Shoothill

What Shoothill does

Shoothill is a UK-based, privately held full-service digital technology provider founded in 2006 in Shrewsbury, serving more than 400 businesses globally from startups to blue-chip companies across construction, architecture, IT services, nonprofit, aviation, and sports. The company's offerings are organized into four integrated pillars — Consult (Copilot and modern workplace, digital transformation, technology expertise), Create (websites, design and print, marketing), Develop (custom web apps, mobile apps, AI systems), and Support (managed IT, cybersecurity, connectivity) — delivered primarily through direct, consultation-based sales and project-based plus managed-services contracts under custom quote-based pricing. Its technology stack is anchored in the Microsoft ecosystem (Azure, SQL Server, .NET, MS365, Copilot) with DigitalOcean, PHP, React, WordPress, and Shopify as additional layers, and it maintains a Microsoft Silver Partnership plus UK Cyber Essentials certification.

Shoothill monetizes through four revenue streams: custom software development, managed IT services (recurring), creative and digital marketing, and technology consulting. The group also owns proprietary IP including AI Signal (a live benchmark platform that tests 11 frontier AI models hourly across accuracy, reasoning, instruction-following, consistency, and hallucination rates), Salop1 (an integrated digital platform for Shrewsbury Town FC), GaugeMap and FloodAlerts (river level and flood monitoring), and Housebuilder Pro (a build management application for housebuilders). Group structure comprises Shoothill Ltd (England & Wales, company number 5885234), wholly-owned subsidiary Dynacom IT Support Limited (acquired 2025-03-31), and Shoothill Software, Inc (Florida-registered US entity).

Operationally, Shoothill employs 11–50 staff across four UK offices (Shrewsbury HQ, Chester regional hub, Telford, and London/Essex via Dynacom) and is led by Group Managing Director Simon Jeavons. The firm is founder-controlled with no disclosed institutional investment or external shareholders, and recent strategic moves — Dynacom acquisition, multi-site office expansion, and two 2026 product launches — indicate an active scaling phase rather than a stable-state posture.

Name

Shoothill

Legal name

Shoothill Ltd

Website

https://shoothill.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoothill is a UK-based, privately held full-service digital technology provider delivering custom software, managed IT, creative, and consulting services across Microsoft, web, mobile, and AI stacks to 400+ businesses from startups to blue-chip clients, with four UK offices and proprietary products including AI Signal and Salop1.

Ownership category

akta.pro rank

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Bespoke software development services including custom web apps, mobile apps, and AI-driven systems. Project-based engagements with fixed or time-and-materials pricing.
2. Managed IT Services: Ongoing IT infrastructure support, managed services, cybersecurity, and connectivity services. Recurring revenue through retainer or contract arrangements.
3. Creative and Digital Marketing: Website development, design and print, marketing and SEO services. Project-based professional services.
4. Technology Consulting: Digital transformation consulting, Copilot and modern workplace advisory, technology expertise services. Advisory and implementation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Shoothill is a full-service digital technology provider delivering bespoke software development (custom web apps, mobile apps, AI-driven systems), managed IT services (infrastructure support, cybersecurity, connectivity), creative and digital marketing services (websites, design and print, SEO), and digital transformation consulting (Copilot and modern workplace advisory). The company also develops and operates proprietary platforms including AI Signal (live AI model benchmarking), Salop1 (an integrated club management platform for Shrewsbury Town FC), GaugeMap (river and flood monitoring), FloodAlerts, and Housebuilder Pro (construction build management software).

Product overview

Shoothill is a full-service digital technology provider offering a complete range of digital solutions across consulting, creative design, development, and IT support. The company's offerings are organized as four integrated service pillars: Consult (Copilot & modern workplace, digital transformation, technology expertise), Create (Websites, Design & Print, Marketing), Develop (Custom web apps, Mobile apps, Artificial Intelligence), and Support (Managed IT, Cyber security, Connectivity). The portfolio includes specific products such as the Salop1 Platform (an integrated digital platform for Shrewsbury Town FC), AI Signal (a live AI model benchmarking tool), GaugeMap (flood monitoring and visualization), FloodAlerts, and Housebuilder Pro (a bespoke build management application). The group also includes Dynacom IT Support (an acquired company providing managed IT services). Shoothill has delivered over 400 successful projects since 2006, serving clients from startups to blue-chip companies across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Dynacom IT Support: IT support services subsidiary of Shoothill Group, providing managed services, cloud solutions, and cybersecurity to businesses across the UK since 2003.
• AI Signal

