. Broader incumbent operating nationally and internationally; comparable in business model but not in scale or focus.
- Coldwell Banker: Global franchise brokerage incumbent with broad residential and luxury presence. Comparable as a multi-state residential brokerage operating at much larger scale through franchising.
- RE/MAX: Global franchise brokerage incumbent with extensive agent network. Comparable to Bean Group as a residential brokerage competing for agents, but operates at vastly larger scale via franchise model.
- Berkshire Hathaway HomeServices: National franchise brokerage backed by Berkshire Hathaway brand. Comparable as a multi-state residential brokerage competing for agents and listings, but operates via franchising at significantly larger scale.
Regional players
- Douglas Elliman: Large residential brokerage with a strong Northeast and luxury focus. Comparable to Bean Group on Northeast residential market presence but skews more toward luxury and coastal markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bean Group social profiles
Digital presenceBean Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bean Group leadership team
Management profileNumber of profiles
Profiles1 record
Bean Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bean Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bean Group
What does Bean Group do?
Bean Group is a residential real estate brokerage that helps home buyers and sellers complete transactions across five U.S. states (New Hampshire, Maine, Massachusetts, Vermont, Florida) under the eXp Realty umbrella. The firm recruits licensed real estate agents through tiered commission-split Partnership Plans and supports them with cloud-based CRM, lead generation, multi-AVM home valuation, mobile apps, and a regional office network. Its primary output is closed residential real estate transactions and the agent-affiliation services that enable them.
Is Bean Group a public or private company?
Bean Group is a private company. It is classified as family owned and is currently operating.
When was Bean Group founded?
Bean Group was founded in 2003. It employs 501 to 1,000 people.
Where is Bean Group based?
Bean Group is headquartered in Portsmouth, United States, in the North America region.
How does Bean Group make money?
Three revenue lines are on record. Real Estate Brokerage Commissions are the primary driver. The others are agent Cap Payments to eXp Realty and specialty Division Referrals.
Who are Bean Group's main competitors?
Direct peers on record are The Real Brokerage, Compass, Redfin, HomeSmart and Howard Hanna Real Estate Services. Broad incumbents are eXp Realty, Coldwell Banker, RE/MAX and Berkshire Hathaway HomeServices. Douglas Elliman is listed as a regional player.
Does Bean Group have an API?
No public API is recorded for Bean Group.
What industry is Bean Group in?
Bean Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of BPAJALAA, Office Tenant Representation. Its NAICS code is 53121 and its SIC code is 6531.