Mc2 Model Management

What Mc2 Model Management does

MC2 Model Management is a boutique modeling agency founded in 2000 and headquartered in Tel Aviv, Israel, by CEO and Founder Ofer Raphaeli. The agency operates through four core representation divisions — Women, Men, Curves (plus-size), and Development (emerging talent) — and runs an international scouting service that brings aspiring models into the Israeli market. It serves Israeli and international fashion brands, bridal designers, cosmetics companies, and advertising agencies through direct bookings, generating revenue via per-booking commissions typical of the boutique agency model. The team comprises 11-50 employees.

The agency's operational backbone is the Mediaslide Model Agency Software platform, which powers model portfolio management, the public-facing website, and the online model directory. Marketing is conducted primarily through an organic Instagram account (@mc2telaviv) used for model showcasing and agency activity. There is no publicly disclosed pricing, no enterprise SaaS product, no proprietary technology stack beyond Mediaslide, and no mobile app. Customer segments are diversified across fashion editorial, bridal, cosmetics, and advertising, with no named anchor clients.

MC2 Model Management Ltd. is a privately held Israeli limited company with no parent organization, no subsidiaries, and no documented institutional or PE/VC investment. Its only recorded capital event was an approximately $1 million credit line from Jeffrey Epstein, routed through French modeling agent Jean-Luc Brunel around 2005 to support the agency's launch. Brunel was arrested in 2020 on sex trafficking charges and died by suicide in 2022 while awaiting trial. Despite these events, the agency continues to operate actively under Raphaeli's leadership.

Name

Mc2 Model Management

Legal name

MC2 Model Management LTD.

Website

https://mc2mm.co.il

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

MC2 Model Management is a boutique Tel Aviv-based modeling agency founded in 2000 by Ofer Raphaeli, representing talent across Women, Men, Curves, and Development divisions for Israeli and international fashion, bridal, cosmetic, and advertising clients.

Ownership category

akta.pro rank

Product category

Modeling Agency Services

NAICS

Independent Artists, Writers, and Performers (711510), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro industry

PRIMARYHSACAHAN

Tour & Artist Management Services

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYMPAIAGAI

Merchandising & D2C Management (Artists)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & Agencies

Keywords

• Model talent representation
• Boutique modeling agency
• Fashion model scouting
• Direct model booking
• Commercial model management

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels1 record

Marketing channels1 record

Core offering

MC2 Model Management is a boutique modeling agency that scouts, develops, and represents male and female models through four divisions — Women, Men, Curves, and Development — for fashion editorial, runway, bridal, cosmetics, and commercial advertising work. The agency offers talent scouting applications from aspiring international models and provides direct booking services connecting Israeli and international fashion brands, bridal designers, cosmetic companies, and advertising agencies with its roster.

Product overview

MC2 Model Management is a boutique modeling agency based in Tel Aviv, Israel, founded in 2000 by Ofer Raphaeli. The company operates through four core model divisions (Women, Development, Curves, and Men) offering talent representation and management services. The agency specializes in bringing international models to the Israeli fashion market and provides direct booking services for fashion companies, bridal designers, cosmetic brands, and advertising agencies. Additionally, the agency offers scouting services to discover and develop new Israeli and international modeling talent. The agency's digital presence is powered by Mediaslide model agency software.

Differentiator

Problem solved

Functional benefit

Products and services

• Women Division Core modeling division representing female models for fashion editorial, commercial, advertising, and runway work in Israel and internationally.
• Men Division Male model division representing male talent for fashion, editorial, and commercial work.
• Curves Division Specialized division representing plus-size and curvy models for fashion and commercial opportunities.
• Development Division Development division for new and emerging models, providing career guidance and management support for aspiring talent.
• Scouting Service Talent scouting service accepting applications from aspiring international models, with specific age and height requirements for female (15-25, 173-180cm) and male (16-30, 185-190cm) candidates.
• Direct Bookings Service Direct booking service connecting international models with Israeli fashion brands, bridal designers, cosmetics companies, and advertising agencies.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights3 records

Broad incumbents

• Elite Model Management: One of the world's largest and most established modeling agencies, with a global network of offices and a multi-division roster (women, men, curves, development). Comparable to MC2 because both run a similar multi-division boutique-plus-enterprise model representing models for editorial, commercial, and runway work.
• Ford Models: Historic US-rooted modeling agency with a global scouting and development operation, representing women, men, and specialty talent. Directly comparable to MC2's structure (Women/Development/Curves/Men divisions) and to its emphasis on scouting new faces and personal management.
• IMG Models: Part of the IMG/WME talent empire, IMG Models is a top-tier global agency with a development division and a strong curves/plus-size offering. Comparable to MC2 as a multi-division agency that also invests in talent development and represents models for high-end fashion and commercial campaigns.

Direct peers

• Next Management: Boutique-to-mid-sized international modeling agency with offices across fashion capitals, representing women, men, and development talent. Comparable to MC2 in being an artistically focused, multi-division agency that places emphasis on development and personal management rather than mass-market volume.
• Wilhelmina Models: Modeling and talent management firm with divisions spanning fashion, curves, and men, plus a branded influencer/appearance offering. Comparable to MC2 in operating multi-segment talent divisions and serving both editorial fashion and commercial advertising clients.
• Storm Model Management: London-based boutique modeling agency known for a curated, development-focused roster across women, men, and curves. Directly comparable to MC2 as a boutique agency that emphasizes personal management, exclusive representation, and scouting emerging international talent.
• DNA Model Management: Boutique modeling agency with a strong development division and a focus on launching new faces into the international market. Comparable to MC2 in emphasizing development, scouting, and placing international models with major fashion and commercial clients.
• The Society Management: New York-based boutique agency representing a curated roster of editorial and high-fashion models. Comparable to MC2 as a boutique model management firm with a personal, exclusive approach to representation and placements in editorial and commercial work.
• Women Management: Internationally recognized boutique modeling agency with a strong development pipeline and a curves/plus division. Comparable to MC2 in its multi-division model management structure, development focus, and emphasis on placing models with premium fashion brands.

Regional players

• Uno Models: Israeli modeling agency operating in Tel Aviv with a women, men, and development roster serving the local fashion, bridal, and commercial market. The most direct regional competitor to MC2, serving the same Israeli brand and bridal-designer client base and competing for the same domestic talent pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mc2telaviv
• Xx.com/mc2modelsmiami
• LinkedInlinkedin.com/company/mc2-model

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mc2 Model Management