Products and services

• Salop1 Platform An integrated digital platform developed for Shrewsbury Town FC that brings together the club's website, supporter engagement, CRM, commercial operations, and digital content management into a single connected system for managing online content, fan communications and commercial activity.
• AI Signal A live AI model benchmarking tool that tracks and monitors AI model performance across multiple dimensions, testing 11 frontier models hourly against fixed prompts and scoring responses on accuracy, reasoning, instruction-following, consistency, and hallucination rates. Available at signal.shoothill.ai.
• GaugeMap A flood monitoring and visualization platform that helps communities with flood preparation by mapping river data.
• FloodAlerts A flood alert system that provides early warnings to help communities and businesses stay safe during flooding events.
• Housebuilder Pro A bespoke build management application developed and marketed by Shoothill for housebuilders, providing digital build management capabilities for construction and housebuilding operations.
• Dynacom IT Support A UK-based IT services company specializing in fast, reliable and bespoke IT support including fully managed services, cloud solutions, cybersecurity and systems support. Acquired by Shoothill Group in 2025 as a wholly-owned subsidiary.
• Consulting Services Advisory services including Copilot and modern workplace solutions, digital transformation strategy, and technology expertise to help businesses navigate and excel in the digital landscape.
• Custom Web Applications Bespoke software development for custom web applications designed to address complex business challenges and unlock new growth opportunities.
• Mobile App Development Development of native mobile applications for Android and iOS as part of Shoothill's bespoke development services.
• Artificial Intelligence Development AI-driven systems development as part of Shoothill's custom development services, specialising in cutting-edge digital solutions incorporating AI capabilities.
• Managed IT Services Ongoing IT infrastructure management and support services that deliver dependable day-to-day expertise for clients nationwide, delivered on retainer or contract arrangements.
• Cyber Security Services Cybersecurity services to secure client technology infrastructure as part of Shoothill's IT support services.
• Connectivity Solutions Connectivity solutions delivered as part of Shoothill's IT support services for businesses.
• Website Design and Development Design and development of websites for businesses, delivered by Shoothill's creative experts as part of the creative services portfolio.
• Design and Print Services Creative design services including print materials as part of Shoothill's comprehensive range of creative services.
• Marketing and SEO Services Digital marketing services including SEO and marketing campaigns delivered by creative experts to enable businesses to grow their online presence.

Quantifiable outcome

• Over 400 successful projects delivered since 2006
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• MicrosoftcoreTechnology or IntegrationSilver Partner status with expertise in Azure cloud, SQL Server, .NET development, MS365, and Microsoft Copilot. Deep integration with Microsoft ecosystem for delivering enterprise solutions.
• DigitalOceancoreTechnology or IntegrationCloud infrastructure partner for deploying and hosting digital solutions.
• NinjaOnecoreTechnology or IntegrationRMM (Remote Monitoring and Management) platform partner for managed IT services delivery.
• Shrewsbury Town FCflagshipStrategic or Co-development PartnerOfficial IT Partner and developer of Salop1 integrated digital platform. Long-term partnership supporting club's digital and commercial ambitions.
• Shrewsbury Town FoundationminorGTM or Marketing PartnerOfficial IT Partner providing technology support for the club's charitable foundation.
• Access COINScoreStrategic or Co-development PartnerBilateral partnership for construction industry software solutions, combining Shoothill's custom development with COINS ERP platform.
• Dynacom IT SupportcoreOthersAcquired subsidiary providing IT services since 2003. Based in Essex, provides fast, reliable bespoke IT support nationwide with Microsoft-certified professionals. Company number 04917567.
• Complete Voice & DataminorChannel Partner/ Reseller/ DistributorPartnership to deliver seamless IT and telecoms solutions combining both companies' expertise.
• Evolve My MediaminorChannel Partner/ Reseller/ DistributorContent marketing partnership enhancing content marketing services for clients.
• Collaborative ConveyancingminorStrategic or Co-development PartnerSaaS product launch partnership supporting their SaaS platform entry into the market.
• Shropshire FestivalsminorGTM or Marketing PartnerPartnership bringing interactive tech experiences to community events like Oktoberfest.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Reading Room: UK digital agency offering custom web development, design, and digital strategy services. Similar horizontal mid-market/enterprise positioning and custom project-led business model to Shoothill.
• Waterstons: UK IT consultancy and software development firm offering custom software, managed IT, and digital transformation. Comparable breadth of services (consult + develop + support) and UK mid-market customer profile to Shoothill.
• Box UK: UK-headquartered bespoke software and digital agency delivering custom web and mobile applications to enterprise clients. Highly comparable to Shoothill's Develop and Create pillars, with similar Microsoft-aligned delivery model and SMB-to-enterprise customer mix.
• Atomic Smash: UK digital agency specializing in bespoke web development, design, and digital marketing for ambitious brands. Comparable SMB-to-mid-market UK agency footprint and services mix to Shoothill's Create and Develop pillars.
• SysGroup: UK managed IT services and cloud hosting provider serving mid-market customers. Comparable to Shoothill's managed-services / connectivity stack with a similar Microsoft and cloud-infrastructure orientation.
• Air IT: UK managed IT services provider and Microsoft partner delivering managed IT, cybersecurity, and cloud services to SMEs and mid-market clients. Direct comparable to Shoothill's Support pillar and the recently acquired Dynacom business.
• MMT Digital: UK-based digital agency delivering bespoke web development, platforms, and digital transformation to mid-market and enterprise clients. Comparable to Shoothill across project-based custom development and ongoing support engagements.
• NetConstruct: UK digital agency and Umbraco/Optimizely partner offering custom development, web platforms, and digital transformation services. Closely comparable to Shoothill in scope (consult + create + develop), size band, and Microsoft/adjacent platform ecosystem credentials.

Emerging players

• ClearHub: UK digital agency offering web development, design, and digital marketing services to SMBs. Smaller-scale comparable to Shoothill's Create pillar, useful as a peer benchmark for the lower end of the UK agency market.

Regional players

• Mando Agency: UK-based independent digital agency delivering web, mobile, and platform builds for retail and consumer brands. Comparable custom-development orientation and UK-only geographic footprint, with a slightly different vertical skew.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shoothill
• LinkedInlinkedin.com/company/shoothill
• Facebookfacebook.com/shoothillltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoothill